{"id":178510,"date":"2023-12-05T17:54:33","date_gmt":"2023-12-05T14:54:33","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/roku-ve-unity-mobil-uygulama-pazarlamasini-donusturmek-icin-guclerini-birlestirdi\/"},"modified":"2024-01-29T12:56:08","modified_gmt":"2024-01-29T09:56:08","slug":"roku-ve-unity-mobil-uygulama-pazarlamasini-donusturmek-icin-guclerini-birlestirdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/roku-ve-unity-mobil-uygulama-pazarlamasini-donusturmek-icin-guclerini-birlestirdi\/","title":{"rendered":"Roku ve Unity, mobil uygulama pazarlamas\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in g\u00fc\u00e7lerini birle\u015ftirdi"},"content":{"rendered":"\n<p>Roku ve Unity, mobil uygulama pazarlamas\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrecek<strong> stratejik bir i\u015fbirli\u011fi <\/strong>duyurdu. Bu ortakl\u0131k,<strong> mobil uygulama reklamc\u0131l\u0131\u011f\u0131nda <\/strong>\u00f6nemli bir de\u011fi\u015fim i\u00e7in sahneyi haz\u0131rl\u0131yor. Hen\u00fcz<strong> beta test <\/strong>a\u015famas\u0131nda olan bu i\u015fbirli\u011fi, Roku&#8217;nun premium <strong>TV envanterini<\/strong> Unity&#8217;nin ileri <strong>kullan\u0131c\u0131 edinimi teknolojisiyle<\/strong> birle\u015ftiriyor. Bu giri\u015fim, dijital reklamc\u0131l\u0131kta benzersiz bir <strong>kapsama<\/strong>, <strong>verimlilik<\/strong> ve <strong>yenilik<\/strong> kar\u0131\u015f\u0131m\u0131 sunarak mobil uygulama kampanyalar\u0131n\u0131n TV yay\u0131n platformlar\u0131 \u00fczerinde nas\u0131l ger\u00e7ekle\u015ftirildi\u011fini yeniden \u015fekillendirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Roku ve Unity hakk\u0131nda<\/strong><\/h2>\n\n\n\n<p>TV yay\u0131nc\u0131l\u0131\u011f\u0131nda \u00f6nc\u00fc rol\u00fcyle tan\u0131nan Roku, izleyicilerin televizyon i\u00e7eri\u011fini t\u00fcketme \u015feklini d\u00f6n\u00fc\u015ft\u00fcren temel bir oyuncu olmu\u015ftur. Platformu, \u00e7e\u015fitli yay\u0131n kanallar\u0131 sunarak <strong>e\u011flence<\/strong> ve <strong>bilgi<\/strong> i\u00e7in bir merkez haline gelmi\u015ftir. Roku&#8217;nun <strong>geni\u015fleyen kullan\u0131c\u0131 taban\u0131 <\/strong>ve <strong>g\u00fc\u00e7l\u00fc reklam se\u00e7enekleriyle<\/strong> yay\u0131n sekt\u00f6r\u00fcndeki b\u00fcy\u00fcy\u00fc\u015f\u00fc dikkat \u00e7ekicidir.<\/p>\n\n\n\n<p>\u00d6te yandan Unity, <strong>oyun geli\u015ftirme motoru<\/strong> ve <strong>mobil pazarlama ile kullan\u0131c\u0131 edinimi <\/strong>ile tan\u0131n\u0131r ve oyun end\u00fcstrisinde bir devdir. Bir\u00e7ok mobil oyun ve uygulamay\u0131 destekler ve daha iyi mobil kullan\u0131c\u0131 edinimi i\u00e7in ara\u00e7lar sunar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ortakl\u0131\u011f\u0131n temeli<\/strong><\/h2>\n\n\n\n<p>Bu i\u015f birli\u011finin merkezinde, <strong>TV yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 <\/strong>mobil uygulama pazarlamac\u0131lar\u0131 i\u00e7in<strong> y\u00fcksek performansl\u0131 bir kanala<\/strong> d\u00f6n\u00fc\u015ft\u00fcrme hedefi yatmaktad\u0131r. Bu ortakl\u0131k, sadece teknolojilerin birle\u015fmesinden \u00e7ok daha fazlas\u0131n\u0131 temsil ediyor; Roku&#8217;nun izleyicilere do\u011frudan ba\u011flant\u0131s\u0131 ve Unity&#8217;nin kullan\u0131c\u0131 edinimindeki ustal\u0131\u011f\u0131na stratejik bir uyum sa\u011fl\u0131yor. Bu entegrasyon, mobil uygulama pazarlamac\u0131lar\u0131n\u0131n Roku&#8217;nun premium TV yay\u0131n envanterini<strong> Unity&#8217;nin Luna <\/strong>uygulama pazarlama platformuna ba\u011flayarak <strong>Ba\u011fl\u0131 TV&#8217;yi (CTV) <\/strong>kullan\u0131c\u0131 edinimi stratejilerine sorunsuz bir \u015fekilde entegre etmelerine olanak tan\u0131yor.<\/p>\n\n\n\n<p>Bu i\u015f birli\u011fi, kampanya <strong>\u00f6l\u00e7\u00fcm\u00fcn\u00fc<\/strong> ve <strong>optimizasyonunu<\/strong> geli\u015ftirerek, pazarlamac\u0131lara daha <strong>ak\u0131c\u0131 bir reklam deneyimi<\/strong> sunuyor. Ayr\u0131ca, Roku&#8217;nun <strong>Action Ads <\/strong>\u00f6zelli\u011fini tan\u0131tarak, izleyicilerin Roku uzaktan kumandalar\u0131 \u00fczerinden kolayca<strong> oyun indirmelerini <\/strong>sa\u011flay\u0131p, ard\u0131ndan <strong>TV yay\u0131n i\u00e7eri\u011fine<\/strong> kesintisiz bir \u015fekilde <strong>geri<\/strong> <strong>d\u00f6nmelerine<\/strong> olanak tan\u0131yarak kullan\u0131c\u0131 deneyimini geli\u015ftiriyor. Bu entegrasyon, kullan\u0131c\u0131lar\u0131n <strong>izlemeden<\/strong> <strong>eyleme<\/strong> <strong>ge\u00e7i\u015fini<\/strong> daha p\u00fcr\u00fczs\u00fcz bir hale getiriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bu i\u015fbirli\u011finin uygulama pazarlamac\u0131lar\u0131na faydalar\u0131 neler?<\/strong><\/h2>\n\n\n\n<p>Uygulama pazarlamac\u0131lar\u0131 i\u00e7in bu ortakl\u0131k, <strong>CTV&#8217;nin geni\u015f potansiyelinden yararlanma<\/strong> f\u0131rsat\u0131 sunuyor. CTV&#8217;yi uygulamalar ve oyunlar i\u00e7in y\u00fcksek \u00f6l\u00e7ekli bir performans kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor, benzersiz <strong>de\u011fer<\/strong> ve <strong>b\u00fcy\u00fcme<\/strong> f\u0131rsatlar\u0131 sa\u011fl\u0131yor. Pazarlamac\u0131lar art\u0131k TV yay\u0131n kampanyalar\u0131n\u0131n tam yolculu\u011funu, ilk maruz kalmadan son uygulama indirmelerine kadar \u00f6l\u00e7ebiliyor, b\u00fcy\u00fcme stratejilerini daha <strong>maliyet etkin<\/strong> ve <strong>veri odakl\u0131 <\/strong>hale getiriyor.<\/p>\n\n\n\n<p>Bu yenilik\u00e7i yakla\u015f\u0131m, pazarlamac\u0131lara daha <strong>geni\u015f kitlelere ula\u015fma g\u00fcc\u00fc<\/strong> veriyor. Roku&#8217;nun b\u00fcy\u00fck taban\u0131n\u0131, teknolojisini ve Unity&#8217;nin kullan\u0131c\u0131 edinim teknolojilerini kullanarak, pazarlamac\u0131lar kampanyalar\u0131n\u0131 daha iyi <strong>performans<\/strong> ve daha <strong>y\u00fcksek kat\u0131l\u0131m <\/strong>i\u00e7in optimize edebiliyorlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gelecekte neler olur?<\/strong><\/h2>\n\n\n\n<p>Beta testlerinin ard\u0131ndan, <strong>Luna<\/strong> belirli ortaklarla i\u015f birli\u011fi yaparak Roku platformunda varl\u0131\u011f\u0131n\u0131 geni\u015fletecek. Bu hamle, Roku gibi platformlar\u0131n reklam \u00f6zelliklerini art\u0131rmak i\u00e7in ortakl\u0131klar\u0131n\u0131 \u00e7e\u015fitlendirdi\u011fi reklam end\u00fcstrisindeki daha geni\u015f bir de\u011fi\u015fime de i\u015faret ediyor.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak, Roku ve Unity&#8217;nin ortakl\u0131\u011f\u0131, dijital reklamc\u0131l\u0131\u011f\u0131n evriminde <strong>\u00f6nemli <\/strong><strong>bir kilometre ta\u015f\u0131 <\/strong>olarak g\u00f6r\u00fcl\u00fcyor. Uygulama pazarlamac\u0131lar\u0131n\u0131n, performans kanal\u0131 olarak TV yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n artan \u00f6neminden yararlanmalar\u0131 i\u00e7in yeni yollar a\u00e7\u0131yor. Bu i\u015fbirli\u011fi, <strong>mobil <\/strong><strong>uygulama <\/strong><strong>kampanyalar\u0131n\u0131n<\/strong> y\u00fcr\u00fct\u00fclme \u015feklini d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131rlan\u0131yor ve reklam alan\u0131nda yenilikler i\u00e7in bir \u00f6rnek te\u015fkil ediyor.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>S\u0131radaki: <\/strong><a href=\"https:\/\/mobidictum.com\/tr\/oyun-sektoru\/ctv-reklamciligiyla-mobil-oyunlarda-kullanici-kazanimini-artirmak\/\">CTV reklamc\u0131l\u0131\u011f\u0131 ile mobil oyunlarda kullan\u0131c\u0131 kazan\u0131m\u0131n\u0131 nas\u0131l art\u0131rabilirsiniz?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roku ve Unity yenilik\u00e7i ortakl\u0131klar\u0131yla, TV yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 ve keskin kullan\u0131c\u0131 edinimi teknolojisini birle\u015ftirerek mobil uygulama pazarlamas\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131rlan\u0131yor.<\/p>\n","protected":false},"author":77,"featured_media":178511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[2134],"class_list":["post-178510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-hot-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178510"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178510\/revisions"}],"predecessor-version":[{"id":179705,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178510\/revisions\/179705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178511"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}