{"id":16919,"date":"2021-08-25T10:53:18","date_gmt":"2021-08-25T07:53:18","guid":{"rendered":"https:\/\/mobidictum.com\/?p=16919"},"modified":"2021-08-25T10:55:31","modified_gmt":"2021-08-25T07:55:31","slug":"liftoff-vungle-bagimsiz-mobil-buyume-platformunda-birlesecek","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/liftoff-vungle-bagimsiz-mobil-buyume-platformunda-birlesecek\/","title":{"rendered":"Liftoff ve Vungle, ba\u011f\u0131ms\u0131z bir mobil b\u00fcy\u00fcme platformunda birle\u015fecek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Liftoff <\/strong>ve <strong>Vungle<\/strong>, d\u00fcnya \u00e7ap\u0131nda mobil b\u00fcy\u00fcmeden para kazanma ve pazarlamaya odaklanan <strong>tek bir \u015firkette birle\u015fmeyi kabul etti\u011fini<\/strong> <a href=\"https:\/\/vungle.com\/blog\/liftoff-and-vungle-to-form-leading-independent-mobile-growth-platform\/\" data-type=\"URL\" data-id=\"https:\/\/vungle.com\/blog\/liftoff-and-vungle-to-form-leading-independent-mobile-growth-platform\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">resmen duyurdu<\/a>. Bu birle\u015fme ile b\u00fcy\u00fck bir ba\u011f\u0131ms\u0131z mobil uygulama ve oyun geli\u015ftirme platformlar\u0131ndan biri olu\u015facak ve <strong>kullan\u0131c\u0131 edinme, etkile\u015fim, para kazanma <\/strong>ve<strong> analitik<\/strong> gibi hedefler do\u011frultusunda \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liftoff CEO&#8217;su Mark Ellis&#8217;in birle\u015fik \u015firkete CEO olarak liderlik edece\u011fi belirtiliyor. Bunun yan\u0131 s\u0131ra Vungle CEO&#8217;su Jeremy Bondy ise ba\u015fkan rol\u00fcn\u00fc \u00fcstlenecek. Liftoff ve Vungle \u015fu anda pazarlama ekosisteminde tamamlay\u0131c\u0131 ortaklar olarak faaliyet g\u00f6steriyor ve her biri mobil uygulamalar\u0131 ve oyunlar\u0131 ba\u015far\u0131l\u0131 hale getirmeyi ama\u00e7layan \u00e7\u00f6z\u00fcmler sunma konusunda uzun y\u0131llara dayanan ge\u00e7mi\u015fe sahip.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle.jpg\" alt=\"liftoff vungle\" class=\"wp-image-16923\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle-600x313.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle-300x157.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle-768x401.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle-380x199.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/liftoff-vungle-800x418.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Liftoff ve Vungle neler sunacak?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Liftoff&#8217;un teknolojisi, geli\u015fmi\u015f makine \u00f6\u011frenimi, tahmin, zeka ve yarat\u0131c\u0131 optimizasyon yetenekleri arac\u0131l\u0131\u011f\u0131yla 140&#8217;tan fazla \u00fclkede 550.000&#8217;den fazla mobil uygulamada her g\u00fcn 2 milyardan fazla reklam sunarak mobil uygulama pazarlamac\u0131lar\u0131n\u0131n y\u00fcksek de\u011ferli kullan\u0131c\u0131lar\u0131 elde etmelerini ve elde tutmalar\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vungle, \u00f6nde gelen mobil uygulama yay\u0131nc\u0131lar\u0131nda 100.000&#8217;den fazla do\u011frudan yaz\u0131l\u0131m geli\u015ftirme kiti (SDK) entegrasyonu ve pazarlama platformu genelinde 15.000 bireysel i\u00e7erik \u00fcreticisi ile en b\u00fcy\u00fck ve en \u00e7e\u015fitli mobil para kazanma platformlar\u0131ndan birini i\u015fletmektedir. Bu, kullan\u0131c\u0131 edinme, yarat\u0131c\u0131 teknolojiler ve i\u00e7erik analiti\u011fi genelinde geni\u015f bir yetenek paketine ek olarak sunulur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birle\u015fme stratejisi, mobil reklamc\u0131l\u0131\u011f\u0131n etkinli\u011fini art\u0131ran ve mobil geli\u015ftiricilerin uygulamalar\u0131n\u0131 olu\u015fturmalar\u0131, reklamlar\u0131n\u0131 yapmalar\u0131 ve bunlardan para kazanmalar\u0131 i\u00e7in daha b\u00fcy\u00fck \u00f6l\u00e7ek ve geli\u015fmi\u015f yetenekler sa\u011flayan u\u00e7tan uca bir platform olu\u015fturmakt\u0131r. Birle\u015fme, her iki \u015firket i\u00e7in de \u00f6nemli b\u00fcy\u00fcme giri\u015fimlerini h\u0131zland\u0131racak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liftoff CEO&#8217;su Mark Ellis birle\u015fme ile ilgili \u015fu yorumlar\u0131 yapt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;\u0130\u015flerin nas\u0131l y\u00fcr\u00fcyece\u011fine dair uzun vadeli stratejik vizyonumuz vard\u0131 ve halihaz\u0131rda yapt\u0131\u011f\u0131m\u0131z her \u015feyi bir araya getirmek i\u00e7in daha geni\u015f, daha geni\u015f bir platform olu\u015fturma yolundayd\u0131k. Baz\u0131 piyasa dinamiklerine dayanarak, ger\u00e7ek bir b\u00fck\u00fclme noktas\u0131 ve daha h\u0131zl\u0131 \u00f6l\u00e7eklendirme ve arz ile talebi ger\u00e7ekten bir araya getirme f\u0131rsat\u0131 var. Dolay\u0131s\u0131yla bunu g\u00f6z \u00f6n\u00fcnde bulundurarak pratik olarak kafa kafaya verdik ve birle\u015fme \u00fczerinde \u00e7al\u0131\u015ft\u0131k. Rakibimiz teknoloji devleri Google, Facebook ve di\u011ferleri. Bu bak\u0131mdan, kesinlikle a\u00e7\u0131\u011f\u0131 kapat\u0131yoruz, ancak yine de \u00f6nemli \u00f6l\u00e7\u00fcde daha b\u00fcy\u00fckler. A\u00e7\u0131k\u00e7as\u0131, bizden daha \u00e7e\u015fitli \u00fcr\u00fcn ve i\u015flere sahipler. Ancak bence sekt\u00f6r, Google, Facebook ve di\u011ferlerinin sunduklar\u0131na yetenekli bir alternatif i\u00e7in ger\u00e7ekten a\u00e7. Ayn\u0131 zamanda \u00e7ok cazip \u00fcr\u00fcnler sunuyorlar. Ancak bununla birlikte kendi g\u00fcndemleri ve \u00f6nyarg\u0131lar\u0131 da geliyor ve bu y\u00fczden \u00e7ok rekabet\u00e7i bir \u015fekilde yard\u0131m etmeye devam etme f\u0131rsat\u0131n\u0131 memnuniyetle kar\u015f\u0131l\u0131yoruz.<\/em>&#8220;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Liftoff ve Vungle birle\u015fimi her iki \u015firket i\u00e7in de \u00f6nemli b\u00fcy\u00fcme giri\u015fimlerini h\u0131zland\u0131racak.","protected":false},"author":40,"featured_media":16929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-16919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=16919"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/16929"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=16919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=16919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=16919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}