{"id":191702,"date":"2024-10-21T10:00:00","date_gmt":"2024-10-21T07:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=191702"},"modified":"2024-10-12T15:20:13","modified_gmt":"2024-10-12T12:20:13","slug":"e-ticaretin-musteri-miknatisi-oem-reklamciligi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/e-ticaretin-musteri-miknatisi-oem-reklamciligi\/","title":{"rendered":"E-ticaretin m\u00fc\u015fteri m\u0131knat\u0131s\u0131: mobil OEM Reklamc\u0131l\u0131\u011f\u0131 ile do\u011fru kullan\u0131c\u0131 kitlesine ula\u015f\u0131n"},"content":{"rendered":"\n<p>Mobilde do\u011fru kitleye ula\u015fmak, e-ticaret markalar\u0131 i\u00e7in her zaman bir m\u00fccadele oldu. COVID-19 ve karantinalar\u0131n etkisiyle bu m\u00fccadele daha da zor bir hal alm\u0131\u015ft\u0131. Nisan 2021\u2019de ba\u015flayan k\u0131s\u0131tlamalar, bir\u00e7ok fiziksel ma\u011fazay\u0131 h\u0131zla online d\u00fcnyaya adapte olmaya zorlad\u0131. <\/p>\n\n\n\n<p>Mevcut e-ticaret markalar\u0131 da bu s\u00fcre\u00e7te online varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in \u00e7aba sarf etti. Soka\u011fa \u00e7\u0131kma yasaklar\u0131 ve sosyal mesafe \u00f6nlemleri, online al\u0131\u015fveri\u015fte b\u00fcy\u00fck <strong>bir art\u0131\u015fa neden oldu<\/strong> ve online varl\u0131\u011f\u0131 olmayan bir\u00e7ok fiziksel ma\u011fazay\u0131 h\u0131zla adapte olmaya ve online ma\u011faza kurmaya zorlad\u0131. Mevcut e-ticaret markalar\u0131 da bu bask\u0131y\u0131 hissederek <strong>online ortamdaki varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmeye odakland\u0131<\/strong>.<\/p>\n\n\n\n<p>Bu de\u011fi\u015fim,mobil ticaret alan\u0131nda rekabeti daha da k\u0131z\u0131\u015ft\u0131rd\u0131. D\u00fcnya genelinde 26 milyondan fazla e-ticaret web sitesi bulunurken, bu sitelerin b\u00fcy\u00fck bir k\u0131sm\u0131 kendi mobil uygulamalara sahip. 2022&#8217;de 3,59 trilyon dolar gelire ula\u015fan e-ticaret uygulama pazar\u0131 h\u0131zla b\u00fcy\u00fcrken, \u00f6zellikle son ara\u015ft\u0131rmalara g\u00f6re<strong> internetten al\u0131\u015fveri\u015f yapanlar\u0131n ba\u015f\u0131nda gelen<\/strong> <strong>Y <\/strong>ve<strong> Z ku\u015fa\u011f\u0131<\/strong> aras\u0131nda yo\u011fun bir t\u00fcketici etkile\u015fim rekabeti ya\u015fan\u0131yor.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de e-ticaret gelirleri, COVID-19 \u00f6ncesinden pandemi sonras\u0131na kadar 9 milyar ABD dolar\u0131 art\u0131\u015f g\u00f6sterdi ve \u00fclke, bu alanda Avrupa\u2019n\u0131n ekonomik devlerinden Hollanda\u2019y\u0131 geride b\u0131rakt\u0131. 2024 y\u0131l\u0131 itibar\u0131yla T\u00fcrkiye\u2019nin e-ticaret gelirlerinin 27 milyar ABD dolar\u0131na ula\u015fmas\u0131 bekleniyor.<\/p>\n\n\n\n<p>Bir perspektif sunmak<a href=\"https:\/\/www.statista.com\/statistics\/187069\/north-american-box-office-gross-revenue-since-1980\/#:~:text=In%202023%2C%20total%20earnings%20at,the%20revenue%20recorded%20in%202019.\" rel=\"nofollow noopener\" target=\"_blank\"> <\/a>gerekirse,<a href=\"https:\/\/www.statista.com\/statistics\/187069\/north-american-box-office-gross-revenue-since-1980\/#:~:text=In%202023%2C%20total%20earnings%20at,the%20revenue%20recorded%20in%202019.\" rel=\"nofollow noopener\" target=\"_blank\"> T\u00fcrkiye&#8217;nin e-ticaret gelirleri 2023 y\u0131l\u0131nda ABD ve Kanada&#8217;daki gi\u015fe gelirlerinin toplam\u0131ndan \u00fc\u00e7 kat daha fazlad\u0131r<\/a>.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde, veri gizlili\u011fi s\u0131n\u0131rlamalar\u0131 ve geleneksel uygulama ma\u011fazalar\u0131n\u0131n kalabal\u0131k yap\u0131s\u0131, hedef odakl\u0131 reklamlar\u0131 ve organik uygulama ke\u015ffini daha da zorla\u015ft\u0131r\u0131yor. Bu ko\u015fullar alt\u0131nda, iyi y\u00fcr\u00fct\u00fclen reklam kampanyalar\u0131n\u0131n bile t\u0131klamalar\u0131n\u0131n sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini zorla\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n<p><strong>B\u00f6l\u00fcnm\u00fc\u015f Mobil reklam d\u00fcnyas\u0131 yenilik\u00e7i \u00e7\u00f6z\u00fcmlere ihtiya\u00e7 duyuyor.<\/strong><\/p>\n\n\n\n<p>Mobil <strong>OEM&#8217;ler <\/strong>(<strong>Android Telefon \u00dcreticileri<\/strong>) ve onlar\u0131n uygulama ma\u011fazalar\u0131 devreye giriyor. Ak\u0131ll\u0131 telefon tasarlay\u0131p ve \u00fcreten bu \u015firketler, mobil reklamc\u0131l\u0131k sorunlar\u0131na g\u00fc\u00e7l\u00fc bir \u00e7\u00f6z\u00fcm sunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mobil OEM&#8217;ler Neden Hedefleme Avantaj\u0131 Sunuyor?<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cMobil reklamc\u0131l\u0131\u011f\u0131n gelece\u011fi tamamen alaka d\u00fczeyiyle ilgili her g\u00fcn \u00e7ok say\u0131da reklama denk gelen t\u00fcketicilerin, ihtiya\u00e7lar\u0131na ve ilgi alanlar\u0131na do\u011frudan hitap eden reklamlarla etkile\u015fime ge\u00e7me olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek.\u201d<\/strong><\/p>\n<cite>Ashwin Shekhar, CRO ve mobil OEM reklam uzmanlar\u0131 AVOW&#8217;un Kurucu Orta\u011f\u0131<\/cite><\/blockquote>\n\n\n\n<p>Bu durum, gizlilik d\u00fczenlemelerinin mobil reklamlar\u0131 hedefli reklamlar i\u00e7in kullan\u0131c\u0131 amac\u0131na odaklanarak ba\u011flamsal alaka d\u00fczeyine do\u011fru y\u00f6nelece\u011fini<a href=\"https:\/\/www.iab.com\/blog\/2024-key-trends-in-digital-advertising\/\" rel=\"nofollow noopener\" target=\"_blank\"> \u00f6ng\u00f6ren 2023 IAB raporuyla uyumludur<\/a>.<\/p>\n\n\n\n<p>GAID&#8217;nin (Google Advertising ID) 2024&#8217;\u00fcn sonunda kullan\u0131mdan kald\u0131r\u0131lmas\u0131 ve daha az reklam dostu olan google Privacy Sandbox&#8217;a do\u011fru bir ge\u00e7i\u015f yap\u0131lmas\u0131 plan\u0131 ile birlikte, mobil OEM&#8217;lerin avantaj\u0131 potansiyel olarak artacakt\u0131r. \u00dc\u00e7\u00fcnc\u00fc parti verilere dayanan geleneksel platformlar\u0131n aksine, <strong>OEM&#8217;ler do\u011frudan \u00fcrettikleri cihazlardan \u00e7ok say\u0131da birinci parti bilgiye eri\u015febilir<\/strong> &#8211; bu veriler demografik \u00f6zelliklerin \u00f6tesine ge\u00e7erek benzersiz hedefleme f\u0131rsatlar\u0131n\u0131n anahtar\u0131n\u0131 a\u00e7ar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cihaz Hedefleme:<\/strong> G\u00fc\u00e7l\u00fc i\u015flemcilere sahip oyun cihaz\u0131 kullan\u0131c\u0131lar\u0131na oyun aksesuarlar\u0131 ve abonelikler sunabilirsiniz. B\u00fct\u00e7eye duyarl\u0131 kullan\u0131c\u0131lar i\u00e7in orta segment cihazlarla uyumlu uygun fiyatl\u0131 se\u00e7enekler sunabilir ya da y\u00fcksek kaliteli kameral\u0131 cihazlara sahip kullan\u0131c\u0131lara kamera lensleri ve foto\u011fraf d\u00fczenleme yaz\u0131l\u0131mlar\u0131 \u00f6nerebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uygulama Davran\u0131\u015flar\u0131: <\/strong>Fitness uygulamalar\u0131n\u0131 kullananlara spor \u00fcr\u00fcnleri reklamlar\u0131 g\u00f6sterebilir ya da al\u0131\u015fveri\u015f uygulamalar\u0131nda telefon inceleyen kullan\u0131c\u0131ya kulakl\u0131k \u00f6nerilerinde bulunabilirsiniz. Ayr\u0131ca, yemek tarifi ve yemek pi\u015firme uygulamalar\u0131n\u0131 s\u0131kl\u0131kla kullananlara ise yemek gere\u00e7leri reklamlar\u0131 g\u00f6stererek uygulama kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re uyarlanm\u0131\u015f bir reklam deneyimi olu\u015fturabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demografi ve Cihazda halihaz\u0131rda y\u00fckl\u00fc uygulamalara g\u00f6re hedefleme:<\/strong> Ya\u015f, konum ve gelir verilerini uygulama i\u00e7i davran\u0131\u015flarla birle\u015ftirin. Ki\u015fiselle\u015ftirilmi\u015f makyaj reklamlar\u0131yla s\u0131k s\u0131k g\u00fczellik \u00fcr\u00fcnleri sat\u0131n alan gen\u00e7 yeti\u015fkinleri hedefleyin. Benzer \u015fekilde, \u00f6zel teknoloji aksesuar\u0131 promosyonlar\u0131n\u0131 teknoloji ve ayg\u0131t uygulamas\u0131 etkile\u015fimi ge\u00e7mi\u015fi olan kullan\u0131c\u0131lara y\u00f6nlendirebilme \u015fans\u0131n\u0131z bulunuyor<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131 Davran\u0131\u015f\u0131:<\/strong> Uyku saatine yak\u0131n pijama reklamlar\u0131 g\u00f6stererek gece ku\u015flar\u0131na ula\u015fabilir ya da sabah erken saatlerde kahve f\u0131rsatlar\u0131yla erken kalkanlar\u0131 hedefleyebilirsiniz (gizlilik d\u00fczenlemelerine uyarak).Yatma vaktine yak\u0131n g\u00f6sterilen pijama reklamlar\u0131yla gece ku\u015flar\u0131na ula\u015f\u0131n veya uyand\u0131ktan hemen sonra kahve f\u0131rsatlar\u0131yla erken kalkanlar\u0131 hedefleyin (gizlilik d\u00fczenlemelerini g\u00f6z \u00f6n\u00fcnde bulundurarak).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yeniden Pazarlama:<\/strong> Ge\u00e7mi\u015f etkile\u015fimlerden elde edilen verilerle reklam hedeflemelerinizi daha da iyile\u015ftirebilir, geri d\u00f6n\u00fc\u015f oranlar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<a href=\"https:\/\/www.appsflyer.com\/infograms\/ecommerce-app-marketing-2023\/\" rel=\"nofollow noopener\" target=\"_blank\"> AppsFlyer&#8217;\u0131n 2023 E-ticaret Uygulama Pazarlama Raporu&#8217;<\/a>na g\u00f6re, Android d\u00fcnya genelinde %40&#8217;\u0131n \u00fczerinde, ABD&#8217;de ise %55&#8217;in \u00fczerinde bir yeniden pazarlama d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00c7oklu Temas Noktas\u0131 Reklamc\u0131l\u0131\u011f\u0131:<\/strong> Geleneksel mobil reklamc\u0131l\u0131\u011f\u0131n aksine, mobil <strong>OEM reklamc\u0131l\u0131\u011f\u0131 bir hikaye anlatman\u0131za ve hedef kitlenize <\/strong>cihazlar\u0131n\u0131 kulland\u0131klar\u0131 s\u00fcre boyunca <strong>birden fazla temas noktas\u0131nda ula\u015fman\u0131za olanak tan\u0131r<\/strong>.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, yeni bir oyun i\u00e7in haz\u0131rlanan bir reklam\u0131, kullan\u0131c\u0131y\u0131 kilit ekran\u0131nda g\u00f6rsel bir reklamla kar\u015f\u0131layabilir, ard\u0131ndan sistem uygulamas\u0131n\u0131 a\u00e7t\u0131\u011f\u0131nda bir video reklam g\u00f6sterebilir ve uygulama ma\u011fazas\u0131nda oyunu \u00f6n plana \u00e7\u0131kararak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilir. <\/p>\n\n\n\n<p>Bu \u00e7oklu temas noktalar\u0131, geleneksel mobil reklamc\u0131l\u0131\u011f\u0131 geride b\u0131rakacak kadar etkili bir hedefleme sa\u011flar. Mobil OEM reklam platformlar\u0131, bu verilerden bilin\u00e7li bir \u015fekilde yararlanarak e-ticaret markalar\u0131 i\u00e7in daha etkin bir hedefleme \u00e7\u00f6z\u00fcm\u00fc sunar.<a href=\"https:\/\/www.businessofapps.com\/marketplace\/app-engagement\/research\/app-personalization\/\" rel=\"nofollow noopener\" target=\"_blank\"> <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.businessofapps.com\/marketplace\/app-engagement\/research\/app-personalization\/\" rel=\"nofollow noopener\" target=\"_blank\">Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %63&#8242;<\/a> \u00fcn\u00fcn ilgili \u00fcr\u00fcn \u00f6nerileri sunan uygulamalardan al\u0131\u015fveri\u015f yapmaya daha e\u011filimli oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu yakla\u015f\u0131m <strong>kullan\u0131c\u0131 etkile\u015fimini geli\u015ftirmekte<\/strong> ve <strong>sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rarak<\/strong> ki\u015fiselle\u015ftirilmi\u015f reklamc\u0131l\u0131\u011f\u0131n g\u00fcc\u00fcn\u00fc ortaya koymaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alternatif Uygulama Ma\u011fazalar\u0131: Ke\u015ffetmeye A\u00e7\u0131lan Bir Kap\u0131<\/strong><\/h2>\n\n\n\n<p>OEM\u2019ler yaln\u0131zca hedefleme avantaj\u0131 sunmakla kalmaz, ayn\u0131 zamanda alternatif uygulama ma\u011fazalar\u0131yla da e-ticaret uygulamalar\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc daha da art\u0131rabilir.&nbsp; Geleneksel uygulama ma\u011fazalar\u0131 inkar edilemez bir \u015fekilde bask\u0131n olsa da, ayn\u0131 zamanda inan\u0131lmaz bir rekabet ortam\u0131na sahiptirler. <\/p>\n\n\n\n<p><a href=\"https:\/\/avow.tech\/blog\/tag\/digital-markets-act\/\" rel=\"nofollow noopener\" target=\"_blank\">Dijital Piyasalar Yasas\u0131&#8217;n\u0131n (DMA<\/a>) y\u00fcr\u00fcrl\u00fc\u011fe girmesi, adil rekabeti te\u015fvik ederek ve alternatif platformlar i\u00e7in daha fazla alan a\u00e7arak bunu ele almay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p>Milyonlarca uygulamadan olu\u015fan bir denizde ke\u015ffedilmek, samanl\u0131kta i\u011fne aramak gibi gelebilir. \u0130\u015fte burada mobil OEM alternatif uygulama ma\u011fazalar\u0131 devreye giriyor. <strong>Bir\u00e7ok OEM&#8217;in<\/strong>, genellikle belirli b\u00f6lgelere veya demografik \u00f6zelliklere hitap eden <strong>kendi uygulama pazarlar\u0131 vard\u0131r<\/strong>. Bu ma\u011fazalar daha \u00f6zenle se\u00e7ilmi\u015f bir ortam sunarak e-ticaret uygulaman\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc potansiyel olarak art\u0131rabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, <strong>mobil OEM&#8217;ler uygulama ma\u011fazas\u0131 deneyimlerini yerel pazarlar\u0131n ihtiya\u00e7lar\u0131na g\u00f6re \u00f6zelle\u015ftirilmi\u015f i\u00e7erik ve etkinliklerle kullan\u0131c\u0131lar\u0131 hedefler.<\/strong> \u00d6rne\u011fin, Hindistan&#8217;da Diwali veya bayram d\u00f6nemlerinde uygulama ma\u011fazalar\u0131, \u00f6zel bayram indirimleriyle uygulamalar\u0131 sergileyen \u00f6zel reklamlara sahiptir. Bu ki\u015fiselle\u015ftirilmi\u015f yakla\u015f\u0131m, kullan\u0131c\u0131 etkile\u015fimini art\u0131rmak yerel kutlamalarla ilgili \u00f6zel teklifleri te\u015fvik eder.<\/p>\n\n\n\n<p><strong>Magalu&#8217;nun Mobil OEM Ba\u015far\u0131s\u0131:<\/strong><\/p>\n\n\n\n<p>Brezilya&#8217;n\u0131n en b\u00fcy\u00fck e-ticaret uygulamalar\u0131ndan biri olan Magalu, <a href=\"https:\/\/mobidictum.com\/tr\/mobil-oem-reklamciligi-hakkinda-bilinen-7-yanlis-algi\/\">AVOW<\/a> ile partnerlik yaparak daha geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015ft\u0131. e k.<a href=\"https:\/\/avow.tech\/success-stories\/#cs-magalu\" rel=\"nofollow noopener\" target=\"_blank\"> <\/a>Magalu, kullan\u0131c\u0131 taban\u0131n\u0131 \u00fclke \u00e7ap\u0131nda geni\u015fletmek&nbsp; ve yeni kullan\u0131c\u0131lar edinmek i\u00e7in mobil <a href=\"https:\/\/avow.tech\/success-stories\/#cs-magalu\" rel=\"nofollow noopener\" target=\"_blank\">OEM uzman\u0131 AVOW ile ortakl\u0131k kurdu<\/a> ve <strong>mobil OEM reklamlar\u0131yle&nbsp; elde edilen kullan\u0131c\u0131lar\u0131n kalitesini ve etkile\u015fim d\u00fczeyini ortaya koyarak<\/strong> yeni kullan\u0131c\u0131lar edinirken sepet boyutunda ortalama %25 art\u0131\u015f kaydetti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mobil OEM&#8217;lerin gelece\u011fi&nbsp;<\/strong><\/h2>\n\n\n\n<p>Geleneksel mobil reklamc\u0131l\u0131k ortam\u0131, e-ticaret markalar\u0131 i\u00e7in gittik\u00e7e zorla\u015fan bir alan. <strong>Gizlilik s\u0131n\u0131rlamalar\u0131<\/strong> ve <strong>kalabal\u0131k uygulama ma\u011fazas\u0131 ortam\u0131 <\/strong>, do\u011fru kitleye ula\u015fmay\u0131 zorla\u015ft\u0131rarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n d\u00fc\u015fmesine ve m\u00fc\u015fteri edinim maliyetlerinin artmas\u0131na neden oluyor.<\/p>\n\n\n\n<p>Daha iyi bir yol var. AVOW gibi mobil OEM uzmanlar\u0131 sayesinde, Samsung, Xiaomi, OPPO ve Huawei gibi \u00f6nde gelen OEM&#8217;lerin sundu\u011fu cihaz verilerine ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131na dayal\u0131 y\u00fcksek hedefli reklamlar\u0131n kilidini a\u00e7arak, gizlilik d\u00fczenlemelerine uyarken <strong>d\u00f6n\u00fc\u015f\u00fcm sa\u011flama olas\u0131l\u0131\u011f\u0131 daha<\/strong> y\u00fcksek <strong>olan kaliteli kullan\u0131c\u0131lara ula\u015fabilirsiniz<\/strong>.<\/p>\n\n\n\n<p>Performansa dayal\u0131 bir modeller sayesinde, reklamverenler <strong>daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na ula\u015f\u0131rken<\/strong> kullan\u0131c\u0131 edinimi <strong>maliyetlerini d\u00fc\u015f\u00fck tutabilirler<\/strong>. Ayr\u0131ca, CPI (y\u00fckleme ba\u015f\u0131na maliyet) modellerinin \u00f6tesine ge\u00e7erek kampanyalar\u0131n\u0131 CPR ve CPA gibi metrikler do\u011frultusunda daha da optimize etme olana\u011f\u0131 kazan\u0131rlar. <\/p>\n\n\n\n<p><strong>Mobil reklam stratejinizin kontrol\u00fcn\u00fc ele almaya haz\u0131r m\u0131s\u0131n\u0131z?<\/strong> <strong>AVOW ile bug\u00fcn<\/strong><a href=\"https:\/\/share.hsforms.com\/1OmSX293sT1iM2R2-UqIkFQ5eae3\" rel=\"nofollow noopener\" target=\"_blank\"><strong> \u00fccretsiz bir dan\u0131\u015fmanl\u0131k<\/strong><\/a><strong> randevusu<\/strong><a href=\"https:\/\/share.hsforms.com\/1OmSX293sT1iM2R2-UqIkFQ5eae3\" rel=\"nofollow noopener\" target=\"_blank\"><strong> al\u0131n<\/strong><\/a><strong> ve mobil OEM reklamc\u0131l\u0131\u011f\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l art\u0131rabilece\u011fini ke\u015ffedin.<\/strong> <strong>Hemen ba\u015flay\u0131n!<\/strong><\/p>\n\n\n\n<p><span id=\"docs-internal-guid-3b88f38f-7fff-326e-82b5-35e2f713a6a9\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobilde do\u011fru kitleye ula\u015fmak, e-ticaret markalar\u0131 i\u00e7in her zaman bir m\u00fccadele oldu. COVID-19 ve karantinalar\u0131n etkisiyle bu m\u00fccadele daha da zor bir hal alm\u0131\u015ft\u0131. Nisan 2021\u2019de ba\u015flayan k\u0131s\u0131tlamalar, bir\u00e7ok fiziksel ma\u011fazay\u0131 h\u0131zla online d\u00fcnyaya adapte olmaya zorlad\u0131. Mevcut e-ticaret markalar\u0131 da bu s\u00fcre\u00e7te online varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in \u00e7aba sarf etti. Soka\u011fa \u00e7\u0131kma yasaklar\u0131 ve sosyal [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":188915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[8928],"class_list":["post-191702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/191702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=191702"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/191702\/revisions"}],"predecessor-version":[{"id":191708,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/191702\/revisions\/191708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/188915"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=191702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=191702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=191702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}