{"id":189109,"date":"2024-08-12T10:13:59","date_gmt":"2024-08-12T07:13:59","guid":{"rendered":"https:\/\/mobidictum.com\/?p=189109"},"modified":"2024-08-12T10:14:48","modified_gmt":"2024-08-12T07:14:48","slug":"mobil-oem-reklamciligi-hakkinda-bilinen-7-yanlis-algi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-oem-reklamciligi-hakkinda-bilinen-7-yanlis-algi\/","title":{"rendered":"Mobil OEM Reklamc\u0131l\u0131\u011f\u0131 hakk\u0131nda bilinen 7 yanl\u0131\u015f alg\u0131"},"content":{"rendered":"\n<p>Mobil reklamc\u0131l\u0131k konusunda uzmanla\u015ft\u0131\u011f\u0131n\u0131z\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? Tekrar d\u00fc\u015f\u00fcn\u00fcn! \u00d6zellikle de mobil Android Telefon \u00dcreticileri (OEM) alan\u0131nda. Yanl\u0131\u015f alg\u0131lar\u0131n ve mitlerin g\u00f6lgesinde kalan OEM, asl\u0131nda reklamc\u0131lar i\u00e7in alt\u0131n niteli\u011finde bir f\u0131rsat sunuyor.<\/p>\n\n\n\n<p>Mobil OEM reklamlar\u0131, uygulama geli\u015ftiricilerinin AVOW gibi bu alanda uzman \u015firketlerle kurduklar\u0131 ortakl\u0131klar arac\u0131l\u0131\u011f\u0131yla uygulamalar\u0131n\u0131 do\u011frudan mobil cihazlarda reklam verebilmelerine olanak tan\u0131r. Bu sayede geli\u015ftiriciler, yeni pazarlara ve hen\u00fcz eri\u015filmemi\u015f kitlelere ula\u015fabilir. Avrupa&#8217;da ilk be\u015f ak\u0131ll\u0131 telefon markas\u0131 aras\u0131nda yer alan OPPO, Xiaomi ve Huawei gibi mobil OEM&#8217;ler \u00f6zellikle yeni kullan\u0131c\u0131lara ula\u015fma konusunda olduk\u00e7a etkilidir.<\/p>\n\n\n\n<p>Mobil OEM reklamlar\u0131, \u00f6zel reklam stratejileriyle uygulamalar\u0131n hedef kitlelere d\u00fc\u015f\u00fck maliyetlerle ula\u015f\u0131malar\u0131na ve yeni kullan\u0131c\u0131lar\u0131 kazanmalar\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<p>Peki mobil OEM reklamc\u0131l\u0131\u011f\u0131 sadece bunlarla m\u0131 s\u0131n\u0131rl\u0131? Tabii ki hay\u0131r. Bilinmesi gereken daha \u00e7ok \u015fey var.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1: Mobil OEM Reklamc\u0131l\u0131\u011f\u0131na \u0130li\u015fkin Yanl\u0131\u015f Alg\u0131lar<\/strong><\/h2>\n\n\n\n<p>Mobil OEM reklamlar\u0131 genellikle sadece mobil cihazlara \u00f6nceden y\u00fcklenen fabrika uygulamalar\u0131 oldu\u011funa dair genel bir kan\u0131 bulunmaktad\u0131r. Ayr\u0131ca bu t\u00fcr reklamlar\u0131n, reklam kampanyalar\u0131nda optimizasyon olanaklar\u0131ndan yoksun oldu\u011fu, s\u0131n\u0131rl\u0131 hedefleme se\u00e7enekleri sundu\u011fu, Asya pazarlar\u0131na odakland\u0131\u011f\u0131 ve reklamlar\u0131 sadece mobil OEM ma\u011fazalar\u0131yla (alternatif uygulama ma\u011fazalar\u0131) s\u0131n\u0131rland\u0131rd\u0131\u011f\u0131 gibi bir\u00e7ok yanl\u0131\u015f alg\u0131 bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Genel kan\u0131n\u0131n aksine, mobil OEM reklamlar\u0131 uygulama \u00f6n y\u00fcklemelerinden \u00e7ok daha fazlas\u0131n\u0131 kaps\u0131yor. Uygulama indirilmesini artt\u0131rmak i\u00e7in son derece etkili olan dinamik \u00f6n y\u00fcklemelere ek olarak, birden fazla formatta kullan\u0131c\u0131lara ula\u015fma \u015fans\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Counterpoint Research verilerine g\u00f6re, ak\u0131ll\u0131 telefon pazar\u0131nda 2023&#8217;\u00fcn 4. \u00e7eyre\u011finde bir \u00f6nceki y\u0131la g\u00f6re %7&#8217;lik bir art\u0131\u015f ya\u015fand\u0131 ve bu art\u0131\u015fla birlikte mobil OEM reklamc\u0131l\u0131\u011f\u0131, 323.2 milyon&#8217;a ula\u015farak \u00f6nemini bir kez daha kan\u0131tlad\u0131. Bu b\u00fcy\u00fcme, k\u00fcresel pazar pay\u0131n\u0131n<a href=\"https:\/\/www.counterpointresearch.com\/insights\/global-smartphone-share\/\" rel=\"nofollow noopener\" target=\"_blank\"> %77&#8217;sini ele ge\u00e7iren Apple d\u0131\u015f\u0131 ak\u0131ll\u0131 telefonlar\u0131n d\u00fcnya \u00e7ap\u0131nda yayg\u0131n olarak benimsendi\u011fini g\u00f6steriyor<\/a>. Reklamverenler, mobil OEM&#8217;lerin envanterleri ile geni\u015f kitlelelere ere\u015febilir, marka bilinirliklerini artt\u0131rabilir ve global kullan\u0131c\u0131lara ula\u015fabilirler.<\/p>\n\n\n\n<p>\u015eimdi, bu yanl\u0131\u015f alg\u0131lar\u0131n her birini daha derinlemesine inceleyelim ve mobil OEM reklamlar\u0131n\u0131n geleneksel y\u00f6ntemlere k\u0131yasla sundu\u011fu benzersiz faydalar\u0131 ortaya \u00e7\u0131karal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2: Dinamik \u00d6n Y\u00fcklemeler ve G\u00f6r\u00fcnt\u00fcl\u00fc Reklamc\u0131l\u0131k Hakk\u0131nda Yanl\u0131\u015f Bilinenler<\/strong><\/h2>\n\n\n\n<p>Mobil OEM reklamlar\u0131n\u0131n yaln\u0131zca dinamik \u00f6n y\u00fcklemelere (Dynamic Preloads) ve \u00f6nceden y\u00fcklenmi\u015f (factory preloads) uygulamalar oldu\u011funa dair yayg\u0131n bir yanl\u0131\u015f alg\u0131 var.<\/p>\n\n\n\n<p>Dinamik \u00f6n y\u00fcklemeler, uygulamalar\u0131 do\u011frudan kullan\u0131c\u0131lar\u0131n \u00f6n\u00fcne \u00e7\u0131karmak i\u00e7in g\u00fc\u00e7l\u00fc bir strateji olsa da, mobil OEM reklamlar\u0131 bunun \u00f6tesine ge\u00e7erek video a\u00e7\u0131l\u0131\u015f ekranlar\u0131, taray\u0131c\u0131 i\u00e7i \u00f6neriler, minus-one screen, native uygulama yerle\u015fimleri ve uygulama simgeleri gibi \u00e7e\u015fitli reklam formatlar\u0131n\u0131 i\u00e7erir. Bu kapsaml\u0131 reklam modelleri sayesinde uygulamalar OEM&#8217;ler arac\u0131l\u0131\u011f\u0131yla eri\u015fim ve etkinli\u011fini artt\u0131r\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-1024x411.jpg\" alt=\"\" class=\"wp-image-189113\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-1024x411.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-300x120.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-768x308.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-380x153.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-800x321.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-1160x466.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3.jpg 1333w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Dinamik \u00d6n Y\u00fcklemeler UA Ak\u0131\u015f\u0131<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-1024x312.png\" alt=\"\" class=\"wp-image-189115\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-1024x312.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-300x91.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-768x234.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-380x116.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-800x244.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3-1160x354.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2024\/08\/image-3.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">G\u00f6r\u00fcnt\u00fcl\u00fc Reklam \u00d6rnekleri<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3: Reklam Hedefleme Hakk\u0131nda Yanl\u0131\u015f Bilinenler<\/strong><\/h2>\n\n\n\n<p>Bir di\u011fer yan\u0131lg\u0131 ise OEM reklamlar\u0131n hedeflemelerden yoksun oldu\u011fu konusundad\u0131r. San\u0131lan\u0131n aksine mobil OEM reklamlar\u0131 kampanyan\u0131n eri\u015fimini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in kapsaml\u0131 hedefleme se\u00e7enekleri sunmaktad\u0131r.<\/p>\n\n\n\n<p>Buna \u015funlar dahildir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeniden Hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co\u011frafi hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelime hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cihazda halihaz\u0131rda y\u00fckl\u00fc uygulamalara g\u00f6re hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cihaz marka ve modeline g\u00f6re hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sosyal demografik hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131 davran\u0131\u015f\u0131 hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uygulama kategorisi hedefleme<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uygulama kategorilerinde harcanan zaman\u0131n analizi<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Mobil uygulama geli\u015ftiricileri, AVOW gibi bir mobil OEM uzman\u0131ndan yararlanarak t\u00fcm hedeflemelerin s\u0131k\u0131 veri koruma ve gizlilik standartlar\u0131na uygun oldu\u011fundan emin olabilirler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4: Co\u011frafi B\u00f6lgeler Hakk\u0131nda Yanl\u0131\u015f Bilinenler (Hindistan ve G\u00fcney Do\u011fu Asya&#8217;ya kar\u015f\u0131 Avrupa)<\/strong><\/h2>\n\n\n\n<p>Di\u011fer bir varsay\u0131m ise mobil OEM reklamc\u0131l\u0131\u011f\u0131n\u0131n a\u011f\u0131rl\u0131kl\u0131 olarak Hindistan ve G\u00fcney Asya&#8217;y\u0131 hedefledi\u011fi ve Avrupa&#8217;y\u0131 g\u00f6z ard\u0131 etti\u011fi y\u00f6n\u00fcndedir.<\/p>\n\n\n\n<p>Asya Mobile telefon \u00fcreticileri i\u00e7in \u00f6nemli bir pazar olsa da Mobile OEM reklamc\u0131l\u0131\u011f\u0131, son y\u0131llarda \u015eampiyonlar Ligi, Wimbeldon, D\u00fcnya Kupas\u0131 ve di\u011fer b\u00fcy\u00fck etkinliklerin sponsorlu\u011funda yer alarak Avrupa ve global pazara uzanan bir eri\u015fime sahip olmu\u015ftur.<\/p>\n\n\n\n<p>Mart 2024 itibariyle T\u00fcrkiye&#8217;de<a href=\"https:\/\/gs.statcounter.com\/os-market-share\/mobile\/turkey\" rel=\"nofollow noopener\" target=\"_blank\"> yakla\u015f\u0131k %80 pazar pay\u0131na sahip<\/a> olan Android&#8217;in hakimiyetinden yararlanan Xiaomi ve Huawei gibi Avrupa&#8217;da \u00f6ne \u00e7\u0131kan b\u00fcy\u00fck \u00fcreticiler, T\u00fcrkiye mobil pazar\u0131nda da g\u00fc\u00e7l\u00fc bir varl\u0131k g\u00f6stermeye ba\u015flad\u0131. Bir di\u011fer Avrupa lideri olan OPPO ise \u0130stanbul&#8217;da bir \u00fcretim tesisi a\u00e7arak pazara giri\u015f yapm\u0131\u015f oldu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5: Alternatif Uygulama Ma\u011fazalar\u0131 (OEM Uygulama Ma\u011fazalar\u0131) Hakk\u0131nda Yanl\u0131\u015f Bilinenler<\/strong><\/h2>\n\n\n\n<p>Mobil OEM reklamc\u0131l\u0131\u011f\u0131n\u0131n yaln\u0131zca alternatif uygulama ma\u011fazalar\u0131yla s\u0131n\u0131rl\u0131 oldu\u011funa dair yayg\u0131n bir alg\u0131 var.<\/p>\n\n\n\n<p>Evet, alternatif uygulama ma\u011fazalar\u0131nda reklam vermek mobil OEM reklamc\u0131l\u0131\u011f\u0131nda \u00e7ok \u00f6nemlidir, ancak OEM&#8217;ler uygulamalar\u0131n Google Play \u00fczerinden de indirilmesine olarak tan\u0131r. Bu kapsaml\u0131 yakla\u015f\u0131m, uygulaman\u0131n birden fazla alanda ke\u015ffedilebilirli\u011fini art\u0131rarak pazarlama s\u00fcrecini basitle\u015ftirir ve ek development s\u00fcreci olmadan g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve ba\u015far\u0131y\u0131 en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6: Mobil OEM Reklamc\u0131l\u0131\u011f\u0131nda Markala\u015fmaya \u0130li\u015fkin Yanl\u0131\u015f Bilinenler<\/strong><\/h2>\n\n\n\n<p>Markala\u015fman\u0131n, bir di\u011fer ad\u0131yla branding kampanyalar\u0131n\u0131n, mobil OEM reklamlar\u0131n\u0131n bir par\u00e7as\u0131 olmad\u0131\u011f\u0131 \u00e7ok yayg\u0131n bir yanl\u0131\u015f alg\u0131d\u0131r.<\/p>\n\n\n\n<p>Mobil OEM reklamc\u0131l\u0131\u011f\u0131, markala\u015fma(branding) kampanyalar\u0131 i\u00e7in video, tam ekran, a\u00e7\u0131l\u0131\u015f ekran\u0131 ve ana ekran\u0131n alt\u0131ndaki reklamlar gibi \u00e7e\u015fitli se\u00e7enekleri kapsar. Bu sayede reklamverenler, hem marka bilinirliklerini etkili bir \u015fekilde art\u0131rabilir hem de performans metriklerini y\u00fckseltebilirler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7: OEM&#8217;ler ve Mobil Oyunlar Hakk\u0131nda Yanl\u0131\u015f Bilinenler<\/strong><\/h2>\n\n\n\n<p>Baz\u0131 RPG oyun geli\u015ftiricileri, oyunlar\u0131n\u0131n bu telefonlar i\u00e7in \u00e7ok yo\u011fun alan gerektirdi\u011fini d\u00fc\u015f\u00fcnd\u00fckleri i\u00e7in OEM cihazlarda kampanya y\u00fcr\u00fctme konusunda isteksizdir.<\/p>\n\n\n\n<p>Aksine OPPO, Hyper Boost ve Game Space gibi \u00f6zelliklerle oyunlarda \u00f6ne \u00e7\u0131kmaktad\u0131r. Hyper Boost, cihaz\u0131n i\u015flemci ve bellek y\u00f6netimini geli\u015ftirerek ak\u0131c\u0131 ve gecikmesiz bir oyun deneyimi sunar. Game Space ise arka plandaki uygulama faaliyetlerini azaltarak sistemin y\u00fck\u00fcn\u00fc hafifletir, bu da \u00f6zellikle RPG&#8217;lerin detayl\u0131 ve uzun s\u00fcren seanslar\u0131 i\u00e7in faydal\u0131d\u0131r. Xiaomi, Huawei ve Vivo&#8217;nun cihazlar\u0131 s\u0131ras\u0131yla Game Turbo, Game Space ve AI Game Mode ile benzer geli\u015ftirmeler sunarak \u00e7e\u015fitli OEM platformlar\u0131nda daha geli\u015fmi\u015f bir oyun deneyimi sunarlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mobil Pazarlama Stratejinizi Mobil OEM Reklamc\u0131l\u0131\u011f\u0131 ile Yeniden D\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h2>\n\n\n\n<p>Bu yayg\u0131n yanl\u0131\u015f alg\u0131lar\u0131 ortadan kald\u0131rarak, bu makalenin geni\u015f ve \u00e7e\u015fitli bir k\u00fcresel kitleye ula\u015fan ve sa\u011flam bir reklam stratejisi olan mobil OEM reklamc\u0131l\u0131\u011f\u0131n\u0131n ger\u00e7ek g\u00fcc\u00fcne \u0131\u015f\u0131k tutaca\u011f\u0131n\u0131 umuyoruz. Pazarlamac\u0131lar, do\u011frudan cihaz \u00fcreticileri arac\u0131l\u0131\u011f\u0131yla hedeflenmi\u015f ve entegre reklam kampanyalar\u0131ndan yararlanarak, ke\u015ffedilmemi\u015f pazarlara ve kullan\u0131c\u0131lara etkili bir \u015fekilde eri\u015febilirler. Kampanyalar\u0131n\u0131z\u0131n do\u011fru hedef kitlesine ula\u015fmas\u0131n\u0131 ve mobil uygulaman\u0131z\u0131n uzun vadeli b\u00fcy\u00fcmesi i\u00e7in optimize edilmesini sa\u011flayarak bu karma\u015f\u0131k ortamda yolunuzu bulmak i\u00e7in<a href=\"https:\/\/resources.avow.tech\/mobile-oem-advertising-guide\" rel=\"nofollow noopener\" target=\"_blank\"> AVOW gibi bir mobil OEM reklamc\u0131l\u0131k uzman\u0131yla i\u015fbirli\u011fi yapmay\u0131 de\u011ferlendirin<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AVOW, mobil OEM reklamc\u0131l\u0131\u011f\u0131n\u0131 \u00e7evreleyen yayg\u0131n yanl\u0131\u015f alg\u0131lar\u0131 ortaya \u00e7\u0131kararak uygulama pazarlamas\u0131n\u0131n ger\u00e7ekliklerine \u0131\u015f\u0131k tutuyor.<\/p>\n","protected":false},"author":93,"featured_media":189110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[8928],"class_list":["post-189109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/189109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=189109"}],"version-history":[{"count":9,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/189109\/revisions"}],"predecessor-version":[{"id":189403,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/189109\/revisions\/189403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/189110"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=189109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=189109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=189109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}