{"id":203912,"date":"2025-09-24T16:53:34","date_gmt":"2025-09-24T13:53:34","guid":{"rendered":"https:\/\/mobidictum.com\/?p=203912"},"modified":"2025-09-24T16:53:36","modified_gmt":"2025-09-24T13:53:36","slug":"turkiye-oyun-oturumlari-2025te-zirveye-ulasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/turkiye-oyun-oturumlari-2025te-zirveye-ulasti\/","title":{"rendered":"T\u00fcrkiye&#8217;deki oyun kurulum ve oturumlar\u0131 2025 y\u0131l\u0131nda zirveye ula\u015ft\u0131"},"content":{"rendered":"\n<p>T\u00fcrkiye\u2019nin mobil uygulama ekonomisi, sahip oldu\u011fu y\u00fcksek b\u00fcy\u00fcme h\u0131z\u0131yla hem yerel geli\u015ftiricileri, hem de k\u00fcrsel \u015firketleri kendine \u00e7ekiyor ve sekt\u00f6r\u00fcn 2029\u2019a kadar toplam <a href=\"https:\/\/www.statista.com\/outlook\/amo\/app\/turkey\" rel=\"nofollow noopener\" target=\"_blank\">1,65 milyar dolarl\u0131k bir ciroya ula\u015faca\u011f\u0131 tahmin ediliyor.<\/a><\/p>\n\n\n\n<p>2024 y\u0131l\u0131nda toplam indirmeler (3,66 milyar) ve uygulama i\u00e7inde harcanan zaman (101,5 milyar saat) ile T\u00fcrkiye k\u00fcresel olarak 8. s\u0131rada yer ald\u0131. <\/p>\n\n\n\n<p>Oyun, finans\/fintech ve al\u0131\u015fveri\u015f\/e-ticaret, \u00f6nde gelen sekt\u00f6rler olmaya devam ediyor. Mobil oyunlar\u0131n <a href=\"https:\/\/www.statista.com\/outlook\/amo\/media\/games\/mobile-games\/turkey\" rel=\"nofollow noopener\" target=\"_blank\">2025\u2019te 427,53 milyon dolar ciro<\/a> elde etmesi bekleniyor ve bu rakam, toplam oyun cirosunun neredeyse yar\u0131s\u0131na denk geliyor. T\u00fcrk st\u00fcdyolar\u0131 <a href=\"https:\/\/42matters.com\/turkey-mobile-gaming-statistics\" rel=\"nofollow noopener\" target=\"_blank\">yurt i\u00e7inde 30 milyondan fazla oyuncuya<\/a> ve yurt d\u0131\u015f\u0131nda ise y\u00fcz milyonlarca kullan\u0131c\u0131ya ula\u015f\u0131yor. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cT\u00fcrkiye\u2019nin mobil uygulama pazar\u0131 h\u0131zla b\u00fcy\u00fcyor ve art\u0131k k\u00fcresel \u00f6l\u00e7ekte rekabet eden, olgun bir ekosisteme d\u00f6n\u00fc\u015f\u00fcyor. Pazarlamac\u0131lar\u0131n ba\u015far\u0131ya ula\u015fabilmesi i\u00e7in kullan\u0131c\u0131 kazan\u0131m\u0131n\u0131 h\u0131zland\u0131rmalar\u0131, sorunlar\u0131 en aza indirmek amac\u0131yla deeplink\u2019leri do\u011fru kullanmalar\u0131 ve ilk oturumlar\u0131 kal\u0131c\u0131 etkile\u015fime d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in yapay zekaya dayal\u0131 ki\u015fisele\u015ftirmeden yararlanmalar\u0131 gerekiyor. <\/p>\n\n\n\n<p>D\u00fcnyan\u0131n en y\u00fcksek etkile\u015fim oran\u0131na sahip kitlelerinden birine sahip olan T\u00fcrkiye\u2019de, her kampanyay\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde \u00f6l\u00e7eklendirmek i\u00e7in g\u00fc\u00e7l\u00fc ve yeni nesil \u00f6l\u00e7\u00fcmleme ara\u00e7lar\u0131 kritik bir rol oynuyor.\u201d<\/p>\n<cite>Ba\u015fak Zerman, Orta Do\u011fu, T\u00fcrkiye ve Afrika Sat\u0131\u015f M\u00fcd\u00fcr\u00fc, Adjust<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/Basak-Zerman.jpg\" alt=\"\" class=\"wp-image-203365\" style=\"width:512px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/Basak-Zerman.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/Basak-Zerman-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Ba\u015fak Zerman, Orta Do\u011fu, T\u00fcrkiye ve Afrika Sat\u0131\u015f M\u00fcd\u00fcr\u00fc, Adjust<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Kurulum ve oturumlar<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcrkiye\u2019deki oyun kurulumlar\u0131 2024\u2019te y\u0131ll\u0131k bazda %12, oturumlar ise %8 artt\u0131. 2025\u2019te ise kurulumlar %23,  oturumlar ise %9 art\u0131\u015fla zirveye ula\u015ft\u0131. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2025\u2019in ilk yar\u0131s\u0131nda T\u00fcrkiye\u2019deki oyun kurulumlar\u0131, 2024\u2019\u00fcn ilk yar\u0131s\u0131ndan %4 daha y\u00fcksekti. Oturumlar ise daha g\u00fc\u00e7l\u00fc bir art\u0131\u015f g\u00f6stererek %12 y\u00fckseldi. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00fcrsel \u00f6l\u00e7ekte kurulumlar %1, oturumlar ise %2 artt\u0131. MENAT b\u00f6lgesinde ise her iki metrikte de %9\u2019luk art\u0131\u015f kaydedildi. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"739\" height=\"654\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-85.png\" alt=\"\" class=\"wp-image-203913\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-85.png 739w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-85-300x265.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><figcaption class=\"wp-element-caption\">Kaynak: Adjust<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Oturum uzunluklar\u0131 ve kullan\u0131c\u0131 tutma oranlar\u0131 <\/strong><\/h2>\n\n\n\n<p>2025\u2019in ilk yar\u0131s\u0131nda T\u00fcrkiye\u2019deki mobil oyunlarda ortalama oturum s\u00fcresi 32,8 dakikaya y\u00fckseldi. Bu s\u00fcre 2024\u2019teki 31,14 dakika ve 2023\u2019teki 31,45 dakika seviyesindeydi. Bu rakamlar, ayn\u0131 d\u00f6nemde MENAT b\u00f6lgesi ortalamas\u0131 olan 30,47 dakikadan ve 29,99 dakikal\u0131k k\u00fcresel ortalamadan y\u00fcksek. Bu art\u0131\u015f, uygulamalar\u0131n daha s\u0131k a\u00e7\u0131lmas\u0131n\u0131n yan\u0131 s\u0131ra her oturumun daha uzun oldu\u011funu g\u00f6steriyor ve T\u00fcrkiye\u2019nin y\u00fcksek kullan\u0131c\u0131 etkile\u015fimiyle \u00f6ne \u00e7\u0131kan bir pazar oldu\u011funu vurguluyor. <\/p>\n\n\n\n<p>Oyunlarda oturum uzunluklar\u0131 ve erken etkile\u015fim<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-86-1024x467.png\" alt=\"\" class=\"wp-image-203915\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-86-1024x467.png 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-86-300x137.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-86-768x350.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/09\/image-86.png 1164w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kaynak: Adjust<\/figcaption><\/figure>\n\n\n\n<p>Adjust\u2019\u0131n raporunu detayl\u0131 olarak incelemek isteyenler, <a href=\"https:\/\/www.adjust.com\/tr\/resources\/ebooks\/turkey-app-trends\/?utm_medium=release-tr&utm_source=pr&utm_campaign=TR_APP_TRENDS_2025_SPOTLIGHT_TURKEY_PR-AAA-\" rel=\"nofollow noopener\" target=\"_blank\">bu ba\u011flant\u0131 \u00fczerinden<\/a> rapora ula\u015fabilirler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adjust&#8217;\u0131n yeni yay\u0131nlad\u0131\u011f\u0131, &#8220;Mobil uygulama trendleri T\u00fcrkiye \u00f6zel&#8221; raporu, oyun uygulamalar\u0131n\u0131 derinlemesine ele al\u0131yor. <\/p>\n","protected":false},"author":93,"featured_media":203917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[8928],"class_list":["post-203912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/203912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=203912"}],"version-history":[{"count":4,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/203912\/revisions"}],"predecessor-version":[{"id":203922,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/203912\/revisions\/203922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/203917"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=203912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=203912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=203912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}