{"id":204694,"date":"2025-10-09T21:21:46","date_gmt":"2025-10-09T18:21:46","guid":{"rendered":"https:\/\/mobidictum.com\/?p=204694"},"modified":"2025-10-11T21:22:01","modified_gmt":"2025-10-11T18:22:01","slug":"ab-tuketici-koruma-hamlesi-mobil-oyun-gelirleri","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ab-tuketici-koruma-hamlesi-mobil-oyun-gelirleri\/","title":{"rendered":"AB\u2019nin t\u00fcketici koruma hamlesi mobil oyun gelirlerini olumsuz etkileyebilir \u2014 Bilmeniz gereken her \u015fey"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avrupa Birli\u011fi, geli\u015ftiricilerin oyun i\u00e7i sat\u0131n al\u0131mlar\u0131 nas\u0131l tasarlad\u0131\u011f\u0131, fiyatland\u0131rd\u0131\u011f\u0131 ve y\u00f6netti\u011fini temelden de\u011fi\u015ftirebilecek yeni t\u00fcketici koruma tekliflerine haz\u0131rlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Politikac\u0131lar bu giri\u015fimi oyuncular i\u00e7in \u015feffafl\u0131k ve adalet sa\u011flama \u00e7abas\u0131 olarak sunarken, sekt\u00f6r liderleri bunun mobil ve \u00e7evrimi\u00e7i oyunlarda yayg\u0131n \u015fekilde kullan\u0131lan temel para kazanma sistemlerini sekteye u\u011fratabilece\u011fi uyar\u0131s\u0131nda bulunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Neler \u00d6neriliyor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa Komisyonu, gayriresm\u00ee olarak <em>Dijital Adalet Yasas\u0131<\/em> (Digital Fairness Act \u2013 DFA) olarak adland\u0131r\u0131lan yeni bir d\u00fczenleme \u00fczerinde \u00e7al\u0131\u015f\u0131yor. Bu teklif, t\u00fcketici koruma yasalar\u0131n\u0131 dijital \u00e7a\u011f i\u00e7in g\u00fcncellemeyi ama\u00e7l\u0131yor ve platformlar\u0131, uygulamalar\u0131 ve etkile\u015fimli e\u011flenceyi \u2014 video oyunlar\u0131 dahil \u2014 kapsayacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcndemdeki temel konular \u015funlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cKaranl\u0131k tasar\u0131m kal\u0131plar\u0131n\u0131n\u201d yasaklanmas\u0131<\/strong>: Gizli \u00e7\u0131k\u0131\u015f se\u00e7enekleri, yan\u0131lt\u0131c\u0131 geri say\u0131mlar veya sat\u0131n alma bask\u0131s\u0131 gibi manip\u00fclatif tasar\u0131mlar\u0131n engellenmesi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fiyat \u015feffafl\u0131\u011f\u0131<\/strong>: Geli\u015ftiricilerin, elmas veya alt\u0131n gibi sanal para birimlerinin yan\u0131nda ger\u00e7ek para kar\u015f\u0131l\u0131klar\u0131n\u0131 \u00f6deme s\u0131ras\u0131nda a\u00e7\u0131k\u00e7a g\u00f6stermesinin zorunlu hale getirilmesi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130ade haklar\u0131<\/strong>: Dijital i\u015flemlerde iade ve cayma s\u00fcre\u00e7lerinin sadele\u015ftirilmesi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam a\u00e7\u0131kl\u0131\u011f\u0131<\/strong>: Influencer ve ba\u011fl\u0131 kurulu\u015f pazarlamas\u0131 i\u00e7in daha kat\u0131 kurallar getirilerek oyuncular\u0131n \u00fccretli i\u00e7erikleri kolayca tan\u0131yabilmesinin sa\u011flanmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlardan ayr\u0131 olarak, AB \u00fcyesi \u00fclkelerin t\u00fcketici kurumlar\u0131n\u0131 bir araya getiren <em>T\u00fcketici Koruma \u0130\u015f Birli\u011fi<\/em> (Consumer Protection Cooperation \u2013 CPC) A\u011f\u0131, bu y\u0131l\u0131n ba\u015flar\u0131nda sanal para birimleri hakk\u0131nda bir rehber yay\u0131mlad\u0131. Belge, \u015fu konulardaki beklentileri i\u00e7eriyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sat\u0131n alma s\u0131ras\u0131nda oyun i\u00e7i jetonlar\u0131n euro kar\u015f\u0131l\u0131klar\u0131n\u0131n g\u00f6sterilmesi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paketlenmi\u015f veya yan\u0131lt\u0131c\u0131 fiyatland\u0131rma yap\u0131lar\u0131ndan ka\u00e7\u0131n\u0131lmas\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sanal para al\u0131mlar\u0131 i\u00e7in net ve eri\u015filebilir iade se\u00e7eneklerinin sunulmas\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu rehber hen\u00fcz yasal ba\u011flay\u0131c\u0131l\u0131\u011fa sahip olmasa da, d\u00fczenleyicilerin yak\u0131n gelecekte nas\u0131l bir denetim yakla\u015f\u0131m\u0131 benimseyece\u011fine dair g\u00fc\u00e7l\u00fc bir i\u015faret niteli\u011finde. Avrupa Oyun Geli\u015ftiricileri Federasyonu (EGDF), Dijital Adalet Yasas\u0131 teklifinin resmen 2026 sonbahar\u0131nda a\u00e7\u0131klanmas\u0131n\u0131 bekliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Oyun Sekt\u00f6r\u00fc Nas\u0131l Tepki Veriyor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.egdf.eu\/egdf-commissions-consumer-protection-plans-threaten-the-games-industry\/\" rel=\"nofollow noopener\" target=\"_blank\">Avrupa Oyun Geli\u015ftiricileri Federasyonu<\/a> (EGDF), AB\u2019nin t\u00fcketici politikas\u0131 y\u00f6neliminin, CPC\u2019nin ilkeleri yasal hale gelirse \u201c\u00fccretsiz oynanabilir (free-to-play) oyunlar\u0131n i\u015fleyi\u015fini k\u00f6kten de\u011fi\u015ftirebilece\u011fi\u201d uyar\u0131s\u0131nda bulundu. EGDF, bu t\u00fcr kurallar\u0131n fazla geni\u015f yorumlanmas\u0131n\u0131n, Avrupa\u2019da binlerce st\u00fcdyonun ayakta kalmas\u0131n\u0131 sa\u011flayan standart para kazanma uygulamalar\u0131n\u0131 k\u0131s\u0131tlayabilece\u011fini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benzer \u015fekilde, <a href=\"https:\/\/www.videogameseurope.eu\/\" rel=\"nofollow noopener\" target=\"_blank\">Video Games Europe<\/a> (ISFE) da Eyl\u00fcl 2025\u2019te sundu\u011fu dan\u0131\u015fma yan\u0131t\u0131nda, belirsiz tan\u0131mlar\u0131n \u201coyun i\u00e7i para birimlerinin yasaklanmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7abilece\u011fi\u201d konusunda uyar\u0131da bulundu. Kurulu\u015f, kan\u0131ta dayal\u0131 politika yap\u0131m\u0131 ve veri temelli d\u00fczenlemeler \u00e7a\u011fr\u0131s\u0131nda bulundu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Supercell CEO\u2019sundan Sert Uyar\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Supercell CEO\u2019su Ilkka Paananen, \u00f6nerilen AB kurallar\u0131n\u0131n, her oyun i\u00e7i sat\u0131n al\u0131m\u0131 bir finansal i\u015flem gibi ele almas\u0131 durumunda \u201cAvrupa\u2019n\u0131n oyun sekt\u00f6r\u00fcn\u00fc fel\u00e7 edebilece\u011fi\u201d <a href=\"https:\/\/www.linkedin.com\/posts\/ilkkapaananen_lets-not-kill-one-of-europes-few-tech-success-activity-7381554010337554432-db_j\/?utm_source=share&utm_medium=member_desktop&rcm=ACoAADXzuuMB8g8NZBE96pHyxYboL88wGx_RKj4\" rel=\"nofollow noopener\" target=\"_blank\">uyar\u0131s\u0131nda bulundu.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paananen, sanal para birimlerinin finansal \u00fcr\u00fcnler de\u011fil, kullan\u0131c\u0131ya kolayl\u0131k sa\u011flayan ara\u00e7lar oldu\u011funu; bunlar\u0131n lunapark jetonlar\u0131yla k\u0131yaslanabilece\u011fini belirtti. Her oyun i\u00e7i i\u015flemin tam a\u00e7\u0131klamalar ve yasal uyum kontrolleri gerektirmesinin, \u201cbir\u00e7ok oyunun temel i\u015fleyi\u015f bi\u00e7imini ortadan kald\u0131rabilece\u011fini\u201d s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, politika yap\u0131c\u0131lar\u0131 oyun sekt\u00f6r\u00fcyle a\u00e7\u0131k bir diyalog kurmaya \u00e7a\u011f\u0131rd\u0131 ve Avrupa\u2019daki geli\u015ftiricilerin halihaz\u0131rda kapsaml\u0131 t\u00fcketici ve veri koruma d\u00fczenlemelerine tabi oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"664\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen.jpg\" alt=\"\" class=\"wp-image-16905\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen.jpg 900w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen-600x443.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen-300x221.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen-768x567.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen-380x280.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/ilkka-paananen-800x590.jpg 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Supercell CEO\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ilkkapaananen\/overlay\/about-this-profile\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ilkka Paananen<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Geli\u015ftiricilerin Temel Endi\u015feleri<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dengesiz Rekabet<\/strong>: AB\u2019deki geli\u015ftiriciler, Avrupa d\u0131\u015f\u0131ndaki rakiplerine k\u0131yasla daha kat\u0131 y\u00fck\u00fcml\u00fcl\u00fcklere tabi olabilir; bu da rekabet g\u00fc\u00e7lerini azaltabilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operasyonel Etki<\/strong>: Euro kar\u015f\u0131l\u0131klar\u0131n\u0131n g\u00f6sterilmesi ve ma\u011faza aray\u00fczlerinin yeniden tasarlanmas\u0131, operasyonel zorluklara yol a\u00e7abilir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gelir Riski<\/strong>: Para birimi paketleri, zamanl\u0131 teklifler veya promosyon fiyatland\u0131rmalar\u0131na getirilebilecek k\u0131s\u0131tlamalar, \u00f6zellikle mobil st\u00fcdyolar i\u00e7in gelir tutarl\u0131l\u0131\u011f\u0131n\u0131 olumsuz etkileyebilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sonraki Ad\u0131mlar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital Adalet Yasas\u0131 h\u00e2l\u00e2 isti\u015fare s\u00fcrecinde. Avrupa Komisyonu, \u00f6neriyi Avrupa Parlamentosu ve Konseyi\u2019ne sunmadan \u00f6nce tasla\u011f\u0131 revize edecek; bu s\u00fcrecin 2026 sonlar\u0131nda ger\u00e7ekle\u015fmesi bekleniyor. Ard\u0131ndan yasa 2027 y\u0131l\u0131na kadar \u00e7e\u015fitli revizyonlara u\u011frayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eimdilik, CPC A\u011f\u0131\u2019n\u0131n yay\u0131mlad\u0131\u011f\u0131 y\u00f6nergeler, d\u00fczenleyicilerin benimseyebilece\u011fi uygulama yakla\u015f\u0131m\u0131 hakk\u0131nda bir \u00f6n izlenim sunuyor. AB oyuncular\u0131n\u0131 hedefleyen geli\u015ftiricilere, kullan\u0131c\u0131 aray\u00fcz\u00fc ak\u0131\u015flar\u0131n\u0131, oyun i\u00e7i ekonomi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve iade politikalar\u0131n\u0131 g\u00f6zden ge\u00e7irmeleri, daha s\u0131k\u0131 t\u00fcketici standartlar\u0131na haz\u0131rl\u0131kl\u0131 olmalar\u0131 \u00f6neriliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"AB\u2019nin Dijital Adalet Yasas\u0131 ve yeni t\u00fcketici kurallar\u0131, oyun i\u00e7i para birimlerini ve karanl\u0131k tasar\u0131m kal\u0131plar\u0131n\u0131 hedef al\u0131yor; bu durum st\u00fcdyolarda gelir modellerine dair endi\u015felere yol a\u00e7\u0131yor.","protected":false},"author":93,"featured_media":204614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8928],"class_list":["post-204694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/204694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=204694"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/204694\/revisions"}],"predecessor-version":[{"id":204696,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/204694\/revisions\/204696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/204614"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=204694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=204694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=204694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}