{"id":200946,"date":"2025-06-30T10:11:37","date_gmt":"2025-06-30T07:11:37","guid":{"rendered":"https:\/\/mobidictum.com\/?p=200946"},"modified":"2025-07-04T10:19:39","modified_gmt":"2025-07-04T07:19:39","slug":"vietnam-oyun-endustrisi-icin-sahneyi-hazirladi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/vietnam-oyun-endustrisi-icin-sahneyi-hazirladi\/","title":{"rendered":"Vietnam k\u00fcresel m\u00fckemmellik i\u00e7in sahneyi haz\u0131rlad\u0131 \u2013 D\u00fcnyan\u0131n en b\u00fcy\u00fck yay\u0131nc\u0131lar\u0131 nas\u0131l kar\u015f\u0131l\u0131k veriyor?"},"content":{"rendered":"\n

Vietnam y\u00fckselmiyor, zaten sahnede ve k\u00fcresel oyun end\u00fcstrisinin \u00fc\u00e7\u00fcnc\u00fc seviye bir pazardan gelen geli\u015ftiricilere dair bildi\u011fini sand\u0131\u011f\u0131 her \u015feyi yeniden yaz\u0131yor.<\/p>\n\n\n\n

3000’den fazla st\u00fcdyo, milyarlarca indirme ve d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcme oranlar\u0131ndan birine sahip olan Vietnam<\/strong>, \u00fcretim ve \u00fcr\u00fcn inovasyonu konusunda bir g\u00fc\u00e7 merkezi haline geldi. K\u00fc\u00e7\u00fck ba\u011f\u0131ms\u0131z geli\u015ftiricilerden b\u00fcy\u00fck st\u00fcdyolara kadar Vietnaml\u0131 ekipler sadece oyun yapmay\u0131 de\u011fil, k\u00fcresel d\u00fczeyde ba\u015far\u0131 elde etmeyi de bildiklerini kan\u0131tl\u0131yor.<\/p>\n\n\n\n

Uluslararas\u0131 yay\u0131nc\u0131lar bu durumu fark etti<\/strong>. Baz\u0131lar\u0131 Ho Chi Minh City ve Hanoi\u2019de ofis a\u00e7t\u0131. Di\u011ferleri yerel ekipler kurarak \u00fclkenin yarat\u0131c\u0131 \u00fcretimi ve ivmesinden faydalanmak i\u00e7in tam \u00f6l\u00e7ekli kullan\u0131c\u0131 edinimi operasyonlar\u0131 y\u00fcr\u00fct\u00fcyor. Kampanyalar ba\u015flat\u0131yor, ili\u015fkiler kuruyor ve Asya\u2019n\u0131n en heyecan verici pazarlar\u0131ndan birine daha da yak\u0131n olmak i\u00e7in altyap\u0131 haz\u0131rl\u0131yorlar.<\/p>\n\n\n\n

Vietnam\u2019\u0131n oyun ekosistemi \u00f6z\u00fcnde saf azim \u00fczerine kurulu. St\u00fcdyolar \u00e7o\u011fu zaman d\u0131\u015f destek almadan, kendi olanaklar\u0131yla k\u00fcresel listelerde y\u00fckseliyor.<\/strong> Kurucular\u0131n kullan\u0131c\u0131 edinimi i\u00e7in ki\u015fisel m\u00fclklerini satt\u0131\u011f\u0131 hikayeler hi\u00e7 de nadir de\u011fil. Bir\u00e7ok yerel st\u00fcdyo geli\u015ftirmeden gelir elde etmeye kadar her \u015feyi kendi i\u00e7inde yap\u0131yor. Bu kendine yeterlilik ruhu, h\u0131zl\u0131 hareket eden, daha h\u0131zl\u0131 \u00f6\u011frenen ve ola\u011fan\u00fcst\u00fc verimlilikle in\u015fa eden bir geli\u015ftirici taban\u0131 olu\u015fturdu.<\/p>\n\n\n\n

Daha da etkileyici olan, bunu \u00f6l\u00e7eklenebilir \u00fcr\u00fcnlerle yapmalar\u0131. <\/strong>Bir\u00e7ok st\u00fcdyo, s\u0131n\u0131rl\u0131 pazarlama bilgisi ya da arac\u0131yla yaln\u0131zca \u00fcr\u00fcn kalitesi sayesinde 5 milyon+ kullan\u0131c\u0131ya ula\u015ft\u0131. G\u00f6rece d\u00fc\u015f\u00fck i\u015f g\u00fcc\u00fc maliyetleri ve d\u00fcnya standartlar\u0131nda teknik yetenekleriyle Vietnam, k\u00fcresel yay\u0131nc\u0131lar, reklam a\u011flar\u0131 ve hizmet sa\u011flay\u0131c\u0131lar i\u00e7in bir m\u0131knat\u0131s haline geldi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

K\u00fcresel b\u00fcy\u00fcme, yerel ustal\u0131k<\/h2>\n\n\n\n

AppMagic\u2019e g\u00f6re Vietnam\u2019\u0131n oyun end\u00fcstrisi 2024 y\u0131l\u0131nda yakla\u015f\u0131k 315 milyon USD gelir \u00fcretti. 2025\u2019in ilk yar\u0131s\u0131nda ise \u015fimdiden 214,85 milyon USD gelir elde edildi.<\/strong> Bu trendin devam etmesi halinde y\u0131ll\u0131k gelirin 430 milyon USD\u2019yi a\u015fmas\u0131 ve y\u0131ll\u0131k bazda y\u00fczde 36,4\u2019l\u00fck bir art\u0131\u015f g\u00f6stermesi bekleniyor.<\/p>\n\n\n\n

Ancak bu sadece y\u00fczeyin g\u00f6r\u00fcnen k\u0131sm\u0131.<\/p>\n\n\n\n

GameGeek<\/a>\u2019ten al\u0131nan bilgilere g\u00f6re, Vietnaml\u0131 st\u00fcdyolar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu gelirlerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde uygulama i\u00e7i reklamlar (IAA) yoluyla elde ediyor<\/strong>. Bu modelin, yerel yay\u0131nc\u0131lar\u0131n toplam gelirinin y\u00fczde 70\u2019inden fazlas\u0131n\u0131 olu\u015fturdu\u011fu tahmin ediliyor. Eri\u015fim ve h\u0131z i\u00e7in derinlemesine optimize edilmi\u015f bu gelir modeli, Vietnaml\u0131 geli\u015ftiricilerin oyunlar\u0131n\u0131 k\u00fcresel listelere s\u00fcrekli olarak nas\u0131l sokabildi\u011fini a\u00e7\u0131kl\u0131yor. Ve bu ivme azalm\u0131yor.<\/p>\n\n\n\n

Yaln\u0131zca 2025\u2019in ilk yar\u0131s\u0131nda Vietnaml\u0131 st\u00fcdyolar k\u00fcresel en \u00e7ok indirilen oyunlar listesine 13,9 milyar indirmenin 5,19 milyar\u0131n\u0131 sa\u011flad\u0131. Bu, d\u00fcnyada en \u00e7ok indirilen her 10 oyundan neredeyse 4\u2019\u00fcn\u00fcn Vietnam men\u015feli oldu\u011fu anlam\u0131na geliyor.<\/strong><\/p>\n\n\n\n

Yetenek var. Yap\u0131 eksik.<\/h2>\n\n\n\n

Vietnam\u2019\u0131n oyun end\u00fcstrisi hem \u00f6l\u00e7ek hem de h\u0131z a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc. Ancak h\u00e2l\u00e2 eksik olan \u015fey b\u00fct\u00fcnl\u00fck. H\u00fck\u00fcmetin GameVerse giri\u015fimi g\u00fc\u00e7l\u00fc bir kamu kampanyas\u0131 olsa da, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde t\u00fcketici etkile\u015fimine odaklan\u0131yor. Yay\u0131nc\u0131lar, platformlar ve altyap\u0131 in\u015fa eden st\u00fcdyolar gibi sekt\u00f6r\u00fcn B2B taraf\u0131 ise h\u00e2l\u00e2 daha derin, daha s\u00fcrd\u00fcr\u00fclebilir ve daha stratejik bir yap\u0131n\u0131n aray\u0131\u015f\u0131nda.<\/p>\n\n\n\n

Ekosistem par\u00e7al\u0131 kalmaya devam ediyor. Baz\u0131 st\u00fcdyolar k\u00fc\u00e7\u00fck \u00f6l\u00e7ekte \u00e7al\u0131\u015f\u0131yor, baz\u0131lar\u0131 yeni ba\u015fl\u0131yor ve bir\u00e7o\u011fu izole bi\u00e7imde faaliyet g\u00f6steriyor. K\u00fcresel bilgiye, geli\u015fmi\u015f ara\u00e7lara veya yap\u0131land\u0131r\u0131lm\u0131\u015f mentorluk sistemlerine eri\u015fim s\u0131n\u0131rl\u0131. Buna ra\u011fmen ortaya \u00e7\u0131kan i\u015fler etkileyici. Falcon\u2019un \u201cGoods Sort\u201d ve ABI Game Studio\u2019nun \u201cNuts and Bolts\u201d gibi oyunlar\u0131, ba\u011f\u0131ml\u0131l\u0131k yaratan oynan\u0131\u015flar\u0131, s\u0131k\u0131 optimizasyonlar\u0131 ve geni\u015f kitlelere hitap eden yap\u0131lar\u0131yla Vietnam\u2019\u0131n k\u00fcresel hiper-g\u00fcndelik oyun sahnesindeki yerini tan\u0131ml\u0131yor.<\/p>\n\n\n\n

Vietnam Game Connect 2025: K\u00fcresel M\u00fckemmellik \u0130\u00e7in Bir Platform<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u0130\u015fte tam bu noktada Vietnam Game Connect (VGC) devreye giriyor.<\/p>\n\n\n\n

St\u00fcdyolar\u0131, platformlar\u0131 ve uzmanlar\u0131 bir araya getirme konusunda sekiz y\u0131l\u0131 a\u015fk\u0131n deneyime sahip Vietnaml\u0131 topluluk destek\u00e7isi GameGeek taraf\u0131ndan olu\u015fturulan VGC, Vietnam\u2019\u0131n geli\u015ftirici ekosisteminin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak \u00fczere \u00f6zel olarak tasarlanm\u0131\u015f, \u00fclkenin ilk B2B odakl\u0131 ve sekt\u00f6r \u00e7ap\u0131nda d\u00fczenlenen etkinli\u011fidir.<\/p>\n\n\n\n

VGC, iki ki\u015filik ekiplerden b\u00fcy\u00fck st\u00fcdyolara kadar sekt\u00f6r\u00fcn her kesimine a\u00e7\u0131kt\u0131r. Etkinlik, \u00fcr\u00fcn geli\u015ftirme, para kazanma, kullan\u0131c\u0131 edinimi ve b\u00fcy\u00fcme konular\u0131nda en iyi uygulamalara do\u011frudan eri\u015fim sa\u011flar \u2014 hem de k\u00fcresel liderler taraf\u0131ndan sunularak. \u0130lk kez Candy Crush, Color Block Jam ve BBTAN gibi k\u00fcresel ba\u015far\u0131lar\u0131n arkas\u0131ndaki uzmanlar Hanoi\u2019de sahnede olacak; stratejilerini payla\u015facak, sorunlar\u0131 \u00e7\u00f6zecek ve Vietnaml\u0131 oyun geli\u015ftiriciler i\u00e7in ilerleyen yolu birlikte \u00e7izecekler.<\/p>\n\n\n\n

Yerel E\u015fi Benzeri Olmayan Bir Sekt\u00f6r Bulu\u015fmas\u0131<\/h2>\n\n\n\n

Vietnam Game Connect 2025<\/a>, \u00fclke genelinden st\u00fcdyo liderleri dahil 500\u2019den fazla kat\u0131l\u0131mc\u0131y\u0131 ve profesyonelce k\u00fcrat\u00f6rl\u00fc\u011f\u00fc yap\u0131lm\u0131\u015f bir sergide yer alacak 25 uluslararas\u0131 sponsoru a\u011f\u0131rlayacak.<\/p>\n\n\n\n

Bu yaln\u0131zca bir geli\u015ftirici konferans\u0131 de\u011fil. VGC, yat\u0131r\u0131mc\u0131lar\u0131n, SaaS sa\u011flay\u0131c\u0131lar\u0131n\u0131n, pazarlama ajanslar\u0131n\u0131n, e\u011fitim kurumlar\u0131n\u0131n ve k\u00fcresel yay\u0131nc\u0131lar\u0131n G\u00fcneydo\u011fu Asya\u2019n\u0131n oyun pazar\u0131n\u0131n gelece\u011fiyle y\u00fcz y\u00fcze, tek bir \u00e7at\u0131 alt\u0131nda ve b\u00fcy\u00fck \u00f6l\u00e7ekte tan\u0131\u015ft\u0131\u011f\u0131 yerdir.<\/p>\n\n\n\n

GameGeek taraf\u0131ndan d\u00fczenlenen Vietnam Game Connect 2025, 16 Temmuz 2025 tarihinde saat 08:15\u2019ten 20:00\u2019ye kadar, Hanoi\u2019nin Ho\u00e0n Ki\u1ebfm b\u00f6lgesindeki Tr\u1ea7n H\u01b0ng \u0110\u1ea1o\u2019da yer alan 44 L\u00fd Th\u01b0\u1eddng Ki\u1ec7t adresindeki Meli\u00e1 Hanoi\u2019de ger\u00e7ekle\u015fecek.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Vietnam’\u0131n oyun end\u00fcstrisi, milyarlarca indirme ve kendi \u00e7abas\u0131yla b\u00fcy\u00fcyen 3000’den fazla st\u00fcdyoya sahip geli\u015ftirici ekosistemiyle yeni bir \u00e7a\u011fa giriyor.\n","protected":false},"author":93,"featured_media":200605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8863],"tags":[8928],"class_list":{"0":"post-200946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/200946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=200946"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/200946\/revisions"}],"predecessor-version":[{"id":200947,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/200946\/revisions\/200947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/200605"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=200946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=200946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=200946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}