{"id":16879,"date":"2021-08-23T11:58:47","date_gmt":"2021-08-23T08:58:47","guid":{"rendered":"https:\/\/mobidictum.com\/?p=16879"},"modified":"2021-08-23T11:58:48","modified_gmt":"2021-08-23T08:58:48","slug":"casual-oyunlarda-cpi-son-bir-yilda-yukseldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/casual-oyunlarda-cpi-son-bir-yilda-yukseldi\/","title":{"rendered":"Casual oyunlarda CPI son bir y\u0131lda b\u00fcy\u00fck oranda y\u00fckseldi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobil oyun pazar\u0131n\u0131n <strong>bu y\u0131l yakla\u015f\u0131k 110 milyar dolar gelir elde etmesi bekleniyor<\/strong> ve bu rakam\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funu casual oyunlar olu\u015fturacak. Bu oyunlar, oyuncular\u0131n oynamak ve zafer elde etmek i\u00e7in \u00f6nemli bir \u00e7aba sarf etmelerini gerektirmese de, gelirleri y\u0131llar i\u00e7inde artt\u0131. Bununla birlikte, son y\u0131llarda casual oyun t\u00fcr\u00fcnde ayl\u0131k y\u00fckleme ba\u015f\u0131na maliyette \u00f6nemli bir art\u0131\u015fa tan\u0131k olduk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mejoresapuestas.com\/en\/2021\/08\/11\/monthly-cost-per-install-cpi-of-casual-gaming-apps-more-than-doubled-in-a-year\/\" target=\"_blank\" rel=\"noopener nofollow\">MejoresApuestas<\/a> taraf\u0131ndan sunulan verilere g\u00f6re, casual oyunlar\u0131n ayl\u0131k y\u00fckleme ba\u015f\u0131na maliyeti ge\u00e7en y\u0131l iki kat\u0131ndan fazla artarak 2021\u2019in ilk \u00e7eyre\u011finde 3,19 dolara ula\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En y\u00fcksek CPI Kuzey Amerika pazar\u0131nda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u2019den bu yana, uygulama ma\u011fazas\u0131 indirme listelerinde casual ba\u015fl\u0131klar yer al\u0131yor ve bug\u00fcn King\u2019s Candy Crush Saga, Coin Master ve Homescapes gibi mobil oyunlar\u0131n d\u00fcnya \u00e7ap\u0131nda y\u00fcz milyonlarca kullan\u0131c\u0131s\u0131 var. Ancak, yeni kullan\u0131c\u0131lara ula\u015fmak zaman i\u00e7inde giderek daha pahal\u0131 hale geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fckleme ba\u015f\u0131na maliyet (CPI), pazarlamac\u0131lar\u0131n uygulama y\u00fcklemeleri yoluyla yeni kullan\u0131c\u0131lar getirmek i\u00e7in \u00f6dedi\u011fi orand\u0131r ve reklam harcamas\u0131n\u0131n belirli bir zamandaki yeni y\u00fckleme say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-1-1.png\" alt=\"Casual oyunlar\u0131n ayl\u0131k CPI\" class=\"wp-image-16790\" width=\"699\" height=\"542\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-1-1.png 651w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-1-1-600x465.png 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-1-1-300x233.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-1-1-380x295.png 380w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><figcaption>Mart 2020\u2019den \u015eubat 2021\u2019e kadar d\u00fcnya \u00e7ap\u0131nda casual oyunlar\u0131n ayl\u0131k CPI (ABD dolar\u0131 cinsinden)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Liftoff anketine g\u00f6re, t\u00fcr i\u00e7in en d\u00fc\u015f\u00fck CPI Nisan 2020\u2019de 1,21 dolard\u0131. Ekim ay\u0131na kadar bu rakam 2,57 dolara y\u00fckseldi. Ge\u00e7en y\u0131l Kas\u0131m ay\u0131nda 2,26 dolara hafif bir d\u00fc\u015f\u00fc\u015f\u00fcn ard\u0131ndan, y\u00fckleme ba\u015f\u0131na maliyet artmaya devam etti ve \u00fc\u00e7 ayda %30\u2019luk bir art\u0131\u015fla \u015eubat 2021\u2019de 3,19 dolara ula\u015ft\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-2-1.png\" alt=\"Casual oyunlar\u0131n CPI\" class=\"wp-image-16792\" width=\"698\" height=\"555\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-2-1.png 646w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-2-1-600x477.png 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-2-1-300x239.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/report-2-1-380x302.png 380w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><figcaption>Mart 2020\u2019den \u015eubat 2021\u2019e kadar d\u00fcnya \u00e7ap\u0131nda casual oyunlar\u0131n CPI (ABD dolar\u0131 cinsinden)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130statistikler, Mart 2020 ile \u015eubat 2021 aras\u0131nda, casual oyun uygulamalar\u0131n\u0131n y\u00fckleme ba\u015f\u0131na maliyetinin Kuzey Amerika\u2019daki en y\u00fcksek maliyetin 6,36 ABD dolar\u0131 oldu\u011funu g\u00f6steriyor. Asya Pasifik, 1,29 dolar CPI ile izledi. Anket, kurulum ba\u015f\u0131na maliyetin EMEA b\u00f6lgesindeki en d\u00fc\u015f\u00fck veya ABD\u2019den be\u015f kat daha az olan 1,12 ABD dolar\u0131 oldu\u011funu g\u00f6sterdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kuzey Amerika\u2019daki en pahal\u0131 alt t\u00fcr, y\u00fckleme ba\u015f\u0131na 6,74 ABD dolar\u0131na mal olan bulmaca uygulamalar\u0131yd\u0131. Ancak, Asya Pasifik ve EMEA \u00fclkelerinde, ya\u015fam tarz\u0131 casual oyunlar, y\u00fckleme ba\u015f\u0131na s\u0131ras\u0131yla 2,48 ABD dolar\u0131 ve 1,58 ABD dolar\u0131 maliyetle CPI listesinin ba\u015f\u0131nda yer ald\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iOS oyunlar\u0131, Android oyunlar\u0131ndan d\u00f6rt kat daha y\u00fcksek CPI sahiptir<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Liftoff verileri ayr\u0131ca, iOS \u00fczerinden casual oyunlar\u0131n CPI\u2019n\u0131n Android i\u00e7in toplam ortalama 1,15 ABD dolar\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda 4,30 ABD dolar\u0131 oldu\u011funu g\u00f6sterdi. Fark, en \u00e7ok bulmaca oyun segmentinde g\u00f6ze \u00e7arp\u0131yordu; iOS bulmaca oyunu oyuncular\u0131, Android oyunlar\u0131ndan d\u00f6rt kat daha pahal\u0131ya mal oluyordu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sim\u00fclasyon segmentinde, ortalama iOS CPI\u2019si, Android i\u00e7in 1,24 ABD dolar\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda 3,87 ABD dolar\u0131 olarak kaydedildi. \u0130statistikler, App Store\u2019daki \u201clifestyle casual\u201d oyunlar\u0131n y\u00fckleme ba\u015f\u0131na maliyetinin, Google Play Store\u2019daki 2 ABD dolar\u0131ndan 2,96 ABD dolar\u0131na y\u00fckseldi\u011fini g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"Casual oyunlar\u0131n y\u00fckleme ba\u015f\u0131na ayl\u0131k maliyeti ge\u00e7en y\u0131l iki kat\u0131ndan fazla artarak 2021'in ilk \u00e7eyre\u011finde 3,19 ABD dolar\u0131na ula\u015ft\u0131.","protected":false},"author":40,"featured_media":16794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860,8879],"tags":[],"class_list":["post-16879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=16879"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/16794"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=16879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=16879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=16879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}