{"id":178036,"date":"2023-11-07T15:51:06","date_gmt":"2023-11-07T12:51:06","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/gamelight-brain-games-icin-nasil-5x-hacim-artisi-sagladi\/"},"modified":"2024-03-28T12:51:51","modified_gmt":"2024-03-28T09:51:51","slug":"gamelight-brain-games-icin-nasil-5x-hacim-artisi-sagladi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/gamelight-brain-games-icin-nasil-5x-hacim-artisi-sagladi\/","title":{"rendered":"Gamelight, Brain Games i\u00e7in nas\u0131l 5x hacim art\u0131\u015f\u0131 sa\u011flad\u0131?"},"content":{"rendered":"\n<p>Gamelight strived for a substantial volume increase with a minimal impact on bids, ensuring a sustainable and profitable <strong>ROAS<\/strong> while scaling the campaign.<\/p>\n\n<h2 id=\"u003cstrongu003eabout-gamelightu003c-strongu003e\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1699359414565 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>u003cstrongu003eAbout Gamelightu003c\/strongu003e<\/span>\n\t<\/span>\n<\/h2>\n\n<p><strong>Gamelight <\/strong>is the world&#8217;s largest rewarded marketing platform for mobile games. Their AI Algorithm meticulously analyzes user behavior, playing patterns, and demographic data to pinpoint games that perfectly match each user&#8217;s unique interests and gaming history.<\/p>\n\n<h2 id=\"u003cstrongu003eabout-brain-gamesu003c-strongu003e\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1699359432052 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>u003cstrongu003eAbout Brain Gamesu003c\/strongu003e<\/span>\n\t<\/span>\n<\/h2>\n\n<p>Brain Games is the leading casual game company in free-to-play games. The studio\u2019s mission is that its games will truly transcend and stand the test of time. With a combination of creativity, data, and passion, <strong>Brain Games<\/strong> conceptualizes ideas, making dreams a reality and bringing fun, innovative games to the masses worldwide.<\/p>\n\n<h2 id=\"u003cstrongu003eabout-word-farm-adventureu003c-strongu003e\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1699359440858 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>u003cstrongu003eAbout Word Farm Adventureu003c\/strongu003e<\/span>\n\t<\/span>\n<\/h2>\n\n<p>Save the farm animals in the word <strong>Scrabble<\/strong> puzzle game, which is one of the highest-rated word scapes games in both the <strong>Apple<\/strong> and <strong>Google Play<\/strong> stores. Unlike other word puzzle games, <strong>Word Farm Adventure<\/strong> is not just about solving crossword puzzles\u00a0 \u2013 it is also about enjoying a great escape story while fighting the evil forces that want to destroy the farm.<\/p>\n\n<h2 id=\"u003cstrongu003ecampaign-executionu003c-strongu003e\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1699359450504 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>u003cstrongu003eCampaign executionu003c\/strongu003e<\/span>\n\t<\/span>\n<\/h2>\n\n<p>Initiating the campaign, Brain Games strategically placed substantial starting bids to establish its competitiveness on Gamelight\u2019s platform. Subsequently, they further boosted their bids by an additional <strong>40%<\/strong>, leading to an impressive <strong>480% increase<\/strong> in volume.<\/p>\n\n<p>To reach the partner&#8217;s goals, Gamelight combined its ROAS algorithm with open targeting. This empowered their algorithm with valuable insights, broadening their reach to previously unexplored audience segments while simultaneously guaranteeing interactions with users most likely to convert. Gamelight&#8217;s ROAS algorithm is focused on optimizing essential metrics such as <strong>ROAS<\/strong>, <strong>ARPU, Engagement Rate<\/strong>, and <strong>Retention Rate<\/strong> for their promoted titles.<\/p>\n\n<h2 id=\"u003cstrongu003eresultsu003c-strongu003e\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1699359460652 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>u003cstrongu003eResultsu003c\/strongu003e<\/span>\n\t<\/span>\n<\/h2>\n\n<p>During the execution of the campaign in August 2023, they delivered <strong>480% times higher volumes<\/strong> with <strong>only a 40% bid increase<\/strong> in the US. <\/p>\n\n<p>Despite placing high bids, their partner achieved <strong>x5 times higher volumes <\/strong>and also achieved a <strong>142%<\/strong> over-delivery on their short-term <strong>ROAS D7<\/strong> goal and an impressive <strong>145% over-delivery<\/strong> on their long-term<strong> ROAS D30<\/strong> goal, which showcases Gamelight&#8217;s exceptional performance.<\/p>\n\n<p><strong>In conclusion,<\/strong> the collaboration between Gamelight and Brain Games <strong>has proven to be an outstanding success<\/strong>. Despite the high initial bids, Brain Games not only met but surpassed their profitability expectations, achieving total profitability for their products. Through strategic planning and execution, they achieved and even over-delivered their partner&#8217;s ROAS goals. This partnership has <strong>demonstrated the effectiveness<\/strong> of their collaboration and the ability to leverage data-driven strategies to drive exceptional results.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/11\/Brain-Games-Data-1024x701.jpg\" alt=\"\" class=\"wp-image-171719\"\/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/11\/Brain-Games-additional-1024x534.jpg\" alt=\"\" class=\"wp-image-171721\"\/><\/figure>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.gamelight.io\/\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener\">Explore the Gamelight dashboard and its unique features<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Gamelight ve Brain Games, Gamelight&#8217;\u0131n mobil pazarlama platformunun g\u00fcc\u00fcnden yararlanarak, pop\u00fcler casual oyunlar\u0131 Word Farm Adventure&#8217;\u0131 ABD&#8217;de desteklemek i\u00e7in g\u00fc\u00e7lerini birle\u015ftirdi.\n","protected":false},"author":63,"featured_media":178037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8863],"tags":[8928],"class_list":{"0":"post-178036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178036"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178036\/revisions"}],"predecessor-version":[{"id":184398,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178036\/revisions\/184398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178037"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}