{"id":194023,"date":"2024-12-25T10:55:23","date_gmt":"2024-12-25T07:55:23","guid":{"rendered":"https:\/\/mobidictum.com\/?p=194023"},"modified":"2024-12-25T10:55:25","modified_gmt":"2024-12-25T07:55:25","slug":"yandex-appmetrica-reklam-gelirlerinizi-artirin","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/yandex-appmetrica-reklam-gelirlerinizi-artirin\/","title":{"rendered":"Yandex Ads ile reklam gelirlerinizi art\u0131r\u0131n! – Easy Monetization ve AppMetrica’dan uygulama geli\u015ftiricilerine \u00f6zel \u00f6neriler"},"content":{"rendered":"\n

Yandex Ads<\/a> Easy Monetization<\/a> ile AppMetrica <\/a>5 Aral\u0131k\u2019ta \u0130stanbul\u2019da ger\u00e7ekle\u015ftirilen ilk b\u00f6lgesel etkinli\u011fine ev sahipli\u011fi yapt\u0131. <\/p>\n\n\n\n

Mobidictum <\/strong>ve Yandex <\/strong>davetleriyle sekt\u00f6r profesyonellerini ve uygulama geli\u015ftiricilerini bir araya getiren etkinlikte, reklam gelirlerini art\u0131rman\u0131n ve uygulamalardaki kullan\u0131c\u0131 deneyimini geli\u015ftirmenin yenilik\u00e7i yollar\u0131 ele al\u0131nd\u0131. Etkinlikte bilgi ve deneyimlerini payla\u015fan kat\u0131l\u0131mc\u0131lara, kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklara kar\u015f\u0131 \u00e7\u00f6z\u00fcm \u00f6nerileri <\/strong>ve gelir art\u0131\u015f\u0131 sa\u011flayacak yeni stratejiler sunuldu<\/strong>.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Etkinli\u011fin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 Easy Monetization \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Dila \u00d6zkan<\/strong> yaparken, kapan\u0131\u015fta Teknasyon<\/a><\/strong> ve MedyaNet<\/a><\/strong> temsilcileri ile a\u00e7\u0131k oturum yap\u0131ld\u0131.<\/p>\n\n\n\n

Sekt\u00f6r\u00fcn \u00f6nde gelen uzmanlar\u0131n\u0131n bir araya geldi\u011fi etkinlikte, smart monetization kurulumlar\u0131ndan, mobil uygulamalarda reklam gelirini art\u0131rmak i\u00e7in veri analiti\u011finin do\u011fru kullan\u0131m\u0131na dair trendler, zorluklar ve \u00e7\u00f6z\u00fcm \u00f6nerileri payla\u015f\u0131ld\u0131. <\/p>\n\n\n\n

Ara\u015ft\u0131rma Sonu\u00e7lar\u0131<\/h2>\n\n\n\n

Yandex Ads’in \u201cApp Monetization Trendleri ve Zorluklar\u0131<\/a>\u201d (2024) ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rmas\u0131, yay\u0131nc\u0131lar\u0131n y\u00fczde 43’\u00fcn\u00fcn<\/strong> gelirlerini art\u0131rmak i\u00e7in 5 veya daha fazla reklam a\u011f\u0131 kulland\u0131\u011f\u0131n\u0131 ortaya koyuyor<\/strong>. Bu da genellikle karma\u015f\u0131k kurulumlara sebep olurken, bir\u00e7ok yay\u0131nc\u0131n\u0131n evrak i\u015fleri ve dahili raporlama i\u00e7in yeterli zaman\u0131n\u0131n olmad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n

Ayr\u0131ca ara\u015ft\u0131rma, her 5 uzmandan birinin (%18<\/strong>) monetization alan\u0131nda resmi bir e\u011fitim almad\u0131\u011f\u0131n\u0131 <\/strong>ve b\u00fcy\u00fck k\u0131sm\u0131n\u0131n (%63<\/strong>) reklam platformlar\u0131n\u0131n sundu\u011fu onboarding s\u00fcre\u00e7lerine g\u00fcvendi\u011fini g\u00f6steriyor<\/strong>.  <\/p>\n\n\n\n

Easy Monetization, reklam birimlerinin olu\u015fturulmas\u0131 da dahil olmak \u00fczere t\u00fcm kurulumlar\u0131 y\u00f6neterek bu s\u00fcreci basitle\u015ftiriyor ve di\u011fer arac\u0131l\u0131k platformlar\u0131ndan ge\u00e7i\u015flerde rehberlik hizmeti vererek, verimli bir gelir modeli sunuyor. <\/p>\n\n\n\n

Toplam 15 reklam a\u011f\u0131na ve 200’den fazla DSP’ye eri\u015fim sa\u011flayan bu \u00e7\u00f6z\u00fcm, uygulama geli\u015ftiricilerine d\u00fczenlemelerle uyumlu \u015fekilde kullan\u0131c\u0131larla ilgili reklam g\u00f6r\u00fcnt\u00fcleme imkan\u0131 veriyor. <\/p>\n\n\n\n

\n

“Easy Monetization\u2019da i\u015f ortaklar\u0131m\u0131z i\u00e7in kurulum y\u00f6netimini kolayla\u015ft\u0131rman\u0131n ne kadar \u00f6nemli oldu\u011funun fark\u0131nday\u0131z.<\/p>\n\n\n\n

Bu nedenle, t\u00fcm reklam a\u011flar\u0131na ve istatistiklere sorunsuz eri\u015fim sa\u011flayan tek bir hesap olu\u015fturduk. Uygulaman\u0131z\u0131n istikrarl\u0131 bir \u015fekilde gelir art\u0131\u015f\u0131n\u0131  sa\u011flamak i\u00e7in gerekli t\u00fcm ara\u00e7lar\u0131 kullan\u0131yoruz ve ortaya \u00e7\u0131kabilecek herhangi bir sorun hakk\u0131nda sizi h\u0131zl\u0131 bir \u015fekilde bilgilendirmeyi taahh\u00fct ediyoruz. <\/p>\n\n\n\n

Amac\u0131m\u0131z, toplam gelirinizi daha yak\u0131ndan takip etmenizi sa\u011flarken d\u00fczenli gelir art\u0131\u015f\u0131 yakalamak\u201d<\/p>\n Easy Monetization \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Dila \u00d6zkan<\/cite><\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

AppMetrica verileri<\/h2>\n\n\n\n

AppMetrica \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Maria Erokhina<\/strong>  geli\u015fmi\u015f veri analiti\u011fine sahip olan kurulu\u015flar\u0131n %54’\u00fcn\u00fcn gelir art\u0131\u015f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi<\/strong>. Ancak oyun geli\u015ftiricileri b\u00fcy\u00fck zorluklarla kar\u015f\u0131 kar\u015f\u0131ya:<\/p>\n\n\n\n

\n

\u201cOyun geli\u015ftiricilerinin y\u00fczde 53’\u00fc kullan\u0131c\u0131 sadakati sa\u011flamakta, y\u00fczde 43’\u00fc sat\u0131n al\u0131mlar\u0131 art\u0131rmakta ve y\u00fczde 42’si artan m\u00fc\u015fteri edinme maliyetleriyle m\u00fccadele etmekte zorlan\u0131yor.\u201d<\/p>\nAppMetrica \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Maria Erokhina<\/cite><\/blockquote>\n\n\n\n

Bu sorunlar\u0131n \u00fcstesinden gelmek i\u00e7in kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131<\/strong>, sadakat fakt\u00f6rlerini<\/strong>, etkili edinim kanallar\u0131n\u0131<\/strong> ve daha y\u00fcksek gelirli oyun tekliflerini ortaya \u00e7\u0131karan verileri<\/strong> analiz etmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. <\/p>\n\n\n\n

Maria Erokhina, s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n\n\n\n

\n

\u201cAppMetrica’da, uygulama geli\u015ftiricilerine kullan\u0131c\u0131 dostu bir dashboard sunarak, ger\u00e7ek zamanl\u0131 veri g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve self servis analiz i\u00e7in g\u00fc\u00e7l\u00fc filtreler sa\u011fl\u0131yoruz. Platformumuz, uygulama performans\u0131n\u0131 kullan\u0131c\u0131 yolculu\u011fu boyunca titizlikle takip eder ve ya\u015fam boyu de\u011fer (LTV) tahminlerini kullanarak, etkile\u015fim stratejilerini geli\u015ftirmelerine yard\u0131mc\u0131 olur.”<\/p>\nAppMetrica \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Maria Erokhina<\/cite><\/blockquote>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Etkinlikte, sekt\u00f6r liderlerini bir araya getirerek fikir ve deneyimlerini payla\u015fmalar\u0131n\u0131 ama\u00e7layan Yandex Ads, T\u00fcrkiye pazar\u0131ndaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirerek mobil uygulamalar i\u00e7in kapsaml\u0131 bir \u00e7\u00f6z\u00fcm yelpazesi sunma kararl\u0131l\u0131\u011f\u0131n\u0131 bir kez daha vurgulad\u0131. <\/p>\n","protected":false},"excerpt":{"rendered":"Yandex Ads Easy Monetization ile AppMetrica, \u0130stanbul\u2019daki etkinli\u011finde reklam gelirlerini art\u0131rma ve kullan\u0131c\u0131 deneyimini geli\u015ftirme stratejilerini sundu.\n","protected":false},"author":63,"featured_media":194031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8863],"tags":[8928],"class_list":{"0":"post-194023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/194023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=194023"}],"version-history":[{"count":7,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/194023\/revisions"}],"predecessor-version":[{"id":194102,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/194023\/revisions\/194102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/194031"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=194023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=194023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=194023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}