{"id":178147,"date":"2023-11-14T18:23:00","date_gmt":"2023-11-14T15:23:00","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/activision-modern-warfare-iii-icin-icerik-olusturucu-odakli-bir-pazarlama-kampanyasi-baslatti\/"},"modified":"2024-01-29T12:58:46","modified_gmt":"2024-01-29T09:58:46","slug":"activision-modern-warfare-iii-icin-icerik-olusturucu-odakli-bir-pazarlama-kampanyasi-baslatti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/activision-modern-warfare-iii-icin-icerik-olusturucu-odakli-bir-pazarlama-kampanyasi-baslatti\/","title":{"rendered":"Activision, Modern Warfare III i\u00e7in i\u00e7erik olu\u015fturucu odakl\u0131 bir pazarlama kampanyas\u0131 ba\u015flatt\u0131"},"content":{"rendered":"\n

QYOU Media’n\u0131n bir b\u00f6l\u00fcm\u00fc olan Activision ve medya ajans\u0131 QYOU USA, ikonik Call of Duty serisinin son oyunu Modern Warfare III i\u00e7in bir kampanya ba\u015flatt\u0131. 10 Kas\u0131m 2023’te ba\u015flat\u0131lan pazarlama giri\u015fimi, platformlar aras\u0131 \u00f6nde gelen be\u015f yarat\u0131c\u0131y\u0131 ve dijital pazarlama, \u00e7evrimi\u00e7i i\u00e7erik ve “IRL” (ger\u00e7ek hayatta) prod\u00fcksiyonun bir kar\u0131\u015f\u0131m\u0131n\u0131 i\u00e7eriyor.<\/p>\n\n

QYOU, bu y\u0131lki kampanya i\u00e7in \u00fcst d\u00fczey bir “yarat\u0131c\u0131 ekibinin” olu\u015fturulmas\u0131nda \u00e7ok \u00f6nemli bir rol oynad\u0131. Yarat\u0131c\u0131lar, yay\u0131nlanan tan\u0131t\u0131m etkinli\u011fi Call of Duty: NEXT’e kat\u0131ld\u0131lar ve “The Lobby” adl\u0131 y\u00fcksek prod\u00fcksiyonlu canl\u0131 aksiyon fragman\u0131nda arka plan oyuncular\u0131 olarak yer ald\u0131lar. \u00c7e\u015fitli oyuncular aras\u0131nda SpencerX (55 Milyon Takip\u00e7i), Michelle Munchie (8,6 Milyon), Trevor Bell (5,4 Milyon), ZHC (15,5 Milyon) ve Jamad Fiin (2,1 Milyon) yer al\u0131yor ve video boyunca izleyicileri \u015fa\u015f\u0131rt\u0131yor.<\/p>\n\n

Kampanya, Call of Duty: NEXT’teki her yarat\u0131c\u0131n\u0131n benzersiz yeteneklerinden yararlanarak yakla\u015fan Call of Duty: Modern Warfare III \u00c7ok Oyunculu Betas\u0131 i\u00e7in beklenti olu\u015fturdu. Yarat\u0131c\u0131lar ayr\u0131ca iki g\u00fcn boyunca sete arka plan oyuncular\u0131 olarak kat\u0131ld\u0131lar. SpencerX’in setteki varl\u0131\u011f\u0131, stat\u00fcs\u00fcn\u00fc kampanyaya kat\u0131lan geleneksel \u00fcnl\u00fclerin seviyesine y\u00fckseltti.<\/p>\n\n

Call of Duty evreninde ge\u00e7en bir film olan “The Lobby”de gen\u00e7 bir oyuncu, \u00fcnl\u00fcleri, sporcular\u0131, m\u00fczisyenleri ve pop\u00fcler Call of Duty oyun karakterlerini harmanlayan \u00e7ok \u00e7e\u015fitli karakterlerle hayat bulan bir lobiye giriyor. Lobi, farkl\u0131 k\u00f6kenden gelen oyuncular\u0131n oyuna dalmadan \u00f6nce bir araya gelebilece\u011fi bir sosyal alan g\u00f6revi g\u00f6r\u00fcyor.<\/p>\n\n

\r\nhttps:\/\/www.youtube.com\/watch?v=zUz-90z11dk\r\n<\/div><\/figure>\r\n\n

QYOU’nun Kreatif Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve QYOU Studios Genel M\u00fcd\u00fcr\u00fc Lexi St. John, Call of Duty toplulu\u011funun ruhunu ve \u00e7e\u015fitlili\u011fini yans\u0131tan yarat\u0131c\u0131lar\u0131 se\u00e7menin \u00f6nemini vurgulad\u0131. QYOU Ba\u015fkan\u0131 Glenn Ginsburg, yarat\u0131c\u0131 ortaklara kendi alanlar\u0131nda organik olarak geli\u015fme f\u0131rsatlar\u0131 sunma konusundaki kararl\u0131l\u0131klar\u0131n\u0131 vurgulad\u0131.<\/p>\n\n

Activision Dijital Pazarlama Direkt\u00f6r Yard\u0131mc\u0131s\u0131 Victor Acosta, yarat\u0131c\u0131lar\u0131n kampanyadaki rol\u00fcn\u00fcn evrimine dikkat \u00e7ekerek tutkular\u0131n\u0131n sosyal medya i\u00e7in \u00f6zg\u00fcn i\u00e7eri\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve genel anlat\u0131y\u0131 zenginle\u015ftirdi\u011fini ifade etti. \u0130\u015fbirli\u011fi, yakla\u015f\u0131k 10 milyon g\u00f6r\u00fcnt\u00fclemeye ve 480.000 etkile\u015fime sahip ondan fazla sosyal medya payla\u015f\u0131m\u0131yla sonu\u00e7land\u0131 ve %5,3’l\u00fck bir etkile\u015fim oran\u0131na ula\u015farak TikTok’un referans noktas\u0131n\u0131 iki kat\u0131na \u00e7\u0131kard\u0131.<\/p>\n\n

Yarat\u0131c\u0131lardan biri olan SpencerX, Call of Duty yap\u0131m\u0131na katk\u0131da bulunman\u0131n olumlu deneyimini vurgulayarak bu f\u0131rsat i\u00e7in minnettarl\u0131\u011f\u0131n\u0131 dile getirdi. Call of Duty: Modern Warfare III d\u00fcnya genelinde Per\u015fembe g\u00fcn\u00fc saat 21.00’de yay\u0131nland\u0131.<\/p>\n\n

SIRADAK\u0130:<\/strong> Konglomerate Games keeps improving lives by taking advantage of tax relief support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Activision, Call of Duty: Modern Warfare III’\u00fc tan\u0131tmak amac\u0131yla i\u00e7erik olu\u015fturucu odakl\u0131 bir sosyal medya pazarlama kampanyas\u0131 i\u00e7in medya ajans\u0131 QYOU USA ile i\u015f birli\u011fi yapt\u0131.<\/p>\n","protected":false},"author":69,"featured_media":178148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[2134],"class_list":["post-178147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-hot-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178147"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178147\/revisions"}],"predecessor-version":[{"id":179752,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178147\/revisions\/179752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178148"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}