{"id":16942,"date":"2021-08-26T00:05:29","date_gmt":"2021-08-25T21:05:29","guid":{"rendered":"https:\/\/mobidictum.com\/?p=16942"},"modified":"2023-04-25T11:42:42","modified_gmt":"2023-04-25T08:42:42","slug":"movember-in-play-reklamlar-sunmak-icin-admix-ile-isbirligi-yapiyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/movember-in-play-reklamlar-sunmak-icin-admix-ile-isbirligi-yapiyor\/","title":{"rendered":"Movember, In-Play reklamlar sunmak i\u00e7in Admix ile i\u015fbirli\u011fi yap\u0131yor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oyuncu deneyimini ilk s\u0131raya koyan, kodsuz reklamlar ile bir oyundan para kazanma \u00e7\u00f6z\u00fcm\u00fc olan <a href=\"https:\/\/admixplay.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Admix<\/strong><\/a>, k\u0131sa s\u00fcre \u00f6nce, erkek bireylerde ak\u0131l sa\u011fl\u0131\u011f\u0131, prostat kanseri, testis kanseri ve intihar\u0131 \u00f6nleme gibi konularda fark\u0131ndal\u0131k yaratmak i\u00e7in <a href=\"https:\/\/uk.movember.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Movember<\/strong><\/a> ile i\u015fbirli\u011fi yapmaya ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Admix taraf\u0131ndan Ultimate Car Driving Sim, Traffic Tour, Drive Ahead ve TiMX gibi pop\u00fcler mobil oyunlara entegre edilen Movember reklamlar\u0131, 20 ila 39 ya\u015f aras\u0131 erkekler aras\u0131nda fark\u0131ndal\u0131k yaratmak i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Admix x Movember - In-Play for social good\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mPlBG7Iyi-A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Admix\u2019in konuyla ilgili yay\u0131nlad\u0131\u011f\u0131 bas\u0131n b\u00fcltenine a\u015fa\u011f\u0131dan ula\u015fabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Admix, mobil oyuncular i\u00e7in Movember In-Play reklam kampanyas\u0131n\u0131 ba\u015flatt\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LONDRA & NEW YORK \u2013 25 A\u011fustos 2021 \u2013<\/strong> \u00d6nde gelen In-Play reklamc\u0131l\u0131k \u015firketi <a href=\"https:\/\/admixplay.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Admix<\/a>, erkek sa\u011fl\u0131\u011f\u0131 yard\u0131m kurulu\u015fu <a href=\"https:\/\/uk.movember.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Movember<\/a> ile birlikte \u00e7al\u0131\u015farak, video oyunlar\u0131 oynarken erkek oyunculara ula\u015fmak i\u00e7in bir dizi hedefli reklam ba\u015flatt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Movember\u2019in ikonik \u2018moustache\u2019 markas\u0131n\u0131 i\u00e7eren In-Play reklamlar, hay\u0131r kurumunun 20 ila 39 ya\u015f aras\u0131ndaki hedef kitlesi taraf\u0131ndan oynanan \u00e7e\u015fitli t\u00fcrlerdeki mobil oyunlara yerel olarak yerle\u015ftirilecek. Ultimate Car Driving Sim, Traffic Tour, Drive Ahead ve TiMX, erkeklerin daha mutlu, daha sa\u011fl\u0131kl\u0131 ve daha uzun ya\u015famalar\u0131na yard\u0131mc\u0131 olma misyonuyla fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak amac\u0131yla, reklamlar\u0131n oyuna dijital olarak enjekte edildi\u011fini g\u00f6recek pop\u00fcler oyunlar aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcresel oyun sekt\u00f6r\u00fc y\u0131ll\u0131k 160 milyar dolardan fazla de\u011fere sahip (film ve m\u00fczik sekt\u00f6r\u00fcn\u00fcn toplam de\u011ferinin \u00fc\u00e7 kat\u0131) d\u00fcnya \u00e7ap\u0131nda mobil oyuncular\u0131n yar\u0131s\u0131n\u0131 erkekler olu\u015fturuyor. Admix\u2019in \u00f6nc\u00fc \u2018In-Play\u2019 programatik reklam platformu, markalar\u0131n oyun deneyimini kesintiye u\u011fratmadan hedef t\u00fcketicilere ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Admix K\u00fcresel Ajans Ortakl\u0131klar\u0131 Ba\u015fkan Yard\u0131mc\u0131s\u0131 Michael Silberberg, \u015fu yorumu yapt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cMovember ile i\u015fbirli\u011fimiz, May\u0131s ay\u0131nda ba\u015flat\u0131lan CoppaFeel! kampanyam\u0131zla Admix\u2019in y\u00fcksek profilli bir hay\u0131r kurumu i\u00e7in ikinci In-Play aktivasyonunu i\u015faret ediyor. \u0130nsanlara en etkile\u015fim halindeyken ve oyunu kesintiye u\u011fratmayan alakal\u0131 reklamlarla ula\u015fmak, hem hay\u0131r kurumlar\u0131 hem de markalar i\u00e7in g\u00fc\u00e7l\u00fc mesajlar ve marka y\u00fckseli\u015fi sa\u011flaman\u0131n ve hedef kitleleriyle etkile\u015fimi art\u0131rman\u0131n m\u00fckemmel bir yoludur. Devam eden erkek sa\u011fl\u0131\u011f\u0131 bilin\u00e7lendirme kampanyalar\u0131n\u0131 desteklemek i\u00e7in Movember ile uzun vadede \u00e7al\u0131\u015fmaya devam etmeyi umuyoruz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Movember K\u00fcresel \u0130novasyon Direkt\u00f6r\u00fc Dan Cooper \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cErkek sa\u011fl\u0131\u011f\u0131 mesaj\u0131n\u0131 oyunculara iletmek i\u00e7in Admix ile i\u015fbirli\u011fi yapmaktan heyecan duyduk. Y\u0131llar ge\u00e7tik\u00e7e, oyuncu toplulu\u011funun Movember\u2019e verdi\u011fi d\u00fcnya \u00e7ap\u0131ndaki deste\u011fin gururunu ya\u015f\u0131yoruz. Erkek sa\u011fl\u0131\u011f\u0131 misyonumuza yakla\u015fman\u0131n yollar\u0131ndan biri de \u2018erkeklerin oldu\u011fu yere gitmek\u2019tir. Bu, oyun oynamak gibi erkeklerin zaten aktif ve eri\u015filebilir oldu\u011fu topluluklar\u0131n ve alanlar\u0131n, erkeklerin ak\u0131l sa\u011fl\u0131\u011f\u0131 ve intihar\u0131n \u00f6nlenmesi, prostat kanseri ve testis kanseri gibi hedef alanlar\u0131m\u0131z i\u00e7in kal\u0131c\u0131 bir de\u011fi\u015fiklik yaratmada kilit rol oynayan topluluklar oldu\u011fu anlam\u0131na gelir. \u00d6n\u00fcm\u00fczdeki y\u0131llarda bu alanda devam etmeyi d\u00f6rt g\u00f6zle bekliyoruz.\u201d<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Admix, erkek oyuncular aras\u0131nda fark\u0131ndal\u0131k yaratmak i\u00e7in Movember ile i\u015fbirli\u011fi yapt\u0131.","protected":false},"author":40,"featured_media":16939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860],"tags":[],"class_list":["post-16942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=16942"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16942\/revisions"}],"predecessor-version":[{"id":153559,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16942\/revisions\/153559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/16939"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=16942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=16942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=16942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}