{"id":178958,"date":"2024-01-08T11:15:41","date_gmt":"2024-01-08T08:15:41","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/socialpetayla-hindistan-mobil-oyun-pazarina-genel-bakis\/"},"modified":"2024-01-29T12:53:14","modified_gmt":"2024-01-29T09:53:14","slug":"socialpetayla-hindistan-mobil-oyun-pazarina-genel-bakis","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/socialpetayla-hindistan-mobil-oyun-pazarina-genel-bakis\/","title":{"rendered":"SocialPeta&#8217;yla Hindistan mobil oyun pazar\u0131na genel bak\u0131\u015f"},"content":{"rendered":"\n<p>2023 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde reklam sekt\u00f6r\u00fc bir \u00f6nceki y\u0131la g\u00f6re b\u00fcy\u00fcme ve yarat\u0131c\u0131l\u0131kta \u00f6nemli bir art\u0131\u015f ya\u015fad\u0131. D\u00fcnyan\u0131n \u00f6nde gelen reklam ve pazarlama platformu SocialPeta, Hindistan mobil oyun pazar\u0131n\u0131n farkl\u0131 boyutlar\u0131n\u0131 inceleyen bir rapor yay\u0131mlad\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. 2023&#8217;\u00fcn 3. \u00e7eyre\u011finde, reklamveren b\u00fcy\u00fcmesinde 2 y\u0131l\u0131n zirvesine ula\u015f\u0131ld\u0131 ve yeni yarat\u0131c\u0131 yay\u0131nlarda art\u0131\u015f g\u00f6r\u00fcld\u00fc.<\/h2>\n\n\n\n<p>\u00d6nceki y\u0131la k\u0131yasla, yeni reklam \u00f6gesi yay\u0131mlayan reklamverenlerin say\u0131s\u0131 2023&#8217;\u00fcn 3. \u00e7eyre\u011finde %94,10 artt\u0131. Bunun sonucunda toplam 10,8 milyon yeni reklam \u00f6gesi yay\u0131mland\u0131 ve bu, t\u00fcm aktif reklam \u00f6\u011felerinin %80&#8217;ini olu\u015fturdu. Bu, yeni kreatiflerin toplam\u0131n yaln\u0131zca %60&#8217;\u0131n\u0131 olu\u015fturdu\u011fu 2022&#8217;nin 3. \u00e7eyre\u011fine g\u00f6re \u00f6nemli bir art\u0131\u015f.<\/p>\n\n\n\n<p>Bu b\u00fcy\u00fcmeyi y\u00f6nlendiren dikkate de\u011fer b\u00f6lgelerden biri ayl\u0131k ortalama reklam hacmi a\u00e7\u0131s\u0131ndan ilk s\u0131rada yer alan G\u00fcneydo\u011fu Asya&#8217;d\u0131r. G\u00fcney Asya ve Avrupa, ayl\u0131k ortalama 122 kreatifle d\u00f6rd\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n\n\n\n<p>Reklam \u00f6gelerinin \u00f6n kay\u0131t a\u015famas\u0131nda piyasaya s\u00fcr\u00fclmesinin daha olgun bir pazarda daha s\u0131k g\u00f6r\u00fcld\u00fc\u011f\u00fc ortaya \u00e7\u0131kt\u0131. \u00d6zellikle reklamlarda ger\u00e7ek ki\u015filerin yer almas\u0131n\u0131n en iyi sonu\u00e7lar\u0131 verdi\u011fini g\u00f6zlemledik.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/graph-3-SocialPetas-Insights-Report-on-Marketing-Trends-in-Q3-2023-1024x707.png\" alt=\"\" class=\"wp-image-174696\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/ad-creative-facts-SocialPetas-Insights-Report-on-Marketing-Trends-in-Q3-2023.png\" alt=\"\" class=\"wp-image-174698\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">2. Android, Hindistan&#8217;da s\u0131radan oyunlara odaklanan reklamc\u0131l\u0131kta h\u00e2kim konumda<\/h2>\n\n\n\n<p>Hindistan&#8217;da Android cihazlardaki ortalama reklam hacminin k\u00fcresel ortalamay\u0131 a\u015ft\u0131\u011f\u0131, iOS cihazlardaki ortalama hacmin ise k\u00fcresel ortalaman\u0131n alt\u0131nda oldu\u011fu tespit edildi. Bu, Hindistan pazar\u0131nda mobil oyunlar\u0131n reklam\u0131n\u0131 yapmak i\u00e7in Android&#8217;in birincil cihaz oldu\u011funu g\u00f6steriyor. Casual oyunlar y\u0131ll\u0131k art\u0131\u015fla kreatiflerin \u00e7o\u011funlu\u011funu olu\u015fturdu. Ancak RPG reklam yarat\u0131c\u0131lar\u0131 k\u00fcresel ortalamayla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda daha d\u00fc\u015f\u00fck bir y\u00fczdeye sahip oldu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/graph-4-SocialPetas-Insights-Report-on-Marketing-Trends-in-Q3-2023.png\" alt=\"\" class=\"wp-image-174700\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/graph-2-SocialPetas-Insights-Report-on-Marketing-Trends-in-Q3-2023-1024x491.png\" alt=\"\" class=\"wp-image-174702\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Video reklamlar\u0131n Hintli oyuncular i\u00e7in \u00e7ekicili\u011fi azal\u0131yor gibi g\u00f6r\u00fcn\u00fcyor<\/h2>\n\n\n\n<p>Videolar Hindistan&#8217;daki reklamverenlerin tercih etti\u011fi yarat\u0131c\u0131 format olarak ortaya \u00e7\u0131kt\u0131. Bununla birlikte, Hint mobil oyunlar\u0131na y\u00f6nelik videolar\u0131n d\u00fcnya ortalamas\u0131na g\u00f6re daha y\u00fcksek g\u00f6sterim oran\u0131na sahip olmas\u0131na ra\u011fmen, 2023&#8217;\u00fcn 3. \u00e7eyre\u011finde ortalama video g\u00f6sterimlerinde %70&#8217;lik \u00f6nemli bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131. Hindistan&#8217;daki video reklam \u00f6gelerinin \u00e7o\u011fu 30 saniye veya daha k\u0131sa s\u00fcr\u00fcyordu. Kare resimli reklam \u00f6geleri de yo\u011fun bir \u015fekilde kullan\u0131ld\u0131.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/graph-1-SocialPetas-Insights-Report-on-Marketing-Trends-in-Q3-2023.png\" alt=\"\" class=\"wp-image-174704\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">4. Hindistan&#8217;daki pop\u00fcler oyun t\u00fcrlerinin pazarlama stratejilerini ayr\u0131nt\u0131l\u0131 olarak incelemek<\/h2>\n\n\n\n<p>Hindistan&#8217;daki mobil oyunlar i\u00e7in mini oyun reklam \u00f6gelerinin en etkili pazarlama stratejisi oldu\u011fu kan\u0131tland\u0131. Reklamverenler, dramatik durumlardan yararlanarak ve b\u00fcy\u00fcleyici canl\u0131 aksiyon k\u0131sa videolar\u0131yla izleyicinin dikkatini ilk 3 saniyede yakalamay\u0131 ba\u015fard\u0131. MOBA ve Battle Royale gibi aksiyon oyunlar\u0131 sosyalle\u015fme ve oynan\u0131\u015f\u0131 birle\u015ftirmeleri nedeniyle \u00f6zellikle pop\u00fclerdi. Ek olarak pop\u00fcler \u00e7izgi filmlerin entegrasyonu \u00e7ekirdek olmayan oyuncular\u0131n ilgisini \u00e7ekti. Nakit parayla oynanan kumarhane oyunlar\u0131n\u0131n temel \u00e7ekicili\u011fi y\u00fcksek nakit \u00f6d\u00fcllere dayan\u0131yordu. Yarat\u0131c\u0131lar abart\u0131l\u0131 sloganlar ve canl\u0131 aksiyon dublaj\u0131 veya oyunculuk yoluyla kazan\u00e7lar\u0131 s\u00fcrekli olarak vurgulad\u0131.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek mobil oyun k\u00fcresel pazar\u0131 ge\u00e7en y\u0131la k\u0131yasla artan say\u0131da reklamveren taraf\u0131ndan tercih edildi. Hindistan pazar\u0131nda reklamverenler casual oyunlara ilgi g\u00f6stermeye devam etti. Stratejiler reklamverenler taraf\u0131ndan uyguland\u0131 ve video reklam \u00f6gelerinin Hintli oyuncular\u0131n ilgisini ge\u00e7en y\u0131la g\u00f6re daha az \u00e7ekti\u011fi g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n<p>Hint mobil oyunlar\u0131ndaki pazarlama trendleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in l\u00fctfen raporun tamam\u0131n\u0131 buradan indirin.<\/p>\n\n\n\n<p>Rapor \u015funlar\u0131 \u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00fcresel mobil oyunlarda genel pazarlama e\u011filimleri<\/li>\n\n\n\n<li>Hint mobil oyunlar\u0131 i\u00e7in etkili reklam formatlar\u0131 ve stratejileri<\/li>\n\n\n\n<li>Pop\u00fcler Hint mobil oyunlar\u0131na ili\u015fkin pazarlama bilgileri<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SocialPeta&#8217;n\u0131n 2023&#8217;\u00fcn 3. \u00c7eyre\u011fi Pazarlama Trendlerine \u0130li\u015fkin \u0130\u00e7g\u00f6r\u00fc Raporu: Hindistan Mobil Oyun Pazar\u0131n\u0131n G\u00f6r\u00fcn\u00fcm\u00fcn\u00fc Ke\u015ffetmek.<\/p>\n","protected":false},"author":63,"featured_media":178959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879,8878],"tags":[8715,2134],"class_list":["post-178958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","category-reports","tag-featured","tag-hot-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178958"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178958\/revisions"}],"predecessor-version":[{"id":179636,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178958\/revisions\/179636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178959"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}