{"id":202425,"date":"2025-08-13T16:09:50","date_gmt":"2025-08-13T13:09:50","guid":{"rendered":"https:\/\/mobidictum.com\/?p=202425"},"modified":"2025-08-13T16:09:51","modified_gmt":"2025-08-13T13:09:51","slug":"adjust-alisveris-uygulamalari-raporu-2025","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adjust-alisveris-uygulamalari-raporu-2025\/","title":{"rendered":"Adjust Al\u0131\u015fveri\u015f Uygulamalar\u0131 \u0130\u00e7g\u00f6r\u00fcleri Raporu 2025 yay\u0131mland\u0131!"},"content":{"rendered":"\n

\u00d6nde gelen \u00f6l\u00e7\u00fcmleme ve analitik \u015firketi\u00a0Adjust<\/a>,\u00a0markalar\u0131n kullan\u0131c\u0131 kazan\u0131m\u0131 stratejilerindeki de\u011fi\u015fimleri inceleyen\u00a0Al\u0131\u015fveri\u015f Uygulamalar\u0131 \u0130\u00e7g\u00f6r\u00fcleri Raporu 2025<\/strong>‘<\/a>i\u00a0yay\u0131mlad\u0131. Yapay zeka ile desteklenen daha ak\u0131ll\u0131 hedefleme y\u00f6ntemleri, al\u0131\u015fveri\u015f uygulamalar\u0131n\u0131n markaya daha fazla katk\u0131 sa\u011flayan kullan\u0131c\u0131lar\u0131na\u00a0 odaklanmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n

E-ticaret uygulamas\u0131 kurulumlar\u0131 2025’in ilk yar\u0131s\u0131nda d\u00fcnya \u00e7ap\u0131nda y\u0131ll\u0131k bazda %14 d\u00fc\u015f\u00fc\u015f g\u00f6sterirken, oturum say\u0131s\u0131ndaki %2\u2019lik art\u0131\u015f, uygulamalar\u0131n daha az say\u0131da ancak daha sad\u0131k\u00a0 kullan\u0131c\u0131lar\u0131 \u00e7ekti\u011fini g\u00f6steriyor. <\/p>\n\n\n\n

Bu trend, 2025’in ilk \u00e7eyre\u011finde k\u00fcresel reattribution oran\u0131n\u0131n 2023\u2019e k\u0131yasla %29 artmas\u0131 ile birlikte markalar\u0131n sadece yeni kullan\u0131c\u0131lara ula\u015fmak yerine mevcut kullan\u0131c\u0131larla yeniden etkile\u015fim kurmaya daha fazla yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131n bir g\u00f6stergesi niteli\u011finde.<\/p>\n\n\n\n

\n

“G\u00fcn\u00fcm\u00fcz\u00fcn mobil ticaret ortam\u0131nda g\u00fcven, kal\u0131c\u0131 b\u00fcy\u00fcmenin anahtar\u0131. <\/p>\n\n\n\n

En ba\u015far\u0131l\u0131 uygulamalar, her temas noktas\u0131nda ilgili, sayg\u0131l\u0131 ve tutarl\u0131 deneyimler olu\u015fturmaya odaklan\u0131yor. Bunun amac\u0131 sadece h\u0131z veya daha iyi hedefleme de\u011fil, her g\u00f6sterim, t\u0131klama ve oturum ile ger\u00e7ek bir de\u011fer sunmak.<\/p>\nAdjust’\u0131n Ortado\u011fu, T\u00fcrkiye ve Afrika (META) Sat\u0131\u015f\u00a0 Direkt\u00f6r\u00fc Ba\u015fak Zerman<\/cite><\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Geli\u015fmekte olan pazarlar mobil ticaret b\u00fcy\u00fcmesinde lider konumda<\/h2>\n\n\n\n

Adjust<\/a>\u2019\u0131n raporu, mobil ticaretin b\u00fcy\u00fcme modellerinde \u00f6nemli b\u00f6lgesel de\u011fi\u015fiklikler oldu\u011funu ortaya koyuyor. Latin Amerika, 2025’in ilk yar\u0131s\u0131ndaki kurulumlarda %18 ve oturumlarda %27 art\u0131\u015fla ilk s\u0131rada yer al\u0131rken, APAC b\u00f6lgesi kurulumlarda %13 ve oturumlarda %2 art\u0131\u015fla g\u00fc\u00e7l\u00fc bir ivme yakalad\u0131. <\/p>\n\n\n\n

Buna kar\u015f\u0131l\u0131k Avrupa, MENA ve Kuzey Amerika gibi geli\u015fmi\u015f pazarlarda ise yava\u015flama g\u00f6r\u00fcld\u00fc. Bu durum, pazar doygunlu\u011funa ve t\u00fcketici davran\u0131\u015flar\u0131ndaki de\u011fi\u015fime i\u015faret ediyor.<\/p>\n\n\n\n

Pazaryeri uygulamalar\u0131, kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131nda ilk s\u0131rada<\/h2>\n\n\n\n

Al\u0131\u015fveri\u015f uygulamalar\u0131, 2024’ten 2025’in ilk yar\u0131s\u0131na kadar t\u00fcm k\u00fcresel e-ticaret kurulumlar\u0131n\u0131n d\u00f6rtte \u00fc\u00e7\u00fcnden fazlas\u0131n\u0131 olu\u015ftursa da, oturumlar\u0131n sadece %36’s\u0131na sahip ve bu fark, kullan\u0131c\u0131 etkile\u015fiminin s\u00fcrd\u00fcr\u00fclmesinde bir bo\u015fluk oldu\u011funu ortaya koyuyor. <\/p>\n\n\n\n

\u00d6te yandan pazaryeri uygulamalar\u0131, kurulumlar\u0131n sadece %20’sini temsil etmesine ra\u011fmen oturumlar\u0131n %60’\u0131n\u0131 olu\u015fturdu. E-ticaret uygulamalar\u0131nda oturum s\u00fcreleri, 2024’teki k\u00fcresel 10,23 dakika seviyesinden 2025\u2019in ilk yar\u0131s\u0131nda ortalama 9,89 dakikaya d\u00fc\u015ft\u00fc. Buna kar\u015f\u0131l\u0131k, pazaryeri uygulamalar\u0131 10,69 dakikal\u0131k ortalama ile en uzun oturum s\u00fcresini kaydetti.<\/p>\n\n\n\n

Pazaryeri uygulamalar\u0131 1. g\u00fcnde %25 kullan\u0131c\u0131 tutma oran\u0131yla ilk s\u0131rada yer al\u0131rken, e-ticaret uygulamalar\u0131 %13 d\u00fc\u015f\u00fc\u015f g\u00f6sterdi.<\/p>\n\n\n\n

Pazar\u0131n geli\u015fimini yans\u0131tan maliyet dinamikleri<\/h2>\n\n\n\n

E-ticaret uygulamalar\u0131 i\u00e7in k\u00fcresel kurulum ba\u015f\u0131na maliyet (CPI), 2025\u2019in ilk \u00e7eyre\u011finde 0,99 dolara ula\u015ft\u0131. Al\u0131\u015fveri\u015f uygulamalar\u0131 1,01 dolar ile \u00f6ne \u00e7\u0131karken, pazaryeri uygulamalar\u0131nda bu de\u011fer 0,89 dolar seviyesindeydi. Artan kullan\u0131c\u0131 kazan\u0131m\u0131 maliyetlerine ra\u011fmen, t\u0131klama oranlar\u0131 k\u00fcresel olarak %2’de sabit kald\u0131 ve bu de\u011fer, t\u00fcm kanallarda tutarl\u0131 bir kullan\u0131c\u0131 etkile\u015fimini i\u015faret ediyor.<\/p>\n\n\n\n

Platformlar aras\u0131 entegrasyonda \u00e7ok kanall\u0131 stratejiler<\/h2>\n\n\n\n

Rapor, mobil web’in web’den uygulamaya sorunsuz ak\u0131\u015flar gerektiren bir giri\u015f noktas\u0131 haline gelmesiyle birlikte sorunsuz platformlar aras\u0131 deneyimlerin kritik \u00f6nemini vurguluyor. 2025\u2019in ilk yar\u0131s\u0131nda al\u0131\u015fveri\u015f uygulamalar\u0131, uygulama ba\u015f\u0131na ortalama 7 partnerle \u00e7al\u0131\u015ft\u0131 ve bu say\u0131 2023\u2019te 6 seviyesindeydi. Bu art\u0131\u015f, kanallar\u0131n daha da \u00e7e\u015fitlendirilmesine y\u00f6nelik stratejileri yans\u0131t\u0131yor.<\/p>\n\n\n\n

T\u00fcm bunlar ve daha fazlas\u0131na dair ayr\u0131nt\u0131l\u0131 veriler i\u00e7in raporun tamam\u0131n\u0131 buradan indirebilirsiniz<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Adjust\u2019in raporu, kurulumlar\u0131n 2025\u2019in ilk yar\u0131s\u0131nda k\u00fcresel \u00f6l\u00e7ekte azald\u0131\u011f\u0131n\u0131, ancak oturum etkile\u015fiminin y\u0131ll\u0131k bazda artt\u0131\u011f\u0131n\u0131 ve e-ticaret uygulamalar\u0131nda reattribution oran\u0131n\u0131n %29 y\u00fckseldi\u011fini g\u00f6steriyor\n","protected":false},"author":63,"featured_media":202426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[8928],"class_list":{"0":"post-202425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/202425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=202425"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/202425\/revisions"}],"predecessor-version":[{"id":202430,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/202425\/revisions\/202430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/202426"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=202425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=202425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=202425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}