{"id":166012,"date":"2023-08-10T14:16:07","date_gmt":"2023-08-10T11:16:07","guid":{"rendered":"https:\/\/mobidictum.com\/?p=166012"},"modified":"2023-08-14T11:59:39","modified_gmt":"2023-08-14T08:59:39","slug":"gamelighttan-riddle-road-pyramid-solitaire-vaka-calismasi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/gamelighttan-riddle-road-pyramid-solitaire-vaka-calismasi\/","title":{"rendered":"Gamelight’tan Riddle Road: Pyramid Solitaire vaka \u00e7al\u0131\u015fmas\u0131"},"content":{"rendered":"\n

Bu vaka \u00e7al\u0131\u015fmas\u0131, Gamelight mobil pazarlama platformu arac\u0131l\u0131\u011f\u0131yla Riddle Road: Pyramid Solitaire adl\u0131 oyunun tan\u0131t\u0131m\u0131n\u0131n ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 inceliyor.<\/p>\n\n\n\n

Kampanyalar ABD, \u0130ngiltere ve Almanya’daki kullan\u0131c\u0131lar\u0131 hedef ald\u0131. 20.000 kullan\u0131c\u0131y\u0131 temel alan bir analizle bu \u00e7al\u0131\u015fma, Reklam Harcama Getirisi (ROAS), Kullan\u0131c\u0131 Ba\u015f\u0131na Ortalama Gelir (ARPU), \u00d6deme Yapan Kullan\u0131c\u0131 Ba\u015f\u0131na Ortalama Gelir (ARPPU) ve Kullan\u0131c\u0131y\u0131 Elde Tutma Oran\u0131 (RR) a\u00e7\u0131s\u0131ndan elde edilen istisnai \u00e7arp\u0131c\u0131 vurgulamaktad\u0131r. <\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Riddle Road Hakk\u0131nda<\/h2>\n\n\n\n

Kart oyunu Riddle Road, b\u00fcy\u00fcleyici oynan\u0131\u015f\u0131 ve oyuncular\u0131 ilgi \u00e7ekici bulmacalar ve bilmecelerle zorlayan benzersiz konsepti ile basit bir solitaire oyunudur. Oyun, e\u011flence de\u011feri ve beyin jimnasti\u011fi zorluklar\u0131 nedeniyle oyuncular aras\u0131nda pop\u00fclerlik kazand\u0131.<\/p>\n\n\n\n

Gamelight Hakk\u0131nda<\/h2>\n\n\n\n

Gamelight, d\u00fcnya \u00e7ap\u0131nda kendi yay\u0131nlad\u0131\u011f\u0131 oyun \u00f6neri platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla y\u00fcksek kaliteli kullan\u0131c\u0131lar\u0131 \u00e7eken, d\u00fcnya \u00e7ap\u0131nda \u00f6nde gelen bir \u00f6d\u00fcl pazarlamas\u0131 (rewarded marketing) platformudur. Gamelight’\u0131n benzersiz ROAS algoritmas\u0131, Gamelight’\u0131n ortaklar\u0131n\u0131n oyunlar\u0131nda uzun vadeli etkile\u015fim olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan kullan\u0131c\u0131lar\u0131 belirlemek i\u00e7in kullan\u0131c\u0131lar\u0131n oyun s\u00fcresini, kat\u0131l\u0131m\u0131n\u0131, rakip oyun kullan\u0131m\u0131n\u0131 ve demografik verilerini analiz eder. Bahsedilen veri noktalar\u0131na \u00f6zel eri\u015fime sahip olmak, Gamelight’a \u00fc\u00e7\u00fcnc\u00fc taraf uygulamalara kolayca ba\u011flanan di\u011fer UA kaynaklar\u0131na g\u00f6re net bir avantaj sa\u011flar.<\/p>\n\n\n

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\"Riddle<\/figure>\n<\/div>\n\n\n

Kampanya Sonu\u00e7lar\u0131<\/h2>\n\n\n\n

Glera Games’in Gamelight ile ortakl\u0131\u011f\u0131, rekabet\u00e7i ROAS hedeflerini a\u015farak ve y\u00fcksek para kazanma \u00f6l\u00e7\u00fctlerine ula\u015farak ola\u011fan\u00fcst\u00fc sonu\u00e7lar verdi. 20.000 kullan\u0131c\u0131n\u0131n analizi, uygulama i\u00e7i sat\u0131n almalar yapmaya y\u00f6nelik g\u00fc\u00e7l\u00fc bir e\u011filime i\u015faret eden y\u00fcksek bir oran ortaya \u00e7\u0131kard\u0131.<\/p>\n\n\n\n

D3, D7 ve D30’daki ROAS analizi, beklentileri a\u015fan ola\u011fan\u00fcst\u00fc bir performans g\u00f6sterdi. Oyunun ARPU ve ARPPU gibi para kazanma metrikleri de etkileyici sonu\u00e7lar sergiledi. Kullan\u0131c\u0131 ve \u00f6deme yapan kullan\u0131c\u0131 ba\u015f\u0131na y\u00fcksek ortalama gelir, Gamelight’\u0131n ROAS Algoritmas\u0131n\u0131n yan\u0131 s\u0131ra Glera Games’in para kazanma stratejilerinin ve uygulama i\u00e7i tekliflerin kalitesinin etkinli\u011fini g\u00f6sterdi.<\/p>\n\n\n\n

Ayr\u0131ca, D7 ve D30’da kullan\u0131c\u0131y\u0131 elde tutma de\u011ferlendirmesi, bir ayl\u0131k oyun s\u00fcresinden sonra bile kullan\u0131c\u0131lar\u0131 elde tutma konusunda \u00e7ok olumlu bir e\u011filim sergiledi. Gamelight’\u0131n kullan\u0131c\u0131 edinme stratejisi, y\u00fcksek d\u00fczeyde kullan\u0131c\u0131 etkile\u015fimi ve elde tutma ile sonu\u00e7lanarak, oyunun kullan\u0131c\u0131lar\u0131 daha uzun s\u00fcre elde tutmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n

Sonu\u00e7<\/strong><\/h2>\n\n\n\n

Glera Games ve Gamelight aras\u0131ndaki i\u015fbirli\u011fi, ABD, \u0130ngiltere ve Almanya’da “Riddle Road: Pyramid Solitaire” tan\u0131t\u0131m\u0131nda olduk\u00e7a ba\u015far\u0131l\u0131 oldu. Kampanyalar, rekabet\u00e7i ROAS hedeflerini a\u015farak m\u00fckemmel bir reklam harcamas\u0131 getirisi sa\u011flad\u0131. Ayr\u0131ca oyun, y\u00fcksek ARPU ve ARPPU’nun yan\u0131 s\u0131ra y\u00fcksek D7 ve D30 Tutma Oranlar\u0131 ile etkileyici para kazanma \u00f6l\u00e7\u00fcmleri sergiledi.<\/p>\n\n\n

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\"Riddle<\/figure>\n<\/div>\n\n\n
\n
gamelight’\u0131n mob\u0130l oyun pazarlama platformuna g\u00f6z at\u0131n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u00d6d\u00fcl pazarlamas\u0131 platformu Gamelight, Riddle Road: Pyramid Solitaire ba\u015far\u0131s\u0131n\u0131n ard\u0131ndaki verileri ve ipu\u00e7lar\u0131n\u0131 payla\u015f\u0131yor.\n","protected":false},"author":63,"featured_media":165916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-166012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/166012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=166012"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/166012\/revisions"}],"predecessor-version":[{"id":166181,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/166012\/revisions\/166181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/165916"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=166012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=166012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=166012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}