{"id":191712,"date":"2024-10-29T10:00:00","date_gmt":"2024-10-29T07:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=191712"},"modified":"2024-10-12T15:33:18","modified_gmt":"2024-10-12T12:33:18","slug":"hazir-yemek-hizli-ulasim-oem-ortakliklari","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/hazir-yemek-hizli-ulasim-oem-ortakliklari\/","title":{"rendered":"Haz\u0131r yemek, h\u0131zl\u0131 ula\u015f\u0131m: OEM ortakl\u0131klar\u0131 yemek teslimat\u0131 ve mobilite uygulamalar\u0131n\u0131n b\u00fcy\u00fcmesini nas\u0131l art\u0131r\u0131yor"},"content":{"rendered":"\n

Berlin’den Bangalore’a, \u015eangay’dan S\u00e3o Paulo’ya ve hatta \u015fu anda bulundu\u011funuz konuma kadar, uygulama ma\u011fazalar\u0131<\/strong> her biri tek bir dokunu\u015fla ula\u015f\u0131labilen yiyecek\/market teslimat\u0131 ve ara\u00e7 \u00e7a\u011f\u0131rma se\u00e7enekleriyle dolup ta\u015f\u0131yor<\/strong>. <\/p>\n\n\n\n

Pazar olduk\u00e7a kalabal\u0131k: Statista verilerine g\u00f6re, 2024 y\u0131l\u0131nda 3 milyardan fazla ki\u015finin online yemek teslimat\u0131 kullan\u0131rken<\/a> ve global ara\u00e7 \u00e7a\u011f\u0131rma uygulamalar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda tahmini 300 milyon kullan\u0131c\u0131yla 2024 y\u0131l\u0131nda tahmini 186<\/a> milyar<\/a> ABD dolar\u0131<\/a> de\u011ferinde oldu\u011funu bildiriyor.<\/p>\n\n\n\n

Q-ticaret, pazardaki en yeni oyuncu, COVID-19 salg\u0131n\u0131yla b\u00fcy\u00fck bir ba\u015far\u0131 elde etti. Platon’a atfedilen “t\u00fcm icatlar ihtiya\u00e7tan do\u011far” s\u00f6z\u00fc, g\u00fcnl\u00fck ya\u015fam\u0131n ve ula\u015f\u0131m\u0131n son derece k\u0131s\u0131tl\u0131 oldu\u011fu bir d\u00f6nemde sadece teslimat de\u011fil, h\u0131zl\u0131 ve neredeyse anl\u0131k teslimata duyulan<\/strong> ihtiyac\u0131n\u0131 da beraberinde getirdi.<\/p>\n\n\n\n

Peki sonu\u00e7 ne oldu? 2024 y\u0131l\u0131n\u0131n ba\u015f\u0131nda, d\u00fcnya \u00e7ap\u0131nda Q-ticaret kullan\u0131c\u0131lar\u0131n\u0131n<\/strong> <\/strong>512 milyon<\/strong><\/a> oldu\u011fu ve k\u00fcresel gelirlerin<\/strong> <\/strong>100 milyar ABD dolar\u0131n\u0131n<\/strong><\/a> \u00fczerinde oldu\u011fu tahmin edilmektedir<\/strong>. Ancak, bu devasa kullan\u0131c\u0131 taban\u0131na ra\u011fmen, y\u00fckselen kullan\u0131c\u0131 maliyetleri ve k\u0131sa s\u00fcreli etkile\u015fim hala bu uygulamalar i\u00e7in sorun te\u015fkil ediyor.<\/p>\n\n\n\n

Mobil uygulamalar i\u00e7in y\u00fckleme ba\u015f\u0131na ortalama maliyet (CPI), sadece be\u015f y\u0131l \u00f6nce 0,5 ila 2 dolar aras\u0131nda iken g\u00fcn\u00fcm\u00fczde CPI maliyeti 4 dolar aral\u0131\u011f\u0131nda. Statista, g\u00fcnl\u00fck aktif kullan\u0131c\u0131lar\u0131n<\/strong> (DAU) %77<\/strong> ‘sinin \u00fc\u00e7 g\u00fcn i\u00e7inde bir uygulamay\u0131 terk etti\u011fini<\/strong> bildirerek <\/strong>bir ba\u015fka endi\u015fe katman\u0131 daha ekliyor. <\/p>\n\n\n\n

Bu son derece rekabet\u00e7i ortamda, yemek da\u011f\u0131t\u0131m\u0131 ve mobilite uygulamas\u0131 geli\u015ftiricilerinin, konumdan ba\u011f\u0131ms\u0131z olarak kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131lmak ve uzun vadeli etkile\u015fim sa\u011flamak i\u00e7in stratejik bir avantaja ihtiya\u00e7 duyuyor.<\/p>\n\n\n\n

T\u00fcrkiye Odak Noktas\u0131nda<\/h2>\n\n\n\n

T\u00fcrkiye’nin gen\u00e7 ve teknolojiye merakl\u0131 b\u00fcy\u00fcyen n\u00fcfusu, artan harcanabilir gelir seviyeleri ve sa\u011fl\u0131kl\u0131 ve alternatif beslenme se\u00e7eneklerine y\u00f6nelik artan talep ile birle\u015fti\u011finde bu sekt\u00f6rlerdeki b\u00fcy\u00fcmeyi h\u0131zland\u0131rd\u0131. T\u00fcrkiye’de<\/strong> 2029 y\u0131l\u0131na kadar<\/strong> tahmini 38 milyon<\/strong><\/a> g\u0131da teslimat\u0131 kullan\u0131c\u0131s\u0131<\/strong> olmas\u0131 ve 2024 y\u0131l\u0131 sonunda gelirlerin<\/strong> 5,5 milyar ABD dolar\u0131na<\/strong><\/a> ula\u015fmas\u0131 bekleniyor<\/strong>. 5 y\u0131l i\u00e7inde yakla\u015f\u0131k 23.2 milyon kullan\u0131c\u0131<\/a> say\u0131s\u0131na ula\u015fmas\u0131 beklenen ara\u00e7 \u00e7a\u011f\u0131rma uygulamalar\u0131 ise hen\u00fcz yemek da\u011f\u0131t\u0131m uygulamalar\u0131 kadar pop\u00fcler de\u011fil.\u00a0<\/p>\n\n\n\n

Ancak, dan\u0131\u015fmanl\u0131k firmas\u0131 McKinsey & Company, ara\u00e7 \u00e7a\u011f\u0131rma uygulamalar\u0131n\u0131n daha ucuz ve daha uygun tekliflerle pazarda b\u00fcy\u00fck bir de\u011fi\u015fim yarataca\u011f\u0131na inan\u0131yor ve T\u00fcrkiye ara\u00e7 \u00e7a\u011f\u0131rma pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2030 y\u0131l\u0131na kadar 15 milyar ila 20 milyar ABD dolar\u0131<\/strong><\/a> aras\u0131nda olaca\u011f\u0131n\u0131 tahmin ediyor<\/strong>.<\/a> <\/p>\n\n\n\n

T\u00fcrkiye’de q-ticaretin g\u00f6rece emekleme a\u015famas\u0131nda olmas\u0131 nedeniyle, bu y\u0131l i\u00e7in \u00f6ng\u00f6r\u00fclen gelirlerin 606 milyon ABD Dolar\u0131n\u0131<\/a> a\u015fmas\u0131 ve kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 2029 y\u0131l\u0131na kadar 7,3 milyona ula\u015fmas\u0131 bekleniyor. <\/p>\n\n\n\n

Ancak bu rakamlar sizi yan\u0131ltmas\u0131n, \u00e7\u00fcnk\u00fc q- ticaretin kullan\u0131c\u0131 ba\u015f\u0131na ortalama geliri (ARPU) neredeyse 100 ABD Dolar\u0131d\u0131r<\/a> ve bu da onu ara\u00e7 \u00e7a\u011f\u0131rman\u0131n 3 kat\u0131ndan fazlas\u0131na<\/a> denk gelmektedir. <\/p>\n\n\n\n

Q-ticaret kullan\u0131c\u0131 penetrasyonunun yaln\u0131zca %7<\/a> oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, potansiyel b\u00fcy\u00fcme ve kazan\u00e7 i\u00e7in \u00e7ok fazla alan bulunmaktad\u0131r. Ancak b\u00fcy\u00fcme, beraberinde daha fazla kullan\u0131c\u0131 ve g\u00f6r\u00fcn\u00fcrl\u00fck m\u00fccadelesini de getiriyor. Bu doymu\u015f pazarda markalar kendilerini nas\u0131l di\u011ferlerinden ay\u0131rabilir? Mobil OEM reklamc\u0131l\u0131\u011f\u0131na<\/strong> burada devreye giriyor.<\/p>\n\n\n\n

Mobil OEM Reklamc\u0131l\u0131\u011f\u0131: Uygulama Ma\u011fazalar\u0131n\u0131n \u00d6tesinde Stratejik Bir Yakla\u015f\u0131m<\/strong><\/h2>\n\n\n\n

Mobil OEM reklamlar\u0131 hedefe odakl\u0131 bir strateji sunar. Cihaz \u00fcreticilerinin ekosistemi i\u00e7inde reklam g\u00f6sterileri ve dinamik \u00f6n y\u00fcklemeler gibi reklam modellerini kapsar.<\/p>\n\n\n\n

Bu yakla\u015f\u0131m, uygulamalar\u0131n OEM cihaz\u0131nda veya OEM’in sahip oldu\u011fu uygulama ma\u011fazas\u0131nda reklam olarak belirgin bir \u015fekilde g\u00f6r\u00fcnt\u00fclenmesine veya kurulum s\u0131ras\u0131nda kullan\u0131c\u0131n\u0131n cihaz\u0131na dinamik olarak \u00f6nceden y\u00fcklenmesine olanak tan\u0131yarak potansiyel kullan\u0131c\u0131lara ula\u015fmak i\u00e7in daha do\u011frudan ve ki\u015fiselle\u015ftirilmi\u015f bir yol sunar.<\/p>\n\n\n\n

Mobil OEM reklamlar\u0131n\u0131n yemek ve mobilite uygulamalar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 belirli zorluklar\u0131 nas\u0131l ele ald\u0131\u011f\u0131n\u0131 inceleyelim:<\/p>\n\n\n\n

Yemek Teslimat\u0131\/Q-ticaret Uygulamalar\u0131: A\u00e7l\u0131\u011fa \u00c7\u00f6z\u00fcm Yaratmak\u00a0<\/h2>\n\n\n\n

Kar\u015f\u0131la\u015f\u0131lan Engel: Y\u00fcksek Kullan\u0131c\u0131 Edinme Maliyetleri ve D\u00fc\u015f\u00fck kalan Kullan\u0131c\u0131 Elde Tutma G\u00fcc\u00fc<\/strong><\/p>\n\n\n\n

Y\u00fcksek m\u00fc\u015fteri edinme maliyetleri ve d\u00fc\u015f\u00fck kullan\u0131c\u0131 tutma oranlar\u0131yla m\u00fccadele etmek, teslimat uygulamalar\u0131 i\u00e7in \u00f6nemli zorluklard\u0131r. Dinamik \u00f6n y\u00fcklemeler yoluyla OEM reklamc\u0131l\u0131\u011f\u0131, bu rekabet ortam\u0131nda stratejik bir avantaj sunuyor<\/strong>. Yeni telefonlara dinamik olarak \u00f6nceden y\u00fcklenen teslimat uygulamalar\u0131, anl\u0131k “ac\u0131kma” isteklerini veya di\u011fer 11. saat market veya ev ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in haz\u0131rd\u0131r. Midesi guruldayan bir kullan\u0131c\u0131n\u0131n yeni bir telefon kurdu\u011funu ve hemen ard\u0131ndan sadece kendisi i\u00e7in \u00f6nceden y\u00fcklenmi\u015f bir teslimat uygulamas\u0131n\u0131 ke\u015ffetti\u011fini d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

Bu \u00f6zel deneyim, ayr\u0131nt\u0131l\u0131 uygulama ma\u011fazas\u0131 arama ihtiyac\u0131n\u0131 ortadan kald\u0131rarak<\/strong> daha h\u0131zl\u0131 sipari\u015f<\/strong> al\u0131nmas\u0131n\u0131 sa\u011flar<\/strong>. OEM reklamc\u0131l\u0131\u011f\u0131, dinamik \u00f6n y\u00fcklemelerden yararlanarak yaln\u0131zca kullan\u0131c\u0131 edinme maliyetlerini azaltmaya yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda en \u00f6nemli oldu\u011fu anda kolayl\u0131k sa\u011flayarak potansiyel olarak elde tutma oranlar\u0131n\u0131 art\u0131r\u0131r ve t\u00fcm bunlar\u0131 yaparken marka a\u015final\u0131\u011f\u0131 sorununu ele al\u0131r.<\/p>\n\n\n\n

Mobilite Uygulamalar\u0131: Kusursuz S\u00fcr\u00fc\u015fler, Memnun Kullan\u0131c\u0131lar<\/h2>\n\n\n\n

Zorluk: Yo\u011fun Rekabet ve Kullan\u0131c\u0131 Sadakati<\/strong><\/p>\n\n\n\n

Ara\u00e7 kiralama ve ara\u00e7 payla\u015f\u0131m uygulamalar\u0131, \u00e7ok say\u0131da alternatif aras\u0131ndan s\u0131yr\u0131lma ve de\u011fi\u015fen tercihler aras\u0131nda kullan\u0131c\u0131lar\u0131 elde tutma gibi \u00e7ifte zorlukla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Dinamik \u00f6n y\u00fcklemeler yoluyla mobil OEM reklamc\u0131l\u0131\u011f\u0131 bu ortamda stratejik bir avantaj sunmaktad\u0131r. Yeni telefonlara dinamik olarak \u00f6nceden y\u00fcklenen uygulamalar, \u015fehir i\u00e7i yolculuklar\u0131 sorunsuz bir \u015fekilde kolayla\u015ft\u0131rmaya haz\u0131rlan\u0131yor<\/strong>. Kalabal\u0131k bir \u015fehirde i\u015fe gidip gelen bir ki\u015finin yeni bir telefon edindi\u011fini ve hemen ard\u0131ndan kendisi i\u00e7in \u00f6nceden y\u00fcklenmi\u015f bir ara\u00e7 \u00e7a\u011f\u0131rma uygulamas\u0131n\u0131 buldu\u011funu hayal edin.<\/p>\n\n\n\n

Bu ki\u015fiselle\u015ftirilmi\u015f yakla\u015f\u0131m, uygulama ma\u011fazalar\u0131nda arama yapma ihtiyac\u0131n\u0131 ortadan kald\u0131rarak daha h\u0131zl\u0131 yolculuk rezervasyonlar\u0131<\/strong> yap\u0131lmas\u0131n\u0131 sa\u011flar. Mobil OEM reklamc\u0131l\u0131\u011f\u0131, dinamik \u00f6n y\u00fcklemelerden yararlanarak yaln\u0131zca kullan\u0131c\u0131 edinme maliyetlerini azaltmaya yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda en \u00f6nemli oldu\u011fu anda kolayl\u0131k sa\u011flayarak potansiyel olarak m\u00fc\u015fteri tutma oranlar\u0131n\u0131 art\u0131r\u0131r ve ayn\u0131 zamanda marka a\u015final\u0131\u011f\u0131 sorununu ele al\u0131r.<\/p>\n\n\n\n

Kullan\u0131c\u0131 Edinmenin \u00d6tesinde: Veri Odakl\u0131 Bir Gelecek<\/strong><\/h2>\n\n\n\n

Mobil OEM reklamc\u0131l\u0131\u011f\u0131, yeni kullan\u0131c\u0131lar edinmenin \u00f6tesine ge\u00e7mektedir. Hem yemek teslimat\u0131 hem de mobilite uygulamalar\u0131, kullan\u0131c\u0131 deneyimlerini ki\u015fiselle\u015ftirmek i\u00e7in anonimle\u015ftirilmi\u015f verilerden yararlanabilir:<\/p>\n\n\n\n