{"id":179593,"date":"2024-01-19T18:34:00","date_gmt":"2024-01-19T15:34:00","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/?p=179593"},"modified":"2024-01-29T12:52:30","modified_gmt":"2024-01-29T09:52:30","slug":"mobil-oyun-devrimi-gamelightin-2024teki-hedefi-1-milyar-dolar","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-oyun-devrimi-gamelightin-2024teki-hedefi-1-milyar-dolar\/","title":{"rendered":"Mobil oyun devrimi: Gamelight&#8217;\u0131n 2024&#8217;teki hedefi 1 milyar dolar"},"content":{"rendered":"\n<p>Almanya merkezli mobil pazarlama \u015firketi <strong>Gamelight<\/strong>, kuruldu\u011fu y\u0131l olan 2023\u2019te k\u0131sa s\u00fcrede mobil oyunlar i\u00e7in en b\u00fcy\u00fck kullan\u0131c\u0131 edinme platformuna d\u00f6n\u00fc\u015ft\u00fc. \u015eimdi ise lansmandan sadece bir y\u0131l sonra, 2024 y\u0131l\u0131nda <strong>1 milyar dolarl\u0131k<\/strong> etkileyici bir gelire ula\u015fmaya haz\u0131rlan\u0131yor. \u015eirketin ba\u015far\u0131s\u0131, mobil pazarlama kampanyalar\u0131n\u0131n y\u00fcr\u00fct\u00fclme \u015feklini de\u011fi\u015ftirmeye ba\u015flayan \u00f6d\u00fcll\u00fc <strong>yapay zeka algoritmas\u0131n<\/strong>a dayan\u0131yor.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/QUOTE-Mobidicum-Gunay-Aliyeva-1024x576.jpg\" alt=\"\" class=\"wp-image-175337\"\/><\/figure>\n\n<p>Kurucu ortak <strong>G\u00fcnay Aliyeva<\/strong> \u015funlar\u0131 s\u00f6yl\u00fcyor: <em>\u201cGamelight, herhangi bir d\u0131\u015f yat\u0131r\u0131m veya b\u00fcy\u00fck bir \u015firketin deste\u011fi olmadan s\u0131f\u0131rdan in\u015fa edildi. Reklamverenlerimize sundu\u011fumuz m\u00fckemmellik ve kapsam sayesinde Gamelight\u2019\u0131n k\u0131sa s\u00fcrede mobil pazarlama alan\u0131nda \u00f6nemli bir oyuncu olarak tan\u0131nmas\u0131na tan\u0131k olmak inan\u0131lmaz derecede tatmin edici.\u201d<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Gamelight\u2019\u0131n Ba\u015far\u0131ya Giden Yolculu\u011fu<\/strong><\/h2>\n\n<p>Gamelight h\u0131zl\u0131 b\u00fcy\u00fcmesini hem yapay zeka algoritmas\u0131na hem de perde arkas\u0131nda \u00e7al\u0131\u015fan \u00f6zverili ve \u00e7ok y\u00f6nl\u00fc ekibine ba\u011fl\u0131yor.<\/p>\n\n<p>\u015eirket, kullan\u0131c\u0131 edinme y\u00f6neticileri ve oyun yay\u0131nc\u0131lar\u0131 i\u00e7in etkileyici sonu\u00e7lar sunarken kullan\u0131c\u0131lar\u0131 hedefleme s\u00fcrecini basitle\u015ftiren bir platform olu\u015fturmak istiyordu. Gamelight bu ama\u00e7la yapay zeka algoritmas\u0131n\u0131 geli\u015ftirdi, b\u00f6ylece <strong>UA y\u00f6neticileri<\/strong> g\u00fcvenilmez ve d\u00fc\u015f\u00fck maliyetli manuel hedeflemeye veda edebilecek.<\/p>\n\n<p>Algoritma, hassas hedefleme ve kullan\u0131c\u0131 etkile\u015fimini art\u0131rmak i\u00e7in makine \u00f6\u011frenimini kullan\u0131yor. Platform, pazarlama stratejilerini uyarlamak ve ki\u015fiselle\u015ftirilmi\u015f mobil oyun \u00f6nerileri sunmak i\u00e7in oyun ge\u00e7mi\u015fleri, tercihler ve demografik veriler gibi \u00e7e\u015fitli veri noktalar\u0131n\u0131 analiz ederek, kullan\u0131c\u0131 deneyimlerini optimize ediyor ve oyuncular\u0131n d<strong>aha uzun s\u00fcre oyunda kalmas\u0131n\u0131<\/strong> sa\u011fl\u0131yor. Platform, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 anlayarak deneyimleri optimize ediyor ve oyuncular\u0131n daha uzun oturumlar boyunca etkile\u015fimde kalmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n<p>Gamelight, d\u00fcnya \u00e7ap\u0131ndaki b\u00fcy\u00fck mobil oyun yay\u0131nc\u0131lar\u0131na s\u00fcrekli olarak y\u00fcksek kaliteli m\u00fc\u015fteriler sunmay\u0131 ba\u015fard\u0131. \u015eu anda Kuzey Amerika, Avrupa ve Asya\u2019da <strong>11 \u00fclkede faaliyet g\u00f6steren<\/strong> Gamelight, d\u00fcnyan\u0131n en b\u00fcy\u00fck oyun tavsiye platformu olarak \u00f6ne \u00e7\u0131kmakta.<\/p>\n\n<p>\u015eirket ayr\u0131ca b\u00fcy\u00fcmesini, d\u00fcnya \u00e7ap\u0131nda <strong>12 lokasyona<\/strong> da\u011f\u0131lm\u0131\u015f olan \u00e7e\u015fitli ve dinamik ekibine bor\u00e7lu. <strong>Hamburg ofisinden \u00c7in, Kanada, \u0130spanya ve Avrupa\u2019n\u0131n d\u00f6rt bir yan\u0131ndaki uzak konumlara kadar<\/strong> ekibin \u00e7e\u015fitlili\u011fi, Gamelight\u2019\u0131n ba\u015far\u0131s\u0131n\u0131 destekleyen kapsay\u0131c\u0131 bir k\u00fclt\u00fcr\u00fc te\u015fvik eden bir perspektifler yelpazesi olu\u015fturuyor.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Sekt\u00f6r Tan\u0131n\u0131rl\u0131\u011f\u0131<\/strong><\/h2>\n\n<p>Sekt\u00f6r, Gamelight\u2019\u0131n hem \u015firket olarak hem de bir b\u00fct\u00fcn olarak mobil pazar end\u00fcstrisinde g\u00f6sterdi\u011fi h\u0131zl\u0131 b\u00fcy\u00fcmeyi fark etmi\u015f gibi g\u00f6z\u00fck\u00fcyor. Bir \u015firketin bir y\u0131l i\u00e7inde ne kadar h\u0131zl\u0131 b\u00fcy\u00fcyebilece\u011fi konusunda beklentiler de\u011fi\u015fti.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>AppsFlyer Endeksi\u2019nde \u00e7e\u015fitli oyun dikeyleri ve b\u00f6lgelerinde reklam kaynaklar\u0131 aras\u0131nda sekt\u00f6r devleri Google ve Meta ile birlikte <strong>\u0130LK 3\u2019te yer al\u0131yor<\/strong><\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Singular Market de\u011ferlendirmesine g\u00f6re en b\u00fcy\u00fck ikinci Android kayna\u011f\u0131 ve en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc iOS kayna\u011f\u0131 olarak s\u0131ralan\u0131rken, k\u00fcresel olarak <strong>t\u00fcm Match-3 oyunlar\u0131n\u0131n reklam harcamalar\u0131n\u0131n %12\u2019sini<\/strong> kar\u015f\u0131l\u0131yor<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>dotComm \u00d6d\u00fclleri\u2019nde \u201cEn \u0130yi Yapay Zeka Arac\u0131\u201d gibi bir\u00e7ok \u00f6d\u00fcl ve unvan ald\u0131, App Growth \u00d6d\u00fclleri\u2019nde En \u0130yi Uygulama Reklam Platformu olarak kabul edildi ve AppsFlyer, Liftoff, PLAYSTUDIOS ve Adjust gibi rakiplerini geride b\u0131rakarak En \u0130yi Mobil Pazarlama Platformu kategorisinde Digiday Teknoloji \u00d6d\u00fcl\u00fc\u2019n\u00fc kazand\u0131.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>2024\u2019\u00fc beklerken<\/strong><\/h2>\n\n<p>D\u0131\u015f finansman olmadan organik b\u00fcy\u00fcyen bir \u015firket olarak, 2023 y\u0131l\u0131nda \u00f6nemli bir ba\u015far\u0131 ve geni\u015fleme elde ettiler. Gamelight, genellikle di\u011fer \u015firketlerin ula\u015fmas\u0131 y\u0131llar alan ba\u015far\u0131lara ula\u015ft\u0131.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/01\/QUOTE-MobidictumFlorian-1024x576.jpg\" alt=\"\" class=\"wp-image-175339\"\/><\/figure>\n\n<p>Ve Gamelight bu noktada duraklama belirtisi g\u00f6stermiyor. Kurucu ortak <strong>Florian Elmies<\/strong>, \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in planlar\u0131 hakk\u0131nda heyecan verici g\u00f6r\u00fc\u015flere sahip:<em> \u201cMobil reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131 sarsmak \u00fczereyiz. Gelecek projelerimiz kullan\u0131c\u0131lara daha fazla e\u011flence ve uygulama yay\u0131nc\u0131lar\u0131na daha b\u00fcy\u00fck ba\u015far\u0131lar getirecek ve daha \u00f6nce g\u00f6r\u00fclmemi\u015f tamamen yenilik\u00e7i konseptler sunacak.\u201d<\/em><\/p>\n\n<p>\u015eirketin 2024 y\u0131l\u0131nda hangi ba\u015far\u0131lara ula\u015faca\u011f\u0131n\u0131, sekt\u00f6re damgas\u0131n\u0131 vurmay\u0131 vaat eden yeni projelerin neler oldu\u011funu ve 1 milyar dolarl\u0131k b\u00fcy\u00fck d\u00f6n\u00fcm noktas\u0131na ne kadar \u00e7abuk ula\u015facaklar\u0131n\u0131 g\u00f6rmek heyecan verici olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almanya merkezli mobil pazarlama \u015firketi Gamelight, kuruldu\u011fu y\u0131l olan 2023\u2019te k\u0131sa s\u00fcrede mobil oyunlar i\u00e7in en b\u00fcy\u00fck kullan\u0131c\u0131 edinme platformuna d\u00f6n\u00fc\u015ft\u00fc. \u015eimdi ise lansmandan sadece bir y\u0131l sonra, 2024 y\u0131l\u0131nda 1 milyar dolarl\u0131k etkileyici bir gelire ula\u015fmaya haz\u0131rlan\u0131yor. \u015eirketin ba\u015far\u0131s\u0131, mobil pazarlama kampanyalar\u0131n\u0131n y\u00fcr\u00fct\u00fclme \u015feklini de\u011fi\u015ftirmeye ba\u015flayan \u00f6d\u00fcll\u00fc yapay zeka algoritmas\u0131na dayan\u0131yor. Kurucu ortak G\u00fcnay [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":179492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-179593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/179593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=179593"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/179593\/revisions"}],"predecessor-version":[{"id":179594,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/179593\/revisions\/179594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/179492"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=179593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=179593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=179593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}