{"id":19770,"date":"2021-10-29T11:00:00","date_gmt":"2021-10-29T08:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=19770"},"modified":"2023-04-25T11:57:10","modified_gmt":"2023-04-25T08:57:10","slug":"casino-oyunlari-pandemi-sirasinda-1-milyar-dolar-kazandirdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/casino-oyunlari-pandemi-sirasinda-1-milyar-dolar-kazandirdi\/","title":{"rendered":"Sosyal kumar uygulamalar\u0131 pandemi s\u0131ras\u0131nda yakla\u015f\u0131k 1 milyar dolar kazand\u0131rd\u0131"},"content":{"rendered":"\n

Liftoff<\/a> ve GameRefinery<\/a> 2021 i\u00e7in mobil sosyal kumar (casino) uygulamalar\u0131 raporunu yay\u0131nlad\u0131. Rapora g\u00f6re, mobil oyuncular devam eden pandemi nedeniyle bu uygulamalara her zamankinden daha fazla para harc\u0131yor.<\/p>\n\n\n\n

Yay\u0131nlanan rapora g\u00f6re, mobil oyuncular, 2020\u2019nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi ile 2021\u2019in ikinci \u00e7eyre\u011fi aras\u0131nda s\u00fckse yapan pandemi s\u0131ras\u0131nda sosyal kumarhane oyunlar\u0131na yakla\u015f\u0131k 990 milyon dolar harcad\u0131<\/strong>. Bu t\u00fcrdeki oyunlar\u0131n \u00fc\u00e7 ayl\u0131k geliri 2021\u2019in ikinci \u00e7eyre\u011finin sonunda 260 milyon dolara ula\u015ft\u0131. Bahsi ge\u00e7en raporu, bir mobil b\u00fcy\u00fcme ve pazarlama platformu olan Liftoff ve mobil oyun analiz platformu olan GameRefinery \u015firketleri birlikte yay\u0131nlad\u0131. Raporun verileri, 12 milyon indirme say\u0131s\u0131 ve 239 farkl\u0131 uygulamadaki reklam t\u0131klama say\u0131lar\u0131na dayan\u0131yor.<\/p>\n\n\n\n

Rapor, \u00f6nce gelir ve oyuncu say\u0131s\u0131ndaki art\u0131\u015f\u0131n, pandemi s\u00fcrecinde kapal\u0131 olan fiziksel kumarhanelerin sebep oldu\u011funu \u00f6ne s\u00fcr\u00fcyor. Kapal\u0131 kalan kumarhanelerin oyuncular\u0131n\u0131n mobil platformlarda e\u011flencelerine devam etmi\u015f olmas\u0131 m\u00fcmk\u00fcn olsa da, yine rapora g\u00f6re bu durum tek ba\u015f\u0131na ge\u00e7erli bir sebep de\u011fil. \u00c7\u00fcnk\u00fc fiziksel kumarhanelerin a\u00e7\u0131lmas\u0131ndan sonra bile mobil kumarhane oyunlar\u0131n\u0131n gelirleri d\u00fc\u015fmedi. Oyuncu kitlesinin ya\u015f ortalamas\u0131 45 ve \u00fczeri olarak a\u00e7\u0131klanan oyun t\u00fcr\u00fc, sekt\u00f6r\u00fcn en ya\u015fl\u0131 demografisini olu\u015fturuyor gibi g\u00f6r\u00fcn\u00fcyor. Kullan\u0131c\u0131lar\u0131n kad\u0131n-erkek da\u011f\u0131l\u0131m\u0131 ise olduk\u00e7a e\u015fit durumda.<\/p>\n\n\n\n

\"Kumar
2021 ikinci \u00e7eyre\u011finde kumarhane oyunlar\u0131 b\u00fcy\u00fck s\u0131\u00e7rama ya\u015fad\u0131.<\/figcaption><\/figure>\n\n\n\n

GameRefinery’nin oyun analiti\u011fi ba\u015fkan\u0131 Joel Julkunen<\/strong> yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n

“Pandeminin oyun \u00fczerindeki etkilerini incelerken, kumar (casino) uygulamalar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda pop\u00fclaritesinin artmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.”<\/em><\/p><\/blockquote>\n\n\n\n

Salg\u0131n\u0131n oyun sekt\u00f6r\u00fc \u00fczerinde ger\u00e7ekten b\u00fcy\u00fck bir etkisi oldu. ESA, bu y\u0131l\u0131n ba\u015flar\u0131nda, yaln\u0131zca ABD’nin bu s\u00fcre zarf\u0131nda 13 milyondan fazla oyuncu kazand\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n\n\n\n

Raporda ayr\u0131ca Apple’\u0131n IDFA<\/strong> politikas\u0131 de\u011fi\u015fikliklerinin platformdaki reklam getirisi harcamalar\u0131nda d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131\u011f\u0131 da belirtiliyor. Bu, Android’in art\u0131k sosyal kumarhane uygulamalar\u0131 i\u00e7in daha uygun fiyatl\u0131 bir platform oldu\u011fu anlam\u0131na geliyor. Rakamlara g\u00f6re, iOS kurulum maliyetleri art\u0131k Android’den %122 daha y\u00fcksek hale gelmi\u015f durumda.<\/p>\n\n\n\n

Rapora ili\u015fkin baz\u0131 b\u00f6lgesel veriler ise \u015f\u00f6yle:<\/p>\n\n\n\n

Kuzey Amerika (NAR) b\u00f6lgesinde, mobil kumarhane oyunlar\u0131 kullan\u0131c\u0131lar taraf\u0131ndan b\u00fcy\u00fck ilgi g\u00f6r\u00fcyor. Bu kullan\u0131c\u0131lara ula\u015fman\u0131n bedeli (CPI) ise 10,37 ABD dolar\u0131 olarak hesaplan\u0131yor. Bu, k\u00fcresel anlamda en y\u00fcksek CPI de\u011ferine NAR b\u00f6lgesinin sahip oldu\u011fu anlam\u0131na geliyor. Asya-Pasifik (APAC) b\u00f6lgesi i\u00e7in CPI de\u011feri 5,68 dolar olarak ifade edilirken b\u00fcy\u00fcme oranlar\u0131 NAR b\u00f6lgesi i\u00e7in %26,47, APAC i\u00e7in ise %21,8 olarak tespit edildi. Konuyla ilgili olarak rapor, yeni bir pazar arayanlara APAC b\u00f6lgesini tavsiye ederek b\u00fcy\u00fcme potansiyeline dikkat \u00e7ekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yay\u0131nlanan rapor, t\u00fcr \u00f6zelinde 2021 y\u0131l\u0131n\u0131n t\u00fcm istatistiksel verilerini de\u011ferlendiriyor.<\/p>\n","protected":false},"author":52,"featured_media":19772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-19770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=19770"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19770\/revisions"}],"predecessor-version":[{"id":151831,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/19770\/revisions\/151831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/19772"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=19770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=19770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=19770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}