{"id":208927,"date":"2026-01-20T14:53:56","date_gmt":"2026-01-20T11:53:56","guid":{"rendered":"https:\/\/mobidictum.com\/?p=208927"},"modified":"2026-01-23T15:00:53","modified_gmt":"2026-01-23T12:00:53","slug":"arcade-mobil-oyun-yayincisi-alexandre-salem","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/arcade-mobil-oyun-yayincisi-alexandre-salem\/","title":{"rendered":"Arcade, veri odakl\u0131 bir mobil oyun yay\u0131nc\u0131s\u0131 olarak yay\u0131na ba\u015flad\u0131 ve Alexandre Salem\u2019i Ba\u015fkan olarak atad\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Arcade.com, casual ve hybrid-casual t\u00fcrlerine odaklanan k\u00fcresel bir mobil oyun yay\u0131nc\u0131s\u0131 olarak resmen lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdi. \u015eirket, <strong>st\u00fcdyolar\u0131n oyunlar\u0131n\u0131 do\u011frulamas\u0131na, optimize etmesine ve \u00f6l\u00e7eklemesine yard\u0131mc\u0131 olmay\u0131 hedefleyen<\/strong>; \u015feffaf ve analitik temelli bir yay\u0131nc\u0131l\u0131k modeli etraf\u0131nda konumlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ba\u015fkan (President) olarak atanan Alexandre Salem<\/strong>, Arcade\u2019in stratejisine, operasyonlar\u0131na, yay\u0131nc\u0131l\u0131k ortakl\u0131klar\u0131na ve k\u00fcresel geni\u015flemesine liderlik edecek; \u015firket mobil oyun yay\u0131nc\u0131l\u0131\u011f\u0131 platformunu b\u00fcy\u00fctmeyi s\u00fcrd\u00fcr\u00fcrken bu alanlar\u0131n sorumlulu\u011funu \u00fcstlenecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/arcade.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Arcade<\/a>, farkl\u0131 a\u015famalardaki st\u00fcdyolarla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtiyor: \u0130lk konseptlerini test eden erken ekiplerden, g\u00fc\u00e7l\u00fc KPI\u2019lar sergileyen ve \u00f6l\u00e7eklemeye haz\u0131r canl\u0131 (live) \u00fcr\u00fcnlere sahip geli\u015ftiricilere kadar geni\u015f bir yelpazeyi kaps\u0131yor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, rol\u00fcn\u00fc KPI do\u011frulama, \u00fcr\u00fcn optimizasyonu ve k\u00fcresel b\u00fcy\u00fcme oda\u011f\u0131nda tan\u0131ml\u0131yor; kullan\u0131c\u0131 edinimi b\u00fcy\u00fcmesi s\u0131ras\u0131nda eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir veriye s\u0131n\u0131rl\u0131 eri\u015fim ve belirsiz karar alma s\u00fcre\u00e7leri gibi yayg\u0131n \u00f6l\u00e7ekleme engellerini hedefledi\u011fini vurguluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arcade, lansman duyurusunda u\u00e7tan uca modelini \u015f\u00f6yle \u00f6zetledi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konsept se\u00e7imi ve konumland\u0131rmay\u0131 y\u00f6nlendirmek i\u00e7in pazar ve t\u00fcr i\u00e7g\u00f6r\u00fcleri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kontroll\u00fc testler ve analitik odakl\u0131 iterasyonla erken KPI do\u011frulamas\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6l\u00e7ekte yarat\u0131c\u0131 test ve optimizasyon<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LiveOps, A\/B testleri ve deney\/deneme (eksperimentasyon) \u00e7er\u00e7eveleri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00fcresel kullan\u0131c\u0131 edinimi ve monetizasyon deste\u011fi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00fcreklilik arz eden yay\u0131nc\u0131l\u0131k operasyonlar\u0131 ve uzun vadeli \u00fcr\u00fcn y\u00f6netimi<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">AI.tech ve Media.net altyap\u0131s\u0131yla destekleniyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arcade, platformunun daha geni\u015f <strong>AI.tech ve Media.net ekosistemi<\/strong> taraf\u0131ndan desteklendi\u011fini belirtiyor. \u015eirkete g\u00f6re bu ekosistem; temel analitik altyap\u0131s\u0131n\u0131, performans pazarlamas\u0131 altyap\u0131s\u0131n\u0131 ve medya kabiliyetlerini sa\u011fl\u0131yor. Bu sayede Arcade, yaln\u0131zca bir finansman ya da da\u011f\u0131t\u0131m katman\u0131 gibi hareket etmek yerine, yay\u0131nc\u0131 liderli\u011finde icraya ve geli\u015ftirici ortakl\u0131\u011f\u0131na odaklanabiliyor.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOyunlar\u0131n bug\u00fcn nas\u0131l in\u015fa edilip \u00f6l\u00e7eklendi\u011fi, \u00fcr\u00fcn, veri ve b\u00fcy\u00fcme aras\u0131nda \u00e7ok daha s\u0131k\u0131 bir hizalanma gerektiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arcade, geli\u015ftiricilere performansa dair net g\u00f6r\u00fcn\u00fcrl\u00fck, daha h\u0131zl\u0131 iterasyon d\u00f6ng\u00fcleri ve icran\u0131n i\u00e7inde derinlemesine yer alan bir yay\u0131nc\u0131l\u0131k orta\u011f\u0131 sunmak i\u00e7in kuruldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedefimiz, st\u00fcdyolarla ilk g\u00fcnden itibaren \u015feffaf bi\u00e7imde \u00e7al\u0131\u015fmak ve oyunlar\u0131 sadece piyasaya s\u00fcrmek de\u011fil; s\u00fcrd\u00fcr\u00fclebilir \u015fekilde \u00f6l\u00e7eklemelerine yard\u0131mc\u0131 olmak.\u201d<\/p>\n<cite>Arcade Ba\u015fkan\u0131 Alexandre Salem<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Alexandre, mobil oyun ve h\u0131zl\u0131 b\u00fcy\u00fcyen teknoloji \u015firketlerinde on y\u0131l\u0131 a\u015fk\u0131n liderlik deneyimine sahip. King, Google, Huawei ve Stillfront\u2019ta \u00fcst d\u00fczey g\u00f6revler \u00fcstlenen Salem; \u00e7apraz fonksiyonlu \u00fcr\u00fcn organizasyonlar\u0131 kurup \u00f6l\u00e7ekledi, d\u00fcnya genelindeki st\u00fcdyolarla ortakl\u0131klar geli\u015ftirdi ve birden fazla pazarda b\u00fcy\u00fcme inisiyatiflerine liderlik etti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cBu kritik d\u00f6neme\u00e7te Arcade\u2019e kat\u0131lmaktan b\u00fcy\u00fck heyecan duyuyorum. Hybrid-casual mobil oyunlar bir sonraki evresine giriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arcade\u2019de, geli\u015ftiricilerin en iyi yapt\u0131klar\u0131 \u015feye \u2014 harika oyunlar yaratmaya \u2014 odaklanmalar\u0131n\u0131 sa\u011flayan bir yay\u0131nc\u0131l\u0131k platformu in\u015fa ediyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bizim rol\u00fcm\u00fcz; \u00fcr\u00fcn i\u00e7g\u00f6r\u00fcs\u00fcn\u00fc, veriyi ve operasyonel m\u00fckemmeliyeti bir araya getirerek, ortaklar\u0131m\u0131zla birlikte ilk saniyelerde b\u00fcy\u00fcl\u00fc hissettiren ve uzun vadede anlaml\u0131 kalan oyunlar\u0131 pazara sunmak.\u201d<\/p>\n<cite>Arcade Ba\u015fkan\u0131 Alexandre Salem<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/alexandre_salem.avif\" alt=\"\" class=\"wp-image-208761\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/alexandre_salem.avif 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/alexandre_salem-300x119.avif 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/01\/alexandre_salem-768x304.avif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Arcade Ba\u015fkan\u0131 Alexandre Salem<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arcade.com, \u015fu anda farkl\u0131 pozisyonlar i\u00e7in <a href=\"https:\/\/arcade.com\/careers\" rel=\"nofollow noopener\" target=\"_blank\">i\u015fe al\u0131m yap\u0131yor<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arcade.com ile \u00e7al\u0131\u015fmak isteyen geli\u015ftiriciler, resmi web sitesini <a href=\"https:\/\/arcade.com\/publishing\" rel=\"nofollow noopener\" target=\"_blank\">buradan ziyaret edebilir<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"Arcade.com, analitik odakl\u0131 bir yay\u0131nc\u0131l\u0131k modeliyle \u00e7\u0131k\u0131\u015f yaparak casual ekipler i\u00e7in do\u011frulama, kullan\u0131c\u0131 edinimi (UA), LiveOps ve uzun vadeli destek sunuyor.","protected":false},"author":93,"featured_media":208763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8928],"class_list":["post-208927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/208927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=208927"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/208927\/revisions"}],"predecessor-version":[{"id":208928,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/208927\/revisions\/208928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/208763"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=208927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=208927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=208927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}