SYBO, the mobile games studio behind the most downloaded game of all time, Subway Surfers, today launched a first-of-its-kind partnership with J Balvin to bring the hit musician to life as an all-new character within the game. <\/p>\n\n
Created in collaboration with PlanetPlay, the first-ever climate-conscious game marketplace, the partnership will support the organization\u2019s global environmental projects aiming to offset carbon emissions.<\/p>\n\n
\u201cIt\u2019s an honor to work with SYBO and PlanetPlay on such an important and creative initiative,\u201d <\/em>said J Balvin<\/strong>. \u201cBecoming a playable character in Subway Surfers while giving fans an accessible way to make a positive impact on the environment is a surreal opportunity.\u201d\u00a0<\/em><\/p>\n\n A portion of the proceeds from Balvin\u2019s in-game character purchases will be donated through PlanetPlay\u2019s platform to Kenya\u2019s Hongera Clean Cookstove Project, a non-profit that aims to mitigate CO2 emissions with the distribution of clean and energy-efficient cookstoves to regions in Kenya. After purchasing the character, players can redeem \u201cgreen coins\u201d from PlanetPlay\u2019s digital marketplace to use towards additional in-game items.<\/p>\n\n \u201cAt SYBO, we\u2019re always looking for fresh ways to encourage players to use gaming for good and fight climate change,\u201d<\/em> said Mathias Gredal N\u00f8rvig, CEO of SYBO<\/strong>. \u201cWe\u2019ve long admired how J Balvin has used his platform for good, and bringing him to life in our game will hopefully inspire environmental action beyond our 150 million monthly active players around the globe.\u201d<\/em><\/p>\n\n In addition, limited edition t-shirts featuring special designs inspired by J Balvin and the collaboration will be available through the official PlanetPlay storefront and bundled with a variable carbon emissions reduction starting at a minimum of 100 kg CO2. The amount of carbon emissions reduced will be reflected in the design of the item, allowing people to show their contributions towards a healthier planet. PlanetPlay aims to offset 100,000 tons of carbon emissions<\/strong> \u2013 equivalent to 40 concerts with 100,000 guests.<\/p>\n\n Subway Surfers is available and free to download on iOS, Android, and other platforms with in-app purchases.<\/p>\n\n