- \n
- Superplay, tamamen olgunla\u015fm\u0131\u015f kohortlarda %100+ ROAS k\u00e2rl\u0131l\u0131\u011f\u0131na ula\u015ft\u0131.<\/li>\n<\/ul>\n\n
- \n
- Gamelight’\u0131n \u00f6l\u00e7eklendirilmesi, uygulama ma\u011fazalar\u0131ndaki toplam ortalama ARPU’yu t\u00fcm oyun boyunca %15 art\u0131rd\u0131.<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/03\/gamelight-superplay-Quote-1.jpg\")
<\/figure>\n\nGamelight, Dice Dreams i\u00e7in en y\u00fcksek potansiyel YBD’ye sahip kullan\u0131c\u0131lar\u0131 do\u011fru bir \u015fekilde tahmin etti ve ma\u011faza s\u0131ralamas\u0131n\u0131 Free Games ABD ma\u011faza listelerinde 48 s\u0131ra y\u00fckseltti. \n \n+%212’lik bir D30, +%387’lik bir D90 ve D180 i\u00e7in +%508 ile etkileyici uzun vadeli elde tutma ve ROAS b\u00fcy\u00fcmesi g\u00f6zlemlendi.<\/p>\n\n
Sonu\u00e7 olarak Gamelight ve SuperPlay bu sonu\u00e7lar\u0131 a\u015fa\u011f\u0131dakiler sayesinde elde etti:<\/p>\n\n
- \n
- Sonsuz olay geri g\u00f6nderme penceresi<\/li>\n\n\n\n
- 38 farkl\u0131 oyun i\u00e7i etkinlik payla\u015f\u0131ld\u0131<\/li>\n\n\n\n
- Her seviye ge\u00e7i\u015finde tetiklenen dinamik olaylar<\/li>\n\n\n\n
- Optimizasyon i\u00e7in Yapay Zeka Hedefleme<\/li>\n\n\n\n
- \u00d6l\u00e7e\u011fe g\u00f6re y\u00fcksek b\u00fct\u00e7e s\u0131n\u0131rlar\u0131<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/03\/gamelight-superplay-infographic.jpg\")
<\/figure>\n\nGamelight, y\u00fcksek kaliteli kullan\u0131c\u0131lara sunmak i\u00e7in 4 katmanl\u0131 bir \u00e7\u00f6z\u00fcm kullan\u0131yor. Gamelight, MMP’lerde son derece d\u00fc\u015f\u00fck bir doland\u0131r\u0131c\u0131l\u0131k \u015f\u00fcphesi oran\u0131na sahiptir ve t\u00fcm doland\u0131r\u0131c\u0131l\u0131k kategorilerinde <%0,5’e kadar d\u00fc\u015fmektedir. Genel doland\u0131r\u0131c\u0131l\u0131k \u00f6nleme y\u0131\u011f\u0131n\u0131 a\u015fa\u011f\u0131daki katmanlardan olu\u015fur:<\/p>\n\n
– Her kullan\u0131c\u0131n\u0131n oyun \u00f6nerileri sunulmadan \u00f6nce Gamelight’\u0131n Doland\u0131r\u0131c\u0131l\u0131k \u00d6nleme \u00c7\u00f6z\u00fcm\u00fcn\u00fc ge\u00e7mesi gerekecektir.<\/p>\n\n
– SuperPlay, t\u00fcm t\u0131klamalar\u0131 ve y\u00fcklemeleri analiz etmek i\u00e7in ilk \u00f6rnek olarak AppsFlyer’\u0131n Koruma360 \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullan\u0131r.<\/p>\n\n
– Daha fazla do\u011frulama i\u00e7in, t\u00fcm gereksinimlerin kar\u015f\u0131land\u0131\u011f\u0131n\u0131 do\u011frulamak i\u00e7in Scalarr kullan\u0131l\u0131r.<\/p>\n\n
![\"\"](\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/03\/gamelight-superplay-AF-screenshot.jpg\")
<\/figure>\n\n\u00d6zel Etkinlikler Aktivasyonu \n \nSuperPlay ve Gamelight, ola\u011fan UA \u00e7abalar\u0131n\u0131n \u00f6tesinde, y\u0131l boyunca farkl\u0131 festival sezonlar\u0131na denk gelen \u00e7e\u015fitli etkinliklere ev sahipli\u011fi yapmak i\u00e7in bir araya geldi. Dice Dream’in oyun i\u00e7i etkinliklerini Gamelight uygulamalar\u0131ndaki \u00f6zel \u00f6d\u00fcllerle senkronize ederek i\u015f birli\u011fi, Cad\u0131lar Bayram\u0131 \u00d6zel, Noel Takviyesi ve Sevgililer G\u00fcn\u00fc \u00d6zel ile yepyeni bir seviyeye ta\u015f\u0131nd\u0131. \n \nEtkinliklerin y\u00fcr\u00fct\u00fclmesi s\u0131ras\u0131nda Superplay, Gamelight gelirlerinde +%32’lik etkileyici bir art\u0131\u015f\u0131n yan\u0131 s\u0131ra +%24’l\u00fck kullan\u0131c\u0131 aktivasyonu elde etti.<\/p>\n\n
![\"\"](\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/03\/gamelight-superplay-Quote-2.jpg\")
<\/figure>\n\nSonu\u00e7<\/strong><\/p>\n\n
Gamelight ve SupePlay aras\u0131nda iki oyunu olan Dice Dreams ve Domino Dreams’in tan\u0131t\u0131m\u0131n\u0131 yapmak i\u00e7in yap\u0131lan uzun vadeli i\u015fbirli\u011fi, her iki taraf\u0131n da yeni zirvelere ula\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n
Gamelight’\u0131 \u00f6l\u00e7eklendirerek, Yapay Zeka Algoritmas\u0131n\u0131 kullanarak ve y\u0131l boyunca \u00e7e\u015fitli etkinliklere ev sahipli\u011fi yaparak bu i\u015f birli\u011fi, etkileyici ROAS B\u00fcy\u00fcmesi ve ARPU kilometre ta\u015flar\u0131na ula\u015farak hedef kitleye etkili bir \u015fekilde ula\u015f\u0131p onlarla etkile\u015fime ge\u00e7ti. Sonu\u00e7 olarak Superplay, tamamen olgunla\u015fm\u0131\u015f gruplarda %100+ ROAS k\u00e2rl\u0131l\u0131\u011f\u0131na ve uygulama ma\u011fazas\u0131 ARPU’sunda +%15 art\u0131\u015fa ula\u015farak ma\u011faza s\u0131ralamalar\u0131n\u0131 \u00dccretsiz Oyunlar (ABD) ma\u011faza listelerinde 48 s\u0131ra y\u00fckseltti.<\/p>\n","protected":false},"excerpt":{"rendered":"Kullan\u0131c\u0131 edinme \u015firketi Gamelight ve oyun geli\u015ftiricisi SuperPlay, hit oyunlar\u0131 Dice Dreams ve Domino Dreams’i tan\u0131tmak i\u00e7in bir araya geldi. SuperPlay ve Gamelight, 2022’den bu yana yap\u0131lan i\u015f birli\u011fi kapsam\u0131nda, mevcut ve yeni kullan\u0131c\u0131 taban\u0131n\u0131 b\u00fcy\u00fctmek ve g\u00fcnl\u00fck harcaman\u0131n yar\u0131m milyon dolar\u0131n\u0131 a\u015fmak i\u00e7in bir\u00e7ok cephede ortakl\u0131k kurdu.\n","protected":false},"author":63,"featured_media":184058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[8933,8928],"class_list":{"0":"post-184220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"tag-one-cikan","9":"tag-sicak-haber","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/184220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=184220"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/184220\/revisions"}],"predecessor-version":[{"id":184222,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/184220\/revisions\/184222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/184058"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=184220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=184220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=184220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Gamelight’\u0131n \u00f6l\u00e7eklendirilmesi, uygulama ma\u011fazalar\u0131ndaki toplam ortalama ARPU’yu t\u00fcm oyun boyunca %15 art\u0131rd\u0131.<\/li>\n<\/ul>\n\n