{"id":183900,"date":"2024-03-12T13:08:29","date_gmt":"2024-03-12T10:08:29","guid":{"rendered":"https:\/\/mobidictum.com\/?p=183900"},"modified":"2024-03-18T13:08:56","modified_gmt":"2024-03-18T10:08:56","slug":"unity-tapjoy-gunluk-oduller-sunmaya-basliyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/unity-tapjoy-gunluk-oduller-sunmaya-basliyor\/","title":{"rendered":"Unity Tapjoy g\u00fcnl\u00fck \u00f6d\u00fcller sunmaya ba\u015fl\u0131yor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00d6d\u00fcll\u00fc bir pazar yeri olan Tapjoy, geleneksel olarak reklamverenleri, bir uygulama i\u00e7indeki i\u015flemleri tamamlamak i\u00e7in te\u015fvik arayan uygulama kullan\u0131c\u0131lar\u0131yla bulu\u015fturur. Bu kullan\u0131c\u0131 edinme stratejisi, reklamverenlere g\u00fc\u00e7l\u00fc bir reklam harcamalar\u0131ndan elde edilen gelir (ROAS) sa\u011flayan y\u00fcksek kaliteli ve etkile\u015fimli kullan\u0131c\u0131lar sunmay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n\n<p class=\"wp-block-paragraph\">G\u00fcnl\u00fck \u00d6d\u00fcller, kullan\u0131c\u0131lar\u0131 seviyeleri tamamlama veya sava\u015flar\u0131 kazanma gibi g\u00f6revler i\u00e7in uygulama i\u00e7i \u00f6d\u00fcllerle te\u015fvik eder. Bu, oyuncular ilerledik\u00e7e \u00f6d\u00fcl biriktirmek i\u00e7in g\u00fcnl\u00fck uygulama kullan\u0131m\u0131n\u0131 te\u015fvik eder. Bu yakla\u015f\u0131m, daha az s\u0131kl\u0131kta, daha b\u00fcy\u00fck \u00f6d\u00fcller yerine daha k\u00fc\u00e7\u00fck, s\u0131k \u00f6d\u00fclleri tercih eden kullan\u0131c\u0131lar\u0131 hedefler.<\/p>\n\n<p class=\"wp-block-paragraph\">Duyuruya g\u00f6re Daily Rewards, Tapjoy taraf\u0131ndan kullan\u0131lan mevcut optimizasyon modelini s\u00fcrd\u00fcr\u00fcyor, kullan\u0131c\u0131 kat\u0131l\u0131m\u0131n\u0131 te\u015fvik ediyor, oyuncu sadakatini art\u0131r\u0131yor ve reklamverenler i\u00e7in uzun vadeli de\u011fer sa\u011fl\u0131yor.<\/p>\n\n<p class=\"wp-block-paragraph\">Mobil oyun reklamverenleri i\u00e7in temel avantajlar:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Artan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131: Daha s\u0131k \u00f6d\u00fcller, farkl\u0131 oyun t\u00fcrlerindeki \u00e7e\u015fitli oyuncu tercihlerine hitap eder ve potansiyel olarak daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na yol a\u00e7ar.<\/li>\n\n\n\n<li>Geli\u015ftirilmi\u015f ROAS: Al\u0131nan g\u00fcnl\u00fck \u00f6d\u00fcllerin s\u0131n\u0131rland\u0131r\u0131lmas\u0131, oyuncular\u0131 teklif duvar\u0131na geri d\u00f6nmeye ve reklam\u0131 yap\u0131lan oyunda daha fazla zaman ge\u00e7irmeye te\u015fvik ederek potansiyel olarak daha y\u00fcksek ROAS\u2019a yol a\u00e7ar.<\/li>\n\n\n\n<li>Basitle\u015ftirilmi\u015f teklif y\u00f6netimi: Reklamverenler, kullan\u0131c\u0131n\u0131n reklam hunisindeki son i\u015flemi tamamlamas\u0131 i\u00e7in tek bir maksimum teklif belirler.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">G\u00fcnl\u00fck \u00d6d\u00fcllerin, s\u0131k s\u0131k \u00f6d\u00fcllere a\u00e7\u0131k yeni bir kullan\u0131c\u0131 segmentini \u00e7ekerek Tapjoy ile para kazanan uygulama yay\u0131nc\u0131lar\u0131na da fayda sa\u011flad\u0131\u011f\u0131 iddia ediliyor. Beta testinde G\u00fcnl\u00fck \u00d6d\u00fcller\u2019i kullanan uygulamalar\u0131n, bir teklife d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan benzersiz g\u00fcnl\u00fck kullan\u0131c\u0131 say\u0131s\u0131nda ortalama %6\u2019l\u0131k bir art\u0131\u015f g\u00f6zlemledi\u011fi bildirildi.<\/p>\n\n<p class=\"wp-block-paragraph\">Bu g\u00fcncelleme, Unity\u2019nin Tapjoy teklif duvar\u0131 platformunda kullan\u0131c\u0131 kat\u0131l\u0131m\u0131n\u0131 ve reklamveren de\u011ferini art\u0131rmaya odakland\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n","protected":false},"excerpt":{"rendered":"Unity, teklif duvar\u0131 \u00fcr\u00fcn\u00fc Tapjoy i\u00e7in yeni bir kampanya t\u00fcr\u00fc olan G\u00fcnl\u00fck \u00d6d\u00fcller'in lansman\u0131n\u0131 duyurdu.","protected":false},"author":63,"featured_media":183752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-183900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=183900"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183900\/revisions"}],"predecessor-version":[{"id":183902,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/183900\/revisions\/183902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/183752"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=183900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=183900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=183900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}