{"id":17121,"date":"2021-09-07T06:38:22","date_gmt":"2021-09-07T03:38:22","guid":{"rendered":"https:\/\/mobidictum.com\/?p=17121"},"modified":"2023-04-25T11:57:53","modified_gmt":"2023-04-25T08:57:53","slug":"anneler-oyun-oynamak-icin-akilli-telefon-tercih-ediyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/anneler-oyun-oynamak-icin-akilli-telefon-tercih-ediyor\/","title":{"rendered":"Annelerin %87.1\u2019i oyun oynamak i\u00e7in ak\u0131ll\u0131 telefonlar\u0131n\u0131 tercih ediyor"},"content":{"rendered":"\n<p>Mobil oyunlar\u0131n y\u00fckseli\u015fi her ge\u00e7en g\u00fcn artarken, mobil oyuncu olmak da art\u0131k t\u00fcm d\u00fcnyada toplumlar\u0131n teknoloji k\u00fclt\u00fcr\u00fc haline gelmeye ba\u015flad\u0131. Mobil oyunlar, \u00f6zellikle i\u00e7inde bulundu\u011fumuz pandemi d\u00f6neminde en kolay ula\u015f\u0131labilir e\u011flencelerimizden biri haline gelerek hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131na d\u00f6n\u00fc\u015ft\u00fc. Dijitalle\u015fmenin giderek h\u0131z kazand\u0131\u011f\u0131 ve ak\u0131ll\u0131 telefonlar\u0131n g\u00fcnl\u00fck ya\u015fant\u0131m\u0131zdaki \u00f6nemini artt\u0131rd\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda, mobil oyun uygulamalar\u0131 da g\u00fcc\u00fcne g\u00fc\u00e7 katarak geli\u015fimine h\u0131z kesmeden devam ediyor. Mobil oyuncular denildi\u011finde akl\u0131m\u0131za gelen koltu\u011fun ba\u015f\u0131na oturmu\u015f erkekler kli\u015fesi kal\u0131b\u0131 y\u0131k\u0131l\u0131rken, art\u0131k mobil oyunlar\u0131n 7\u2019den 70\u2019e herkese hitap etti\u011fini s\u00f6yleyebiliriz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-2.jpg\" alt=\"adcolony anneler rapor\" class=\"wp-image-17128\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-2.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-2-600x338.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-2-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-2-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-2-380x214.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>AdColony taraf\u0131ndan haz\u0131rlanan raporda olduk\u00e7a ilgin\u00e7 bilgiler yer al\u0131yor.<\/figcaption><\/figure>\n\n\n\n<p>\u00d6zellikle mobil oyunlar\u0131 seven ve belki de herkesi \u015fa\u015f\u0131rtacak bir kitle var ki g\u00fc\u00e7leri asla g\u00f6z ard\u0131 edilemez; Anneler. Kad\u0131n mobil oyuncular ve \u00f6zellikle anneler ak\u0131llarda mobil oyuncular kal\u0131b\u0131ndan \u00e7\u0131kar\u0131lm\u0131\u015f olsalar da, asl\u0131nda oyun oynamak i\u00e7in genellikle cep telefonlar\u0131n\u0131 kulland\u0131klar\u0131n\u0131 ve s\u0131kl\u0131kla mobil oyun oynad\u0131klar\u0131n\u0131 kimse inkar edemez. D\u00fcnya\u2019n\u0131n en b\u00fcy\u00fck mobil reklam platformlar\u0131ndan AdColony\u2019nin, annelerin de mobil oyun toplulu\u011funun \u00f6nemli bir par\u00e7as\u0131 oldu\u011funu g\u00f6stermek ad\u0131na ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi GlobalWebIndex ile yapt\u0131\u011f\u0131 ara\u015ft\u0131rma annelerin mobil oyunlara yakla\u015f\u0131mlar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Ara\u015ft\u0131rma ayn\u0131 zamanda markalar i\u00e7in en \u00f6nemli ve b\u00fcy\u00fck hedef kitlelerinden biri olan anneleri mobil cihazlar\u0131nda nas\u0131l yakalayabileceklerine dair \u00f6nemli bilgileri g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kar\u0131yor.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de mobil oyun oynayan annelerin %34.9\u2019u 25-34 ya\u015f aras\u0131ndayken, %32.2\u2019si ise 35-44 ya\u015f aras\u0131nda. Ankete kat\u0131lan annelerin %53.3\u2019\u00fc iki \u00e7ocu\u011fu oldu\u011funu s\u00f6ylerken, %53,3\u2019\u00fcn\u00fcn \u00e7ocuklar\u0131 6-11 ya\u015f aras\u0131nda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ak\u0131ll\u0131 telefonlar a\u00e7\u0131k ara \u00f6nde<\/strong><\/h2>\n\n\n\n<p>Ankete kat\u0131lan annelerin %87.1\u2019i oyun oynamak i\u00e7in ak\u0131ll\u0131 telefonlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 belirtirken, %44,9\u2019u ise g\u00fcn i\u00e7erisinde bir \u00e7ok kez mobil oyun oynad\u0131\u011f\u0131n\u0131 belirtiyor. Tek bir oturumda, annelerin %25,8\u2019i mobil oyunlarda 30-60 dakika aras\u0131 oyun oynad\u0131\u011f\u0131n\u0131 belirtirken, bir g\u00fcnde %20,9\u2019u 1-2 saat aras\u0131 mobil oyun oynad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"693\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-3.jpg\" alt=\"adcolony anneler rapor\" class=\"wp-image-17130\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-3.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-3-600x520.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-3-300x260.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-3-768x665.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-3-380x329.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Anneler oyun oynamak i\u00e7in hangi cihazlar\u0131 kullan\u0131yor?<\/figcaption><\/figure>\n\n\n\n<p>Mobil oyunlar\u0131n kafam\u0131z\u0131 da\u011f\u0131tmak, dertlerimizden biraz olsun uzakla\u015fmak i\u00e7in her an yan\u0131m\u0131zda oldu\u011fu bir ger\u00e7ek. Anneler i\u00e7in de bu durum de\u011fi\u015fmiyor. Ankete kat\u0131lan annelerin %66,5\u2019i e\u011flenmek i\u00e7in mobil oyun oynad\u0131klar\u0131n\u0131 belirtirken, %54,4\u2019\u00fc rahatlamak i\u00e7in, %40,6\u2019s\u0131 ise ruh hallerini iyile\u015ftirmek i\u00e7in mobil oyun oynad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Annelerin %44,1\u2019i mobil oyun oynarken rahat hissetti\u011fini, %28,9\u2019unun ise mutlu hissetti\u011fini belirtmesi de mobil oyunlar\u0131n ki\u015filer \u00fczerindeki pozitif etkisini bir kez daha kan\u0131tl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Her g\u00fcn mobil oyun oynayan anneler \u00e7o\u011funlukta<\/strong><\/h2>\n\n\n\n<p>Anneler g\u00fcn i\u00e7erisinde \u00e7al\u0131\u015f\u0131rken, \u00e7ocuklar\u0131na bakarken gerek e\u011flenmek gerekse kafa da\u011f\u0131tmak i\u00e7in yine mobil oyunlara ko\u015fuyor. %51,8\u2019i \u00f6\u011fle aras\u0131 gibi zamanlarda mola verdiklerinde oyun oynad\u0131\u011f\u0131n\u0131 belirtirken, %41,9\u2019u televizyon izlerken, %41,5\u2019i ise uyumadan \u00f6nce yatakta mobil oyun oynad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"614\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-4.jpg\" alt=\"adcolony anneler rapor\" class=\"wp-image-17132\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-4.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-4-600x461.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-4-300x230.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-4-768x589.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/09\/anne-oyun-rapor-4-380x292.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Anneler oyun oynamak i\u00e7in g\u00fcnde ne kadar zaman harc\u0131yor?<\/figcaption><\/figure>\n\n\n\n<p>Gerek evleri, \u00e7ocuklar\u0131 gerekse kendileri i\u00e7in al\u0131\u015fveri\u015f yaparken annelerin \u00e7ok se\u00e7ici ve dikkatli oldu\u011funu inkar edemeyiz. Markalar i\u00e7in de anneleri yakalamak ve \u00fcr\u00fcnlerinin g\u00fcvenilirli\u011fini kan\u0131tlamak \u00e7ok \u00f6nemli. Annelerin %62,7&#8217;si b\u00fcy\u00fck \u00e7apl\u0131 al\u0131\u015fveri\u015flerde tek ba\u015f\u0131na karar verici olduklar\u0131n\u0131 belirtirken, %84,6&#8217;s\u0131 k\u00fc\u00e7\u00fck \u00e7apl\u0131 al\u0131\u015fveri\u015flerde tek ba\u015flar\u0131na karar verici olduklar\u0131n\u0131 belirtiyor. Ek olarak ankete kat\u0131lan annelerin %96,3\u2019\u00fc son 6 ayda online al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Annelerin %18,5&#8217;i internetten al\u0131\u015fveri\u015f yaparken uygulama i\u00e7i al\u0131\u015fveri\u015f yapmay\u0131 tercih ediyor \u00e7\u00fcnk\u00fc %46,5&#8217;i bunun daha kolay oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<p>Annelerin mobil cihazlar\u0131nda kar\u015f\u0131la\u015ft\u0131klar\u0131 reklamlardan beklentileri de de\u011fi\u015fiyor. %50,8\u2019i ak\u0131ll\u0131 telefonlar\u0131nda kar\u015f\u0131la\u015ft\u0131klar\u0131 bir reklamdan do\u011frudan \u00fcr\u00fcn\u00fc sat\u0131n almalar\u0131 i\u00e7in \u00fcr\u00fcn veya markan\u0131n kendileri ile alakal\u0131 olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor. %44,6\u2019s\u0131 reklam\u0131n bilgilendirici olmas\u0131 gerekti\u011fini, %35,8\u2019i ise ilgi \u00e7ekici olmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p>Ak\u0131ll\u0131 telefonlar\u0131nda mobil reklamlar ile kar\u015f\u0131la\u015fan annelerin %49,6\u2019s\u0131 \u00fcr\u00fcn ile ilgili yorumlar\u0131 ara\u015ft\u0131r\u0131yor ve okuyor, %48\u2019i markan\u0131n web sitesini ziyaret ediyor ve %44,5\u2019i reklamlarla etkile\u015fime ge\u00e7iyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam \u015firketi AdColony&#8217;nin ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi GlobalWebIndex ile yapt\u0131\u011f\u0131 ara\u015ft\u0131rma annelerin mobil oyunlara yakla\u015f\u0131m\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n","protected":false},"author":40,"featured_media":17126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-17121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/17121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=17121"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/17121\/revisions"}],"predecessor-version":[{"id":158618,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/17121\/revisions\/158618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/17126"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=17121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=17121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=17121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}