{"id":168250,"date":"2023-09-14T19:01:56","date_gmt":"2023-09-14T16:01:56","guid":{"rendered":"https:\/\/mobidictum.com\/?p=168250"},"modified":"2024-02-28T22:55:49","modified_gmt":"2024-02-28T19:55:49","slug":"mobil-oyun-reklam-geliri-nasil-artirilir","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-oyun-reklam-geliri-nasil-artirilir\/","title":{"rendered":"Mobil oyun reklam geliri nas\u0131l art\u0131r\u0131l\u0131r?"},"content":{"rendered":"\n

Aylar s\u00fcren geli\u015ftirme s\u00fcrecinin ard\u0131ndan CrazyLabs<\/strong>, \u00f6d\u00fcll\u00fc videolar\u0131n ve seviyelere g\u00f6re ge\u00e7i\u015f reklamlar\u0131n\u0131n ayr\u0131nt\u0131l\u0131 performans analizini i\u00e7eren kapsaml\u0131 bir rapor olan \u00f6zel reklam performans\u0131 raporunu kullan\u0131ma sunuyor.<\/p>\n\n\n\n

Bu rapor, oyununuzun kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelirini (ARPU) art\u0131rmaya y\u00f6nelik <\/strong>\u00fczerinde eyleme ge\u00e7ilebilir veriler sa\u011flad\u0131\u011f\u0131ndan geli\u015ftiricilere b\u00fcy\u00fck fayda sa\u011flayacak. Bu sayede daha fazla veri elde ederek oyununuzun performans\u0131n\u0131 s\u00fcrekli olarak art\u0131rabilirsiniz.<\/p>\n\n\n\n

CrazyLabs, yaln\u0131zca CLIK Dashboard \u00fcyelerinin eri\u015febilece\u011fi<\/strong> bu benzersiz raporu sunan sekt\u00f6rdeki tek yay\u0131nc\u0131d\u0131r. \u015eeffafl\u0131\u011fa olan bu ba\u011fl\u0131l\u0131k, mobil oyun sekt\u00f6r\u00fcne yeni bir standart getiriyor.<\/p>\n\n\n\n

A\u015fa\u011f\u0131da bu raporun ARPU’nun performans\u0131n\u0131 nas\u0131l art\u0131rabilece\u011fine dair \u00f6rnekleri payla\u015f\u0131yoruz.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Yukar\u0131daki Lunch Box \u00f6rne\u011finde g\u00f6sterildi\u011fi gibi, 4. seviyenin 2. s\u00fcr\u00fcm\u00fcnde yeni bir \u00f6d\u00fcll\u00fc videoyu (kahverengi s\u00fctun) tan\u0131tt\u0131k. Bu \u00f6d\u00fcll\u00fc video (RV) \u00f6nceki s\u00fcr\u00fcmde yoktu ve bu da kullan\u0131c\u0131lar\u0131n %25’inin<\/strong> izlemesine neden oldu. Reklam raporu sayesinde RV yerle\u015fiminin son derece etkili oldu\u011funu ve 4. seviye ARPU’da %30’un \u00fczerinde <\/strong>\u00f6nemli bir iyile\u015fme sa\u011flad\u0131\u011f\u0131n\u0131 anlayabiliyoruz.<\/p>\n\n\n\n

\u00dcstelik reklam eklemek, oyunun genel performans\u0131n\u0131n \u00f6nemli bir g\u00f6stergesi olan seviye tamamlamaya zarar verebilir. Ancak a\u015fa\u011f\u0131da da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi b\u00f6yle bir durum ya\u015fanmad\u0131.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Seviye 4’\u00fcn tamamlanma oranlar\u0131n\u0131 analiz etti\u011fimizde ve s\u00fcr\u00fcm 1 (gri \u00e7izgiyle g\u00f6sterilen) ile s\u00fcr\u00fcm 2’yi (pembe \u00e7izgiyle g\u00f6sterilen) kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda, yeni RV’nin tamamlanma oran\u0131na zarar vermedi\u011fini g\u00f6r\u00fcyoruz.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Yukar\u0131daki Dig Deep \u00f6rne\u011finde g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, seviye 1’de (s\u00fcr\u00fcm 1 ve s\u00fcr\u00fcm 2) di\u011fer seviyelere g\u00f6re daha d\u00fc\u015f\u00fck bir tamamlanma oran\u0131 g\u00f6r\u00fcyoruz.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Dig Deep’te 1. d\u00fczey ve di\u011fer d\u00fczeylerdeki farkl\u0131 reklamlar\u0131n da\u011f\u0131l\u0131m\u0131n\u0131 analiz ederken, ge\u00e7i\u015f reklam\u0131 konumunu kald\u0131rd\u0131k (s\u00fcr\u00fcm 2’de 1. d\u00fczey) (yukar\u0131daki grafikte a\u00e7\u0131k turuncu daire i\u00e7ine al\u0131nm\u0131\u015f b\u00f6l\u00fcme bak\u0131n). Bu, bu d\u00fczeyde tamamlanma oran\u0131nda %2,6<\/strong> ve genel reklam t\u00fcketiminde %34<\/strong> art\u0131\u015fa yol a\u00e7t\u0131.<\/p>\n\n\n\n

Bir reklam konumunun kald\u0131r\u0131lmas\u0131 genellikle ARPU’nun azalmas\u0131na neden olur. Ancak bu \u00f6zel senaryoda tam tersi ger\u00e7ekle\u015fti<\/strong>. Reklam konumunun kald\u0131r\u0131lmas\u0131 ARPU’yu iyile\u015ftirdi<\/strong> ve s\u00fcr\u00fcm 1 ve 2’deki tamamlanma oranlar\u0131 iyile\u015fti\u011finden oyunun KPI’lar\u0131n\u0131 olumlu y\u00f6nde etkiledi<\/strong>.<\/p>\n\n\n\n

Yeni reklam raporuna art\u0131k geli\u015ftiricilere tam \u015feffafl\u0131k sunan son derece kapsaml\u0131 bir platform olan CrazyLabs’\u0131n CLIK Dashboard hizmeti \u00fczerinden eri\u015filebiliyor. Geli\u015ftiriciler, CLIK Dashboard’u kullanarak pazarlanabilirlik testleri, gelir d\u00f6k\u00fcmleri, yarat\u0131c\u0131 performans ve di\u011fer bir\u00e7ok de\u011ferli bilgiye ili\u015fkin ger\u00e7ek zamanl\u0131 g\u00fcncellemelere eri\u015febilir. Ba\u015fvuru yapmak ve CLIK Dashboard \u00fcyesi olmak i\u00e7in a\u015fa\u011f\u0131daki butona t\u0131klay\u0131n.<\/p>\n\n\n\n

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CLIK Dashboard \u00dcyesi Olun<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"CrazyLabs, CLIK Dashboard'un bir par\u00e7as\u0131 olarak \u00f6zel bir reklam performans\u0131 raporunu kullan\u0131ma sundu. Bu makalede CrazyLabs, bu rapordan yararlanarak mobil oyun reklam performans\u0131n\u0131z\u0131 nas\u0131l art\u0131rabilece\u011finizi ayr\u0131nt\u0131lar\u0131yla anlat\u0131yor.","protected":false},"author":63,"featured_media":168144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[8715,8933,8928],"class_list":["post-168250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi","tag-featured","tag-one-cikan","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/168250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=168250"}],"version-history":[{"count":7,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/168250\/revisions"}],"predecessor-version":[{"id":183348,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/168250\/revisions\/183348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/168144"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=168250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=168250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=168250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}