{"id":18194,"date":"2021-10-07T12:17:39","date_gmt":"2021-10-07T09:17:39","guid":{"rendered":"https:\/\/mobidictum.com\/?p=18194"},"modified":"2024-02-21T10:56:13","modified_gmt":"2024-02-21T07:56:13","slug":"applovin-mopub-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/applovin-mopub-satin-aldi\/","title":{"rendered":"Twitter, MoPub&#8217;\u0131 AppLovin&#8217;e satt\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz \u00c7ar\u015famba g\u00fcn\u00fc Twitter\u2019da yap\u0131lan bir a\u00e7\u0131klamaya g\u00f6re <strong>Twitter, MoPub\u2019\u0131 yakla\u015f\u0131k 1 milyar dolar kar\u015f\u0131l\u0131\u011f\u0131nda AppLovin\u2019e satt\u0131\u011f\u0131n\u0131 duyurdu<\/strong>. AppLovin i\u00e7in olduk\u00e7a stratejik bir yat\u0131r\u0131m olan anla\u015fma, AppLovin\u2019in mobil pazardaki g\u00fcc\u00fcn\u00fc katlayarak art\u0131racak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anla\u015fma hakk\u0131nda yap\u0131lan a\u00e7\u0131klamalara g\u00f6re, Twitter 2023 y\u0131l\u0131nda gelirini iki kat\u0131na \u00e7\u0131kar\u0131p, y\u0131l\u0131 7.5 milyar dolarl\u0131k bir gelirle kapatmak istiyor ve bu anla\u015fman\u0131n da firman\u0131n hedefleri do\u011frultusunda do\u011fru orant\u0131l\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Twitter, bu hedefine ula\u015fabilmek i\u00e7in yeni \u00fcr\u00fcn ve \u00f6zelliklerin geli\u015ftirilmesini h\u0131zland\u0131rarak ana i\u015fine odaklanaca\u011f\u0131n\u0131 da belirtiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppLovin, bu anla\u015fman\u0131n hem yay\u0131nc\u0131 firmalar hem de reklamverenler i\u00e7in bir\u00e7ok art\u0131s\u0131n\u0131n olaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor. Yay\u0131nc\u0131lara y\u00f6nelik yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, <em>\u201cHer reklam g\u00f6sterimi i\u00e7in daha fazla talep ve artan rekabet yoluyla gelir art\u0131\u015flar\u0131n\u0131 daha iyi bir \u015fekilde en \u00fcst d\u00fczeye \u00e7\u0131karabilece\u011fiz. Daha y\u00fcksek kazan\u00e7lar, pazarlamaya yat\u0131r\u0131m yapmak i\u00e7in daha fazla kapasite yarat\u0131r ve bu da ek b\u00fcy\u00fcmeye yol a\u00e7ar.\u201d<\/em> c\u00fcmlelerini kullanan AppLovin, reklamverenler i\u00e7in ise \u015funlar\u0131 s\u00f6yl\u00fcyor: <em>\u201cBu kombinasyon, reklamverenlere pazar a\u00e7\u0131s\u0131ndan verimli fiyatland\u0131rma ile y\u00fcz milyonlarca yeni m\u00fc\u015fteriye geni\u015fletilmi\u015f eri\u015fim sa\u011flar. Daha fazla envanter, daha iyi reklam harcamalar\u0131ndan elde edilen getiri f\u0131rsatlar\u0131 sa\u011flar.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppLovin m\u00fc\u015fterileri, para kazanma ve h\u0131zla b\u00fcy\u00fcyen AppDiscovery yaz\u0131l\u0131m\u0131n\u0131 i\u00e7eren entegre yaz\u0131l\u0131m platformundan yararlan\u0131yor. 2021\u2019in ilk yar\u0131s\u0131nda, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ondan para kazanmak i\u00e7in de yararlanan m\u00fc\u015fteriler nedeniyle platforma yakla\u015f\u0131k 2 milyar y\u00fckleme sa\u011flad\u0131lar. Ayn\u0131 m\u00fc\u015fteriler, reklam harcamalar\u0131ndan elde edilen gelir hedeflerini kar\u015f\u0131layan ve a\u015fan kullan\u0131c\u0131lar edinmek i\u00e7in entegre platformu kulland\u0131klar\u0131 i\u00e7in pazardan \u00e7ok daha h\u0131zl\u0131 b\u00fcy\u00fcmeye devam ediyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppLovin ekibi, b\u00fcy\u00fcme planlar\u0131n\u0131 ba\u015far\u0131yla y\u00fcr\u00fctmek i\u00e7in MoPub ekibinin \u00fcyelerini a\u011f\u0131rlamaktan heyecan duydu\u011funu da belirtiyor. Birle\u015fik ekip, m\u00fc\u015fterilerin desteklenmesine ve do\u011fru zaman geldi\u011finde platformlar\u0131na ge\u00e7mek i\u00e7in gerekenlere sahip olmas\u0131na yard\u0131mc\u0131 olacakt\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"\u00d6nde gelen mobil teknoloji \u015firketlerinden AppLovin, MoPub'u Twitter'dan sat\u0131n ald\u0131\u011f\u0131n\u0131 duyurdu.","protected":false},"author":40,"featured_media":18204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-18194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/18194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=18194"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/18194\/revisions"}],"predecessor-version":[{"id":183130,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/18194\/revisions\/183130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/18204"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=18194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=18194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=18194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}