{"id":205463,"date":"2025-10-28T17:44:36","date_gmt":"2025-10-28T14:44:36","guid":{"rendered":"https:\/\/mobidictum.com\/?p=205463"},"modified":"2025-10-28T17:45:09","modified_gmt":"2025-10-28T14:45:09","slug":"adjust-kuresel-mobil-uygulama-buyume-raporu-2025","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adjust-kuresel-mobil-uygulama-buyume-raporu-2025\/","title":{"rendered":"Adjust, 2025 K\u00fcresel Mobil Uygulama B\u00fcy\u00fcme Raporu\u2019nu yay\u0131mlad\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00d6nde gelen \u00f6l\u00e7\u00fcmleme ve analiz \u015firketi\u00a0<a href=\"https:\/\/www.adjust.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Adjust<\/strong><\/a>,\u00a0bug\u00fcn\u00a0<a href=\"https:\/\/adjust.com\/resources\/ebooks\/mobile-app-growth-report?utm_source=PR&utm_medium=release-en&utm_campaign=EN_MOBILE_GROWTH_REPORT_2025_PR-AAA-\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Mobil Uygulama B\u00fcy\u00fcme Raporu 2025<\/strong><\/a>\u2018i yay\u0131mlad\u0131. Bu rapor, devam eden gizlilik d\u00fczenlemeleri ve artan maliyetlere ra\u011fmen k\u00fcresel mobil uygulama ekonomisinin 2025 y\u0131l\u0131nda geli\u015fmekte olan pazarlar ve oyunlar \u00f6nc\u00fcl\u00fc\u011f\u00fcnde istikrarl\u0131 bir b\u00fcy\u00fcme g\u00f6sterdi\u011fini ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u0131l\u0131n ilk yar\u0131s\u0131nda uygulama y\u00fcklemeleri\u00a0 %11 ve oturumlar %10 oran\u0131nda art\u0131\u015f g\u00f6sterdi. Bu tablo, pazarlamac\u0131lar\u0131n yapay zeka teknolojileri, ki\u015fiselle\u015ftirilmi\u015f hedefleme ve kullan\u0131c\u0131 tutma stratejileri ile de\u011fi\u015fikliklere h\u0131zla adapte olduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cG\u00fcn\u00fcm\u00fczde pazarlamac\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 as\u0131l zorluk veri eksikli\u011fi de\u011fil, en \u00f6nemli sinyallerin hangileri oldu\u011funu belirleyebilmektir. Etkile\u015fim ve kullan\u0131c\u0131 tutma oran\u0131, art\u0131k y\u00fckleme hacmi ve maliyet verimlili\u011fi kadar kritik bir rol oynuyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adjust, rekabetin g\u00fcn ge\u00e7tik\u00e7e daha da artt\u0131\u011f\u0131 bu ekosistemde pazarlamac\u0131lar\u0131n yat\u0131r\u0131mlar\u0131n\u0131 \u00f6nceliklendirmek, f\u0131rsatlar\u0131 yakalamak ve b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 netli\u011fi sa\u011flayan bir k\u0131yaslama arac\u0131 olarak B\u00fcy\u00fcme Skoru\u2019nu sunuyor.\u201d<\/p>\n<cite><strong>Adjust\u2019\u0131n Orta Do\u011fu, T\u00fcrkiye ve Afrika (META) Sat\u0131\u015f Direkt\u00f6r\u00fc\u00a0 Ba\u015fak Zerman<\/strong><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/Basak-Zerman-foto-5.jpeg\" alt=\"\" class=\"wp-image-205465\" style=\"width:433px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/Basak-Zerman-foto-5.jpeg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/Basak-Zerman-foto-5-300x300.jpeg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/Basak-Zerman-foto-5-150x150.jpeg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/Basak-Zerman-foto-5-768x768.jpeg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2025\/10\/Basak-Zerman-foto-5-80x80.jpeg 80w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Adjust\u2019\u0131n Orta Do\u011fu, T\u00fcrkiye ve Afrika (META) Sat\u0131\u015f Direkt\u00f6r\u00fc\u00a0 Ba\u015fak Zerman<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Adjust, 2025\u00a0<a href=\"https:\/\/adjust.com\/resources\/ebooks\/mobile-app-growth-report?utm_source=PR&utm_medium=release-en&utm_campaign=EN_MOBILE_GROWTH_REPORT_2025_PR-AAA-\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">raporu<\/a>\u00a0i\u00e7in d\u00fcnya genelinde 5000\u2019den fazla \u00f6nde gelen uygulamay\u0131 analiz ederek mobil uygulama ekonomisinin hangi b\u00f6lge ve \u00fclkelerde nas\u0131l b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ve kullan\u0131c\u0131 kazan\u0131m\u0131 a\u00e7\u0131s\u0131ndan en y\u00fcksek potansiyelin nerede oldu\u011funu inceledi. Adjust\u2019\u0131n B\u00fcy\u00fcme Skoru metri\u011finin kapsam\u0131nda y\u00fcklemeler, ters CPI, kullan\u0131c\u0131 ba\u015f\u0131na g\u00fcnl\u00fck oturum say\u0131s\u0131 ve kullan\u0131c\u0131 tutma oran\u0131 olmak \u00fczere a\u011f\u0131rl\u0131kland\u0131r\u0131lm\u0131\u015f d\u00f6rt fakt\u00f6r yer al\u0131yor ve \u00f6l\u00e7ek, verimlilik ve kalite aras\u0131ndaki hassas dengeyi yakal\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u2019te k\u00fcresel b\u00fcy\u00fcme skoru ortalamas\u0131 29,2 seviyesindeydi ve bu rakam t\u00fcm b\u00f6lgelerin, \u00fclkelerin ve sekt\u00f6rlerin olas\u0131 t\u00fcm kombinasyonlar\u0131n\u0131n performans\u0131n\u0131 de\u011ferlendirmek i\u00e7in tek bir metrik olarak kullan\u0131labiliyor. B\u00f6lgesel ve \u00fclke bazl\u0131 skorlar\u0131 kullanarak Adjust, bu skorlar\u0131 \u00f6zetleyen bir b\u00fcy\u00fcme haritas\u0131 da olu\u015fturdu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Adjust\u2019\u0131n b\u00fcy\u00fcme haritas\u0131nda \u00f6ne \u00e7\u0131kanlar:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>APAC b\u00f6lgesi, 45 puanl\u0131k B\u00fcy\u00fcme Skoru ile b\u00f6lgesel s\u0131ralamada ilk s\u0131rada yer alarak bir\u00e7ok pazarda d\u00fc\u015f\u00fck kullan\u0131c\u0131 kazan\u0131m\u0131 maliyetleri, y\u00fcksek etkile\u015fim ve \u00f6l\u00e7eklenebilirli\u011fi ile \u00f6ne \u00e7\u0131k\u0131yor. Hindistan 49 ve Endonezya 43,1 puanla hem oyun hem de oyun d\u0131\u015f\u0131 uygulama t\u00fcrlerindeki b\u00fcy\u00fcmenin arkas\u0131ndaki itici g\u00fc\u00e7 olarak y\u00fcksek y\u00fckleme hacimlerini maliyet verimlili\u011fiyle bir araya getirdi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LATAM, 30,5\u2019lik B\u00fcy\u00fcme Skoru ile b\u00f6lgesel olarak 4. s\u0131radayd\u0131. Arjantin 34,9 puanla \u00fclke baz\u0131nda Endonezya\u2019n\u0131n hemen ard\u0131ndan g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme sergileyerek kullan\u0131c\u0131 kazan\u0131m\u0131ndaki maliyet verimlili\u011fi ile dikkat \u00e7ekiyor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>33,3 puana sahip MENAT b\u00f6lgesinde ise 31 puanla T\u00fcrkiye ve 26,4 puanla Suudi Arabistan en ba\u015far\u0131l\u0131 pazarlar oldu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avrupa 32,4 puanla g\u00fc\u00e7l\u00fc kullan\u0131c\u0131 tutma oranlar\u0131 ve monetizasyon ile g\u00f6zleri \u00fczerine \u00e7eken bir b\u00f6lge olmaya devam ediyor. Her ikisi de 29,1 puana sahip Finlandiya ve Danimarka gibi \u0130skandinav \u00fclkeleri, Fransa (26,6) ve \u0130ngiltere (26,3) gibi daha b\u00fcy\u00fck ekonomilerden daha y\u00fcksek puanlara sahip oldu. Bu tablo, daha k\u00fc\u00e7\u00fck pazarlar\u0131n belirli ni\u015f alanlarda y\u00fcksek de\u011fer sunabilece\u011fini ve daha geni\u015f eri\u015fim sa\u011flayan b\u00fcy\u00fck pazarlara k\u0131yasla daha verimli olabilece\u011fini ortaya koyuyor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>27,3 puana sahip Kuzey Amerika\u2019daki b\u00fcy\u00fcme daha yava\u015f olsa da, y\u00fcksek de\u011ferli kullan\u0131c\u0131lar\u0131 elde tutma a\u00e7\u0131s\u0131ndan \u00f6nemli bir pazar. Bu b\u00f6lgedeki b\u00fcy\u00fcme, yeni kullan\u0131c\u0131 kazan\u0131m\u0131ndan daha \u00e7ok kullan\u0131c\u0131 ba\u015f\u0131na ortalama ciro (ARPU) optimizasyonu ve geli\u015fmi\u015f monetizasyon modelleriyle sa\u011fland\u0131.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Oyunlar, k\u00fcresel mobil b\u00fcy\u00fcmenin temel ta\u015f\u0131 olmaya devam ediyor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sekt\u00f6rel olarak bak\u0131ld\u0131\u011f\u0131nda, oyunlar 45,8\u2019lik en y\u00fcksek B\u00fcy\u00fcme Skoru ile liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. Bu ba\u015far\u0131da hyper casual ve hibrit casual oyunlar ba\u015f\u0131 \u00e7ekerken, kart ve m\u00fczik oyunlar\u0131 da y\u00fcksek puanlar elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6lgeler aras\u0131nda olduk\u00e7a belirgin farklar var: Hindistan 52,2\u2019lik B\u00fcy\u00fcme Skoru ile k\u00fcresel lider konumunda, \u0130skandinav \u00fclkeleri Avrupa\u2019daki daha b\u00fcy\u00fck pazarlardan daha iyi bir performansa sahip, LATAM b\u00f6lgesinde Arjantin ve Kolombiya b\u00fcy\u00fcme oranlar\u0131nda ba\u015f\u0131 \u00e7ekiyor ve T\u00fcrkiye, MENAT b\u00f6lgesinin itici g\u00fcc\u00fc konumunda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oyun d\u0131\u015f\u0131ndaki uygulama t\u00fcrlerinde ise pazaryeri ve ilan uygulamalar\u0131 40,8 puanla, haber ve dergi uygulamalar\u0131 36,4 puanla, bankac\u0131l\u0131k uygulamalar\u0131 ise 33,6 puanla \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En y\u00fcksek b\u00fcy\u00fcme potansiyeline sahip b\u00f6lgelere, \u00fclkelere ve sekt\u00f6rlere daha ayr\u0131nt\u0131l\u0131 bir bak\u0131\u015f i\u00e7in\u00a0<strong>Mobil Uygulama B\u00fcy\u00fcme Raporu 2025<\/strong>\u2018i <a href=\"https:\/\/www.adjust.com\/tr\/resources\/ebooks\/mobile-app-growth-report\/\" rel=\"nofollow noopener\" target=\"_blank\">buradan indirebilirsiniz<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Adjust'un yay\u0131nlad\u0131\u011f\u0131 rapor, oyun sekt\u00f6r\u00fc ve b\u00f6lgesel pazarlar\u0131n geni\u015flemesiyle k\u00fcresel mobil uygulama ekosisteminin g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme trendi g\u00f6sterdi\u011fini ortaya koyuyor.","protected":false},"author":63,"featured_media":205467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8928],"class_list":["post-205463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/205463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=205463"}],"version-history":[{"count":3,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/205463\/revisions"}],"predecessor-version":[{"id":205470,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/205463\/revisions\/205470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/205467"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=205463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=205463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=205463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}