Yay\u0131nc\u0131lar ve geli\u015ftiriciler i\u00e7in reklam teknolojisi platformu sa\u011flayan bir \u015firket olan Nefta\u2019n\u0131n, Makine \u00d6\u011frenimi ba\u015fkan\u0131 olarak PhD Alex Vasilyev\u2019i atamas\u0131yla mobil sekt\u00f6rde ilgin\u00e7 de\u011fi\u015fiklikler geliyor. Alex art\u0131k Nefta\u2019n\u0131n veri bilimi ve yapay zeka geli\u015ftirme giri\u015fimlerinden sorumlu olacak ve kullan\u0131c\u0131 edinme ve reklamdan para kazanmada yapay zeka kullan\u0131m\u0131n\u0131 geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015facak.<\/p>\n\n
Alex, kendini startup merakl\u0131s\u0131 olarak tan\u0131mlayan biri ve Nefta\u2019n\u0131n, a\u011f\u0131rl\u0131kl\u0131 olarak kullan\u0131c\u0131 davran\u0131\u015f\u0131 analizlerine dayanan reklam yakla\u015f\u0131m\u0131 yakla\u015f\u0131m\u0131n\u0131 buldu. Yapay zeka, potansiyel reklam f\u0131rsatlar\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde tespit edecek \u015fekilde kullan\u0131c\u0131 davran\u0131\u015f\u0131na ili\u015fkin veri toplanmas\u0131n\u0131 geli\u015ftirmek i\u00e7in kullan\u0131labilir.<\/p>\n\n
Daha \u00f6nce Alex, karma\u015f\u0131k Makine \u00d6\u011frenimi optimizasyonu sorunlar\u0131yla zaten ilgileniyordu ve ilgili hedef kitlelere alakal\u0131 reklamlar\u0131n g\u00f6nderilmesiyle ilgili karma\u015f\u0131k verileri yakalayan sa\u011flam modeller olu\u015fturma deneyimine sahipti; bu, Nefta\u2019n\u0131n \u015fu anda arad\u0131\u011f\u0131 uzmanl\u0131k t\u00fcr\u00fcyle son derece sinerjikti.<\/p>\n\n
Nefta CEO\u2019su Geeshan Willink \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cAlex, b\u00fcy\u00fcyen ekibimize m\u00fckemmel bir katk\u0131 sa\u011fl\u0131yor; reklam teknolojisi alan\u0131nda yarat\u0131c\u0131 yapay zeka ve d\u00f6n\u00fc\u015f\u00fcm tahminlerini kapsayan \u00e7e\u015fitli ge\u00e7mi\u015fi, reklam optimizasyonu i\u00e7in birinci taraf verilerinden yararlanmaya y\u00f6nelik yenilik\u00e7i yakla\u015f\u0131m\u0131m\u0131za benzersiz bir bak\u0131\u015f a\u00e7\u0131s\u0131 getiriyor. Bu bilgi, geleneksel izleme y\u00f6ntemleri olmadan d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmesi muhtemel kullan\u0131c\u0131 segmentlerini belirlemeye y\u00f6nelik sa\u011flam modeller geli\u015ftirmede \u00e7ok \u00f6nemli olacakt\u0131r.\u201d<\/p>\n\n
Alex durum hakk\u0131nda \u015fu yorumu yapt\u0131: \u201cB\u00fcy\u00fcmeye ve oyun reklamc\u0131l\u0131\u011f\u0131 ortam\u0131n\u0131 daha iyiye do\u011fru de\u011fi\u015ftirmeye devam ederken, Nefta\u2019da karma\u015f\u0131k u\u00e7tan uca projelere liderlik etme deneyimimi ve yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftirme yetene\u011fimi kullanmay\u0131 d\u00f6rt g\u00f6zle bekliyorum.\u201d<\/p>\n\n
Nefta, yeni teknolojileri mevcut \u00fcretim hatt\u0131na uygulayarak kullan\u0131c\u0131 kazan\u0131m\u0131n\u0131 ve hedeflenen reklam verimlili\u011fini en \u00fcst d\u00fczeye \u00e7\u0131karma \u00e7abalar\u0131nda izledi\u011fi bu yeni y\u00f6n\u00fc sab\u0131rs\u0131zl\u0131kla bekliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alex Vasilyev art\u0131k Nefta’n\u0131n veri bilimi ve yapay zeka geli\u015ftirme giri\u015fimlerinden sorumlu olacak ve kullan\u0131c\u0131 edinme ve reklamlardan para kazanmada yapay zeka kullan\u0131m\u0131n\u0131 geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015facak.<\/p>\n","protected":false},"author":83,"featured_media":184755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8951,8931],"class_list":["post-184825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber-tr","tag-yapay-zeka"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/184825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=184825"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/184825\/revisions"}],"predecessor-version":[{"id":184827,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/184825\/revisions\/184827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/184755"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=184825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=184825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=184825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}