{"id":191677,"date":"2024-10-11T16:38:18","date_gmt":"2024-10-11T13:38:18","guid":{"rendered":"https:\/\/mobidictum.com\/?p=191677"},"modified":"2024-10-11T22:39:48","modified_gmt":"2024-10-11T19:39:48","slug":"aarki-turkiyedeki-operasyonlariyla-genisliyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/aarki-turkiyedeki-operasyonlariyla-genisliyor\/","title":{"rendered":"Aarki, T\u00fcrkiye&#8217;deki yeni operasyonlar\u0131yla global b\u00fcy\u00fcmesini h\u0131zland\u0131r\u0131yor"},"content":{"rendered":"\n<p>Talep y\u00f6nl\u00fc bir platform olarak mobil uygulama geli\u015ftiricileri i\u00e7in gelir art\u0131\u015f\u0131 sa\u011flayan ve k\u00fcresel bir yapay zeka \u015firketi olan <a href=\"\u201chttps:\/\/www.aarki.com\/\u201d\">Aarki<\/a>, <strong>Ekrem G\u00fcrdo\u011fan<\/strong>\u2018\u0131n <strong>Sat\u0131\u015f Lideri<\/strong> olarak atand\u0131\u011f\u0131n\u0131 ve <strong>\u015firketin T\u00fcrkiye\u2019deki faaliyetlerine ba\u015flad\u0131\u011f\u0131n\u0131<\/strong> duyurdu.<\/p>\n\n\n\n<p>Yapay zeka odakl\u0131 \u015firket, tescilli makine \u00f6\u011frenimi modelleriyle birlikte milyarlarca i\u00e7erik tabanl\u0131 teklif sinyalini kullanarak mobil pazarlamac\u0131lar\u0131n <strong>gizlilik \u00f6ncelikli bir d\u00fcnyada kitlelerle etkili bir<\/strong> \u015fekilde etkile\u015fim kurmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>\u015eirketin bu hamlesi, T\u00fcrkiye\u2019nin reklam harcamalar\u0131nda ve programatik reklamc\u0131l\u0131kta benzeri g\u00f6r\u00fclmemi\u015f bir b\u00fcy\u00fcme ya\u015fad\u0131\u011f\u0131 ve programati\u011fin \u015fu anda <a href=\"https:\/\/www.byyd.me\/en\/blog\/2024\/04\/mobile-advertising-in-turkey\/#:~:text=It%20is%20noteworthy%20that%20a,will%20come%20from%20programmatic%20advertising.\" rel=\"nofollow noopener\" target=\"_blank\">\u00fclkenin genel reklam harcamalar\u0131n\u0131n %75\u2019ini<\/a> olu\u015fturdu\u011fu bir d\u00f6nemde geldi. \u015eirket, bu dinamik ve h\u0131zla geli\u015fen pazara en son teknolojisini ve sekt\u00f6r lideri uzmanl\u0131\u011f\u0131n\u0131 getirmeye haz\u0131rlan\u0131yor.<\/p>\n\n\n\n<p>D\u00fcnya \u00e7ap\u0131nda y\u00fczlerce reklamverenle \u00e7al\u0131\u015fan ve<strong> 10 milyar\u0131n<\/strong> \u00fczerinde<strong> cihazdan saniyede 5 milyondan fazla mobil reklam talebini<\/strong> y\u00f6neten Aarki, \u00f6zel bir kurulu\u015f olup merkezi San Francisco, CA\u2019da bulunmaktad\u0131r ve ABD, EMEA ve APAC\u2019ta ofisleri bulunan \u015firket, geni\u015fleme ve b\u00fcy\u00fcmeye odaklanmaktad\u0131r.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAarki, d\u00fcnyan\u0131n en iyi oyun ve oyun d\u0131\u015f\u0131 \u015firketleriyle ortakl\u0131k kurma konusunda s\u00fcrekli olarak ola\u011fan\u00fcst\u00fc bir ba\u015far\u0131 g\u00f6stermi\u015ftir.<\/p>\n\n\n\n<p>Artan elde tutma, gelir ve kullan\u0131c\u0131 b\u00fcy\u00fcmesini sa\u011flamaya y\u00f6nelik stratejik odaklar\u0131, yeniden etkile\u015fim ve kullan\u0131c\u0131 edinme \u00fcr\u00fcnlerine ve en son makine \u00f6\u011frenimi teknolojilerine yapt\u0131klar\u0131 \u00f6nemli yat\u0131r\u0131mlarla birle\u015fti\u011finde, bu rekabet\u00e7i sekt\u00f6rde pazarlamac\u0131lara benzersiz bir de\u011fer sunmak i\u00e7in onlar\u0131 benzersiz bir \u015fekilde konumland\u0131r\u0131yor.<\/p>\n<cite>Ekrem G\u00fcrdo\u011fan, Aarki Sat\u0131\u015f Lideri<\/cite><\/blockquote>\n\n\n\n<p>B\u00fcy\u00fck eri\u015fimi ve kapsaml\u0131 tescilli yapay zeka algoritmalar\u0131yla Aarki, mobil reklamc\u0131l\u0131\u011f\u0131n en dinamik sat\u0131n alma taraf\u0131 platformlar\u0131ndan ve tescilli makine \u00f6\u011frenimi taraf\u0131ndan y\u00f6nlendirilen ROI optimizasyon \u00e7\u00f6z\u00fcmlerinden biridir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aarki\u2019nin gelecek hedefleri<\/h2>\n\n\n\n<p>Saniyede 10 milyardan fazla cihazdan gelen be\u015f milyondan fazla mobil reklam talebini y\u00f6neten yapay zeka odakl\u0131 \u015firket, mobil performans reklamc\u0131l\u0131\u011f\u0131 ekosisteminde rekabet avantaj\u0131 sa\u011flayarak Kuzey Amerika, EMEA ve APAC pazarlar\u0131ndaki <strong>k\u00fcresel ayak izini daha da geni\u015fletmeye<\/strong> haz\u0131rlan\u0131yor.<\/p>\n\n\n\n<p>G\u00fcrdo\u011fan, <strong>Adcolony<\/strong>, <strong>Criteo<\/strong> ve son olarak <strong>Anzu<\/strong> gibi sekt\u00f6r devlerinde en iyi yay\u0131nc\u0131larla \u00e7al\u0131\u015fma konusunda uzun y\u0131llara dayanan deneyime sahip bir profesyoneldir. Bu g\u00f6revinde sat\u0131\u015flara liderlik edecek, T\u00fcrk oyun ve oyun d\u0131\u015f\u0131 uygulama geli\u015ftiricileriyle ili\u015fkileri geli\u015ftirecek ve Aarki\u2019nin mobil uygulama reklamc\u0131l\u0131\u011f\u0131na y\u00f6nelik veri odakl\u0131 yakla\u015f\u0131m\u0131 arac\u0131l\u0131\u011f\u0131yla gelir art\u0131\u015f\u0131n\u0131 destekleyecek.<\/p>\n\n\n\n<p>G\u00fcrdo\u011fan, Aarki\u2019nin CRO\u2019su Avi Das ve CPO\u2019su Chaitanya Upadhyay ile birlikte \u00f6n\u00fcm\u00fczdeki hafta <a href=\"https:\/\/mobidictum.com\/events\/mobidictum-conference-2024\/\">Mobidictum Konferans\u0131<\/a> \u2018nda \u015firketi temsil edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"Aarki, sat\u0131\u015flar\u0131 denetlemek, T\u00fcrk uygulama geli\u015ftiricilerle ili\u015fkiler kurmak ve gelir art\u0131\u015f\u0131n\u0131 sa\u011flamak \u00fczere Ekrem G\u00fcrdo\u011fan'\u0131 Sat\u0131\u015f Lideri olarak atad\u0131.","protected":false},"author":63,"featured_media":191689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860],"tags":[8928],"class_list":["post-191677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/191677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=191677"}],"version-history":[{"count":4,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/191677\/revisions"}],"predecessor-version":[{"id":191684,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/191677\/revisions\/191684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/191689"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=191677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=191677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=191677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}