{"id":178410,"date":"2023-11-29T16:10:10","date_gmt":"2023-11-29T13:10:10","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/azur-games-genisleme-stratejisi-2023\/"},"modified":"2024-03-28T12:51:33","modified_gmt":"2024-03-28T09:51:33","slug":"azur-games-genisleme-stratejisi-2023","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/azur-games-genisleme-stratejisi-2023\/","title":{"rendered":"Azur Games’in al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131"},"content":{"rendered":"\n

Azur Games<\/strong> is a mobile game developer and publisher founded in 2017 <\/strong>and based in Cyprus<\/strong>. The company defines itself as both, but its publisher aspect is more prominent. It has more than 150<\/strong> \u201chigh-performing\u201d projects in various genres under its belt, and in 2022, its portfolio surpassed 3 billion downloads<\/strong>. It\u2019s not surprising that Azur Games acquired a solid place among the top 3 publishers worldwide<\/strong>. Second, to be more precise, according to annual AppMagic<\/a> data.<\/p>\n

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Azur Games\u2019 diversification of game genres<\/h2>\n\n

Although casual and hyper-casual games make up the majority of their portfolio, they publish games in a broad range of genres, from hyper-casual to mid-core and PvP. One hundred fifty high-performing games mean that the company\u2019s whole portfolio is much more crowded than that. Actually, there are 708 games <\/strong>that belong to Azur Games in Appmagic\u2019s database.<\/p>\n

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Azur Games\u2019 acquisition approach<\/strong><\/h2>\n\n

Azur Games has a vast portfolio of games, and it doesn\u2019t look like they intend to stop expanding it. Azur Games aggressively buys games from other companies, and these transactions don\u2019t involve single games. They usually buy whole portfolios or dozens of games from another company\u2019s portfolio.\u00a0<\/p>\n\n

Azur Games\u2019 recent portfolio acquisition: Good Job Games<\/strong><\/h3>\n\n

The last of these transactions was conducted with Good Job Games, where\u00a0Azur Games bought Good Job Games\u2019 entire hyper-casual game portfolio<\/a>. Good Job Games is a Turkish game developer with over 35 launched games<\/strong>, which have managed to acquire more than 2.5 billion downloads<\/strong>.<\/p>\n\n

Azur Games founder Dmitry Yaminsky<\/strong> commented on the transaction:\u00a0<\/p>\n\n

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\u201cOur focus has always been, and continues to be, making an impact in the genres we work on. We are proud of what we have achieved in the Hypercasual genre, and we are very excited about the future of our projects in the capable hands of Azur Games. As we move forward, we are setting our sights on leveraging our vast experience to focus on making an impact in more genres.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n

Azur Games\u2019 previous portfolio acquisitions: Tastypill<\/strong><\/h3>\n\n

This is not the only portfolio acquisition by Azur Games. Previously, it acquired the portfolio of Tastypill<\/strong><\/a>, an American game publisher that was established in 2015 <\/strong>and has over 1 billion downloads<\/strong>. It is one of the leading mobile game developers and publishers in the US, ranking among the top 15 US game publishers<\/strong>. Different than the Good Job Games transaction, the Tastypill deal involves acquiring all the existing gaming assets and related intellectual property.\u00a0<\/p>\n\n

Dmitry Yaminsky\u2019s comment on this transaction was:\u00a0<\/p>\n\n

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\u201cThe impressive install count of Tastypill games is self-evident. They are stellar creations from a robust team with a look and feel that resonates with audiences. Our aim is to unlock the full potential of these titles using our in-house expertise and resources.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n

Azur Games\u2019 strategic investments in developers<\/strong><\/h2>\n\n

Azur Games doesn\u2019t only buy whole portfolios to expand its influence. In 2022, it bought 30% of French game developer Pinpin Team<\/a><\/strong>, which was launched in 2008 with an online educational platform for children. Pinpin Team introduced its first mobile game in 2014 <\/strong>and entered the hyper-casual market in 2017<\/strong> with Golf Orbit<\/strong>.\u00a0Azur Games\u2019 blog<\/a>\u00a0states it has 10 million downloads<\/strong>, but digging into Appmagic data reveals that the company has a Golf Orbit: Perfect Swing<\/strong>, which has roughly over 3 million lifetime downloads<\/strong>. We are not sure about the cause of the difference. Maybe it\u2019s because the game was rebranded, or the data was reset after the transaction.<\/p>\n

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Azur Games\u2019 blog states that they launched a program to invest in gaming companies the previous year, and its investment leverage and marketing expertise would help Pinpin Team entirely focus on developing new products and increasing the company\u2019s capitalization. On the other hand, Azur Games would take over publishing all the company\u2019s gaming projects<\/strong>. They\u2019ve also announced that they would continue to look for proactive and talented teams for long-term partnerships in a competitive market, and investing in partners was one of the company\u2019s key directions at that moment.<\/p>\n\n

Pinpin team is not the only developer that Azur Games has invested in. It has also invested in KobGames Studios<\/strong>, Skyrocket<\/strong>, and the developer of the Mushroom Wars Series<\/strong><\/a>. In an article announcing the investment, Azur Games states:<\/p>\n\n

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\u201cNeedless to say, we\u2019re not planning to stop any time soon \u2014 our search for awesome teams continues on.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n

When Dmitry Yaminsky\u2019s and the company\u2019s statements after the acquisitions or investments are closely examined, it looks like Azur Games buys games and studios to focus on their marketing to make them reach wider audiences. It\u2019s a smart strategy to buy established games or those with high potential and focus on their marketing to make them more profitable. But when the dates<\/strong> and order of the investments<\/strong> and transactions are considered, it looks like Azur Games has started to expand by investing in and partnering with developers and then switched to buying portfolios<\/strong>.\u00a0<\/p>\n\n

There is this saying that you don\u2019t need to have a cow to drink milk. As a matter of fact, you don\u2019t need to have a cow to even profit from the milk trade. Aggressively buying companies or their range of products or brands is a strategy that has been applied since\u00a0Cornelius Vanderbilt<\/strong><\/a>. Whether Azur Games does this to suppress or limit the competition<\/strong> is the looming question, and whether they switch from investing in developers to buying out portfolios because it\u2019s more cost-efficient<\/strong> is another. In any case, Azur Games is the second publisher worldwide according to downloads, and it doesn\u2019t look like it will fall behind anytime soon. Since we are about to enter a new year, we\u2019ll see if their aggressive portfolio acquisitions or investments will continue.<\/p>\n\n

NEXT:<\/strong> Will King Robert and Richard conquer the world?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"D\u00fcnya \u00e7ap\u0131nda zirvedeki \u00fc\u00e7 mobil oyun yay\u0131nc\u0131s\u0131ndan biri olan K\u0131br\u0131s merkezli Azur Games agresif bir \u015fekilde \u00fc\u00e7\u00fcnc\u00fc taraf yap\u0131mc\u0131lar\u0131n oyun portf\u00f6ylerini sat\u0131n al\u0131yor. \u00dcstelik tek tek de\u011fil ya t\u00fcm portf\u00f6yleri ya da onlarca oyunu tek seferde sat\u0131n al\u0131yor. Peki, Azur Games'de neler oluyor? Gelin, Azur Games'in geni\u015fleme politikas\u0131na bir g\u00f6z atal\u0131m.","protected":false},"author":69,"featured_media":178411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[8928],"class_list":["post-178410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178410"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178410\/revisions"}],"predecessor-version":[{"id":179970,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178410\/revisions\/179970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178411"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}