{"id":198845,"date":"2025-05-09T13:05:16","date_gmt":"2025-05-09T10:05:16","guid":{"rendered":"https:\/\/mobidictum.com\/?p=198845"},"modified":"2025-05-09T13:05:17","modified_gmt":"2025-05-09T10:05:17","slug":"sett-27-milyon-dolar-yatirim-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/sett-27-milyon-dolar-yatirim-aldi\/","title":{"rendered":"Oyun geli\u015ftiriciler i\u00e7in yapay zeka devrimine haz\u0131rlanan Sett 27 milyon dolar yat\u0131r\u0131m ald\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tel Aviv merkezli startup Sett, mobil oyun geli\u015ftirme ve pazarlamas\u0131n\u0131 yapay zeka arac\u0131l\u0131\u011f\u0131yla d\u00f6n\u00fc\u015ft\u00fcrme hedefiyle toplamda 27 milyon dolarl\u0131k yat\u0131r\u0131m alarak gizlilikten \u00e7\u0131kt\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022 y\u0131l\u0131nda <a href=\"https:\/\/www.linkedin.com\/in\/amit-carmi-8aa047219\/\" rel=\"nofollow noopener\" target=\"_blank\">CEO Amit Carmi<\/a> ve <a href=\"https:\/\/www.linkedin.com\/in\/yoni-blumenfeld-46b7a992\/\" rel=\"nofollow noopener\" target=\"_blank\">CTO Yoni Blumenfeld<\/a> taraf\u0131ndan kurulan \u015firket, mobil oyunlar\u0131n olu\u015fturulmas\u0131 ve tan\u0131t\u0131m\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in yapay zeka ajanlar\u0131 geli\u015ftirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yat\u0131r\u0131m, ilk olarak 12 milyon dolarl\u0131k tohum turu ve ard\u0131ndan gelen 15 milyon dolarl\u0131k Seri A turu olmak \u00fczere iki a\u015famada sa\u011fland\u0131. Yat\u0131r\u0131mc\u0131lar aras\u0131nda Bessemer Venture Partners, F2 Venture Capital, Ak\u0131n Babayi\u011fit liderli\u011findeki Arcadia Gaming Partners, vgames ve Saga Ventures bulunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobil Oyun Pazarlamas\u0131ndaki Zorluklara \u00c7\u00f6z\u00fcm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sett\u2019in yapay zeka teknolojisi, mobil oyun end\u00fcstrisinin en b\u00fcy\u00fck zorluklar\u0131ndan biri olan kullan\u0131c\u0131 kazan\u0131m\u0131na odaklan\u0131yor. iOS gibi platformlarda kullan\u0131c\u0131 takibinin giderek zorla\u015fmas\u0131yla geleneksel pazarlama stratejileri etkisini yitiriyor. Sett\u2019in \u00e7\u00f6z\u00fcm\u00fc, oyunun esteti\u011fiyle uyumlu \u201coynanabilir\u201d reklamlar ve etkile\u015fimli pazarlama i\u00e7erikleri \u00fcreterek kullan\u0131c\u0131lar\u0131 daha etkili bir \u015fekilde \u00e7ekmeyi ve elde tutmay\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO Amit Carmi, TechCrunch\u2019a verdi\u011fi deme\u00e7te \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOyun sekt\u00f6r\u00fc d\u00fcnyan\u0131n en rekabet\u00e7i end\u00fcstrilerinden biri. \u00c7ok say\u0131da oyuncu var, ancak asl\u0131nda insanlardan daha fazla oyun mevcut. Oyun geli\u015ftirmek olduk\u00e7a kolay, ancak istatistiksel olarak ba\u015far\u0131l\u0131 bir oyun yapmak neredeyse imk\u00e2ns\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eu anda yapt\u0131\u011f\u0131m\u0131zdan daha b\u00fcy\u00fck bir f\u0131rsat oldu\u011funa inan\u0131yoruz. Bu nedenle oyun motorumuzu ve ajan katman\u0131m\u0131z\u0131 kod \u00fcretecek ve yapt\u0131\u011f\u0131m\u0131z her \u015feyi temelde oyunun i\u00e7ine entegre edecek \u015fekilde in\u015fa ettik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sett\u2019in vizyonu, \u015fu an i\u00e7in hem pazarlama i\u00e7eri\u011fini hem de oyun i\u00e7i i\u00e7eri\u011fi ele almak.\u201d<\/p>\n<cite>Amit Carmi, Sett CEO<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50.png\" alt=\"\" class=\"wp-image-198760\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50-300x300.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50-150x150.png 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50-768x768.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50-80x80.png 80w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50-110x110.png 110w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-50-380x380.png 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Amit Carmi, Sett CEO<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">B\u00fcy\u00fcyen M\u00fc\u015fteri Taban\u0131 ve Gelecek Planlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Firma kurulu\u015fundan bu yana Zynga, Scopely, Playtika, SuperPlay, Rovio, Plarium, Candivore ve Unity gibi \u00f6nde gelen oyun \u015firketleriyle \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, 100\u2019den fazla oyun st\u00fcdyosunun bekleme listesinde oldu\u011funu bildiriyor. Yeni yat\u0131r\u0131mla birlikte \u015firket, artan talebi kar\u015f\u0131lamak i\u00e7in m\u00fchendis ve yapay zeka uzmanlar\u0131ndan olu\u015fan ekibini geni\u015fletmeyi planl\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-1024x391.png\" alt=\"\" class=\"wp-image-198763\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-1024x391.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-300x115.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-768x293.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-380x145.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-800x306.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51-1160x443.png 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-51.png 1215w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arcadia Gaming Advisors Ba\u015fkan\u0131 Ak\u0131n Babayi\u011fit, Sett\u2019e olan deste\u011fini \u015fu s\u00f6zlerle ifade etti:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cBaz\u0131 kurucular ger\u00e7ekten farkl\u0131d\u0131r. Amit ve Yoni ile ilk konu\u015fmamdan itibaren onlar\u0131n \u00f6zel oldu\u011funu anlamak kolayd\u0131; keskin zek\u00e2l\u0131, derinlemesine d\u00fc\u015f\u00fcnen ve ger\u00e7ekten \u00f6nemli bir \u015fey in\u015fa etme konusunda inan\u0131lmaz derecede istekliydiler. En \u00f6nemlisi, iyimserlik, h\u0131rs ve pozitiflik yayan harika insanlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn, Sett\u2019e yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m\u0131 duyurmaktan ve bu inan\u0131lmaz ekibi gizlilikten \u00e7\u0131karak 27 milyon dolarl\u0131k yat\u0131r\u0131mla oyun geli\u015ftirme s\u00fcrecini yeniden \u015fekillendirmeye ba\u015flamalar\u0131ndan dolay\u0131 kutlamaktan gurur duyuyorum. Onlar\u0131n vizyonu \u2013 yapay zeka ajanlar\u0131n\u0131 kullanarak yarat\u0131c\u0131l\u0131\u011f\u0131 art\u0131rmak ve oyun geli\u015ftirme s\u00fcrecindeki s\u00fcrt\u00fcnmeyi azaltmak \u2013 cesur, iddial\u0131 ve bu end\u00fcstrinin tam da ihtiya\u00e7 duydu\u011fu \u015fey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir oyun st\u00fcdyosu y\u00f6netiyorsan\u0131z, Sett.ai ile \u00e7al\u0131\u015fmama l\u00fcks\u00fcn\u00fcz yok. Bu ekibin in\u015fa etti\u011fi \u015fey, tart\u0131\u015fmas\u0131z bir f\u0131rsat. B\u00fcy\u00fcmeleri inan\u0131lmaz ve bu yolculukta onlara kat\u0131lmaktan daha heyecan verici bir \u015fey olamaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sett ekibi \u2013 bu yolculukta sizinle birlikte olmak bir ayr\u0131cal\u0131k ve onur. Gelecekte neler ba\u015faraca\u011f\u0131n\u0131z\u0131 g\u00f6rmek i\u00e7in sab\u0131rs\u0131zlan\u0131yorum.\u201d<\/p>\n<cite><a href=\"https:\/\/mobidictum.com\/tr\/e2vc-e2day-summit-10-nisan-ritz-carlton\/\">Ak\u0131n Babayigit<\/a> \u2013 Arcadia Gaming Advisors Ba\u015fkan\u0131<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"399\" height=\"399\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48.png\" alt=\"\" class=\"wp-image-198756\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48.png 399w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48-300x300.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48-150x150.png 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48-80x80.png 80w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48-110x110.png 110w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/05\/image-48-380x380.png 380w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/mobidictum.com\/tr\/e2vc-e2day-summit-10-nisan-ritz-carlton\/\">Ak\u0131n Babayigit<\/a> \u2013 Arcadia Gaming Advisors Ba\u015fkan\u0131<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sett, ilerleyen s\u00fcre\u00e7te yapay zeka ajanlar\u0131n\u0131 daha da geli\u015ftirerek oyun geli\u015ftirme ve pazarlama s\u00fcre\u00e7lerindeki engelleri azaltmay\u0131 ve mobil oyun st\u00fcdyolar\u0131 i\u00e7in vazge\u00e7ilmez bir ara\u00e7 olmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"Tel Aviv merkezli yapay zeka giri\u015fimi Sett, mobil oyun geli\u015ftirme ve pazarlamas\u0131n\u0131 yapay zeka ajanlar\u0131yla d\u00f6n\u00fc\u015ft\u00fcrmek amac\u0131yla 27 milyon dolar yat\u0131r\u0131m ald\u0131\u011f\u0131n\u0131 duyurdu.","protected":false},"author":93,"featured_media":198753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-198845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/198845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=198845"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/198845\/revisions"}],"predecessor-version":[{"id":198847,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/198845\/revisions\/198847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/198753"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=198845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=198845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=198845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}