{"id":19559,"date":"2021-10-25T19:46:56","date_gmt":"2021-10-25T16:46:56","guid":{"rendered":"https:\/\/mobidictum.com\/?p=19559"},"modified":"2024-02-21T10:56:06","modified_gmt":"2024-02-21T07:56:06","slug":"ironsource-pazarlama-yazilimi-sirketi-bidalgo-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ironsource-pazarlama-yazilimi-sirketi-bidalgo-satin-aldi\/","title":{"rendered":"ironSource, pazarlama yaz\u0131l\u0131m\u0131 \u015firketi Bidalgo’yu sat\u0131n ald\u0131"},"content":{"rendered":"\n

Uygulama ekonomisi alan\u0131nda lider bir i\u015f platformu olan ironSource<\/strong>, bug\u00fcn pazarlama yaz\u0131l\u0131m\u0131 \u015firketi Bidalgo<\/strong>\u2018yu sat\u0131n almak i\u00e7in bir anla\u015fma yapt\u0131\u011f\u0131n\u0131 duyurdu. Bidalgo\u2019nun teknolojisi, uygulamas\u0131n\u0131 satmak isteyen m\u00fc\u015fterilerine, pazarlama yat\u0131r\u0131mlar\u0131 konusunda olduk\u00e7a detayl\u0131 bir veri g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve kontrol\u00fc sa\u011fl\u0131yor. ironSource yapt\u0131\u011f\u0131 sat\u0131n al\u0131mla, giri\u015fiminin b\u00fcy\u00fcme s\u00fcrecini takip etmek ve h\u0131zland\u0131rmak isteyen m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na cevap vermeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n

ironSource\u2019un halihaz\u0131rda platformunda kulland\u0131\u011f\u0131 y\u00f6netim \u00e7\u00f6z\u00fcm\u00fc Luna Labs<\/a><\/strong> ile birlikte bu sat\u0131n alma, \u015firketin daha geni\u015f bir pazarlama odakl\u0131 \u00fcr\u00fcn yelpazesi sunmas\u0131na olanak tan\u0131yor. Di\u011fer yandan, \u015firkete ait \u00e7\u00f6z\u00fcm \u00e7e\u015fitlili\u011finin zenginle\u015fmesi platformunun g\u00fcc\u00fcn\u00fc ve de\u011ferini art\u0131racak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

\"Bidalgo
Bidalgo, \u00e7e\u015fitli geli\u015ftiricilere y\u00f6nelik pazarlama yaz\u0131l\u0131mlar\u0131 \u00fcretiyor.<\/figcaption><\/figure>\n\n\n\n

Bidalgo, oyun sekt\u00f6r\u00fc d\u0131\u015f\u0131ndan m\u00fc\u015fterilere de sahip bir firma olmakla beraber, oyunlar kadar e-ticaret ve sosyal etkile\u015fim sitelerine de hizmet vermekte. Bu a\u00e7\u0131dan ironSource\u2019un pazardaki varl\u0131\u011f\u0131n\u0131n, yapt\u0131\u011f\u0131 sat\u0131n al\u0131mla birlikte t\u00fcm uygulama ekonomisi kapsam\u0131nda geni\u015flemesi bekleniyor.<\/p>\n\n\n\n

ironSource\u2019un Kurucu Orta\u011f\u0131 ve CRO\u2019su Omer Kaplan konuyla ilgili \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131:<\/p>\n\n\n\n

\u201cUygulamalar\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde b\u00fcy\u00fctmek i\u00e7in uygulama geli\u015ftiricilerinin birden fazla pazarlama kanal\u0131nda fonlar\u0131 \u00f6l\u00e7ebilmeleri, kontrol edebilmeleri ve etkin bir \u015fekilde tahsis edebilmeleri \u00e7ok \u00f6nemlidir. Bu nedenle, ironSource platformu arac\u0131l\u0131\u011f\u0131yla pazarlama etkinli\u011finin her unsurunun \u00e7apraz kanal y\u00f6netimi ve optimizasyonunu sunmak i\u00e7in Bidalgo ile ortak olmak \u00e7ok mant\u0131kl\u0131yd\u0131. Bu sat\u0131n alma, ironSource platformu i\u00e7inde eksiksiz bir pazarlama a\u011f\u0131n\u0131 olu\u015fturmak i\u00e7in bu y\u0131l\u0131n ba\u015flar\u0131nda Luna Labs\u2019\u0131n sat\u0131n al\u0131nmas\u0131n\u0131 da i\u00e7eren daha geni\u015f bir stratejinin par\u00e7as\u0131d\u0131r. Bu kombinasyon, uygulama pazarlamac\u0131lar\u0131na, reklam olu\u015fturmaktan kanallar genelinde kampanyalar\u0131 y\u00f6netmeye ve bunlar\u0131 optimize etmeye kadar t\u00fcm pazarlama operasyonlar\u0131 i\u00e7in tek bir yerde u\u00e7tan uca bir \u00e7\u00f6z\u00fcm sunacak.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Bidalgo\u2019nun CEO\u2019su ve Kurucu Orta\u011f\u0131 Peli Beeri ise konuyla ilgili \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n

\u201cBidalgo\u2019yu on y\u0131ldan uzun bir s\u00fcre \u00f6nce kurdu\u011fumuzda, akl\u0131m\u0131zda basit bir hedef vard\u0131. Pazarlamac\u0131lar\u0131n, yat\u0131r\u0131mlar\u0131n\u0131 ola\u011fan\u00fcst\u00fc i\u015f sonu\u00e7lar\u0131na g\u00f6re optimize etmeleri i\u00e7in en iyi platformu olu\u015fturmak istedik. Sekt\u00f6rdeki de\u011fi\u015fikliklerle birlikte, pazarlamac\u0131lar i\u00e7in daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck ve kontrol sa\u011flamada yarat\u0131c\u0131 analizin \u00f6nemini belirledik ve bug\u00fcn y\u0131lda 1 milyar dolar\u0131n \u00fczerinde medya harcamas\u0131n\u0131 izleyen ve y\u00f6neten pazarlama zekas\u0131 platformumuza yeni ara\u00e7lar ekledik. Bidalgo\u2019nun teknolojisini ironSource platformuyla birle\u015ftirerek, mobil pazarlamac\u0131lar i\u00e7in \u00fccretli pazarlamalar\u0131n\u0131n \u00e7e\u015fitli y\u00f6nlerini olu\u015fturmak, analiz etmek ve y\u00f6netmek i\u00e7in tek bir yerden benzersiz bir teklif olu\u015fturabilece\u011fiz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

ironSource CEO\u2019su ve Kurucu Orta\u011f\u0131 Tomer Bar Zeev ise \u015fu eklemeleri yapt\u0131:<\/p>\n\n\n\n

\u201cironSource ve Bidalgo, Bidalgo\u2019nun pazarlama teknolojisiyle birlikte ironSource platformunda birden fazla \u00fcr\u00fcn kullanan ayn\u0131 m\u00fc\u015fterilerin \u00e7o\u011fuyla halihaz\u0131rda \u00e7al\u0131\u015f\u0131yor. Bu, yaln\u0131zca birle\u015fik teklifin de\u011ferini ve m\u00fc\u015fterilerle olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 vurgulamakla kalmaz, ayn\u0131 zamanda uygulama ekonomisine y\u00f6nelik platform tabanl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131n ve M&A\u2019ya (sat\u0131n alma ve birle\u015fme) y\u00f6nelik m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131n g\u00fcc\u00fcn\u00fcn bir kan\u0131t\u0131d\u0131r.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Son zamanlarda yapt\u0131\u011f\u0131 sat\u0131n al\u0131mlarla ad\u0131ndan s\u0131k\u00e7a bahsettiren ironSource, giderek geni\u015fleyen pazar hacmi ve \u00e7\u00f6z\u00fcm \u00f6nerileriyle liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. \u015eirketin yapt\u0131\u011f\u0131 ba\u015far\u0131l\u0131 yat\u0131r\u0131mlar sonucu hedeflerini h\u0131zla ger\u00e7ekle\u015ftirdi\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. \u015eirketin ba\u015far\u0131l\u0131 grafi\u011finin \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te de y\u00fckseli\u015fini s\u00fcrd\u00fcrmesi bekleniyor. ironSource hakk\u0131nda daha fazla bilgi almak i\u00e7in resmi sitesini<\/a> ziyaret edebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cFull-Stack Pazarlama \u00c7\u00f6z\u00fcm\u00fc\u201d ile ironSource, platformun geli\u015ftiricilere sundu\u011fu imkanlar\u0131 derinle\u015ftirmek istiyor. Uygulama pazarlamac\u0131lar\u0131, \u00fccretli pazarlamalar\u0131n\u0131 g\u00f6rselle\u015ftirmek, y\u00f6netmek ve optimize etmek i\u00e7in art\u0131k tek bir platformda \u00e7al\u0131\u015fabilecek.","protected":false},"author":52,"featured_media":19565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-19559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=19559"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19559\/revisions"}],"predecessor-version":[{"id":183125,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19559\/revisions\/183125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/19565"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=19559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=19559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=19559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}