{"id":209279,"date":"2026-01-30T11:42:02","date_gmt":"2026-01-30T08:42:02","guid":{"rendered":"https:\/\/mobidictum.com\/?p=209279"},"modified":"2026-02-02T11:42:42","modified_gmt":"2026-02-02T08:42:42","slug":"levellr-discord-2m-dolar-tohum-yatirim-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/levellr-discord-2m-dolar-tohum-yatirim-aldi\/","title":{"rendered":"Levellr, Discord konu\u015fmalar\u0131n\u0131 ger\u00e7ek zamanl\u0131 oyun zek\u00e2s\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in 2,5 milyon dolarl\u0131k tohum yat\u0131r\u0131m ald\u0131"},"content":{"rendered":"\n

Discord ve benzeri yeni nesil topluluk kanallar\u0131n\u0131 anlamland\u0131rmada oyun st\u00fcdyolar\u0131na ve markalara yard\u0131mc\u0131 olmak i\u00e7in geli\u015ftirilen yapay zek\u00e2 tabanl\u0131 i\u00e7g\u00f6r\u00fc platformu Levellr<\/strong>, 2,5 milyon ABD dolar\u0131<\/strong> tutar\u0131nda tohum yat\u0131r\u0131m<\/strong> ald\u0131.<\/p>\n\n\n\n

Yat\u0131r\u0131m turuna Fuel Ventures<\/strong> liderlik etti. Tura; oyun ve teknoloji taraf\u0131nda tan\u0131nm\u0131\u015f operat\u00f6r ve yat\u0131r\u0131mc\u0131lardan olu\u015fan bir grup da kat\u0131ld\u0131. Bu isimler aras\u0131nda Mark Pincus\u2019un Workplay Ventures\u2019\u0131<\/strong>, Bing Gordon<\/strong>, Frank Gibeau<\/strong>, Phil Mansell<\/strong>, Simon Hade<\/strong>, Norman Cheuk<\/strong> ve Playformant<\/strong> yer al\u0131yor.<\/p>\n\n\n\n

\u015eirket ayr\u0131ca daha \u00f6nce; Mitch Lasky<\/strong>, Owen Mahoney<\/strong>, Dylan Collins<\/strong>, Mika Salmi<\/strong>, Matt Bilbey<\/strong> ve Rich Barnwell<\/strong> gibi isimlerden de destek ald\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

Levellr, live-ops ve topluluk ekipleri i\u00e7in ne yap\u0131yor?<\/h2>\n\n\n\n

Levellr; Discord<\/a> benzeri topluluklarda ge\u00e7en konu\u015fma ve etkile\u015fim sinyallerini bir araya getiriyor ve h\u0131zl\u0131 akan sohbetleri, \u00fcr\u00fcn, live-ops, oyun tasar\u0131m\u0131, topluluk, geli\u015ftirici ili\u015fkileri, destek ve pazarlama gibi alanlarda \u00e7al\u0131\u015fan ekipler i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f<\/strong> ve aksiyona d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir<\/strong> i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n\n\n\n

\u015eirket, arac\u0131n\u0131; \u201csinyal-g\u00fcr\u00fclt\u00fc\u201d oran\u0131n\u0131 iyile\u015ftiren, raporlama d\u00f6ng\u00fclerini h\u0131zland\u0131ran ve oyuncu sesini i\u015f ve \u00fcr\u00fcn metrikleriyle ili\u015fkilendiren bir \u00e7\u00f6z\u00fcm olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n

Yat\u0131r\u0131m\u0131n kullan\u0131m alan\u0131<\/h2>\n\n\n\n

2021\u2019de Tom Gayner ve Ben Barbersmith taraf\u0131ndan kurulan Levellr<\/strong>, kurumsal (enterprise) \u00fcr\u00fcn\u00fcne y\u00f6nelik talebin artt\u0131\u011f\u0131n\u0131; gelirlerinin de art arda iki y\u0131lda ikiye katland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. M\u00fc\u015fterileri aras\u0131nda Epic Games<\/strong>, Krafton<\/strong>, Scopely<\/strong>, YouTube<\/strong> ve Google<\/strong> gibi isimler yer al\u0131yor.<\/p>\n\n\n\n

Yeni yat\u0131r\u0131m\u0131n; veri altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmek<\/strong> ve i\u00e7g\u00f6r\u00fcye dayal\u0131 \u00f6nerileri proaktif bi\u00e7imde ortaya \u00e7\u0131karacak \u201cagentic\u201d (ajan temelli)<\/strong> yetenekleri geni\u015fletmek i\u00e7in kullan\u0131laca\u011f\u0131 belirtildi.<\/p>\n\n\n\n

\n

\u201cLevellr\u2019\u0131n etkileyici b\u00fcy\u00fcmesini yak\u0131ndan takip ediyorum ve kritik bir sekt\u00f6r bo\u015flu\u011funu doldurduklar\u0131 \u00e7ok a\u00e7\u0131k. Levellr, Discord gibi temel platformlardan gelen zek\u00e2y\u0131 ger\u00e7ek zamanl\u0131 duygu (sentiment) ve ili\u015fki analiziyle i\u015fin i\u00e7ine ta\u015f\u0131yarak ekiplerin \u00e7al\u0131\u015fma bi\u00e7imini de\u011fi\u015ftiriyor.<\/p>\n\n\n\n

Ama bu yaln\u0131zca ba\u015flang\u0131\u00e7. Esasen CDP katman\u0131n\u0131 \u2014 m\u00fc\u015fteri veri platformu katman\u0131n\u0131 \u2014 in\u015fa ediyorlar. Bu katman, Discord topluluklar\u0131na sahip \u015firketler ve \u00f6tesi i\u00e7in de\u011feri b\u00fcy\u00fct\u00fcp daha fazla gelir kilidini a\u00e7abilir.\u201d<\/p>\nBing Gordon (Duolingo ve T2 y\u00f6netim kurulu \u00fcyesi)<\/strong><\/cite><\/blockquote>\n\n\n\n

\n

\u201cM\u00fc\u015fterilerimiz bize \u015funu s\u00f6yledi: \u00dcr\u00fcn ve gelir yaratma (monetization) verileriyle neler olup bitti\u011fini net g\u00f6r\u00fcyorlard\u0131; ancak DAU ve ARPDAU gibi metriklerdeki de\u011fi\u015fimlerin arkas\u0131ndaki \u2018neden\u2019i \u00e7o\u011fu zaman ka\u00e7\u0131r\u0131yorlard\u0131. Ekiplerin daha ak\u0131ll\u0131 kararlar almas\u0131na yard\u0131mc\u0131 olacak, kullan\u0131c\u0131 sesinden gelen ger\u00e7ek zamanl\u0131 i\u00e7g\u00f6r\u00fcye ihtiya\u00e7lar\u0131 vard\u0131.<\/p>\n\n\n\n

Levellr\u2019dan \u00f6nce ekipler Discord gibi platformlar\u0131 manuel olarak a\u015fa\u011f\u0131 yukar\u0131 kayd\u0131rarak tar\u0131yordu; topluluk sinyallerinin de\u011feri \u00e7o\u011fu zaman bir hata ya da sorun kullan\u0131c\u0131 kayb\u0131na (churn) d\u00f6n\u00fc\u015fene kadar yeterince anla\u015f\u0131lm\u0131yordu. Topluluk raporlar\u0131; segmentasyon, kohort analizi ya da a\u011f\u0131rl\u0131kland\u0131rma gibi sofistike yakla\u015f\u0131mlardan yoksundu. Bu y\u00fczden m\u00fc\u015fteri kullan\u0131c\u0131 sinyallerini g\u00f6rse bile, \u00fcr\u00fcn ekiplerinin ger\u00e7ekten aksiyon al\u0131p almamas\u0131 gerekti\u011fi konusunda ciddi bir belirsizlik vard\u0131.<\/p>\n\n\n\n

Levellr ile \u00fcr\u00fcn ve destek ekipleri, \u00fcr\u00fcn kullan\u0131m\u0131ndaki kaymalar\u0131n arkas\u0131ndaki \u2018neden\u2019i anlayabiliyor ve yol haritalar\u0131n\u0131 ger\u00e7ek kullan\u0131c\u0131 ac\u0131 noktalar\u0131na g\u00f6re \u00f6nceliklendirebiliyor. Live-ops ve geli\u015ftirici ili\u015fkileri (dev rel) ekipleri; gelir ve elde tutmay\u0131 (retention) tehdit eden kritik olaylara dair ger\u00e7ek zamanl\u0131 zek\u00e2 elde ederek daha h\u0131zl\u0131 hareket edebiliyor. Topluluk ve m\u00fc\u015fteri destek ekipleri, sinyali g\u00fcr\u00fclt\u00fcden ay\u0131klay\u0131p ciddi bir manuel i\u015fi ortadan kald\u0131r\u0131rken; pazarlama ekipleri de kullan\u0131c\u0131 d\u00fczeyinde otomasyonla kullan\u0131c\u0131lar\u0131 i\u00e7eride tutup hunide (funnel) ilerletmeye devam edebiliyor.\u201d<\/p>\nTom Gayner, Levellr Kurucu Orta\u011f\u0131 ve CEO\u2019su<\/a><\/strong><\/cite><\/blockquote>\n\n\n

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\"\"
Tom Gayner, Levellr Kurucu Orta\u011f\u0131 ve CEO\u2019su<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n
\n

\u201cLevellr, oyunlar ve t\u00fcketici odakl\u0131 i\u015fletmeler genelinde tekrar tekrar g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir soruna \u00e7\u00f6z\u00fcm getiriyor: Topluluk sohbetlerinin i\u00e7inde kilitli kalan \u00e7ok b\u00fcy\u00fck bir de\u011fer var; ancak bu i\u00e7g\u00f6r\u00fcy\u00fc eyleme d\u00f6n\u00fc\u015ft\u00fcrmenin net bir yolu \u00e7o\u011fu zaman bulunmuyor. Tom ve Ben, g\u00fcr\u00fclt\u00fcn\u00fcn h\u00e2kim oldu\u011fu yerde netlik sa\u011flayan bir platform in\u015fa etti. Bu sayede ekipler; elde tutma (retention) ve b\u00fcy\u00fcmeyi do\u011frudan etkileyen daha iyi kararlar alabiliyor.<\/p>\n\n\n\n

Fuel Ventures\u2019ta desteklemeyi en sevdi\u011fimiz kurucu profili tam olarak bu: \u00c7\u00f6zd\u00fckleri probleme derinden ba\u011fl\u0131lar ve somut ticari etki yaratacak bir \u00fcr\u00fcn geli\u015ftirmeye odaklan\u0131yorlar.\u201d<\/p>\nMark Pearson, Fuel Ventures Kurucusu<\/a><\/strong><\/cite><\/blockquote>\n\n\n

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\"\"
Mark Pearson, Fuel Ventures Kurucusu<\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n
\n","protected":false},"excerpt":{"rendered":"Fuel Ventures\u2019\u0131n liderlik etti\u011fi yat\u0131r\u0131m turuna oyun sekt\u00f6r\u00fcn\u00fcn deneyimli isimleri de kat\u0131l\u0131rken, Levellr yapay zek\u00e2 destekli topluluk i\u00e7g\u00f6r\u00fcleri platformunu b\u00fcy\u00fct\u00fcyor.","protected":false},"author":63,"featured_media":209262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8928],"class_list":["post-209279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/209279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=209279"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/209279\/revisions"}],"predecessor-version":[{"id":209281,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/209279\/revisions\/209281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/209262"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=209279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=209279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=209279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}