{"id":208752,"date":"2026-01-20T15:46:43","date_gmt":"2026-01-20T12:46:43","guid":{"rendered":"https:\/\/mobidictum.com\/?p=208752"},"modified":"2026-01-20T15:46:45","modified_gmt":"2026-01-20T12:46:45","slug":"ramazan-doneminde-mobil-uygulama-kullanimi-artiyor-markalar-icin-mobil-pazarlama-stratejisi-onem-kazaniyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ramazan-doneminde-mobil-uygulama-kullanimi-artiyor-markalar-icin-mobil-pazarlama-stratejisi-onem-kazaniyor\/","title":{"rendered":"Ramazan d\u00f6neminde mobil uygulama kullan\u0131m\u0131 art\u0131yor, markalar i\u00e7in mobil pazarlama stratejisi \u00f6nem kazan\u0131yor"},"content":{"rendered":"\n<p>Ramazan d\u00f6nemi, de\u011fi\u015fen g\u00fcnl\u00fck rutinler ve artan dijital etkile\u015fimle birlikte mobil uygulama kullan\u0131m\u0131nda belirgin bir y\u00fckseli\u015f yarat\u0131yor. Adjust\u2019\u0131n\u00a0<strong>Ramazan Mobil Uygulama Trendleri Raporu 2026<\/strong>, bu d\u00f6nemin mobil uygulamalar i\u00e7in g\u00fc\u00e7l\u00fc bir kullan\u0131c\u0131 kazan\u0131m\u0131 ve b\u00fcy\u00fcme f\u0131rsat\u0131 sundu\u011funu ortaya koyuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ramazan D\u00f6neminde Mobil Kullan\u0131m\u0131na \u0130li\u015fkin Temel Veriler:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0METAP b\u00f6lgesinde, Ramazan d\u00f6neminde (28 \u015eubat\u201330 Mart) g\u00fcnl\u00fck ortalama indirme, Ramazan \u00f6ncesindeki iki haftaya (14\u201327 \u015eubat) k\u0131yasla\u00a0<strong>%11<\/strong>\u00a0artt\u0131. \u0130ndirme aktivitesi y\u00fcksek seyrini korudu ve Ramazan ortalamas\u0131na k\u0131yasla Ramazan Bayram\u0131\u2019ndan sonraki iki haftada (31 Mart\u201313 Nisan)\u00a0<strong>ek %2<\/strong>\u00a0art\u0131\u015f g\u00f6sterdi.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uygulama oturumlar\u0131\u00a0<strong>%6<\/strong>, ortalama oturum s\u00fcreleri ise\u00a0<strong>%4<\/strong>\u00a0oran\u0131nda y\u00fckseldi.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar \u00f6zellikle iftar sonras\u0131 ve sahur \u00f6ncesi saatlerde uygulamalarda daha uzun s\u00fcre vakit ge\u00e7irdi.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ramazan 2025 d\u00f6neminde en y\u00fcksek toplam indirme art\u0131\u015f\u0131 Suudi Arabistan\u00a0<strong>(+%34)<\/strong>\u00a0ve Pakistan\u2019da\u00a0<strong>(+%21)<\/strong>\u00a0g\u00f6r\u00fcl\u00fcrken, onlar\u0131 BAE\u00a0<strong>(+%10)<\/strong>\u00a0ve T\u00fcrkiye\u00a0<strong>(+%9)<\/strong>\u00a0takip etti.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyun, sosyal medya ve yard\u0131mc\u0131 uygulamalar Ramazan boyunca en y\u00fcksek performans\u0131 sergiledi.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Oyun kategorisinde indirmeler Ramazan s\u0131ras\u0131nda\u00a0<strong>+%24<\/strong>, bayram d\u00f6neminde ise\u00a0<strong>+%27<\/strong>\u00a0seviyesine \u00e7\u0131kt\u0131.\u00a0Ramazan 2025 d\u00f6neminde, oyun kategorisi t\u00fcm b\u00f6lgeler ve \u00fclkeler genelinde en uzun ortalama oturum s\u00fcresine sahip kategori oldu.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ara\u00e7lar (utilities) kategorisi Ramazan\u2019da\u00a0<strong>+%26<\/strong>\u00a0artarken, bayramdan sonraki iki haftada\u00a0<strong>+%43<\/strong>\u00a0ile zirveye ula\u015ft\u0131.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobil Pazarlama \u0130\u00e7in Stratejik \u00d6nemi:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ramazan, mobil uygulamalar i\u00e7in tek seferlik bir zirve de\u011fil; \u00f6ncesi, Ramazan d\u00f6nemi ve bayramla birlikte a\u015famal\u0131 bir b\u00fcy\u00fcme d\u00f6ng\u00fcs\u00fc sunuyor.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do\u011fru zamanlamayla kurgulanan kullan\u0131c\u0131 edinme ve etkile\u015fim stratejileri, Ramazan boyunca kazan\u0131lan kullan\u0131c\u0131lar\u0131n bayram sonras\u0131nda da elde tutulmas\u0131n\u0131 sa\u011fl\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6l\u00e7\u00fcmleme, analiz ve optimizasyon bu s\u00fcre\u00e7te kritik \u00f6neme sahip. Adjust\u2019\u0131n yapay zek\u00e2 destekli analitik \u00e7\u00f6z\u00fcmleri, markalar\u0131n verileri derinlemesine anlamland\u0131rmas\u0131n\u0131 ve kampanya performans\u0131n\u0131 art\u0131rmas\u0131n\u0131 sa\u011fl\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p><strong>Adjust\u00a0T\u00fcrkiye ve Afrika Sat\u0131\u015f Lideri<\/strong>\u00a0<strong>\u00a0Mert Altunka\u015f, \u00a0<\/strong>konuyla ilgili olarak \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;2026 itibar\u0131yla mobil uygulama pazarlamas\u0131, markalar\u0131n b\u00fcy\u00fcme stratejisinde art\u0131k bir se\u00e7enek de\u011fil, zorunlu bir \u00f6ncelik haline geliyor. <\/p>\n\n\n\n<p>Ramazan gibi dijital etkile\u015fimin zirveye \u00e7\u0131kt\u0131\u011f\u0131 d\u00f6nemler, markalara sadece kullan\u0131c\u0131 kazan\u0131m\u0131 sa\u011flamakla kalmay\u0131p, veri odakl\u0131 stratejilerle uzun vadeli sadakatve etkile\u015fim yaratma f\u0131rsat\u0131 sunuyor. <\/p>\n\n\n\n<p>Bu d\u00f6nemi do\u011fru de\u011ferlendiren markalar, gelece\u011fin mobil ekosisteminde rekabet avantaj\u0131 kazanacak.&#8221;<\/p>\n<cite><strong>Adjust\u00a0T\u00fcrkiye ve Afrika Sat\u0131\u015f Lideri<\/strong>\u00a0<strong>\u00a0Mert Altunka\u015f<\/strong><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-1024x1024.jpg\" alt=\"\" class=\"wp-image-208753\" style=\"width:424px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-1024x1024.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-768x768.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-1536x1536.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-2048x2048.jpg 2048w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/Mert-Altunkas-80x80.jpg 80w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Adjust\u00a0T\u00fcrkiye ve Afrika Sat\u0131\u015f Lideri<\/strong>\u00a0<strong>\u00a0Mert Altunka\u015f<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adjust verilerine g\u00f6re Ramazan, mobil uygulamalar i\u00e7in sadece ge\u00e7ici bir art\u0131\u015f de\u011fil, stratejik bir b\u00fcy\u00fcme d\u00f6nemi sunuyor.<\/p>\n","protected":false},"author":63,"featured_media":208755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8863],"tags":[8928],"class_list":["post-208752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/208752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=208752"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/208752\/revisions"}],"predecessor-version":[{"id":208757,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/208752\/revisions\/208757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/208755"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=208752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=208752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=208752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}