{"id":16548,"date":"2021-08-12T08:00:00","date_gmt":"2021-08-12T05:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=16548"},"modified":"2023-04-25T11:42:48","modified_gmt":"2023-04-25T08:42:48","slug":"homa-games-casual-oyunlar-yayinlamaya-basladi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/homa-games-casual-oyunlar-yayinlamaya-basladi\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Frans\u0131z yay\u0131nc\u0131 casual oyunlar yay\u0131nlamaya ba\u015flad\u0131"},"content":{"rendered":"\n

Mobil oyun sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen yay\u0131nc\u0131lar\u0131ndan Homa Games<\/strong>, masa ve bulmaca oyunlar\u0131 gibi casual oyunlar yay\u0131nlayarak<\/strong> sekt\u00f6rde geni\u015flemeyi hedefledi\u011fini duyurdu. Fransa merkezli ba\u015far\u0131l\u0131 yay\u0131nc\u0131, yay\u0131nlad\u0131\u011f\u0131 hyper-casual oyunlar\u0131n yan\u0131 s\u0131ra casual oyunlarda da h\u00fcnerlerini sergileyerek mobil oyun operasyonunu b\u00fcy\u00fctmeyi planl\u0131yor.<\/p>\n\n\n\n

Homa Games’in merkezi Fransa’n\u0131n Paris<\/strong> kentinde olup, Toulouse<\/strong>, \u00dcsk\u00fcp <\/strong>ve Lviv<\/strong>‘de de ofisleri bulunmaktad\u0131r. Frans\u0131z yay\u0131nc\u0131, 2020 ve 2021 y\u0131llar\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde bir b\u00fcy\u00fcme g\u00f6rd\u00fc<\/strong> ve kadrosunu 15’ten fazla milleti temsil eden 20 ki\u015fiden 90 ki\u015fiye \u00e7\u0131kard\u0131<\/strong>.<\/p>\n\n\n\n

\"Homa
Homa Games<\/figcaption><\/figure>\n\n\n\n

Homa Games, duyurdu\u011fu yeni stratejide geli\u015fmek i\u00e7in sahip oldu\u011fu g\u00fc\u00e7l\u00fc \u015firket i\u00e7i yay\u0131nc\u0131l\u0131k teknolojisini kullan\u0131yor ve hyper-casual alan\u0131ndaki kan\u0131tlanm\u0131\u015f ba\u015far\u0131s\u0131n\u0131 casual taraf\u0131nda da g\u00f6stermek i\u00e7in kollar\u0131 s\u0131v\u0131yor. Bunun yan\u0131 s\u0131ra, oyunlar\u0131n\u0131 optimize etmek i\u00e7in oyun geli\u015ftiricileri ile yak\u0131n bir ili\u015fki i\u00e7erisinde \u00e7al\u0131\u015f\u0131yor ve yaln\u0131zca yay\u0131n y\u00f6neticilerinden de\u011fil, ayn\u0131 zamanda “Market Intelligence”, “Creative” ve “User Acquisition & Monetization” ekiplerinden de tam destek al\u0131yor.<\/p>\n\n\n\n

Tahmin edildi\u011fi \u00fczere, masa ve bulmaca oyunlar\u0131 belirli kitleleri hedefleyerek kendi para kazanma sistemlerini sekt\u00f6re entegre ediyorlar. Bununla birlikte, hyper-casual’\u0131n temel unsurlar\u0131n\u0131 casual oyunlarda uygulama fikrinin ba\u015far\u0131s\u0131, Hyperlite Studios’tan Minesweeper<\/strong> ve Maysalward’dan Dominoes Pro<\/strong> gibi oyunlar ile kan\u0131tlanm\u0131\u015f oldu.<\/p>\n\n\n\n

Homa Games Stratejik \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Janette D’Alessio<\/strong> \u015firketin hedefleri do\u011frultusunda \u015fu a\u00e7\u0131klamalarda bulundu:<\/p>\n\n\n\n

“Minesweeper, yeni bir para kazanma stratejisi sunarak ve reklam testlerini y\u00fcr\u00fctmek i\u00e7in Homa’n\u0131n yeni “N test teknolojisini” kullanarak, birinci g\u00fcn tutma oran\u0131n\u0131 art\u0131rmay\u0131 ve LTV’yi %18’e \u00e7\u0131karmay\u0131 ba\u015fard\u0131. Bu, yaln\u0131zca geli\u015ftiricilere daha fazla de\u011fer katmam\u0131za de\u011fil, ayn\u0131 zamanda casual oyunlar s\u00f6z konusu oldu\u011funda ara\u00e7lar\u0131m\u0131z\u0131n potansiyelini de\u011ferlendirmemize olanak sa\u011flad\u0131.”<\/em><\/p><\/blockquote>\n\n\n\n

Homa Games’in yapt\u0131\u011f\u0131 yeni hamle hakk\u0131nda \u015firketin CRO’su Olivier Le Bas<\/strong> ise \u015funlar\u0131 ekledi:<\/p>\n\n\n\n

“Bir \u015firket olarak geli\u015ftiricilere yaln\u0131zca hyper-casual alan\u0131nda de\u011fil, t\u00fcm oyun sekt\u00f6r\u00fcnde sunacak \u00e7ok \u015feyimiz var. Bu nedenle \u015fimdi kapsam\u0131m\u0131z\u0131 geni\u015fletiyoruz ve masa ve bulmaca oyunlar\u0131nda ekstra yol kat etmek isteyen en iyi geli\u015ftiricileri ar\u0131yoruz. Bizimle ayn\u0131 h\u0131rs ve zihniyete sahip st\u00fcdyolar ar\u0131yoruz.”<\/em><\/p><\/blockquote>\n\n\n\n

Voodoo’dan \u00fcst d\u00fczey yeteneklerin stratejik pozisyonlarda Homa Games’e kat\u0131lmalar\u0131<\/a>n\u0131n ard\u0131ndan, Carlos Mas Rodriguez<\/strong>‘in Oyun \u00dcr\u00fcnlerinden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak i\u015fe al\u0131nmas\u0131<\/a>, \u015firketin piyasadaki en iyi yeteneklerle g\u00fcc\u00fcne g\u00fc\u00e7 katmaya devam edece\u011finin bir g\u00f6stergesidir. Piyasadaki en iyi masa oyunlar\u0131ndan biri olan Scrabble Go i\u00e7in ge\u00e7mi\u015fte Scopely’de g\u00f6rev alan Mas Rodriguez, ba\u015flang\u0131\u00e7tan \u00f6l\u00e7eklendirmeye ve d\u00fcnya \u00e7ap\u0131nda lansmana kadar casual oyunlar i\u00e7in stratejiler y\u00fcr\u00fctme konusunda Homa Games’e kapsaml\u0131 bir deneyim getiriyor.<\/p>\n\n\n\n

Homa Games ge\u00e7ti\u011fimiz g\u00fcnlerdeki yeni i\u015fe al\u0131mlar\u0131n\u0131n yan\u0131 s\u0131ra, b\u00fcnyesine yeni yetenekler eklemeye ve personelini \u00e7e\u015fitlendirmeye devam ediyor. \u015eirket, her daim yetenekli geli\u015ftiriciler ve tasar\u0131mc\u0131lar aramakla beraber, t\u00fcm ofislerinde bir\u00e7ok a\u00e7\u0131k pozisyona sahip.<\/p>\n","protected":false},"excerpt":{"rendered":"Homa Games, hyper-casual alan\u0131ndaki ba\u015far\u0131s\u0131n\u0131 casual taraf\u0131nda da g\u00f6stermeyi hedefliyor.","protected":false},"author":40,"featured_media":16552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[1501],"class_list":["post-16548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=16548"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16548\/revisions"}],"predecessor-version":[{"id":151955,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16548\/revisions\/151955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/16552"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=16548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=16548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=16548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}