{"id":178373,"date":"2023-11-27T13:00:49","date_gmt":"2023-11-27T10:00:49","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/bir-mobil-oyun-ne-kadar-sure-hayatta-kalir\/"},"modified":"2024-03-23T16:04:54","modified_gmt":"2024-03-23T13:04:54","slug":"bir-mobil-oyun-ne-kadar-sure-hayatta-kalir","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/bir-mobil-oyun-ne-kadar-sure-hayatta-kalir\/","title":{"rendered":"Bir mobil oyun ne kadar s\u00fcre hayatta kal\u0131r?"},"content":{"rendered":"\n<p>Mobil oyunlar i\u00e7in gelir art\u0131rma motoru olan SuperScale, mobil oyun geli\u015ftirmenin mortalite oran\u0131 hakk\u0131nda yeni bir ara\u015ft\u0131rma yay\u0131nlad\u0131. SuperScale\u2019in <strong>Good Games Don\u2019t Die<\/strong> teknik raporundan elde edilen verilere dayanan ara\u015ft\u0131rma, piyasaya s\u00fcr\u00fclen oyunlar\u0131n <strong>%83<\/strong> gibi \u015fa\u015f\u0131rt\u0131c\u0131 bir oran\u0131n\u0131n <strong>\u00fc\u00e7 y\u0131l i\u00e7inde \u00f6ld\u00fc\u011f\u00fcn\u00fc <\/strong>ve oyunlar\u0131n <strong>%43\u2019\u00fcn\u00fcn<\/strong> piyasaya s\u00fcr\u00fclmeden \u00f6nce geli\u015ftirme a\u015famas\u0131nda \u00f6ld\u00fc\u011f\u00fcn\u00fc ortaya koyarak, g\u00fcn\u00fcm\u00fcz mobil oyun geli\u015ftirmede yayg\u0131n olan \u00f6nemli sorunlar\u0131 a\u00e7\u0131k\u00e7a g\u00f6steriyor.<\/p>\n\n\n\n<p>Yeni rapor, <strong>SuperScale<\/strong> ad\u0131na Atomik Research taraf\u0131ndan \u0130ngiltere ve ABD\u2019de 500 oyun geli\u015ftiricisiyle yap\u0131lan g\u00f6r\u00fc\u015fmelere dayan\u0131yor. Rapor, y\u00fcksek ba\u015far\u0131s\u0131zl\u0131k oran\u0131na ra\u011fmen mobil oyun geli\u015ftiricilerinin <strong>%78\u2019inin<\/strong> yeni oyunlar \u00fczerinde \u00e7al\u0131\u015fmay\u0131 tercih etti\u011fini ve bu durumun <strong>96,2 milyar dolarl\u0131k<\/strong> uluslararas\u0131 mobil oyun sekt\u00f6r\u00fc i\u00e7in bir \u00e7\u0131kmaz olu\u015fturdu\u011funu ortaya koyuyor. K\u00fcresel durgunluk bask\u0131lar\u0131, 2023 y\u0131l\u0131nda<strong> 6.000\u2019den fazla<\/strong> geli\u015ftiricinin i\u015ften \u00e7\u0131kar\u0131lmas\u0131 ve sekt\u00f6r genelinde yat\u0131r\u0131mlarda genel bir gerileme gibi e\u011filimlerin yank\u0131land\u0131\u011f\u0131 raporda, geli\u015ftiricilerin <strong>%32\u2019sinin i\u015ften \u00e7\u0131karmalar ger\u00e7ekle\u015ftirdi\u011fi ve yakla\u015f\u0131k d\u00f6rtte birinin i\u015fletmeyi kapatmaya yakla\u015ft\u0131\u011f\u0131 belirtiliyor.<\/strong><\/p>\n\n\n\n<p>Raporun sonu\u00e7lar\u0131 ayn\u0131 zamanda mobil oyunlar\u0131n y\u00fcksek ba\u015far\u0131s\u0131zl\u0131k oran\u0131n\u0131n motivasyon kayb\u0131, riskten ka\u00e7\u0131nma ve artan ticari odaklanma gibi insani etkileri hakk\u0131nda da fikir veriyor. Bir y\u0131ldan az deneyime sahip gen\u00e7 geli\u015ftiricilerin <strong>%30\u2019u iptallerden kaynaklanan kreatif tatminsizlik ya\u015fad\u0131klar\u0131n\u0131<\/strong> ifade ediyor.<\/p>\n\n\n\n<p>SuperScale CEO\u2019su ve Kurucusu<strong> Ivan Trancik<\/strong> \u015fu yorumu yapt\u0131: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOyun sekt\u00f6r\u00fc i\u00e7in \u00e7alkant\u0131l\u0131 bir d\u00f6nemden ge\u00e7iyoruz. Pek \u00e7ok mobil oyun geli\u015ftiricisi, ATT gibi zorluklar, olgun bir mobil pazardaki yo\u011fun rekabet ve y\u00fcksek enflasyon gibi makroekonomik ko\u015fullar kar\u015f\u0131s\u0131nda k\u00e2rl\u0131 kalmakta zorlan\u0131yor. Oyunlar\u0131n %83\u2019\u00fcn\u00fcn ilk \u00fc\u00e7 y\u0131l i\u00e7inde d\u00fcz bir \u00e7izgi izlemesi, sekt\u00f6rde yeni bir zihniyete ihtiya\u00e7 duyuldu\u011funu g\u00f6steren g\u00f6z a\u00e7\u0131c\u0131 bir istatistik.\u201d <\/em><\/p>\n\n\n\n<p><em>\u2018Good Games Don\u2019t Die\u2019 raporundan elde edilen bulgular, sekt\u00f6r i\u00e7in bir uyand\u0131rma \u00e7a\u011fr\u0131s\u0131 veya eyleme ge\u00e7irilebilir verilerle dolu bir esin kayna\u011f\u0131 i\u015flevi g\u00f6r\u00fcyor; geli\u015ftiricileri ve yay\u0131nc\u0131lar\u0131, hem yeni hem de eski oyunlar i\u00e7in portf\u00f6ylerinde gelirin nas\u0131l en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131labilece\u011fine dair bilgilerle donat\u0131yor.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Mobil oyunlardaki endemik y\u00fcksek ba\u015far\u0131s\u0131zl\u0131k oran\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, SuperScale teknik raporu, geli\u015ftirme a\u015famas\u0131nda veya piyasaya s\u00fcr\u00fcld\u00fckten sonra \u00f6len \u2018iyi oyunlar\u0131n\u2019 sundu\u011fu kullan\u0131lmayan f\u0131rsatlar\u0131 ara\u015ft\u0131r\u0131yor. Bu \u2018eski oyunlar\u2019 art\u0131k d\u00fczenli UA yat\u0131r\u0131mlar\u0131 veya canl\u0131 yay\u0131n g\u00fcncellemeleri almayan ya da gelirleri azalan yap\u0131mlar diyebiliriz. Rapor verilerine g\u00f6re, bir mobil oyun portf\u00f6y\u00fcnde <strong>ortalama 18 eski oyun <\/strong>bulunuyor ve bunlar halen geli\u015ftiriciler ve yay\u0131nc\u0131lar i\u00e7in \u00f6nemli bir ticari potansiyel bar\u0131nd\u0131r\u0131yor olabilir. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/11\/goog-games-dont-die-banner-image-1024x512.png\" alt=\"SuperScale Good Games Dont Die\" class=\"wp-image-172632\" \/><\/figure>\n\n\n\n<p><strong>Kilit bulgular:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oyun Sekt\u00f6r\u00fcndeki Durgunluk:<\/strong> St\u00fcdyolar\u0131n<strong> %32<\/strong>\u2018si son 12 ay i\u00e7inde i\u015ften \u00e7\u0131karmalar yapt\u0131, st\u00fcdyolar\u0131n <strong>%40<\/strong>\u2018\u0131 son 12 ay i\u00e7inde geli\u015ftirme g\u00f6revlerini d\u0131\u015f kaynaklara devretti. Bu durumdan en \u00e7ok kart oyunlar\u0131 ve hyper-casual geli\u015ftiricileri etkilendi. St\u00fcdyolar\u0131n sadece \u00fc\u00e7te biri <strong>(%32)<\/strong> i\u015ften \u00e7\u0131karma, k\u00fc\u00e7\u00fclme veya kapanma yapmak zorunda kalmad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/li>\n\n\n\n<li><strong>Mobil oyunlardan para kazanma:<\/strong> Geli\u015ftiricilerin <strong>%62<\/strong>\u2018si en k\u00e2rl\u0131 oyunlar\u0131nda <strong>LiveOps<\/strong> kullan\u0131yor ve st\u00fcdyolar\u0131n <strong>%37<\/strong>\u2018si en k\u00e2rl\u0131 oyunlar\u0131n\u0131 haftal\u0131k olarak g\u00fcncellerken yar\u0131s\u0131ndan az\u0131 ayl\u0131k g\u00fcncellemeler yay\u0131nl\u0131yor.<\/li>\n\n\n\n<li><strong>Oyunlardaki ba\u015far\u0131s\u0131zl\u0131k ve ba\u015far\u0131:<\/strong> Geli\u015ftirilmekte olan oyunlar\u0131n<strong> %43<\/strong>\u2018\u00fc piyasaya s\u00fcr\u00fclmeden \u00f6ld\u00fcr\u00fcl\u00fcyor, piyasaya s\u00fcr\u00fclen oyunlar\u0131n <strong>%76\u2032<\/strong>s\u0131 birinci y\u0131l i\u00e7inde en y\u00fcksek gelire ula\u015f\u0131yor, mobil oyunlar\u0131n <strong>%83<\/strong>\u2018\u00fc \u00fc\u00e7 y\u0131l i\u00e7inde \u00f6l\u00fcyor ve yaln\u0131zca <strong>%5<\/strong>\u2018i yedi y\u0131ldan fazla destek al\u0131yor.<\/li>\n\n\n\n<li><strong>Tutku kazanca kar\u015f\u0131:<\/strong> Geli\u015ftiricilerin <strong>%78<\/strong>\u2018i yeni oyunlar \u00fczerinde \u00e7al\u0131\u015fmay\u0131 tercih ederken, <strong>%30<\/strong>\u2018u mevcut sekt\u00f6r ikliminde eski oyunlara odaklanman\u0131n ileriye d\u00f6n\u00fck bir yol oldu\u011funa inan\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n <strong>%37<\/strong>\u2018si sekt\u00f6rdeki belirsizli\u011fin kendilerini yeni oyun geli\u015ftirmekten al\u0131koydu\u011funu s\u00f6ylerken, <strong>%30<\/strong>\u2018u pazar\u0131n \u015fu anda ba\u015far\u0131l\u0131 olmak i\u00e7in \u00e7ok zor oldu\u011funu ve <strong>%30<\/strong>\u2018u da kendi alanlar\u0131n\u0131n \u00e7ok rekabet\u00e7i oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/li>\n<\/ul>\n\n\n\n<p>\u2018The Good Games Don\u2019t Die: Unlocking the Full Potential of Legacy Games\u2019 raporu SuperScale\u2019in <strong><a href=\"https:\/\/superscale.com\/resources\/good-games-dont-die\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">web sitesinden indirilebilir<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>SIRADAK\u0130:<\/strong> <a href=\"https:\/\/mobidictum.com\/tr\/oyun-sektoru\/video-oyunu-gelistiricileri-ve-yayincilari-icin-vat-mevzuatina-uyumun-onemi\/\">Video oyunu geli\u015ftiricileri ve yay\u0131nc\u0131lar\u0131 i\u00e7in VAT mevzuat\u0131na uyumun \u00f6nemi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SuperScale Good Games Don't Die teknik raporu, mobil oyunlar\u0131n %83'\u00fcn\u00fcn 3 y\u0131l i\u00e7inde \u00f6ld\u00fc\u011f\u00fcn\u00fc ve %43'\u00fcn\u00fcn geli\u015ftirme a\u015famas\u0131nda \u00f6ld\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.","protected":false},"author":64,"featured_media":178374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[8928],"class_list":["post-178373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178373"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178373\/revisions"}],"predecessor-version":[{"id":179718,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178373\/revisions\/179718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178374"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}