{"id":19605,"date":"2021-10-26T16:30:00","date_gmt":"2021-10-26T13:30:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=19605"},"modified":"2023-04-25T11:35:51","modified_gmt":"2023-04-25T08:35:51","slug":"admix-metaverse-calismalari-icin-25-milyon-dolar-yatirim-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/admix-metaverse-calismalari-icin-25-milyon-dolar-yatirim-aldi\/","title":{"rendered":"Admix, metaverse \u00e7al\u0131\u015fmalar\u0131 i\u00e7in 25 milyon dolar yat\u0131r\u0131m ald\u0131"},"content":{"rendered":"\n

Oyun i\u00e7eri\u011fi ve markalar aras\u0131ndaki ba\u011flant\u0131y\u0131 sa\u011flayan lider In-Play (Oyun-\u0130\u00e7i) para kazanma \u015firketi Admix<\/strong><\/a>, bug\u00fcn In-Play \u00e7\u00f6z\u00fcm\u00fcn\u00fc d\u00fcnya \u00e7ap\u0131nda b\u00fcy\u00fctmek i\u00e7in B Serisi yat\u0131r\u0131m turunda 25 milyon dolar toplad\u0131\u011f\u0131n\u0131<\/strong> duyurdu. \u015eirket, bu yat\u0131r\u0131m\u0131 “metaverse” odakl\u0131 i\u00e7erikten para kazanmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131nda kullanacak.<\/p>\n\n\n\n

\"Admix
Admix In-Play<\/figcaption><\/figure>\n\n\n\n

Admix’in A Serisi turundan sadece bir y\u0131l sonra gelen bu yat\u0131r\u0131m, Admix’in toplam finansman\u0131n\u0131 37 milyon ABD dolar\u0131na getirdi. B Serisi turuna kat\u0131lan \u00f6nemli isimler aras\u0131nda Elefund, Force Over Mass, DIP Capital, Notion Capital, Speedinvest, Rocket Capital, Colopl Next, Sure Valley Ventures ve Sidedoor Ventures’\u0131n yan\u0131 s\u0131ra b\u00fcy\u00fcme yat\u0131r\u0131mc\u0131s\u0131 Kuvi Capital ve oyun sekt\u00f6r\u00fcnden melek yat\u0131r\u0131mc\u0131lar da bulunuyor.<\/p>\n\n\n\n

2018 y\u0131l\u0131nda kurulan Admix, In-play reklamc\u0131l\u0131\u011f\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc yapt\u0131. \u015eirket, video oyunlar\u0131n\u0131n i\u00e7ine entegre edilmi\u015f ve “m\u00fcdahaleci olmayan” \u00fcr\u00fcn yerle\u015ftirmeleri kullanarak markalar, i\u00e7erik olu\u015fturucular ve reklamverenler aras\u0131ndaki bo\u015flu\u011fu dolduran rakipsiz bir \u00e7\u00f6z\u00fcm olarak kendisini tan\u0131ml\u0131yor. 300’den fazla oyun ve binlerce reklamveren \u015fu anda Admix’in “s\u00fcr\u00fckle ve b\u0131rak” (drag and drop) mant\u0131\u011f\u0131na sahip yaz\u0131l\u0131m geli\u015ftirme kitini (SDK) kullan\u0131yor. Bu platform, reklamc\u0131lar\u0131n oyun d\u00fcnyas\u0131na eri\u015fmeleri i\u00e7in ba\u011f\u0131ms\u0131z olarak do\u011frulanm\u0131\u015f \u00f6l\u00e7\u00fcm ve veri raporlamas\u0131n\u0131 kullanan u\u00e7tan uca bir platformdur. \u015eirket yak\u0131n zamanda, varl\u0131\u011f\u0131n\u0131n daha da geni\u015fletilece\u011fi Amerika ve APAC’de \u00f6nemli i\u015fe al\u0131mlar yapt\u0131.<\/p>\n\n\n\n

Admix’in geli\u015fiminin ilk a\u015famas\u0131, y\u0131ll\u0131k %1000 b\u00fcy\u00fcme sa\u011flama yolunda olan ticari modelini kan\u0131tlad\u0131. Bu yeni yat\u0131r\u0131m, yeni i\u00e7erik ekonomisi i\u00e7in bir para kazanma platformu olan Admix’in evrimini ve metaverse veri taban\u0131nda standartlar\u0131 belirleyecek ikinci kritik \u00fcr\u00fcn geli\u015ftirme a\u015famas\u0131n\u0131 g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. Admix, i\u00e7erik olu\u015fturucular\u0131n i\u00e7eriklerinden para kazanmalar\u0131n\u0131 sa\u011flayacak teknoloji ve ara\u00e7lar\u0131 olu\u015ftururken, sanal d\u00fcnya \u00fczerinde s\u0131f\u0131r etki ile karma\u015f\u0131k 2D veya 3D yap\u0131lar\u0131 herhangi bir 3D ortama dijital olarak enjekte edebilen son teknoloji tescilli i\u015fleme teknolojisini yineleyecek.<\/p>\n\n\n\n

\"Samuel
Samuel Huber<\/figcaption><\/figure>\n\n\n\n

Admix CEO’su ve Kurucu Orta\u011f\u0131 Samuel Huber \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

“Admix’in bir sonraki a\u015famaya ge\u00e7i\u015fini ifade eden bu \u00f6nemli finansman turunu g\u00fcvence alt\u0131na almaktan mutluluk duyuyoruz. Bu finansman turu, t\u00fcm ekibin ula\u015fmak i\u00e7in yorulmadan \u00e7al\u0131\u015ft\u0131\u011f\u0131 inan\u0131lmaz s\u0131k\u0131 \u00e7al\u0131\u015fmay\u0131 do\u011fruluyor. Art\u0131k, internetin evrilmeye ba\u015flad\u0131\u011f\u0131 d\u00fcnyada, Web 3.0, ger\u00e7ek zamanl\u0131 3D etkile\u015fimler veya video oyunlar\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fcl\u00fck etti\u011fi yeni bir i\u00e7erik ekonomisi ile karakterize edilen metaverse’den s\u00f6z ediyoruz. Buna kar\u015f\u0131l\u0131k, oyun ve metaverse i\u00e7in para kazanma \u00e7\u00f6z\u00fcm\u00fc olarak In-Play’i sunuyoruz. Sekt\u00f6r\u00fcm\u00fczdeki bir\u00e7ok oyuncu esasen ajans olsa da, Admix i\u00e7erik olu\u015fturucular\u0131n i\u00e7eriklerinden m\u00fcmk\u00fcn olan en iyi \u015fekilde para kazanmalar\u0131 i\u00e7in kritik bir altyap\u0131 olu\u015fturuyor.”<\/em><\/p><\/blockquote>\n\n\n\n

Admix COO’su ve Kurucu Orta\u011f\u0131 Joe Bachle-Morris \u015funlar\u0131 ekledi:<\/p>\n\n\n\n

“Sekt\u00f6r\u00fcm\u00fczde a\u00e7\u0131k ara en \u00f6nemli olan bu B Serisi turu, \u00fcnl\u00fc markalar\u0131n ve \u015fimdiye kadarki en y\u00fcksek has\u0131lat yapan oyunlardan baz\u0131lar\u0131n\u0131n Admix ekosisteminin her iki ucuna kat\u0131ld\u0131\u011f\u0131 bir zamanda geliyor. Ge\u00e7en hafta yay\u0131nlad\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rma, bunun markalar i\u00e7in ne kadar s\u0131cak bir alan oldu\u011funu g\u00f6steriyor ve medya al\u0131c\u0131lar\u0131n\u0131n %93’\u00fc \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde bir In-Play kampanyas\u0131 y\u00fcr\u00fctmeyi planl\u0131yor. Rakipsiz bir teknoloji \u00e7\u00f6z\u00fcm\u00fc olu\u015fturduk, modelimizi ticari olarak kan\u0131tlad\u0131k ve yak\u0131n zamanda varl\u0131\u011f\u0131m\u0131z\u0131n daha da artaca\u011f\u0131 Kuzey Amerika, LATAM ve APAC’de yeni ba\u015flang\u0131\u00e7lar yapt\u0131k. Admix, bir medya kanal\u0131 olarak oyunun \u00f6n saflar\u0131nda yer al\u0131yor ve i\u00e7erik \u00fcreticilerimizin ve m\u00fc\u015fterilerimizin f\u0131rsatlar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmas\u0131n\u0131 sa\u011flayacak altyap\u0131y\u0131 olu\u015fturman\u0131n arkas\u0131na daha da fazla g\u00fc\u00e7 koyabildi\u011fimiz i\u00e7in heyecanl\u0131y\u0131z.”<\/em><\/p><\/blockquote>\n\n\n\n

Elefund’un Kurucusu ve Y\u00f6netici Orta\u011f\u0131 Serik Kaldykulov \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

“Sam ve Joe, tam olarak Elefund’da birlikte \u00e7al\u0131\u015fmak istedi\u011fimiz t\u00fcrden kurucular. Admix ve In-Play’i dijital oyunlar\u0131n gelece\u011fine y\u00f6nelik inan\u0131lmaz vizyonlar\u0131yla olu\u015fturdular ve t\u00fcketiciler ile i\u015fletmelerin nas\u0131l var olduklar\u0131n\u0131 ve d\u00fcnyan\u0131n metaverse olarak bilinece\u011fi \u015feyde nas\u0131l etkile\u015fim kurduklar\u0131n\u0131 \u015fekillendirmede \u00f6nemli bir rol oynamaya devam edeceklerine inan\u0131yoruz.\u201c<\/em><\/p><\/blockquote>\n\n\n\n

Force Over Mass Capital Yat\u0131r\u0131m M\u00fcd\u00fcr\u00fc Lucas Stoops \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

\u201cAdmix’e yeniden yat\u0131r\u0131m yapmaktan mutluluk duyuyoruz. Bu B Serisi, daha geni\u015f pazar\u0131n yeni para kazanma ara\u00e7lar\u0131na uyand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Yat\u0131r\u0131m, Admix’in platformuyla yenilik yapmaya devam etmesine, geli\u015ftiricilerin oyunlar\u0131ndan para kazanmalar\u0131na ve reklamverenlerin yeni ve b\u00fcy\u00fcyen bir kitleye ula\u015fmas\u0131na olanak tan\u0131yacak.”<\/em><\/p><\/blockquote>\n\n\n\n

Admix, bir s\u00fcredir yapt\u0131\u011f\u0131 sat\u0131\u015flar\u0131n neden oldu\u011fu hiper b\u00fcy\u00fcme ya\u015f\u0131yor ve bu y\u0131l iki kat\u0131na \u00e7\u0131karak 80’den fazla personele ula\u015fmay\u0131 da ba\u015fard\u0131. Yak\u0131n zamanda Calvin Klein, Schuh, Movember ve Sky ile In-Play kampanyalar\u0131 i\u00e7in anla\u015fmalar imzalad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"Admix, yat\u0131r\u0131mla birlikte metaverse \u00fczerinden para kazanma ara\u00e7lar\u0131n\u0131n olu\u015fturulmas\u0131n\u0131 h\u0131zland\u0131racak ve bu alanda Amerika ve APAC b\u00f6lgelerindeki faaliyetlerini g\u00fc\u00e7lendirecek.\n","protected":false},"author":40,"featured_media":19625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[314],"class_list":{"0":"post-19605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-yatirim","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=19605"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19605\/revisions"}],"predecessor-version":[{"id":153576,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19605\/revisions\/153576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/19625"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=19605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=19605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=19605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}