{"id":183610,"date":"2024-03-08T19:12:45","date_gmt":"2024-03-08T16:12:45","guid":{"rendered":"https:\/\/mobidictum.com\/?p=183610"},"modified":"2024-03-13T19:56:08","modified_gmt":"2024-03-13T16:56:08","slug":"odullu-reklamlar-dijital-ses-sektorunun-en-cok-yonlu-araci","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/odullu-reklamlar-dijital-ses-sektorunun-en-cok-yonlu-araci\/","title":{"rendered":"\u00d6d\u00fcll\u00fc Reklamlar: Dijital Ses Sekt\u00f6r\u00fcn\u00fcn En \u00c7ok Y\u00f6nl\u00fc Arac\u0131"},"content":{"rendered":"\n<p>Mobil kullan\u0131c\u0131lar\u0131n, maruz kald\u0131klar\u0131 uygulama i\u00e7i reklamc\u0131l\u0131k deneyimi t\u00fcrlerini inceleme konusunda daha anlay\u0131\u015fl\u0131 ve daha istekli hale geldikleri bir s\u0131r de\u011fil. 2023 ve 2024\u2019\u00fcn ilk \u00e7eyre\u011fi boyunca yap\u0131lan ara\u015ft\u0131rmalar, t\u00fcketici davran\u0131\u015flar\u0131nda artan bir de\u011fi\u015fim oldu\u011funu, \u00f6zellikle de <a href=\"https:\/\/www.linkedin.com\/pulse\/contextual-relevancy-make-audio-ads-work-smarter-harder-audiomob-1ypqe\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rahats\u0131z edici ge\u00e7i\u015f reklamlar\u0131na<\/a> kar\u015f\u0131 tolerans\u0131n azald\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/p>\n\n\n\n<p>Asl\u0131nda, Google\u2019daki \u00e7al\u0131\u015fanlar yak\u0131n zamanda uygulama i\u00e7i reklamc\u0131l\u0131kla ilgili politikalar\u0131n\u0131 da g\u00fcncelleyerek, tam ekran ge\u00e7i\u015f reklamlar\u0131n\u0131n (video, g\u00f6rseller veya GIF\u2019ler) kullan\u0131c\u0131lara nas\u0131l ve ne zaman sunulabilece\u011fi konusunda daha kat\u0131 s\u0131n\u0131rlamalar getirdi. Bu nedenle, daha iyi kullan\u0131c\u0131 deneyimleri yaratmaya daha fazla vurgu yap\u0131larak, rahats\u0131z edici reklamlar\u0131n kibarca kap\u0131da g\u00f6sterildi\u011fini s\u00f6ylemek yanl\u0131\u015f olmaz.<\/p>\n\n\n\n<p>Audiomob olarak, mobil uygulamalarda <a href=\"https:\/\/www.linkedin.com\/pulse\/audio-ads-score-big-attention-brand-recall-beating-video-audiomob\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">daha etkili<\/a>, daha g\u00fcvenli ve m\u00fcdahaleci olmayan reklamc\u0131l\u0131k y\u00f6ntemleri olu\u015fturmak i\u00e7in dijital sesi kullanmaya kararl\u0131y\u0131z. Di\u011fer reklam t\u00fcrlerinde oldu\u011fu gibi, i\u015fitsel reklamlar\u0131n da farkl\u0131 t\u00fcrleri vard\u0131r; bu nedenle, en \u00e7ok y\u00f6nl\u00fc reklam bi\u00e7imlerimizden biri olan \u00d6d\u00fcll\u00fc reklamlar hakk\u0131nda daha fazla bilgi sa\u011flamak i\u00e7in bu makaleyi bir araya getirdik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6d\u00fcll\u00fc Reklam nedir?<\/h2>\n\n\n\n<p>K\u0131sacas\u0131, \u00d6d\u00fcll\u00fc reklamlar\u0131n amac\u0131 geri vermektir. Kullan\u0131c\u0131lar\u0131n bir reklam\u0131n tamam\u0131n\u0131 dinleyerek veya izleyerek kazand\u0131klar\u0131 uygulama i\u00e7i te\u015fviklerdir. \u00d6d\u00fcll\u00fc reklamlar da varsay\u0131lan olarak \u201ckat\u0131lma \u00f6zelli\u011fine sahiptir\u201d; bu, kullan\u0131c\u0131lar\u0131n \u00f6d\u00fcl almak i\u00e7in reklam izlemeyi se\u00e7ebilece\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Socialpoint - WordLife - Rewarded Ad (Audio Only) - Volume Detection\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9QSJWRgU2io?list=PLpQsp0M55hhho_IB8sfGVfpPJc2Dhzq5F\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00d6d\u00fcll\u00fc reklam format\u0131m\u0131z\u0131n yaln\u0131zca sesli olma avantaj\u0131 da vard\u0131r; kullan\u0131c\u0131lar\u0131m\u0131z uygulama deneyimlerinde herhangi bir duraklama olmadan reklamlar\u0131 duyabilir ve uygulama i\u00e7i \u00f6d\u00fcller kazanabilir. \u00d6d\u00fcll\u00fc reklamlar, kullan\u0131c\u0131lar\u0131n ay\u0131rd\u0131klar\u0131 zaman\u0131n \u00f6d\u00fcllendirildi\u011fi, onlar\u0131 daha uzun s\u00fcre oynamaya ve keyif ald\u0131klar\u0131 deneyimlere yat\u0131r\u0131m yapmaya te\u015fvik eden m\u00fckemmel bir kazan-kazan bi\u00e7imidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6d\u00fcll\u00fc Reklamlar\u0131 neden di\u011fer formatlara tercih etmelisiniz?<\/h2>\n\n\n\n<p>\u00d6d\u00fcll\u00fc reklamlar, geli\u015ftiricilere kullan\u0131c\u0131larla etkile\u015fime ge\u00e7mek i\u00e7in uygulaman\u0131n dokusuna daha derinlemesine yerle\u015febilecek \u00e7ok y\u00f6nl\u00fc bir reklam \u00e7\u00f6z\u00fcm\u00fc sunar. \u00d6rne\u011fin bir geli\u015ftirici, reklamlar\u0131 uygulama deneyimine kusursuz bir \u015fekilde uyum sa\u011flayacak \u015fekilde tasarlayabilir. \u00d6rne\u011fin, kullan\u0131c\u0131lar\u0131n ekstra oyun i\u00e7i destek i\u00e7in tetikleyebilece\u011fi iste\u011fe ba\u011fl\u0131 g\u00fc\u00e7lendirmeler olarak g\u00f6r\u00fcnen reklamlar.<\/p>\n\n\n\n<p>\u00d6d\u00fcll\u00fc reklamlar\u0131n kullan\u0131c\u0131lar aras\u0131nda pop\u00fclerli\u011fi artt\u0131; ara\u015ft\u0131rmalar, ABD\u2019deki mobil oyun oyuncular\u0131n\u0131n %76\u2019s\u0131n\u0131n, ge\u00e7i\u015f reklamlar\u0131 yerine <a href=\"https:\/\/setupad.com\/blog\/programmatic-audio-ads\/#:~:text=According%20to%20the%20research%2C%2076,campaign%20objectives%20without%20being%20distracting.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00f6d\u00fcll\u00fc reklamlar\u0131 tercih etti\u011fini<\/a> g\u00f6steriyor. <a href=\"https:\/\/www.forbes.com\/sites\/peggyannesalz\/2020\/09\/08\/rewarded-advertising-diversifies-revenue-and-motivates-mobile-gamers-during-pandemic-gaming-boom\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Forbes ile yapt\u0131\u011f\u0131 r\u00f6portajda<\/a> Playtika Medya Geli\u015ftirici Lideri Mark Avidan, \u00f6d\u00fcll\u00fc reklamlar\u0131n kullan\u0131lmas\u0131n\u0131n oyunlar\u0131 \u00fczerinde yaratt\u0131\u011f\u0131 do\u011frudan olumlu etkiyi vurgulad\u0131.<\/p>\n\n\n\n<p>\u201c\u00d6l\u00e7\u00fcmlerimiz, en aktif kullan\u0131c\u0131lar\u0131m\u0131zdan baz\u0131lar\u0131n\u0131n oyunlar\u0131m\u0131za \u00f6d\u00fcll\u00fc reklamlar arac\u0131l\u0131\u011f\u0131yla giren kullan\u0131c\u0131lar oldu\u011funu ortaya koyuyor\u201d dedi. \u201cReklamlar\u0131 oyuna entegre etmek kullan\u0131c\u0131 deneyimini geli\u015ftirerek etkile\u015fimin artmas\u0131n\u0131 sa\u011fl\u0131yor.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00d6d\u00fcll\u00fc reklamlar t\u00fcm uygulama ve oyunlarda \u00e7al\u0131\u015f\u0131r<\/strong><\/h2>\n\n\n\n<p>Audiomob\u2019da Geli\u015ftirici \u0130li\u015fkileri ekibimiz, \u00f6d\u00fcll\u00fc reklamlar da dahil olmak \u00fczere sesli reklam formatlar\u0131m\u0131z\u0131 entegre etmek i\u00e7in kapsaml\u0131 destek sa\u011flar. Bu, geli\u015ftiricilerin uygulamalar\u0131nda ve oyunlar\u0131nda reklamlar\u0131 tetiklemek i\u00e7in en uygun anlar\u0131 belirlemelerine yard\u0131mc\u0131 olman\u0131n yan\u0131 s\u0131ra, reklamlar\u0131 i\u00e7in iste\u011fe ba\u011fl\u0131 bir ekran banner\u2019\u0131 tasarlamay\u0131 da i\u00e7erir.<\/p>\n\n\n\n<p>\u00d6d\u00fcll\u00fc i\u015fitsel reklamlar, oyun i\u00e7i ortama, ge\u00e7i\u015f reklamlar\u0131n\u0131n yapamayaca\u011f\u0131 \u015fekillerde organik olarak uyum sa\u011flayan, ger\u00e7ekten s\u00fcr\u00fckleyici kullan\u0131c\u0131 deneyimleri olu\u015fturmak i\u00e7in m\u00fckemmeldir. \u00d6d\u00fcll\u00fc reklamlar\u0131n oyun kitapl\u0131\u011f\u0131n\u0131za tamamen entegre edilmesi ortalama <a href=\"https:\/\/audiomob.com\/integrations\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alt\u0131 hafta s\u00fcrer<\/a>.<\/p>\n\n\n\n<p>\u00d6d\u00fcll\u00fc reklamlar i\u015f ba\u015f\u0131nda: Avakin Life<\/p>\n\n\n\n<p>2023\u2019te sesli reklam format\u0131m\u0131z\u0131 Lockwood Publishing\u2019in pop\u00fcler mobil metaveri platformu Avakin Life\u2019a entegre ettik. Lockwood\u2019a \u00f6d\u00fcll\u00fc reklam banner\u2019lar\u0131n\u0131 tasarlamas\u0131nda ve kullan\u0131c\u0131lar i\u00e7in \u00f6d\u00fcll\u00fc reklamlar\u0131 tetiklemenin en etkili yolunu bulmas\u0131nda yard\u0131mc\u0131 olduk.<\/p>\n\n\n\n<p>\u00d6d\u00fcll\u00fc reklamlar\u0131 entegre etmeden \u00f6nce ara\u015ft\u0131rmam\u0131z, Avakin\u2019in oyuncu taban\u0131n\u0131n \u00f6d\u00fcll\u00fc reklamlar\u0131 oyuna dahil etmeye zaten g\u00fc\u00e7l\u00fc bir ilgi g\u00f6sterdi\u011fini ortaya \u00e7\u0131kard\u0131; bu da format\u0131n mobil oyuncular aras\u0131nda pop\u00fclerli\u011fini ve kabul\u00fcn\u00fc daha da ortaya koyuyor.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lockwood Publishing - Avakin Life - Rewarded Ad (with Banner) - University of Bedfordshire \ud83c\uddec\ud83c\udde7\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UQMBSmNkCdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Avakin Life\u2019\u0131n bir meta veri uygulamas\u0131 do\u011fas\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, \u00f6d\u00fcll\u00fc reklamlar\u0131 kullan\u0131c\u0131n\u0131n yolculu\u011funun do\u011fal anlar\u0131nda tetiklenecek \u015fekilde ayarlamay\u0131 tercih ettik. \u00d6rne\u011fin, kullan\u0131c\u0131lar bir reklam\u0131 dinleyebilir ve radyo gibi oyun i\u00e7i nesnelerle etkile\u015fim kurarak de\u011ferli ta\u015flar (oyun i\u00e7i para birimi) kazanabilirler.<\/p>\n\n\n\n<p>Reklam entegrasyonumuz hayata ge\u00e7tikten sonra, Lockwood\u2019un toplam gelirinde %10\u2019luk \u00f6nemli bir art\u0131\u015fla birlikte d\u00f6n\u00fc\u015f\u00fcm ve harcamalarda %5\u2019lik bir art\u0131\u015f g\u00f6rd\u00fck. Kampanyadan elde edilen veriler ayr\u0131ca kullan\u0131c\u0131lar\u0131n bir reklam\u0131n tamam\u0131n\u0131 \u00f6d\u00fcll\u00fc formatta dinlemeye daha istekli olduklar\u0131n\u0131 ve dinleme oranlar\u0131n\u0131n %99,31\u2019e ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/p>\n\n\n\n<p>\u00d6d\u00fcll\u00fc reklamlar\u0131n uygulamalar\u0131 nas\u0131l destekleyebilece\u011fi ve kullan\u0131c\u0131 deneyimlerini nas\u0131l geli\u015ftirebilece\u011fi hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, <a href=\"https:\/\/audiomob.com\/ad-formats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reklam bi\u00e7imleri sayfam\u0131za<\/a> g\u00f6z at\u0131n veya bug\u00fcn bize <a href=\"https:\/\/audiomob.com\/join\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bir demo rezervasyonu yapt\u0131r\u0131n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fckemmel kazan-kazan reklam format\u0131na derinlemesine bir bak\u0131\u015f.<\/p>\n","protected":false},"author":58,"featured_media":183583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[8715],"class_list":["post-183610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi","tag-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=183610"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183610\/revisions"}],"predecessor-version":[{"id":183624,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183610\/revisions\/183624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/183583"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=183610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=183610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=183610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}