{"id":179607,"date":"2024-01-24T17:38:00","date_gmt":"2024-01-24T14:38:00","guid":{"rendered":"https:\/\/mobidictum.com\/clone\/?p=179607"},"modified":"2024-01-29T12:52:23","modified_gmt":"2024-01-29T09:52:23","slug":"tenjinin-yeni-raporu-2024te-hyper-casualdan-hybrid-casuala","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tenjinin-yeni-raporu-2024te-hyper-casualdan-hybrid-casuala\/","title":{"rendered":"Tenjin&#8217;in yeni raporu: 2024&#8217;te Hyper-Casualdan Hybrid-Casuala"},"content":{"rendered":"\n<p>Mobil pazarlama analiti\u011fi sa\u011flay\u0131c\u0131s\u0131 Tenjin, mobil oyun sekt\u00f6r\u00fcndeki de\u011fi\u015fen trendlerin ayr\u0131nt\u0131l\u0131 bir incelemesini sunan <a href=\"https:\/\/hubs.ly\/Q02hGHSh0\" rel=\"nofollow noopener\" target=\"_blank\"> <strong>&#8220;From Hyper to Hybrid in 2024<\/strong><\/a><strong>&#8220;<\/strong> ba\u015fl\u0131kl\u0131 son sekt\u00f6r raporunu yay\u0131mlad\u0131. Rapor hyper-casual ve hybrid-casual oyunlara odaklanarak bu t\u00fcrler ve i\u015f modelleri i\u00e7in kullan\u0131c\u0131 edinme modellerine \u0131\u015f\u0131k tutuyor.<\/p>\n\n\n\n<p>Hiperden hibrite ge\u00e7i\u015f, geli\u015ftiricilerin hyper-casual oyunlar\u0131n basitli\u011fini casual oyunlara \u00f6zg\u00fc daha ilgi \u00e7ekici mekaniklerle birle\u015ftirdi\u011fi mobil oyun ortam\u0131nda dikkate de\u011fer bir evrimi ifade ediyor. Bu de\u011fi\u015fimin kritik bir y\u00f6n\u00fc hem uygulama i\u00e7i sat\u0131n al\u0131mlar\u0131 (IAP) hem de uygulama i\u00e7i reklamc\u0131l\u0131\u011f\u0131 (IAA) birle\u015ftiren hibrit modelle \u00e7e\u015fitlendirilmi\u015f ve potansiyel olarak kazan\u00e7l\u0131 bir gelir ak\u0131\u015f\u0131 yaratan para kazanma stratejisinde yatmaktad\u0131r.<\/p>\n\n\n\n<p>Rapordaki \u00f6nemli bilgiler \u015funlar\u0131 i\u00e7eriyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Android, reklam harcamas\u0131 pay\u0131nda s\u00fcrekli bir art\u0131\u015fa tan\u0131k olurken, iOS rekor d\u00fczeyde bir ortalama Y\u00fckleme Ba\u015f\u0131na Maliyete (CPI) ula\u015f\u0131yor.<\/li>\n\n\n\n<li>Y\u00fcksek CPI&#8217;s\u0131na ra\u011fmen Japonya, iOS&#8217;taki reklamverenler i\u00e7in \u00f6nemli bir pazar olmaya devam ediyor.<\/li>\n\n\n\n<li>Amerika Birle\u015fik Devletleri hem Android hem de iOS platformlar\u0131nda reklam harcamas\u0131 pay\u0131 a\u00e7\u0131s\u0131ndan hakim konumunu s\u00fcrd\u00fcr\u00fcyor.<\/li>\n\n\n\n<li>Applovin, Mintegral ve Google Ads, \u00e7e\u015fitli reklam a\u011f\u0131 s\u0131ralamalar\u0131nda en \u00fcst s\u0131ralarda yer almak i\u00e7in rekabet\u00e7i bir m\u00fccadele veriyor.<\/li>\n<\/ul>\n\n\n\n<p>Tenjin Pazarlama Direkt\u00f6r\u00fc Roman Garbar, hyper-casual i\u015f modelinin devam etti\u011fini ancak \u00f6nemli de\u011fi\u015fikliklere u\u011frad\u0131\u011f\u0131n\u0131 belirterek bulgular hakk\u0131nda yorum yapt\u0131. Rapor, daha k\u00fc\u00e7\u00fck geli\u015ftiricilerin Android&#8217;de kendi yay\u0131nlar\u0131n\u0131 yay\u0131nlamay\u0131 tercih etti\u011fi bir de\u011fi\u015fimi vurguluyor; bu durum, platformdaki daha d\u00fc\u015f\u00fck y\u00fckleme ba\u015f\u0131na maliyet (CPI) ve artan reklam harcamas\u0131 pay\u0131 ile a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor. Buna kar\u015f\u0131l\u0131k, hyper-casual pazar\u0131ndaki \u00f6nemli oyuncular art\u0131k hybrid-casual yakla\u015f\u0131m\u0131 benimsiyor, sekt\u00f6r trendlerine uyum sa\u011fl\u0131yor ve oyun stratejileri i\u00e7in daha fazla kaynak ve veriden yararlan\u0131yor.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>SIRADAK\u0130:<\/strong> <a href=\"https:\/\/mobidictum.com\/game-industry\/palworld-sold-6-million-in-5-days-but-is-it-a-rip-off\/\">Palworld sold 6 million in 5 days, but is it a rip-off?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenjin&#8217;in son raporu oyun sekt\u00f6r\u00fcn\u00fcn de\u011fi\u015fen ko\u015fullar\u0131na \u0131\u015f\u0131k tutuyor.<\/p>\n","protected":false},"author":69,"featured_media":179550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-179607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/179607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=179607"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/179607\/revisions"}],"predecessor-version":[{"id":179608,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/179607\/revisions\/179608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/179550"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=179607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=179607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=179607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}