{"id":190301,"date":"2024-09-03T07:00:00","date_gmt":"2024-09-03T04:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=190301"},"modified":"2024-09-03T00:45:06","modified_gmt":"2024-09-02T21:45:06","slug":"bytebrew-ile-highway-overtakei-self-publishinge-goturen-yol","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/bytebrew-ile-highway-overtakei-self-publishinge-goturen-yol\/","title":{"rendered":"ByteBrew ile Highway Overtake\u2019i Self Publishing\u2019e g\u00f6t\u00fcren yol!"},"content":{"rendered":"\n

Highway Overtake Hakk\u0131nda<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ba\u015flang\u0131\u00e7: Kaputu Kald\u0131rmak<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Highway Overtake\u2019in ilk b\u00f6l\u00fcnm\u00fc\u015f testi oyunun temel mekani\u011fini iyile\u015ftirmeye odakland\u0131. Ba\u015flang\u0131\u00e7ta, oyun manuel beceriye dayal\u0131 bir \u2018ge\u00e7i\u015f\u2019 sistemi<\/strong> ile tasarlanm\u0131\u015ft\u0131 ve bu mekani\u011fin otomatik bir bekleme versiyonuna kar\u015f\u0131 test edildi.<\/p>\n\n\n\n

Firebase\u2019e g\u00f6re, otomatik mekanik daha y\u00fcksek bir LTV ile sonu\u00e7land\u0131<\/strong>. Ancak, bu yeni mekani\u011fi tamamen benimsemeden \u00f6nce, bu sonucun arkas\u0131ndaki nedenleri daha derinlemesine incelememiz gerekiyordu.\u00a0<\/p>\n\n\n\n

Verilerle Oyun Mekanikleri Aras\u0131ndaki Kritik KPI\u2019lar\u0131n ve Seviye Ba\u015far\u0131s\u0131zl\u0131k Oranlar\u0131n\u0131n Kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131<\/strong><\/h2>\n\n\n\n

ByteBrew\u2019un kullan\u0131ma haz\u0131r etkile\u015fim g\u00f6sterge tablolar\u0131nda bulunan \u00d6zelle\u015ftirilmi\u015f Etkinlik Filtrelerini kullanarak, her bir test denemesinin Oturum Uzunluklar\u0131, Oyun S\u00fcresi ve Elde Tutma gibi kritik KPI\u2019lar \u00fczerindeki etkisini \u00f6l\u00e7t\u00fck. Her bir test kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, oyuncular beceri tabanl\u0131 oyun deneyimi ile kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda temel KPI\u2019larda net bir d\u00fc\u015f\u00fc\u015f oldu\u011fu g\u00f6r\u00fcld\u00fc<\/strong>.<\/p>\n\n\n\n

K\u0131lavuzumuzda daha d\u00fc\u015f\u00fck temel KPI\u2019lar g\u00f6r\u00fcnce, beceri tabanl\u0131 oyunun seviye ba\u015far\u0131s\u0131zl\u0131k oranlar\u0131n\u0131 nas\u0131l etkiledi\u011fini h\u0131zl\u0131ca analiz etmek i\u00e7in ByteBrew\u2019un Da\u011f\u0131l\u0131m tablolar\u0131na ge\u00e7tik.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Temel KPI\u2019lara paralel olarak, seviye ba\u015far\u0131s\u0131zl\u0131k oranlar\u0131 otomatik oranlardan \u00e7ok daha y\u00fcksekti<\/strong>. Bu rapor, ByteBrew\u2019un kapal\u0131 D\u00f6n\u00fc\u015f\u00fcm Kanallar\u0131 kullan\u0131larak da teyit edildi ve ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n ger\u00e7ekten de kay\u0131plara neden oldu\u011fu do\u011fruland\u0131.<\/p>\n\n\n\n

Verilerle Ana Mekani\u011fe Derinlemesine Dal\u0131\u015f<\/strong><\/h2>\n\n\n\n

Her bir varyasyonun KPI\u2019lar\u0131n\u0131 te\u015fhis ettikten sonra, kazanan otomatik bekleme varyasyonunda farkl\u0131 mekanikleri test etmeye ba\u015flad\u0131k. \u0130lki, kullan\u0131c\u0131n\u0131n arabas\u0131n\u0131n kar\u015f\u0131dan gelen trafi\u011fin olmad\u0131\u011f\u0131 sol \u015feride girmesi i\u00e7in dokunmas\u0131n\u0131 ve dayan\u0131kl\u0131l\u0131\u011f\u0131 t\u00fckendi\u011finde sa\u011f \u015feride yeniden girmesini gerektiriyordu.\u00a0<\/p>\n\n\n\n

Bu, kullan\u0131c\u0131n\u0131n yaln\u0131zca h\u0131z\u0131 kontrol etti\u011fi (dayan\u0131kl\u0131l\u0131\u011f\u0131 azaltan) ve arac\u0131n trafi\u011fin her iki \u015feridindeki di\u011fer ara\u00e7lardan otomatik olarak ka\u00e7t\u0131\u011f\u0131 bir versiyona kar\u015f\u0131 test edildi. Tam otomatik versiyon daha y\u00fcksek LTV\u2019ler \u00fcretti.<\/strong><\/p>\n\n\n\n

\"\"
Highway Overtake kontrol mekanizmalar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131<\/figcaption><\/figure>\n\n\n\n

Otomatik mekani\u011fin \u00fcst\u00fcn performans\u0131n\u0131n nedenlerini anlamak i\u00e7in, oyuncular\u0131n seviyeleri nas\u0131l tamamlad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek amac\u0131yla da\u011f\u0131l\u0131m tablolar\u0131n\u0131 kullanarak oyuncu kayb\u0131n\u0131 analiz ettik.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu sorgudan elde edilen sonu\u00e7lar, Seviye Tamamlama oranlar\u0131n\u0131n tam otomatik versiyonda daha y\u00fcksek oldu\u011funu g\u00f6sterdi <\/strong>ve ByteBrew\u2019un etkinlik parametreleri i\u00e7indeki toplama i\u015flevlerini kullanarak, y\u00fckseltme sistemi ve para birimi havuzundaki kat\u0131l\u0131m\u0131 varyasyonlar aras\u0131nda kar\u015f\u0131la\u015ft\u0131rd\u0131k.<\/p>\n\n\n\n

Y\u00fckseltme Sistemlerinin Mekanikler ile Dengelenmesi<\/strong><\/h2>\n\n\n\n

Bu i\u00e7g\u00f6r\u00fclerden yola \u00e7\u0131karak bir sonraki \u00f6nemli deneyimiz, Highway Overtake i\u00e7in ilk kullan\u0131c\u0131 deneyimi s\u0131ras\u0131nda oyuncunun arac\u0131 i\u00e7in k\u0131s\u0131tl\u0131 ve kapsaml\u0131 \u00f6zelle\u015ftirme se\u00e7eneklerinin etkilerini kar\u015f\u0131la\u015ft\u0131rmaya odakland\u0131. Firebase\u2019e g\u00f6re, daha fazla \u00f6zelle\u015ftirme se\u00e7ene\u011fi olan oyuncular daha y\u00fcksek LTV\u2019ye sahipti<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n

\u00d6zelle\u015ftirme sistemi ve Mekanik ile genel etkile\u015fimi h\u0131zl\u0131 bir \u015fekilde \u00f6l\u00e7mek i\u00e7in ByteBrew\u2019un Breakdowns \u00f6zelli\u011fini kulland\u0131k ve birden fazla veri noktas\u0131n\u0131 okunmas\u0131 kolay g\u00f6rselle\u015ftirmelere d\u00f6n\u00fc\u015ft\u00fcrerek neyin, hangi seviyede ve hangi denemede sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 tespit ettik.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Meta sistemine g\u00fc\u00e7l\u00fc bir kullan\u0131c\u0131 kat\u0131l\u0131m\u0131 oldu\u011funu fark ettikten ve ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n yay\u0131lmaya yol a\u00e7t\u0131\u011f\u0131n\u0131 anlad\u0131ktan sonra, kullan\u0131c\u0131lar\u0131n art\u0131k orijinal beceri tabanl\u0131 mekani\u011fin geli\u015ftirilmi\u015f bir versiyonunu kullanan Yar\u0131\u015f Oyunu modunun <\/strong>kilidini a\u00e7madan \u00f6nce belirli say\u0131da y\u00fckseltme sat\u0131n almalar\u0131n\u0131 zorunlu k\u0131lman\u0131n etkisini test ettik.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu deney daha d\u00fc\u015f\u00fck LTV ve genel KPI\u2019larla sonu\u00e7land\u0131 ve Hypermonk\u2019un oyuncular\u0131 ba\u015far\u0131s\u0131zl\u0131ktan koruma giri\u015fimine ra\u011fmen kullan\u0131c\u0131lar daha y\u00fcksek kat\u0131l\u0131m e\u015fiklerini kar\u015f\u0131lamaya zorland\u0131k\u00e7a paradoksal olarak y\u00fckseltme sistemine kat\u0131l\u0131m azald\u0131.<\/p>\n\n\n\n

Cohorts ile \u00d6d\u00fcll\u00fc Videolar ile Para Kazanmay\u0131 En \u00dcst D\u00fczeye \u00c7\u0131karma<\/h2>\n\n\n\n

Sa\u011flam bir oyuncu kat\u0131l\u0131m\u0131 temeli ile, oyuncular\u0131n para kazanma davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini \u00f6l\u00e7mek i\u00e7in oyuncular\u0131n \u00d6d\u00fcll\u00fc Video Reklamlar\u0131n\u0131 izleyerek arabalar\u0131 i\u00e7in y\u00fckseltmelerin kilidini a\u00e7malar\u0131n\u0131 sa\u011flayan para kazanma sistemlerini tan\u0131tan bir test kurduk.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Yeni \u00d6d\u00fcll\u00fc Videolar i\u00e7in yap\u0131lan ilk test s\u0131ras\u0131nda, etkile\u015fim KPI\u2019lar\u0131n\u0131 d\u00fc\u015f\u00fcrmeden LTV\u2019de art\u0131\u015f ya\u015fad\u0131k <\/strong>ve daha y\u00fcksek y\u00fckseltme oranlar\u0131 elde ederek oyuncular\u0131n ara\u00e7lar\u0131yla olan ba\u011f\u0131n\u0131 daha da derinle\u015ftirdik.<\/p>\n\n\n\n

Ayr\u0131ca Highway Overtake i\u00e7erisine Sand\u0131k Sistemimizi \u00d6zelle\u015ftirme ekran\u0131n\u0131 ekledik ve bu \u00f6zel s\u00fcr\u00fcm i\u00e7in en uygun \u00f6d\u00fcl da\u011f\u0131t\u0131m\u0131n\u0131 denedik.\u00a0\u00a0<\/p>\n\n\n\n

\"\"
Highway Overtake i\u00e7in eklenilen sand\u0131k sistemi<\/figcaption><\/figure>\n\n\n\n

Nihai Sonu\u00e7lar<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

ByteBrew\u2019un \u00fcr\u00fcn analiti\u011fini kullanarak, Highway Overtake\u2019i k\u00fcresel olarak piyasaya s\u00fcrmek i\u00e7in en y\u00fcksek performans g\u00f6steren oyun mekaniklerini kararl\u0131 bir \u015fekilde belirledik ve oyuncu LTV\u2019lerimizi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in yeni para kazanma sistemleri olu\u015fturduk.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

\u201cByteBrew\u2019un kolayla\u015ft\u0131r\u0131lm\u0131\u015f analitik paketi, oyunumuzun b\u00f6l\u00fcnm\u00fc\u015f test s\u00fcrecini basitle\u015ftirerek ekibimizin test sonu\u00e7lar\u0131m\u0131z\u0131n arkas\u0131ndaki mant\u0131\u011f\u0131 ve motivasyonu belirlemesini sa\u011flad\u0131; geli\u015ftirme a\u015famas\u0131ndan k\u00fcresel lansmana kadar olan zaman \u00e7izelgesini 3 ay gibi k\u0131sa bir s\u00fcrede k\u0131saltt\u0131.\u201d<\/p>\nO\u011fuz, HyperMonk Games, Oyun Tasar\u0131m Lideri<\/strong><\/cite><\/blockquote>\n\n\n\n

HyperMonk Games Hakk\u0131nda<\/h2>\n\n\n\n

2021 y\u0131l\u0131nda kurulan HyperMonk Games<\/a>, hyper-casual, hybrid casual ve idle t\u00fcrlerini kapsayan araba temal\u0131 oyunlardan olu\u015fan kapsaml\u0131 bir ekosistem olu\u015fturma konusunda uzmanla\u015fm\u0131\u015ft\u0131r.\u00a0<\/p>\n\n\n\n

Ankara merkezli 17 ki\u015filik ekip, kendi yay\u0131nlad\u0131\u011f\u0131 ve d\u00fcnya \u00e7ap\u0131nda 50 milyondan fazla indirilen<\/a> bir oyun portf\u00f6y\u00fc olu\u015fturmu\u015ftur. Ba\u015far\u0131lar\u0131n\u0131n temel ta\u015flar\u0131ndan biri, yeni oyunlardaki eski \u00f6zelliklerin ve eski oyunlardaki yeni \u00f6zelliklerin s\u00fcrekli olarak test edilmesi ve geli\u015ftirilmesidir.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

HyperMonk Games’in, ByteBrew’un kullan\u0131ma haz\u0131r ara\u00e7lar\u0131n\u0131 kullanarak Highway Overtake’i nas\u0131l k\u00fcresel bir hit haline getirdi\u011fini ve En \u0130yi \u00dccretsiz Oyunlar listesinde 5 numaraya ula\u015ft\u0131\u011f\u0131n\u0131 ke\u015ffediyoruz.<\/p>\n","protected":false},"author":63,"featured_media":190307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[8928],"class_list":["post-190301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/190301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=190301"}],"version-history":[{"count":6,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/190301\/revisions"}],"predecessor-version":[{"id":190339,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/190301\/revisions\/190339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/190307"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=190301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=190301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=190301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}