{"id":19577,"date":"2021-10-26T12:57:06","date_gmt":"2021-10-26T09:57:06","guid":{"rendered":"https:\/\/mobidictum.com\/?p=19577"},"modified":"2021-10-31T19:05:35","modified_gmt":"2021-10-31T16:05:35","slug":"facebook-xr-butcesi-10-milyar-dolar","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/facebook-xr-butcesi-10-milyar-dolar\/","title":{"rendered":"Facebook, XR projesine 10 milyar dolar yat\u0131racak"},"content":{"rendered":"\n

Facebook<\/strong>‘un \u00fcst d\u00fczey y\u00f6neticilerinin, g\u00fcncel kararlar\u0131na<\/a> bak\u0131ld\u0131\u011f\u0131nda XR (geni\u015fletilmi\u015f ger\u00e7eklik)<\/strong> ve metaverse<\/strong>\u2019\u00fcn devrimsel bir bilgi i\u015flem platformu olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fckleri anla\u015f\u0131l\u0131yor. K\u0131sa s\u00fcre \u00f6nce metaverse<\/a> \u00e7al\u0131\u015fmalar\u0131n\u0131 da h\u0131zland\u0131rm\u0131\u015f olan Facebook, bu alanlarda kendisine yer bulmak i\u00e7in on milyarlarca dolar daha yat\u0131r\u0131m yapmay\u0131 planl\u0131yor.<\/p>\n\n\n\n

\u015eirketin 3. \u00e7eyrek kazan\u00e7 g\u00f6r\u00fc\u015fmelerinde XR<\/strong>, Oculus<\/strong>, FRL Research<\/strong> ve daha fazla projenin gelecek planlar\u0131 yeniden yap\u0131ld\u0131. Finansal raporlar \u00fczerinden s\u00fcrd\u00fcr\u00fclen g\u00f6r\u00fc\u015fmede Facebook, yapt\u0131\u011f\u0131 de\u011fi\u015fikliklerin amac\u0131n\u0131 \u015f\u00f6yle belirtti:<\/p>\n\n\n\n

\u201cYat\u0131r\u0131mc\u0131lara, art\u0131r\u0131lm\u0131\u015f ve sanal ger\u00e7eklikte yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar hakk\u0131nda ek g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamay\u0131 umuyoruz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Facebook CEO’su Mark Zuckerberg g\u00f6r\u00fc\u015fmede \u015firketin FRL (Facebook Reality Labs)<\/strong> harcamalar\u0131n\u0131n yaln\u0131zca 2021’de toplam 10 milyar dolar olmas\u0131n\u0131 bekledi\u011fini s\u00f6yledi. Ayr\u0131ca Zuckerberg, yat\u0131r\u0131mc\u0131lara bu say\u0131n\u0131n “\u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131lda daha da artmas\u0131n\u0131<\/em>” beklemelerini tavsiye etti.<\/p>\n\n\n\n

A\u00e7\u0131klanm\u0131\u015f verilere bak\u0131ld\u0131\u011f\u0131nda Facebook, bu kategoride sekt\u00f6rdeki herkesten daha fazla harcama yap\u0131yor. Facebook\u2019a bu alanda rakip olabilecek ve Apple ve Microsoft gibi \u015firketler, bu ba\u015fl\u0131k alt\u0131nda yapt\u0131\u011f\u0131 yat\u0131r\u0131m ve harcamalar\u0131 a\u00e7\u0131k\u00e7a belirtmekten ka\u00e7\u0131n\u0131yor. \u00d6te yandan Facebook, bu konuda yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131n rakipleri taraf\u0131ndan rahat\u00e7a \u00f6\u011frenilebilmesini istiyor gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

\"Oculus
Oculus Quest 2, Facebook’un reklam d\u0131\u015f\u0131 gelirlerinde \u00f6nemli rol oynad\u0131.<\/figcaption><\/figure>\n\n\n\n

Ayr\u0131ca kazan\u00e7 g\u00f6r\u00fc\u015fmesi s\u0131ras\u0131nda \u015firket, reklam d\u0131\u015f\u0131 di\u011fer gelirlerinin \u00f6nceki \u00e7eyre\u011fe g\u00f6re %195 artarak, 2021’in 3. \u00e7eyre\u011finde toplam 734 milyon dolara ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu gelirde b\u00fcy\u00fck pay sahibi olan \u00fcr\u00fcn ise Oculus Quest 2\u2019<\/strong>nin sat\u0131\u015flar\u0131 olarak belirtildi.<\/p>\n\n\n\n

Bu y\u0131l 10 milyar dolara yak\u0131n XR harcamas\u0131 yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Facebook\u2019un bu mebla\u011f\u0131 nereye harcad\u0131\u011f\u0131 merak konusu. Facebook\u2019un XR projesi hen\u00fcz son kullan\u0131c\u0131ya ula\u015fm\u0131\u015f de\u011fil ve bu sebeple Facebook m\u00fc\u015fterileri paran\u0131n nereye harcand\u0131\u011f\u0131n\u0131 merak ediyor. 10 milyar dolarl\u0131k yat\u0131r\u0131m\u0131n ara\u015ft\u0131rma, sat\u0131n alma ya da ARGE departmanlar\u0131na nas\u0131l da\u011f\u0131t\u0131ld\u0131\u011f\u0131 hen\u00fcz bilinmiyor. Bu detaylara ra\u011fmen \u015firketin prestiji ve geni\u015fletilmi\u015f ger\u00e7ekli\u011fin uyand\u0131rd\u0131\u011f\u0131 merak kullan\u0131c\u0131larda heyecan uyand\u0131r\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"2021’in 3. \u00e7eyrek kazan\u00e7 g\u00f6r\u00fc\u015fmesinde Facebook, XR yat\u0131r\u0131mlar\u0131n\u0131n bu y\u0131l 10 milyar dolar\u0131 a\u015fmas\u0131n\u0131 bekledi\u011fini s\u00f6yledi. \n","protected":false},"author":52,"featured_media":19580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[],"class_list":{"0":"post-19577","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=19577"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/19580"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=19577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=19577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=19577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}