{"id":18850,"date":"2021-10-15T12:04:30","date_gmt":"2021-10-15T09:04:30","guid":{"rendered":"https:\/\/mobidictum.com\/?p=18850"},"modified":"2021-10-15T12:04:31","modified_gmt":"2021-10-15T09:04:31","slug":"roblox-oyun-ici-reklam-anzu-is-birligi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/roblox-oyun-ici-reklam-anzu-is-birligi\/","title":{"rendered":"Anzu, oyun i\u00e7i reklamlar\u0131 Roblox&#8217;a getiriyor"},"content":{"rendered":"\n<p>Oyun i\u00e7i reklam dinamiklerinin yarat\u0131c\u0131s\u0131 <strong>Anzu<\/strong>, oyun i\u00e7i reklamlar\u0131n\u0131 geli\u015ftirmek \u00fczere <strong>Roblox<\/strong>&#8216;un yarat\u0131c\u0131lar\u0131yla birlikte \u00e7al\u0131\u015facak.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox.jpg\" alt=\"roblox anzu reklam\" class=\"wp-image-18856\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox.jpg 960w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox-600x313.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox-300x156.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox-768x400.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox-380x198.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/10\/roblox-800x417.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>Roblox, g\u00fcnde 43 milyondan fazla oyuncuyla etkile\u015fime giriyor.<\/figcaption><\/figure>\n\n\n\n<p>Anzu, ge\u00e7ti\u011fimiz g\u00fcnlerde dinamik oyun i\u00e7i reklamlar\u0131n art\u0131k Roblox deneyimini geli\u015ftirmek i\u00e7in kullan\u0131ma sunuldu\u011funu a\u00e7\u0131klad\u0131. Anzu, sundu\u011fu bu \u00e7\u00f6z\u00fcmle <strong>g\u00fcnl\u00fck 43 milyondan fazla oyuncu \u00e7eken Roblox<\/strong>&#8216;un gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmay\u0131 hedefliyor. Bu anla\u015fma ile beraber Roblox oyuncular\u0131 taraf\u0131ndan \u00fcretilen \u201csandbox\u201d d\u00fcnyalar art\u0131k daha fazla gelir \u00fcretebilecek.<\/p>\n\n\n\n<p>Roblox, geli\u015ftiricilerin oyun \u00fczerinde \u00fcretti\u011fi gelirlerinin yar\u0131s\u0131n\u0131 kendi pay\u0131 olarak al\u0131yor. Bu nedenle baz\u0131 geli\u015ftiriciler, daha fazla gelir elde etmek i\u00e7in yeni \u00e7\u00f6z\u00fcmler ar\u0131yordu. Anzu bir yandan geli\u015ftiricilere bir f\u0131rsat sunarken, di\u011fer yandan b\u00fcy\u00fck firmalar\u0131n Roblox\u2019un kazan\u00e7l\u0131 m\u00fc\u015fteri portf\u00f6y\u00fcne ula\u015fmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n<p>\u00c7ocuklara y\u00f6nelik e\u011flence d\u00fcnyas\u0131 ile yak\u0131ndan ilgilenen <strong>MGA Entertainment<\/strong> \u015firketinin eski k\u00fcresel pazarlama sorumlusu Jamie Gutfreund konuyla ilgili \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Roblox, markalar i\u00e7in oyun sekt\u00f6r\u00fcn\u00fcn en de\u011ferli ve ilgi \u00e7ekici ortamlar\u0131ndan biri olma potansiyeline sahip. Pazarlamac\u0131lar i\u00e7in Metaverse&#8217;de e\u011flenceli deneyimler sunmay\u0131 \u00f6\u011frenmek, d\u00fcnya \u00e7ap\u0131nda hayranlarla iyi ili\u015fkiler kurmak i\u00e7in temel bir strateji haline gelecek. \u00c7ocuklar i\u00e7in ise g\u00fcvenli\u011fi ve mahremiyeti sa\u011flamak, bu stratejiler do\u011frultusunda uzun vadeli ba\u015far\u0131 i\u00e7in kritik \u00f6neme sahip.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Anzu&#8217;nun oyun sekt\u00f6r\u00fcndeki m\u00fc\u015fterileri aras\u0131nda <strong>Ubisoft<\/strong>, <strong>Microsoft Xbox<\/strong>, <strong>Next Wave Multimedia<\/strong> ve G\u00fcneydo\u011fu Asya&#8217;n\u0131n 1 numaral\u0131 mobil uygulama yay\u0131nc\u0131s\u0131 <strong>Amanotes<\/strong> da yer al\u0131yor. Ba\u015far\u0131l\u0131 \u015firket, art\u0131k Roblox\u2019un i\u00e7indeki oyun yarat\u0131c\u0131lar\u0131n\u0131n da oyunun bir par\u00e7as\u0131 haline gelen karma reklamlar\u0131 \u00fcr\u00fcnlerine entegre etmelerine izin veriyor. B\u00f6ylece e\u011flenceli deneyimi korurken ayn\u0131 zamanda etkile\u015fimi ve karl\u0131l\u0131\u011f\u0131 art\u0131rmay\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Anzu CEO&#8217;su Itamar Benedy konuyla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015fu c\u00fcmleleri kulland\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Bu anla\u015fma, nerede olup ne oynad\u0131klar\u0131 fark etmeksizin, oyunculara ula\u015fabilen bir platformlar aras\u0131 reklam \u00e7\u00f6z\u00fcm\u00fc olu\u015fturma yolunda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131d\u0131r. Hem Roblox&#8217;un yarat\u0131c\u0131lar\u0131ndan hem de Roblox&#8217;un gelece\u011fini temsil eden ger\u00e7ek bir metaverse olma vizyonunun bir par\u00e7as\u0131 olan, d\u00fcnyan\u0131n \u00f6nde gelen baz\u0131 marka ve ajanslar\u0131ndan g\u00f6rd\u00fc\u011f\u00fcm\u00fcz ilgi ve anlay\u0131\u015ftan heyecan duyuyoruz.\u201d\u00a0<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Oyun i\u00e7i reklam \u00e7\u00f6z\u00fcmlerinin \u00f6nde gelen isimlerinden Anzu, Roblox ile i\u015f birli\u011fi yapmaya ba\u015flad\u0131.\n","protected":false},"author":40,"featured_media":18854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[],"class_list":{"0":"post-18850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/18850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=18850"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/18850\/revisions"}],"predecessor-version":[{"id":185907,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/18850\/revisions\/185907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/18854"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=18850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=18850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=18850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}