{"id":164715,"date":"2023-07-20T14:39:17","date_gmt":"2023-07-20T11:39:17","guid":{"rendered":"https:\/\/mobidictum.com\/?p=164715"},"modified":"2023-08-07T15:12:00","modified_gmt":"2023-08-07T12:12:00","slug":"gamelightin-ai-algoritmasi-mobil-pazarlamada-devrim-yaratacak","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/gamelightin-ai-algoritmasi-mobil-pazarlamada-devrim-yaratacak\/","title":{"rendered":"Gamelight&#8217;\u0131n AI algoritmas\u0131, mobil pazarlamada devrim yaratacak"},"content":{"rendered":"\n<p>Mobil pazarlama gibi <strong>rekabet\u00e7i <\/strong>bir sekt\u00f6rde, <strong>rakiplerden s\u0131yr\u0131lmak <\/strong>ve \u00e7arp\u0131c\u0131 sonu\u00e7lar elde etmek zor olabilir. Geleneksel pazarlama yakla\u015f\u0131mlar\u0131 genellikle ki\u015fiselle\u015ftirme konusunda yetersiz kal\u0131r ve kullan\u0131c\u0131lar\u0131n ilgisini etkili bir \u015fekilde \u00e7ekemez. Gamelight&#8217;\u0131n<strong> yapay zek\u00e2 algoritmas\u0131<\/strong> mobil pazarlamac\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklara \u00e7\u00f6z\u00fcm olarak devreye giriyor, stat\u00fckoyu bozuyor ve<strong> end\u00fcstri standartlar\u0131n\u0131 yeniden tan\u0131ml\u0131yor<\/strong>.<\/p>\n\n\n\n<p><strong>LOUD Ventures<\/strong> taraf\u0131ndan Almanya&#8217;da kurulan <strong>Gamelight<\/strong>, k\u00fcresel mobil pazarlama alan\u0131nda h\u0131zla \u00f6nemli bir oyuncu h\u00e2line geldi. Gamelight, kendi yay\u0131nlad\u0131\u011f\u0131 birden fazla oyun \u00f6neri platformundaki geni\u015f kullan\u0131c\u0131 taban\u0131ndan yararlanarak, devrim niteli\u011findeki yapay zek\u00e2 algoritmas\u0131n\u0131n yard\u0131m\u0131yla d\u00fcnya \u00e7ap\u0131ndaki mobil oyun yay\u0131nc\u0131lar\u0131n <strong>s\u00fcrd\u00fcr\u00fclebilir \u015fekilde y\u00fcksek getirili kullan\u0131c\u0131lar kazanmas\u0131n\u0131 sa\u011fl\u0131yor<\/strong>.<\/p>\n\n\n\n<p><strong>Peki Gamelight&#8217;\u0131n yapay zek\u00e2 algoritmas\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131yor?<\/strong><\/p>\n\n\n\n<p>Gamelight, yenilik\u00e7i oyun \u00f6neri platformu arac\u0131l\u0131\u011f\u0131yla uygulama <strong>kullan\u0131m verilerini payla\u015fan<\/strong> ve <strong>tamam\u0131 oyun kullan\u0131c\u0131lar\u0131ndan<\/strong> olu\u015fan bir kullan\u0131c\u0131 taban\u0131yla etkile\u015fim kurar. Bunun ard\u0131ndan Gamelight&#8217;\u0131n benzersiz ROAS algoritmas\u0131, demografi, uygulama kullan\u0131m\u0131, cihaz bilgileri ve etkile\u015fim ve elde tutma verileri d\u00e2hil olmak \u00fczere <strong>\u00e7e\u015fitli veri noktalar\u0131n\u0131 dikkatlice analiz eder<\/strong>. Oyun tercihlerine ili\u015fkin bu kapsaml\u0131 anlay\u0131\u015f, platformun <strong>ki\u015fiselle\u015ftirilmi\u015f kullan\u0131c\u0131 profilleri olu\u015fturmas\u0131na<\/strong> olanak tan\u0131r.<\/p>\n\n\n\n<p>Gamelight \u00f6nerileri, her bireyin<strong> ilgi alanlar\u0131na<\/strong> ve <strong>oyun ge\u00e7mi\u015fine<\/strong> uyacak \u015fekilde uyarlayarak genel oyun deneyimini geli\u015ftirir. Bu <strong>ki\u015fiselle\u015ftirilmi\u015f yakla\u015f\u0131m<\/strong>, kullan\u0131c\u0131 memnuniyetini optimize eder, oyun oturumlar\u0131n\u0131 uzat\u0131r ve ortak oyunlarda <strong>para kazanma f\u0131rsatlar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r<\/strong>.<\/p>\n\n\n\n<p>Gamelight&#8217;\u0131n yapay zek\u00e2 algoritmas\u0131 dinamik \u00e7al\u0131\u015f\u0131r ve kullan\u0131c\u0131lar\u0131n \u00f6deme yapan m\u00fc\u015fterilere d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rmak i\u00e7in reklamlar\u0131 bireysel kullan\u0131c\u0131lara ve oyunlara g\u00f6re uyarlar. Ayr\u0131ca algoritma, kullan\u0131c\u0131lar\u0131n ilgisini canl\u0131 tutmak ve reklam\u0131 yap\u0131lan oyunun s\u0131k s\u0131k oynanmas\u0131n\u0131 te\u015fvik etmek i\u00e7in \u00f6d\u00fcller ve challengelar sunmak \u00fczere <strong>en uygun zamanlamay\u0131 ve s\u0131kl\u0131\u011f\u0131 belirler<\/strong>.<\/p>\n\n\n\n<p><strong>Peki, bu geli\u015fmi\u015f teknoloji nas\u0131l sonu\u00e7lara ula\u015f\u0131yor?<\/strong><\/p>\n\n\n\n<p>Test a\u015famas\u0131nda k\u0131sa listeye al\u0131nan i\u015f ortaklar\u0131, ROAS, ARPU, ARPPU ve Elde Tutma Oran\u0131 d\u00e2hil olmak \u00fczere t\u00fcm ana KPI&#8217;larda beklentileri a\u015farak ortalama <strong>4,5 kat daha y\u00fcksek<\/strong> kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelir (ARPU) elde etti. ROAS hedeflerine yapay zek\u00e2 algoritmas\u0131 olmadan ula\u015f\u0131landan <strong>2 kat daha h\u0131zl\u0131 ula\u015f\u0131ld\u0131<\/strong>. Bu durum gelir odakl\u0131 KPI&#8217;lar\u0131n en do\u011fru de\u011ferlendirmeyi sa\u011flad\u0131\u011f\u0131na dair tek ba\u015f\u0131na ikna edici bir kan\u0131t te\u015fkil ediyor. Gamelight&#8217;\u0131n yapay zek\u00e2 algoritmas\u0131 <strong>i\u015f orta\u011f\u0131 olan t\u00fcm oyun yay\u0131nc\u0131lar\u0131<\/strong> taraf\u0131ndan kullan\u0131labiliyor.<\/p>\n\n\n\n<p>Gamelight&#8217;\u0131n yapay zek\u00e2 algoritmas\u0131, mobil pazarlama ortam\u0131n\u0131 yeniden \u015fekillendirerek oyun geli\u015ftiricilere kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek ve gelir art\u0131\u015f\u0131n\u0131 sa\u011flamak i\u00e7in benzersiz bir yakla\u015f\u0131m sunuyor. Kapsaml\u0131 veri analizine dayanan ki\u015fiselle\u015ftirilmi\u015f \u00f6nerilerle Gamelight, end\u00fcstri standartlar\u0131n\u0131 a\u015farak ve mobil pazarlama normlar\u0131n\u0131 yeniden tan\u0131mlayarak s\u00fcrekli olarak standartlar\u0131n \u00f6tesine ge\u00e7en sonu\u00e7lar ortaya koyuyor.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.gamelight.io\/\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener\">Daha fazla b\u0130lg\u0130 \u0130\u00e7\u0130n g\u00f6z at\u0131n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Gamelight&#8217;\u0131n yapay zeka algoritmas\u0131, ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler ve ola\u011fan\u00fcst\u00fc sonu\u00e7lar sunarak mobil pazarlamay\u0131 alt\u00fcst ediyor. \u0130\u015f ortaklar\u0131, end\u00fcstri standartlar\u0131n\u0131 a\u015fan ve mobil pazarlama normlar\u0131n\u0131 yeniden \u015fekillendirecek, sekt\u00f6r standartlar\u0131n\u0131n 4,5 kat \u00fcst\u00fcnde bir ARPU elde etti.\n","protected":false},"author":63,"featured_media":164575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[],"class_list":{"0":"post-164715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/164715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=164715"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/164715\/revisions"}],"predecessor-version":[{"id":164723,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/164715\/revisions\/164723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/164575"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=164715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=164715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=164715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}