{"id":204363,"date":"2025-10-01T09:05:05","date_gmt":"2025-10-01T06:05:05","guid":{"rendered":"https:\/\/mobidictum.com\/?p=204363"},"modified":"2025-10-05T09:06:43","modified_gmt":"2025-10-05T06:06:43","slug":"vibe-co-50-milyon-dolarlik-seri-b-yatirimi-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/vibe-co-50-milyon-dolarlik-seri-b-yatirimi-aldi\/","title":{"rendered":"Vibe.co, 50 milyon dolarl\u0131k Seri B yat\u0131r\u0131m\u0131 ald\u0131 ve de\u011ferlemesini 410 milyon dolara y\u00fckseltti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in yay\u0131n (streaming) TV reklamc\u0131l\u0131\u011f\u0131 platformu <strong>Vibe.co<\/strong>, <strong>50 milyon dolarl\u0131k Seri B yat\u0131r\u0131m\u0131<\/strong> ald\u0131. Bu finansman turuna, daha \u00f6nce Spotify, Uber ve Airbnb gibi devlere erken a\u015famada yat\u0131r\u0131m yapan <strong><a href=\"https:\/\/hedosophia.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Hedosophia<\/a><\/strong> liderlik etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yat\u0131r\u0131m turuna ayr\u0131ca, \u00f6nceki yat\u0131r\u0131mc\u0131lar <strong><a href=\"https:\/\/www.elaia.com\/?doing_wp_cron=1759644104.2691349983215332031250\" rel=\"nofollow noopener\" target=\"_blank\">Elaia<\/a><\/strong> ve <a href=\"https:\/\/singular.vc\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Singular<\/strong> <\/a>da kat\u0131ld\u0131. Bunlara ek olarak, <strong>Revolut CEO\u2019su Nik Storonsky\u2019nin fonu <a href=\"https:\/\/quantumlightcapital.com\/\" rel=\"nofollow noopener\" target=\"_blank\">QuantumLight<\/a><\/strong>, <strong>Supercell CEO\u2019su Ilkka Paananen\u2019in <a href=\"https:\/\/illusian.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Illusian<\/a>\u2019\u0131<\/strong> ve <strong>Disney ile Coca-Cola y\u00f6netim kurulu \u00fcyesi Carolyn Everson<\/strong> gibi \u00f6nde gelen melek yat\u0131r\u0131mc\u0131lar da yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca <strong>Nextdoor CEO\u2019su Nirav Tolia<\/strong>, <a href=\"https:\/\/www.vibe.co\/\" rel=\"nofollow noopener\" target=\"_blank\">Vibe.co<\/a>\u2019nun y\u00f6netim kuruluna kat\u0131ld\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, daha \u00f6nce <strong>Mart 2024\u2019te<\/strong>, <strong><a href=\"https:\/\/mobidictum.com\/tr\/vibe-co-225-milyon-dolarlik-a-serisi-finansman-elde-etti\/\">Singular liderli\u011finde 22,5 milyon dolarl\u0131k Seri A yat\u0131r\u0131m<\/a><\/strong> alm\u0131\u015ft\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vibe.co Raises $50M Series B, Hits $410M Valuation, $100M ARR in Under 2 Years\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zpLUI8IyWq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rekorlarla Dolu Ba\u015far\u0131<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No.1 Yay\u0131n TV Reklam Platformu<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2 y\u0131ldan k\u0131sa s\u00fcrede 100 milyon dolar y\u0131ll\u0131k tekrar eden gelir (ARR)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Milyarlarca dolarl\u0131k yat\u0131r\u0131m getirisi (ROI)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>500\u2019den fazla kanal<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50\u2019den fazla entegrasyon orta\u011f\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.vibe.co\/blog\/whats-new\/from-1-to-100m-arr-in-2-years-vibe-co-becomes-one-of-the-fastest-growing-software\" rel=\"nofollow noopener\" target=\"_blank\">T\u00fcm zamanlar\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen yaz\u0131l\u0131m \u015firketleri <\/a>aras\u0131nda ilk 10\u2019da<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vibe.co\u2019nun Vizyonu: TV Reklamlar\u0131n\u0131n Metas\u0131 Olmak<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vibe.co, <strong>CTV\u2019yi (Connected TV)<\/strong> ger\u00e7ek bir performans kanal\u0131 haline getirmeyi hedefliyor. Bunu <strong>yapay zek\u00e2 destekli yarat\u0131c\u0131 i\u00e7erikler, hiper-hedefleme<\/strong> ve <strong>art\u0131\u015f \u00f6l\u00e7\u00fcm\u00fc (incrementality measurement)<\/strong> gibi teknolojilerle ger\u00e7ekle\u015ftiriyor. \u015eirket, <strong>10.000\u2019den fazla performans pazarlamac\u0131s\u0131na<\/strong> hizmet veriyor, <strong>500\u2019den fazla uygulama ve kanal<\/strong> arac\u0131l\u0131\u011f\u0131yla <strong>120 milyon haneye<\/strong> ula\u015f\u0131yor ve halihaz\u0131rda <strong>d\u00fcnyan\u0131n en yayg\u0131n kullan\u0131lan yay\u0131n TV reklam sat\u0131n alma platformu<\/strong> konumunda.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPerformans odakl\u0131 TV reklamc\u0131l\u0131\u011f\u0131 pazar\u0131, 2035 y\u0131l\u0131na kadar sosyal medya reklamc\u0131l\u0131\u011f\u0131n\u0131 geride b\u0131rakma yolunda ilerliyor. Bu b\u00fcy\u00fcme, do\u011frudan t\u00fcketiciye y\u00f6nelik (DTC) markalar ve Instagram reklamverenlerinin ak\u0131n\u0131yla tetikleniyor. Bu trilyon dolarl\u0131k bir pazar ve biz bu sekt\u00f6re liderlik ediyoruz.\u201d<\/p>\n<cite><strong>Vibe.co CEO\u2019su ve Kurucu Orta\u011f\u0131 Arthur Querou<\/strong><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/arthur_querou.jpg\" alt=\"\" class=\"wp-image-204215\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/arthur_querou.jpg 400w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/arthur_querou-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/arthur_querou-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/arthur_querou-80x80.jpg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><strong>Vibe.co CEO\u2019su ve Kurucu Orta\u011f\u0131 Arthur Querou<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, TV reklamc\u0131l\u0131\u011f\u0131 i\u00e7in en b\u00fcy\u00fck <strong>al\u0131c\u0131 profili veri taban\u0131n\u0131<\/strong> in\u015fa ederek markalar\u0131n <strong>hiper-hedefli kampanyalar\u0131 kolayca ba\u015flatmas\u0131n\u0131<\/strong> ve <strong>somut i\u015f sonu\u00e7lar\u0131 elde etmesini<\/strong> m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neden \u00d6nemli?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcn\u00fcm\u00fczde yay\u0131n (streaming) platformlar\u0131, kablolu ve geleneksel yay\u0131n televizyonunu ge\u00e7mi\u015f durumda. <strong>CTV reklam harcamalar\u0131n\u0131n 2025 y\u0131l\u0131na kadar 72 milyar dolara ula\u015fmas\u0131<\/strong> bekleniyor (IAB, 2025). Ancak bu alan h\u00e2l\u00e2 da\u011f\u0131n\u0131k ve \u015feffafl\u0131ktan uzak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vibe.co<\/strong>, yarat\u0131c\u0131 i\u00e7erik \u00fcretimi, hiper-hedefli kampanyalar ve yapay zek\u00e2 ile optimizasyonu bir araya getiren <strong>hepsi bir arada bir platform<\/strong> sunarak bu sorunu \u00e7\u00f6z\u00fcyor. Geleneksel TV\u2019ye k\u0131yasla <strong>4 kat daha iyi performans<\/strong> sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn platformda yay\u0131nlanan reklamlar\u0131n <strong>%10\u2019u yapay zek\u00e2 ile \u00fcretilmi\u015f<\/strong> durumda; bu oran\u0131n <strong>2026 y\u0131l\u0131na kadar %30\u2019a \u00e7\u0131kmas\u0131<\/strong> bekleniyor. Bu da Vibe.co\u2019yu <strong>TV\u2019deki en b\u00fcy\u00fck yapay zek\u00e2 i\u00e7erik da\u011f\u0131t\u0131mc\u0131lar\u0131ndan biri<\/strong> haline getiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"Yeni yat\u0131r\u0131m, Vibe.co\u2019nun yapay zek\u00e2 yol haritas\u0131n\u0131, yay\u0131nc\u0131 entegrasyonlar\u0131n\u0131 ve gelir optimizasyon ara\u00e7lar\u0131n\u0131 h\u0131zland\u0131rarak TV reklamc\u0131l\u0131\u011f\u0131n\u0131n gelece\u011fini \u015fekillendirmeye odaklan\u0131yor.","protected":false},"author":63,"featured_media":204210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8928],"class_list":["post-204363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/204363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=204363"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/204363\/revisions"}],"predecessor-version":[{"id":204365,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/204363\/revisions\/204365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/204210"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=204363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=204363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=204363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}