K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelere y\u00f6nelik yay\u0131n yapan TV reklam platformu Vibe.co, giri\u015fim \u015firketi Singular\u2019\u0131n liderli\u011findeki A Serisi finansman turunda 22,5 milyon dolar toplad\u0131. Bu yat\u0131r\u0131m, Vibe.co\u2019nun ba\u011flant\u0131l\u0131 TV (CTV) platformlar\u0131nda reklam yay\u0131nlamak isteyen k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in ba\u015fvurulacak kaynak olarak konumunu sa\u011flamla\u015ft\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n
Singular\u2019\u0131n \u00f6nc\u00fcl\u00fck etti\u011fi finansman turu, Elaia Partners\u2019\u0131n yeniden yat\u0131r\u0131m\u0131n\u0131 ve Sequoia Scout Fund, Motier\u2019in yan\u0131 s\u0131ra Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group ve Alain Roubach gibi \u00f6nde gelen reklam teknolojisi yat\u0131r\u0131mc\u0131lar\u0131n\u0131n kat\u0131l\u0131m\u0131na sahne oldu. Singular\u2019\u0131n Genel Orta\u011f\u0131 ve Kurucu Orta\u011f\u0131 Raffi Kamber; \u015firketin benzersiz \u00fcr\u00fcn\u00fcne, konumland\u0131rmas\u0131na ve vizyonuna at\u0131fta bulunarak Vibe\u2019nin ak\u0131\u015fl\u0131 reklamc\u0131l\u0131k ekosistemine liderlik etme potansiyeline duydu\u011fu g\u00fcveni dile getirdi.<\/p>\n\n\n\n
Vibe.co, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelere CTV ve \u00fcst d\u00fczey (OTT) platformlar i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f sezgisel bir reklam platformu sa\u011flayarak TV yay\u0131n reklamlar\u0131na eri\u015fimi demokratikle\u015ftirmeyi ama\u00e7lamaktad\u0131r. Reklamverenler Vibe.co\u2019nun platformu arac\u0131l\u0131\u011f\u0131yla hedef kitleleri hedeflemek i\u00e7in belirli uygulamalar\u0131, kanallar\u0131 veya canl\u0131 spor liglerini kolayca se\u00e7ebilir, harcamalar\u0131n\u0131 performans \u00f6l\u00e7\u00fcmlerine g\u00f6re optimize edebilir, yarat\u0131c\u0131 varl\u0131klar\u0131 y\u00fckleyebilir ve birka\u00e7 dakika i\u00e7inde TV reklamlar\u0131n\u0131 yay\u0131nlayabilir.<\/p>\n\n\n\n
Birinci s\u0131n\u0131f yay\u0131n hizmetleri ve kanallar\u0131yla kurulan ili\u015fkiler ve g\u00fc\u00e7l\u00fc otomatik optimizasyon yetenekleriyle Vibe.co, b\u00fcy\u00fck oyun st\u00fcdyolar\u0131ndan k\u00fc\u00e7\u00fck yerel markalara kadar m\u00fc\u015fterilerine etkileyici bir reklam harcamas\u0131 getirisi (ROAS) sa\u011flamay\u0131 hedefliyor.<\/p>\n\n\n\n
\u015eirket toplanan fonlar\u0131 teknoloji ve makine \u00f6\u011frenimi departman\u0131n\u0131 geni\u015fletmek, sat\u0131\u015f ekibini desteklemek ve yay\u0131nc\u0131larla stratejik ortakl\u0131klar kurmak i\u00e7in kullanmay\u0131 planl\u0131yor. Vibe.co, y\u0131l sonuna kadar \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 40\u2019tan 110\u2019a \u00e7\u0131karmay\u0131 planl\u0131yor.<\/p>\n\n\n\n
Vibe.co CEO\u2019su Arthur Querou, \u015firketin k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelere hizmet verme ve TV reklam ekosisteminde yenilik\u00e7ili\u011fi artt\u0131rma konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131 vurgulad\u0131. Querou, Vibe.co\u2019nun, 60 milyar dolarl\u0131k bir hacmi olan ABD k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme pazar\u0131n\u0131n geni\u015f potansiyelinden faydalan\u0131rken adil ve \u015feffaf bir reklam ortam\u0131 yaratma misyonunu vurgulad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Vibe.co, Singular liderli\u011findeki 22,5 milyon dolarl\u0131k A Serisi finansman\u0131 g\u00fcvence alt\u0131na ald\u0131. \u015eirket, ABD’deki k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in adil, \u015feffaf bir TV reklamc\u0131l\u0131\u011f\u0131 ortam\u0131n\u0131 hedefliyor.<\/p>\n","protected":false},"author":69,"featured_media":183425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8928,314],"class_list":["post-183449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber","tag-yatirim"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=183449"}],"version-history":[{"count":6,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183449\/revisions"}],"predecessor-version":[{"id":183455,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183449\/revisions\/183455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/183425"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=183449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=183449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=183449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}