{"id":209682,"date":"2026-02-11T17:57:49","date_gmt":"2026-02-11T14:57:49","guid":{"rendered":"https:\/\/mobidictum.com\/?p=209682"},"modified":"2026-02-11T17:57:59","modified_gmt":"2026-02-11T14:57:59","slug":"mattel-mattel163-satin-aliyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mattel-mattel163-satin-aliyor\/","title":{"rendered":"Mattel, Mattel163 mobil oyun st\u00fcdyosunun tamam\u0131 sat\u0131n al\u0131yor"},"content":{"rendered":"\n<p>K\u00fcresel \u00f6l\u00e7ekte \u00f6nde gelen bir oyun ve aile e\u011flencesi \u015firketi olan ve d\u00fcnyan\u0131n en ikonik marka portf\u00f6ylerinden birine sahip <a href=\"https:\/\/corporate.mattel.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Mattel, Inc<\/a>.; internet ve oyun hizmetleri sa\u011flay\u0131c\u0131lar\u0131 aras\u0131nda lider konumdaki NetEase ile, ortak giri\u015fim orta\u011f\u0131n\u0131n pay\u0131n\u0131 sat\u0131n alarak Mattel163 mobil oyun st\u00fcdyosunun <strong>tam m\u00fclkiyetini<\/strong> devralmak \u00fczere bir anla\u015fmaya vard\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n<p>\u0130\u015flemin, ola\u011fan kapan\u0131\u015f ko\u015fullar\u0131n\u0131n yerine getirilmesine ba\u011fl\u0131 olarak <strong>1. \u00e7eyre\u011fin sonuna kadar<\/strong> tamamlanmas\u0131 bekleniyor.<\/p>\n\n\n\n<p>Mattel163, Mattel\u2019in ikonik markalar\u0131na dayal\u0131 dijital oyunlar geli\u015ftiriyor. 2018\u2019de kurulan Mattel163, bug\u00fcne kadar Mattel IP\u2019sini temel alan <strong>d\u00f6rt oyun<\/strong> \u00e7\u0131kard\u0131: <strong>Uno!<\/strong>, <strong>Uno Wonder<\/strong>, <strong>Phase 10<\/strong> ve <strong>Skip-Bo<\/strong>. Bu oyunlar, yakla\u015f\u0131k <strong>20 milyon<\/strong> ayl\u0131k aktif kullan\u0131c\u0131ya ula\u015ft\u0131 ve d\u00fcnya genelinde <strong>550 milyondan fazla<\/strong> indirme elde etti.<\/p>\n\n\n\n<p>Anla\u015fma kapsam\u0131nda Mattel163\u2019e <strong>318 milyon dolar<\/strong> de\u011fer bi\u00e7ildi. NetEase\u2019in y\u00fczde <strong>50<\/strong>\u2019lik pay\u0131 i\u00e7in <strong>159 milyon dolar<\/strong> sat\u0131n alma bedeli \u00f6denecek. Sat\u0131n alma maliyetinin yar\u0131s\u0131ndan fazlas\u0131n\u0131n, Mattel\u2019in bilan\u00e7osunda konsolide edilmeyen ortak giri\u015fimin nakit varl\u0131klar\u0131ndaki Mattel pay\u0131ndan kar\u015f\u0131lanmas\u0131 bekleniyor. \u0130\u015flemin \u015firket k\u00e2rl\u0131l\u0131\u011f\u0131na <strong>hemen olumlu katk\u0131<\/strong> yapaca\u011f\u0131 belirtildi.<\/p>\n\n\n\n<p><a href=\"https:\/\/mobidictum.com\/tr\/mattel-yeni-ise-alimlar-dijital-oyun-dunyasinda-gelismek-istiyor\/\">Mattel<\/a>, Mattel163\u2019\u00fcn yetkinliklerinden yararlanarak mobil oyun \u00fcretimini art\u0131rmay\u0131 ve Mattel\u2019in daha geni\u015f \u00fcr\u00fcn yol haritas\u0131yla uyumu g\u00fc\u00e7lendirmeyi hedefliyor.<\/p>\n\n\n\n<p>Mattel163\u2019\u00fcn Mattel\u2019in dijital i\u015f birimiyle entegre edilmesi; performans pazarlamas\u0131 ve \u00e7apraz tan\u0131t\u0131m (cross promotion) alanlar\u0131nda \u00f6l\u00e7ek avantajlar\u0131 yaratman\u0131n yan\u0131 s\u0131ra, Mattel\u2019in marka pazarlamas\u0131yla daha g\u00fc\u00e7l\u00fc bir sinerji sa\u011flamas\u0131 bekleniyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cVizyonumuz, Mattel fikri m\u00fclkiyetine dayal\u0131, her ya\u015ftan hayran i\u00e7in kal\u0131c\u0131 etkile\u015fim sa\u011flayan dijital deneyimler ve oyunlar yaratarak fiziksel oyunu sanal d\u00fcnyaya ta\u015f\u0131mak.<\/p>\n\n\n\n<p>Mattel163\u2019\u00fcn kontrol\u00fcn\u00fc tamamen devralmak tam olarak bunu sa\u011fl\u0131yor. Dijital stratejimizde \u00f6nemli bir rol oynayacak ve kendi yay\u0131nc\u0131l\u0131k kabiliyetlerimizi ciddi \u00f6l\u00e7\u00fcde g\u00fc\u00e7lendirecek.<\/p>\n\n\n\n<p>Mattel163 ekibi bu i\u015fi s\u0131f\u0131rdan in\u015fa ederken ola\u011fan\u00fcst\u00fc bir performans g\u00f6sterdi; onlar\u0131 aram\u0131za katmay\u0131 sab\u0131rs\u0131zl\u0131kla bekliyoruz.<\/p>\n\n\n\n<p>\u0130konik markalardan olu\u015fan portf\u00f6y\u00fcm\u00fcz dijital d\u00fcnyaya son derece uygun ve bu sat\u0131n alma, b\u00fcy\u00fck ve h\u0131zl\u0131 b\u00fcy\u00fcyen bir pazardaki konumumuzu g\u00fc\u00e7lendirecek ve varl\u0131\u011f\u0131m\u0131z\u0131 h\u0131zland\u0131racak.\u201d<\/p>\n<cite>Mattel Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO\u2019su <strong>Ynon Kreiz<\/strong><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/02\/Ynon-Kreiz.jpg\" alt=\"\" class=\"wp-image-209644\" style=\"width:447px;height:auto\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/02\/Ynon-Kreiz.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/02\/Ynon-Kreiz-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/02\/Ynon-Kreiz-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/02\/Ynon-Kreiz-768x768.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/02\/Ynon-Kreiz-80x80.jpg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Mattel Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO\u2019su <strong>Ynon Kreiz<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Mattel\u2019in dijital stratejisi \u00fc\u00e7 temel s\u00fctuna dayan\u0131yor: <strong>Take-Two, Xbox, Supercell, Netflix ve Apple Arcade<\/strong> gibi d\u00fcnya \u00e7ap\u0131nda i\u015f ortaklar\u0131yla lisanslama; ilk iki oyununun <strong>2026\u2019da<\/strong> piyasaya s\u00fcr\u00fclmesi beklenen <strong>orijinal mobil oyunlar\u0131n kendi yay\u0131nc\u0131l\u0131\u011f\u0131<\/strong>; ve <strong>Roblox<\/strong> ile <strong>Fortnite<\/strong> gibi i\u00e7erik \u00fcretici platformlar\u0131nda b\u00fcy\u00fcme.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Mattel fikri m\u00fclkiyetine (IP) dayal\u0131 d\u00f6rt oyun yay\u0131nlayan Mattel163\u2019\u00fcn yakla\u015f\u0131k 20 milyon ayl\u0131k aktif kullan\u0131c\u0131s\u0131 bulunuyor ve oyunlar\u0131 d\u00fcnya genelinde 550 milyondan fazla kez indirildi.<\/p>\n","protected":false},"author":63,"featured_media":209641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[8928],"class_list":["post-209682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-sicak-haber"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/209682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=209682"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/209682\/revisions"}],"predecessor-version":[{"id":209685,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/209682\/revisions\/209685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/209641"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=209682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=209682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=209682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}