{"id":196522,"date":"2025-02-28T09:00:00","date_gmt":"2025-02-28T06:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=196522"},"modified":"2025-02-28T01:32:57","modified_gmt":"2025-02-27T22:32:57","slug":"digital-turbine-rapor-ramazan-2025","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/digital-turbine-rapor-ramazan-2025\/","title":{"rendered":"Digital Turbine 2025 Raporu &#8211; Markalar Ramazan Ay\u0131nda mobil oyunlardan nas\u0131l faydalanmal\u0131"},"content":{"rendered":"\n<p>1 Mart\u2019ta ba\u015flayacak Ramazan ay\u0131, k\u0131salan mesai saatleri, okullar\u0131n tatil olmas\u0131 ve artan bo\u015f vakitlerle birlikte geliyor. <\/p>\n\n\n\n<p>Bu d\u00f6nemde en pop\u00fcler ve eri\u015filebilir e\u011flence bi\u00e7imlerinden biri ise mobil oyunlar. Milyonlarca ki\u015finin hayat\u0131n\u0131n bir par\u00e7as\u0131 olan mobil oyunlar, Ramazan\u2019da da \u00f6nemli bir etkile\u015fim alan\u0131 sunuyor. Digital Turbine\u2019\u0131n raporu bu alanlar\u0131 en iyi kullanabilece\u011finiz stratejileri \u00f6n plana \u00e7\u0131kar\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Markan\u0131z\u0131n Ramazan\u2019da \u00d6ne \u00c7\u0131kmas\u0131n\u0131 Sa\u011flay\u0131n<\/h2>\n\n\n\n<p>Ramazan d\u00f6neminde mobil oyunlar\u0131n pop\u00fclaritesi her zamankinden daha y\u00fcksek. Ayr\u0131ca art\u0131k al\u0131\u015fveri\u015f saatleri \u00f6zg\u00fcrle\u015fiyor. Sahur, iftar, demeden g\u00fcn\u00fcn her saati al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 devam ediyor. <\/p>\n\n\n\n<p>Markan\u0131z\u0131n bu f\u0131rsattan en iyi \u015fekilde yararlanmas\u0131 i\u00e7in medya<strong> plan\u0131n\u0131za mobil oyunlar\u0131 dahil etmek <\/strong>b\u00fcy\u00fck bir avantaj sa\u011flayacakt\u0131r. Do\u011fru stratejiyle, sadece marka bilinirli\u011finizi art\u0131rmakla kalmaz, ayn\u0131 zamanda kullan\u0131c\u0131larla uzun vadeli ba\u011flar da kurabilirsiniz.<\/p>\n\n\n\n<p>\u0130\u015fte Ramazan Ay\u0131nda Markalar\u0131n Medya Stratejisine mobil oyunlar\u0131 dahil etmesi i\u00e7in 3 \u00f6nemli neden:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1 \u2013 Mobil Oyunlar ile Eri\u015fim Alan\u0131n\u0131z\u0131 Geni\u015fletin<\/h4>\n\n\n\n<p>GWI verilerine g\u00f6re, Ramazan d\u00f6neminde kullan\u0131c\u0131lar\u0131n <strong>%74\u2019\u00fc mobil oyun oynuyor.<\/strong> Dahas\u0131, bu oyuncular\u0131n %16\u2019s\u0131 sosyal medyay\u0131 ya hi\u00e7 kullanm\u0131yor ya da \u00e7ok nadir ziyaret ediyor. <\/p>\n\n\n\n<p>Yani sadece sosyal medya platformlar\u0131na odaklanan kampanyalar, \u00f6nemli bir kitleyi g\u00f6z ard\u0131 ediyor. Medya plan\u0131n\u0131za mobil oyunlar\u0131 ekleyerek, bu eri\u015filmemi\u015f segmentlere ula\u015fabilir ve kampanyan\u0131z\u0131n etkisini art\u0131rabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 \u2013 \u00d6d\u00fcll\u00fc Reklamlar ile Daha Fazla Etkile\u015fim Sa\u011flay\u0131n<\/h4>\n\n\n\n<p><strong>\u00d6d\u00fcll\u00fc reklamlar<\/strong>, Ramazan kampanyalar\u0131nda en \u00e7ok tercih edilen formatlardan biri. Bunun temel nedeni ise kullan\u0131c\u0131lar\u0131n bu reklamlara b\u00fcy\u00fck ilgi g\u00f6stermesi. Verilere g\u00f6re, Ramazan izleyicilerinin <strong>%54\u2019\u00fc mobil oyunlarda \u00f6d\u00fcll\u00fc reklamlar\u0131 izlemeyi tercih ediyor<\/strong>. \u0130statistikle ise \u015f\u00f6yle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar\u0131n %32\u2019si her g\u00fcn mobil oyun oynuyor.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>%54\u2019\u00fc sadece e\u011flenmek i\u00e7in oynuyor, bu da onlar\u0131 reklamlara daha a\u00e7\u0131k hale getiriyor.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil oyun i\u00e7i reklamlar, oyunun do\u011fal ak\u0131\u015f\u0131 i\u00e7inde yer ald\u0131\u011f\u0131 i\u00e7in daha az rahats\u0131z edici ve daha keyifli bir deneyim sunuyor.<\/li>\n<\/ul>\n\n\n\n<p>K\u0131sacas\u0131, \u00f6d\u00fcll\u00fc reklamlar kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekerken, markalar\u0131n da hedef kitleyle anlaml\u0131 ba\u011flar kurmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 \u2013 Mobil Oyunlar ile Farkl\u0131 Kitlelere Ula\u015f\u0131n<\/h4>\n\n\n\n<p>Mobil oyunlar yaln\u0131zca e\u011flence arac\u0131 de\u011fil; ayn\u0131 zamanda Ramazan d\u00f6neminde farkl\u0131 al\u0131\u015fkanl\u0131klara sahip kullan\u0131c\u0131 profillerine ula\u015fman\u0131n da en etkili yollar\u0131ndan biri.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yemek Tutkunlar\u0131 <\/strong>(%51): \u0130ftar \u00fcr\u00fcnleri, yemek tarifleri veya yemek sipari\u015fi kampanyalar\u0131yla bu kitlenin ilgisini \u00e7ekin.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Al\u0131\u015fveri\u015f Merakl\u0131lar\u0131 <\/strong>(%44): \u00d6zel Ramazan indirimleri ve kampanyalar\u0131n\u0131 tan\u0131t\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seyahat Tutkunlar\u0131 <\/strong>(%40): Tatil veya Ramazan sonras\u0131 seyahat planlar\u0131 i\u00e7in ilham verin.<\/li>\n<\/ul>\n\n\n\n<p>Bu segmentlere \u00f6zel i\u00e7erikler sunarak kampanyan\u0131z\u0131 daha etkili hale getirebilir ve yat\u0131r\u0131m<br>getirinizi (ROI) art\u0131rabilirsiniz.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cRamazan d\u00f6neminde kullan\u0131c\u0131lar\u0131n %74\u2019\u00fc mobil oyun oynuyor ve bu kitlenin %16\u2019s\u0131 sosyal medyay\u0131 nadiren veya hi\u00e7 kullanm\u0131yor. Geleneksel medya stratejileri bu \u00f6nemli segmenti ka\u00e7\u0131r\u0131yor. Mobil oyunlar\u0131 medya stratejinize eklemek, markan\u0131z\u0131n eri\u015fimini  geni\u015fletmek ve %54\u2019\u00fc \u00f6d\u00fcll\u00fc reklamlara a\u00e7\u0131k olan bu etkile\u015fimli kitleyle anlaml\u0131 ba\u011flar kurmak i\u00e7in benzersiz bir f\u0131rsat sunuyor.\u201d<\/p>\n<cite>Digital Turbine Sat\u0131\u015f Direkt\u00f6r\u00fc Nur Cephanecigil<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-819x1024.jpeg\" alt=\"\" class=\"wp-image-196523\" style=\"width:477px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-819x1024.jpeg 819w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-240x300.jpeg 240w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-768x960.jpeg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-1229x1536.jpeg 1229w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-380x475.jpeg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-800x1000.jpeg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1-1160x1450.jpeg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/02\/Photo-Nur-Cephanecigil-1.jpeg 1440w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Digital Turbine Sat\u0131\u015f Direkt\u00f6r\u00fc Nur Cephanecigil<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Bu Ramazan, hedef kitlenizle do\u011fru noktada bulu\u015fmak i\u00e7in <a href=\"https:\/\/mobidictum.com\/tr\/digital-turbine-one-storeu-satin-aldi\/\">Digital Turbine\u2019\u0131n<\/a> raporunu<a href=\"https:\/\/drive.google.com\/file\/d\/1nQaBiXNIJaKbICrGAwyd1j0zNVZ285Ys\/view\" rel=\"nofollow noopener\" target=\"_blank\"> buradan indirebilirsiniz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Turbine&#8217;\u0131n yeni raporu, mobil kullan\u0131c\u0131lar\u0131n %74\u2019\u00fcn\u00fcn mobil oyun oynad\u0131\u011f\u0131n\u0131 ve \u00f6d\u00fcll\u00fc reklamlara b\u00fcy\u00fck bir ilgi g\u00f6sterdi\u011fini ortaya koyuyor.<\/p>\n","protected":false},"author":63,"featured_media":194161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[8928],"class_list":["post-196522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/196522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=196522"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/196522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/194161"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=196522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=196522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=196522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}