{"id":196522,"date":"2025-02-28T09:00:00","date_gmt":"2025-02-28T06:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=196522"},"modified":"2025-02-28T01:32:57","modified_gmt":"2025-02-27T22:32:57","slug":"digital-turbine-rapor-ramazan-2025","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/digital-turbine-rapor-ramazan-2025\/","title":{"rendered":"Digital Turbine 2025 Raporu &#8211; Markalar Ramazan Ay\u0131nda mobil oyunlardan nas\u0131l faydalanmal\u0131"},"content":{"rendered":"\n<p>1 Mart\u2019ta ba\u015flayacak Ramazan ay\u0131, k\u0131salan mesai saatleri, okullar\u0131n tatil olmas\u0131 ve artan bo\u015f vakitlerle birlikte geliyor. <\/p>\n\n\n\n<p>Bu d\u00f6nemde en pop\u00fcler ve eri\u015filebilir e\u011flence bi\u00e7imlerinden biri ise mobil oyunlar. Milyonlarca ki\u015finin hayat\u0131n\u0131n bir par\u00e7as\u0131 olan mobil oyunlar, Ramazan\u2019da da \u00f6nemli bir etkile\u015fim alan\u0131 sunuyor. Digital Turbine&#8217;\u0131n raporu bu alanlar\u0131 en iyi kullanabilece\u011finiz stratejileri \u00f6n plana \u00e7\u0131kar\u0131yor.<\/p>\n\n\n\n<h2 id=\"markanizin-ramazanda-one-cikmasini-saglayin\" class=\"wp-block-heading\">Markan\u0131z\u0131n Ramazan\u2019da \u00d6ne \u00c7\u0131kmas\u0131n\u0131 Sa\u011flay\u0131n<\/h2>\n\n\n\n<p>Ramazan d\u00f6neminde mobil oyunlar\u0131n pop\u00fclaritesi her zamankinden daha y\u00fcksek. Ayr\u0131ca art\u0131k al\u0131\u015fveri\u015f saatleri \u00f6zg\u00fcrle\u015fiyor. Sahur, iftar, demeden g\u00fcn\u00fcn her saati al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 devam ediyor. <\/p>\n\n\n\n<p>Markan\u0131z\u0131n bu f\u0131rsattan en iyi \u015fekilde yararlanmas\u0131 i\u00e7in medya<strong> plan\u0131n\u0131za mobil oyunlar\u0131 dahil etmek <\/strong>b\u00fcy\u00fck bir avantaj sa\u011flayacakt\u0131r. Do\u011fru stratejiyle, sadece marka bilinirli\u011finizi art\u0131rmakla kalmaz, ayn\u0131 zamanda kullan\u0131c\u0131larla uzun vadeli ba\u011flar da kurabilirsiniz.<\/p>\n\n\n\n<p>\u0130\u015fte Ramazan Ay\u0131nda Markalar\u0131n Medya Stratejisine mobil oyunlar\u0131 dahil etmesi i\u00e7in 3 \u00f6nemli neden:<\/p>\n\n\n\n<h4 id=\"1-mobil-oyunlar-ile-erisim-alaninizi-genisletin\" class=\"wp-block-heading\">1 &#8211; Mobil Oyunlar ile Eri\u015fim Alan\u0131n\u0131z\u0131 Geni\u015fletin<\/h4>\n\n\n\n<p>GWI verilerine g\u00f6re, Ramazan d\u00f6neminde kullan\u0131c\u0131lar\u0131n <strong>%74\u2019\u00fc mobil oyun oynuyor.<\/strong> Dahas\u0131, bu oyuncular\u0131n %16\u2019s\u0131 sosyal medyay\u0131 ya hi\u00e7 kullanm\u0131yor ya da \u00e7ok nadir ziyaret ediyor. <\/p>\n\n\n\n<p>Yani sadece sosyal medya platformlar\u0131na odaklanan kampanyalar, \u00f6nemli bir kitleyi g\u00f6z ard\u0131 ediyor. Medya plan\u0131n\u0131za mobil oyunlar\u0131 ekleyerek, bu eri\u015filmemi\u015f segmentlere ula\u015fabilir ve kampanyan\u0131z\u0131n etkisini art\u0131rabilirsiniz.<\/p>\n\n\n\n<h4 id=\"2-odullu-reklamlar-ile-daha-fazla-etkilesim-saglayin\" class=\"wp-block-heading\">2 &#8211; \u00d6d\u00fcll\u00fc Reklamlar ile Daha Fazla Etkile\u015fim Sa\u011flay\u0131n<\/h4>\n\n\n\n<p><strong>\u00d6d\u00fcll\u00fc reklamlar<\/strong>, Ramazan kampanyalar\u0131nda en \u00e7ok tercih edilen formatlardan biri. Bunun temel nedeni ise kullan\u0131c\u0131lar\u0131n bu reklamlara b\u00fcy\u00fck ilgi g\u00f6stermesi. Verilere g\u00f6re, Ramazan izleyicilerinin <strong>%54\u2019\u00fc mobil oyunlarda \u00f6d\u00fcll\u00fc reklamlar\u0131 izlemeyi tercih ediyor<\/strong>. \u0130statistikle ise \u015f\u00f6yle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar\u0131n %32\u2019si her g\u00fcn mobil oyun oynuyor.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>%54\u2019\u00fc sadece e\u011flenmek i\u00e7in oynuyor, bu da onlar\u0131 reklamlara daha a\u00e7\u0131k hale getiriyor.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil oyun i\u00e7i reklamlar, oyunun do\u011fal ak\u0131\u015f\u0131 i\u00e7inde yer ald\u0131\u011f\u0131 i\u00e7in daha az rahats\u0131z edici ve daha keyifli bir deneyim sunuyor.<\/li>\n<\/ul>\n\n\n\n<p>K\u0131sacas\u0131, \u00f6d\u00fcll\u00fc reklamlar kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekerken, markalar\u0131n da hedef kitleyle anlaml\u0131 ba\u011flar kurmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h4 id=\"3-mobil-oyunlar-ile-farkli-kitlelere-ulasin\" class=\"wp-block-heading\">3 &#8211; Mobil Oyunlar ile Farkl\u0131 Kitlelere Ula\u015f\u0131n<\/h4>\n\n\n\n<p>Mobil oyunlar yaln\u0131zca e\u011flence arac\u0131 de\u011fil; ayn\u0131 zamanda Ramazan d\u00f6neminde farkl\u0131 al\u0131\u015fkanl\u0131klara sahip kullan\u0131c\u0131 profillerine ula\u015fman\u0131n da en etkili yollar\u0131ndan biri.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yemek Tutkunlar\u0131 <\/strong>(%51): \u0130ftar \u00fcr\u00fcnleri, yemek tarifleri veya yemek sipari\u015fi kampanyalar\u0131yla bu kitlenin ilgisini \u00e7ekin.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Al\u0131\u015fveri\u015f Merakl\u0131lar\u0131 <\/strong>(%44): \u00d6zel Ramazan indirimleri ve kampanyalar\u0131n\u0131 tan\u0131t\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seyahat Tutkunlar\u0131 <\/strong>(%40): Tatil veya Ramazan sonras\u0131 seyahat planlar\u0131 i\u00e7in ilham verin.<\/li>\n<\/ul>\n\n\n\n<p>Bu segmentlere \u00f6zel i\u00e7erikler sunarak kampanyan\u0131z\u0131 daha etkili hale getirebilir ve yat\u0131r\u0131m<br>getirinizi (ROI) art\u0131rabilirsiniz.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Ramazan d\u00f6neminde kullan\u0131c\u0131lar\u0131n %74\u2019\u00fc mobil oyun oynuyor ve bu kitlenin %16\u2019s\u0131 sosyal medyay\u0131 nadiren veya hi\u00e7 kullanm\u0131yor. Geleneksel medya stratejileri bu \u00f6nemli segmenti ka\u00e7\u0131r\u0131yor. Mobil oyunlar\u0131 medya stratejinize eklemek, markan\u0131z\u0131n eri\u015fimini  geni\u015fletmek ve %54\u2019\u00fc \u00f6d\u00fcll\u00fc reklamlara a\u00e7\u0131k olan bu etkile\u015fimli kitleyle anlaml\u0131 ba\u011flar kurmak i\u00e7in benzersiz bir f\u0131rsat sunuyor.&#8221;<\/p>\n<cite>Digital Turbine Sat\u0131\u015f Direkt\u00f6r\u00fc Nur Cephanecigil<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-819x1024.jpeg\" alt=\"\" class=\"wp-image-196523\" style=\"width:477px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-819x1024.jpeg 819w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-240x300.jpeg 240w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-768x960.jpeg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-1229x1536.jpeg 1229w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-380x475.jpeg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-800x1000.jpeg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-1160x1450.jpeg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1.jpeg 1440w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Digital Turbine Sat\u0131\u015f Direkt\u00f6r\u00fc Nur Cephanecigil<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Bu Ramazan, hedef kitlenizle do\u011fru noktada bulu\u015fmak i\u00e7in <a href=\"https:\/\/mobidictum.com\/tr\/digital-turbine-one-storeu-satin-aldi\/\">Digital Turbine&#8217;\u0131n<\/a> raporunu<a href=\"https:\/\/drive.google.com\/file\/d\/1nQaBiXNIJaKbICrGAwyd1j0zNVZ285Ys\/view\" target=\"_blank\" rel=\"noopener\"> buradan indirebilirsiniz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Digital Turbine&#8217;\u0131n yeni raporu, mobil kullan\u0131c\u0131lar\u0131n %74\u2019\u00fcn\u00fcn mobil oyun oynad\u0131\u011f\u0131n\u0131 ve \u00f6d\u00fcll\u00fc reklamlara b\u00fcy\u00fck bir ilgi g\u00f6sterdi\u011fini ortaya koyuyor.\n","protected":false},"author":63,"featured_media":196525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[8928],"class_list":{"0":"post-196522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/196522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=196522"}],"version-history":[{"count":3,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/196522\/revisions"}],"predecessor-version":[{"id":196531,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/196522\/revisions\/196531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/196525"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=196522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=196522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=196522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}