{"id":178431,"date":"2023-11-30T13:37:11","date_gmt":"2023-11-30T10:37:11","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/gamelight-appsflyerin-performans-endeksinde-yeni-yapay-zeka-pazarlama-lideri\/"},"modified":"2024-03-23T16:17:40","modified_gmt":"2024-03-23T13:17:40","slug":"gamelight-appsflyerin-performans-endeksinde-yeni-yapay-zeka-pazarlama-lideri","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/gamelight-appsflyerin-performans-endeksinde-yeni-yapay-zeka-pazarlama-lideri\/","title":{"rendered":"Gamelight: AppsFlyer&#8217;\u0131n performans endeksinde yeni yapay zek\u00e2 pazarlama lideri"},"content":{"rendered":"\n<p>H\u0131zla b\u00fcy\u00fcyen mobil oyun d\u00fcnyas\u0131nda, m\u00fc\u015fterilerin dikkatini \u00e7ekmek s\u00fcregelen bir m\u00fccadele. <strong>AppsFlyer<\/strong> da mobil uygulama pazarlamas\u0131ndaki zorluklar\u0131n fark\u0131nda ve ortakl\u0131klar i\u00e7in en iyi platformlar\u0131 vurgulayarak destek olmay\u0131 hedeflemekte. <strong>11,5 milyar y\u00fcklemeyi analiz eden<\/strong> endeks, Gamelight&#8217;\u0131n mobil oyun pazarlama sekt\u00f6r\u00fcndeki \u00f6nemli g\u00fcc\u00fcn\u00fc ortaya koyuyor.<\/p>\n\n\n\n<p>2022 y\u0131l\u0131nda kurulan yapay zek\u00e2 odakl\u0131 <strong>Gamelight<\/strong> platformu k\u0131sa s\u00fcrede ad\u0131ndan s\u00f6z ettirdi. AF endeksine g\u00f6re platform, belirli kategorilerde Google ve Meta gibi devlerin arkas\u0131nda <strong>3. s\u0131raya kadar y\u00fckseldi<\/strong>. Bu harika performans, Gamelight&#8217;\u0131 <strong>AppLovin, ironSource, Unity<\/strong> ve <strong>TikTok<\/strong> gibi sekt\u00f6r\u00fcn a\u011f\u0131r toplar\u0131ndan daha iyi performans g\u00f6steren bir lider olarak konumland\u0131r\u0131yor. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/11\/Gunay-Aliyeva-Quote-1024x701.jpg\" alt=\"\" class=\"wp-image-172789\" \/><\/figure>\n\n\n\n<p>Gamelight Kurucu Orta\u011f\u0131 G\u00fcnay Aliyeva, \u015firketin geldi\u011fi konumu \u015fu kelimelerle ifade ediyor; <em>&#8220;Son aylarda b\u00fcy\u00fck bir b\u00fcy\u00fcme kaydettik ve bu hen\u00fcz endekse bile yans\u0131mad\u0131. \u015eu anda ula\u015ft\u0131\u011f\u0131m\u0131z \u00f6l\u00e7ek ve kalite muazzam.&#8221;<\/em><\/p>\n\n\n\n<h2 id=\"gamelightin-basarisinin-arkasinda-ne-var\" class=\"wp-block-heading\"><strong>Gamelight&#8217;\u0131n Ba\u015far\u0131s\u0131n\u0131n Arkas\u0131nda Ne Var?<\/strong><\/h2>\n\n\n\n<p>Gamelight&#8217;\u0131n ba\u015far\u0131s\u0131n\u0131n temelinde, mobil oyun pazarlamas\u0131nda oyunun kurallar\u0131n\u0131 de\u011fi\u015ftiren, devrim niteli\u011findeki <strong>yapay zek\u00e2 algoritmas\u0131<\/strong> yat\u0131yor. Bu algoritma, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve demografik verileri titizlikle analiz ederek Gamelight&#8217;\u0131n i\u015f ortaklar\u0131n\u0131n oyunlar\u0131yla etkile\u015fime girme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olanlar\u0131 tespit ediyor. Geli\u015fmi\u015f makine \u00f6\u011frenimi algoritmalar\u0131n\u0131 kullanan Gamelight, i\u015f orta\u011f\u0131 kampanyalar\u0131n\u0131 optimize ederek <strong>ROAS hedeflerini<\/strong> a\u015fabiliyor. Gamelight, analizi daha da zenginle\u015ftirmek i\u00e7in <strong>ya\u015f, cinsiyet ve konum gibi demografik verileri<\/strong> de analiz s\u00fcrecine dahil etmekte. Oyun tercihlerine ili\u015fkin bu kapsaml\u0131 anlay\u0131\u015f, platformun ki\u015fiselle\u015ftirilmi\u015f kullan\u0131c\u0131 profilleri olu\u015fturmas\u0131na olanak tan\u0131yor. Ayr\u0131ca platform, oyuncular aras\u0131ndaki davran\u0131\u015f kal\u0131plar\u0131n\u0131 belirlemede de olduk\u00e7a ba\u015far\u0131l\u0131. Bu paha bi\u00e7ilmez i\u00e7g\u00f6r\u00fc, kullan\u0131c\u0131 deneyimlerini optimize etmek ve daha uzun oyun oturumlar\u0131 sa\u011flamak i\u00e7in Gamelight&#8217;\u0131n algoritmalar\u0131n\u0131 besleyerek <strong>kullan\u0131c\u0131 kat\u0131l\u0131m\u0131n\u0131 ve elde tutmay\u0131 art\u0131rmaya<\/strong> yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/11\/AppsFlyer-Performance-Index-Gamelight-1024x701.jpg\" alt=\"\" class=\"wp-image-172793\" \/><\/figure>\n\n\n\n<h2 id=\"platformun-gelecegi\" class=\"wp-block-heading\"><strong>Platformun Gelece\u011fi<\/strong><\/h2>\n\n\n\n<p>Gamelight&#8217;\u0131n platformu daha \u00f6nce de \u00fcnl\u00fc dottCom \u00f6d\u00fcllerinde <strong>&#8220;En \u0130yi Yapay Zek\u00e2 Arac\u0131&#8221;<\/strong> \u00f6d\u00fcl\u00fcn\u00fc alarak takdir toplam\u0131\u015ft\u0131. Ayr\u0131ca, biri ola\u011fan\u00fcst\u00fc <strong>Data Gathering and Implementation Campaign<\/strong> ve di\u011feri de ola\u011fan\u00fcst\u00fc <strong>Digital Advertising Campaign<\/strong> i\u00e7in olmak \u00fczere iki Platinum dotComm \u00f6d\u00fcl\u00fc de ald\u0131lar. <\/p>\n\n\n\n<p>Ayr\u0131ca Gamelight k\u0131sa bir s\u00fcre \u00f6nce, AppsFlyer, Liftoff, PLAYSTUDIOS, AdTheorent ve Adjust gibi zorlu rakiplerini geride b\u0131rakarak, olduk\u00e7a rekabet\u00e7i bir kategori olan En \u0130yi Mobil Pazarlama Platformu kategorisinde prestijli <strong>Digiday Teknoloji \u00d6d\u00fcl\u00fc<\/strong>&#8216;n\u00fc kazand\u0131. Bu ba\u015far\u0131 Gamelight&#8217;\u0131 mobil pazarlama d\u00fcnyas\u0131nda lider bir g\u00fc\u00e7 haline getiriyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/11\/Florian-Elmies-Quote-1024x701.jpg\" alt=\"\" class=\"wp-image-172791\" \/><\/figure>\n\n\n\n<p>\u015eirketin Kurucu Orta\u011f\u0131  Florian Elmies de Gamelight&#8217;\u0131n gelece\u011fi hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<em> \u00dczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z yeni projeler mobil reklamc\u0131l\u0131\u011f\u0131 bir b\u00fct\u00fcn olarak k\u00f6kten de\u011fi\u015ftirecek &#8211; kullan\u0131c\u0131lar i\u00e7in daha e\u011flenceli ve reklamverenler i\u00e7in daha kazan\u00e7l\u0131 hale getirecek. Daha \u00f6nce g\u00f6r\u00fclmemi\u015f, tamamen yeni \u015feylerden bahsediyorum. <\/em> <\/p>\n\n\n\n<p>Gamelight&#8217;\u0131n Appsflyer&#8217;\u0131n 16. Performans Endeksi&#8217;ndeki y\u00fcksek performans s\u0131ralamas\u0131, \u015firketi mobil uygulama pazarlamas\u0131nda <strong>g\u00fc\u00e7l\u00fc konumunu<\/strong> sa\u011flam bir \u015fekilde ortaya koyuyor. Bu ba\u015far\u0131lar Gamelight&#8217;\u0131n mevcut konumunu vurgularken \u00fcst d\u00fczey kullan\u0131c\u0131 edinme hizmetleri arayan d\u00fcnya \u00e7ap\u0131ndaki mobil oyun yay\u0131nc\u0131lar\u0131 i\u00e7in lider bir se\u00e7im olarak umut verici gelece\u011fini \u00f6ng\u00f6r\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"AppsFlyer Performans Endeksinin 16. say\u0131s\u0131n\u0131 yay\u0131nlad\u0131. Yay\u0131nc\u0131lar\u0131n mobil pazarlama alan\u0131nda faydal\u0131 ortakl\u0131klar se\u00e7melerine yard\u0131mc\u0131 olmak i\u00e7in tasarlanan endeks, birden fazla kategoride rakiplerini geride b\u0131rakan yeni bir \u015firketin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ortaya koyuyor: Gamelight.\n","protected":false},"author":63,"featured_media":178432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[8933,8928],"class_list":{"0":"post-178431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"tag-one-cikan","9":"tag-sicak-haber","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178431"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178431\/revisions"}],"predecessor-version":[{"id":179714,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178431\/revisions\/179714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178432"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}