{"id":178991,"date":"2024-01-09T15:27:31","date_gmt":"2024-01-09T12:27:31","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/hyper-casual-oyun-pazarinin-2023un-son-ceyregindeki-durumuna-kisa-bir-bakis\/"},"modified":"2024-03-23T16:04:22","modified_gmt":"2024-03-23T13:04:22","slug":"hyper-casual-oyun-pazarinin-2023un-son-ceyregindeki-durumuna-kisa-bir-bakis","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/hyper-casual-oyun-pazarinin-2023un-son-ceyregindeki-durumuna-kisa-bir-bakis\/","title":{"rendered":"Hyper-casual oyun pazar\u0131n\u0131n 2023&#8217;\u00fcn son \u00e7eyre\u011findeki durumuna k\u0131sa bir bak\u0131\u015f"},"content":{"rendered":"\n<p>According to <a href=\"https:\/\/appmagic.rocks\/blog\/hyper-casual-fourth-quarter-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AppMagic<\/a>, hyper-casual installs declined in <strong>Q4 2023<\/strong>, but established titles managed to endure the decline. There were also multiple newcomers who had a solid start, keeping the hope for the industry alive.<\/p>\n\n<p>Downloads continued their downward trend,<strong> decreasing 6%<\/strong> compared to Q3 and a hefty <strong>16% year-over-year<\/strong>. Tier-1 regions in the East and West suffered the most, experiencing significant annual slumps. However, the decline wasn&#8217;t limited to these areas, with all other countries seeing a 10% decrease.<\/p>\n\n<p>Despite the overall decline, some established titles managed to retain their status. Games like My Perfect Hotel<strong> (+23%)<\/strong>, Race Master 3D <strong>(+24%)<\/strong>, and Car Race 3D <strong>(+15%) <\/strong>not only maintained their positions but saw increased player interest. Even Magic Tiles 3 managed a modest <strong>6% climb<\/strong>. But some well-known titles still took their share from the decline. Burger Please saw a <strong>13%<\/strong> and Bridge Race <strong>4% decline<\/strong>, while Going Balls held steady.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/hyper-casual-top-ten-q4-2023-1024x686.jpg\" alt=\"\" class=\"wp-image-174862\"\/><\/figure>\n<\/div>\n<p>On the other hand, some new titles managed to break into the top 10. <strong>Build a Queen<\/strong>, a quirky runner with hilarious choices and consequences, rocketed into third place. <strong>Hunter Assassin<\/strong>, a stealthy assassin thriller, joined the ranks, captivating players with its heart-pounding gameplay. <strong>Color ASMR: Painting Book<\/strong>, a calming coloring experience that embraced the festive spirit of December, found its place among the top dogs. And lastly, Stacky Bird: Remastered, a nostalgic reboot of the classic, soared back into the limelight.<\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Build A Queen - Gameplay Walkthrough Part 1 Create A Barbie Girl (iOS,Android)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/RSwk_gi9kA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><strong>Monetization strategies<\/strong> varied across the top performers. Build a Queen relied heavily on <strong>rewarded videos<\/strong>, while Hunter Assassin applied a <strong>mixed strategy<\/strong>, including gem purchases, ad-free experiences, and spin-wheel rewards. <strong>Showcasing gameplay<\/strong> and <strong>leveraging player frustration<\/strong> remained popular advertising themes, with some developers incorporating seasonal elements and even experimenting with<strong> <a href=\"https:\/\/mobidictum.com\/game-industry\/game-industry-terms-and-abbreviations-dictionary\/#ugc\" target=\"_blank\" rel=\"noreferrer noopener\">User Generated Content (UGC)<\/a><\/strong> through real-person ads and crafting-style footage.<\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hunter Assassin Gameplay by Ruby Games Studio\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/W1K6MQ3HjmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>While Q4 2023 presented a picture of a hyper-casual market <strong>facing download challenges<\/strong>, it also highlighted the industry&#8217;s <strong>resilience and adaptability<\/strong>. Established titles remained relevant, exciting newcomers emerged, and diverse monetization and marketing strategies took center stage. We&#8217;ll see how 2024 will go for the hyper-casual games industry.<\/p>\n\n<p class=\"has-text-align-center\"><strong>NEXT:<\/strong> <a href=\"https:\/\/mobidictum.com\/game-industry\/the-third-issue-of-the-video-game-news-is-out\/\">The third issue of \u201cThe Video Game News\u201d is out<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Gelin 2024&#8217;\u00fcn son \u00e7eyre\u011findeki hyper-casual oyun pazar\u0131na, yer edinmi\u015f oyunlarin son durumuna ve yeni \u00e7\u0131kan oyunlar\u0131n gidi\u015fat\u0131na k\u0131sa bir bak\u0131\u015f atal\u0131m.\n","protected":false},"author":69,"featured_media":178992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[1501,8928],"class_list":{"0":"post-178991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"tag-hyper-casual-tr","9":"tag-sicak-haber","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=178991"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178991\/revisions"}],"predecessor-version":[{"id":180087,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/178991\/revisions\/180087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/178992"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=178991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=178991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=178991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}