{"id":211937,"date":"2026-04-21T09:00:00","date_gmt":"2026-04-21T06:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=211937"},"modified":"2026-04-21T08:27:33","modified_gmt":"2026-04-21T05:27:33","slug":"tamatem-playable-factory-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tamatem-playable-factory-satin-aldi\/","title":{"rendered":"Tamatem, reklam teknolojisi ve AI platformunu geli\u015ftirmek i\u00e7in Playable Factory\u2019yi ald\u0131"},"content":{"rendered":"\n<p>Bu sat\u0131n alma ile <a href=\"https:\/\/tamatem.co\/\" target=\"_blank\" rel=\"noopener\">Tamatem<\/a>, oyun sekt\u00f6r\u00fcndeki en g\u00fc\u00e7l\u00fc reklam teknolojisi yetkinliklerinden birini b\u00fcnyesine katarak, k\u00fcresel \u00f6l\u00e7ekte kendini kan\u0131tlam\u0131\u015f ileri seviye teknolojileri platformuna entegre etme yolunda \u00f6nemli bir ad\u0131m at\u0131yor.<\/p>\n\n\n\n<p>D\u00fcnya genelinde 250\u2019den fazla m\u00fc\u015fteriye hizmet veren Playable Factory, bug\u00fcne kadar<strong> 30 milyardan fazla reklam g\u00f6sterimine imza att\u0131.<\/strong><\/p>\n\n\n\n<p>2021 y\u0131l\u0131nda \u0130stanbul\u2019da kurulan Playable Factory, <strong>30.000\u2019den fazla playable reklam geli\u015ftirdi<\/strong> ve oyun geli\u015ftiricileri ile yay\u0131nc\u0131lar\u0131n etkile\u015fimli reklam formatlar\u0131 arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131 edinim faaliyetlerini \u00f6l\u00e7eklendirmesine olanak tan\u0131yan sekt\u00f6r \u00f6nc\u00fcs\u00fc bir teknoloji altyap\u0131s\u0131 olu\u015fturdu. <\/p>\n\n\n\n<p><strong>\u015eirketin sundu\u011fu \u00e7\u00f6z\u00fcmler, y\u00fckleme d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda 8 kata kadar art\u0131\u015f, elde tutma oranlar\u0131nda %40\u2019a varan y\u00fckseli\u015f ve oyuncu ya\u015fam boyu de\u011ferinde anlaml\u0131 iyile\u015fmeler sa\u011fl\u0131yor.<\/strong><\/p>\n\n\n\n<p>2025 y\u0131l\u0131nda <a href=\"https:\/\/mobidictum.com\/tr\/playable-factory-ludus-ventures-yatirim\/\">Playable Factory Ludus Ventures&#8217;ten stratejik bir yat\u0131r\u0131m ald\u0131<\/a>. Bu yat\u0131r\u0131m, \u015firketin oyun end\u00fcstrisinin \u00f6tesine uzanan b\u00fcy\u00fcme stratejisini h\u0131zland\u0131rd\u0131; Playable Factory, interaktif reklam teknolojisini yeni sekt\u00f6rlere ta\u015f\u0131rken yapay zeka destekli altyap\u0131s\u0131n\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde g\u00fc\u00e7lendirdi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTamatem a\u00e7\u0131s\u0131ndan bug\u00fcn son derece \u00f6nemli ve d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir g\u00fcn. <\/p>\n\n\n\n<p>Playable Factory ile birlikte, d\u00fcnyan\u0131n en geli\u015fmi\u015f playable reklam teknolojilerinden birini platformumuza dahil ediyoruz. B\u00f6ylece i\u00e7erik, da\u011f\u0131t\u0131m, \u00f6deme sistemleri ve art\u0131k d\u00fcnya standartlar\u0131nda reklam teknolojisini bir araya getirerek, tam entegre bir oyun ekosistemi in\u015fa etme vizyonumuzu daha da ileri ta\u015f\u0131yoruz.\u201d<\/p>\n<cite>Tamatem Kurucusu ve CEO\u2019su Hussam Hammo<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/hussam_hammo.jpg\" alt=\"\" class=\"wp-image-211929\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/hussam_hammo.jpg 400w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/hussam_hammo-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/hussam_hammo-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/hussam_hammo-80x80.jpg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Tamatem Kurucusu ve CEO\u2019su Hussam Hammo<\/figcaption><\/figure>\n<\/div>\n\n\n<p>2013 y\u0131l\u0131nda kurulan Tamatem, k\u00fclt\u00fcrel olarak g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131k bulan i\u00e7eriklere odaklanmas\u0131 ve b\u00f6lgedeki temel altyap\u0131 sorunlar\u0131na \u00e7\u00f6z\u00fcm \u00fcretmesi sayesinde MENA pazar\u0131ndaki liderli\u011fini peki\u015ftirdi. \u015eirket, bug\u00fcne kadar <strong>70\u2019ten fazla yerelle\u015ftirilmi\u015f oyun yay\u0131nlad\u0131; 300 milyondan fazla indirme rakam\u0131na ve 3 milyonu a\u015fk\u0131n ayl\u0131k aktif kullan\u0131c\u0131ya ula\u015ft\u0131.<\/strong><\/p>\n\n\n\n<p>Tamatem\u2019in altyap\u0131 yap\u0131lanmas\u0131n\u0131n \u00f6nemli bile\u015fenlerinden biri olan Tamatem Plus ise, <strong>45\u2019ten fazla yerel \u00f6deme y\u00f6ntemini tek bir API alt\u0131nda birle\u015ftiren \u00f6deme a\u011f\u0131yla<\/strong>, y\u00fczlerce oyun ve uygulama \u015firketinin b\u00f6lge genelinde etkin bi\u00e7imde gelir elde etmesini m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPlayable Factory, Avrupa ve ABD\u2019de \u00f6nde gelen oyun \u015firketlerinin tercih etti\u011fi g\u00fc\u00e7l\u00fc bir platform in\u015fa etti.<\/p>\n\n\n\n<p>Tamatem \u00e7at\u0131s\u0131 alt\u0131na kat\u0131lmak, bu teknolojiyi k\u00fcresel \u00f6l\u00e7ekte daha da b\u00fcy\u00fctmemize imk\u00e2n tan\u0131rken, i\u015f ortaklar\u0131m\u0131za y\u00fcksek performansl\u0131 \u00e7\u00f6z\u00fcmler sunmay\u0131 s\u00fcrd\u00fcrmemizi de sa\u011flayacak.\u201d<\/p>\n<cite>Playable Factory Kurucusu ve CEO\u2019su Berat O\u011fuz<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-94.png\" alt=\"\" class=\"wp-image-211931\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-94.png 500w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-94-300x300.png 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-94-150x150.png 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2026\/04\/image-94-80x80.png 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Playable Factory Kurucusu ve CEO\u2019su Berat O\u011fuz<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Bu sat\u0131n almayla birlikte Tamatem, yapay zek\u00e2 \u00f6ncelikli bir oyun platformu olarak yeni bir b\u00fcy\u00fcme d\u00f6nemine giriyor.<\/p>\n\n\n\n<p>\u015eirket; oyunlar\u0131n daha h\u0131zl\u0131 ve verimli \u015fekilde geli\u015ftirilmesinden reklam kreatiflerinin \u00f6l\u00e7ekli bi\u00e7imde \u00fcretilmesi ve optimize edilmesine, etkile\u015fimli ve ki\u015fiselle\u015ftirilmi\u015f yeni oyuncu deneyimlerinin m\u00fcmk\u00fcn k\u0131l\u0131nmas\u0131na kadar i\u015finin t\u00fcm katmanlar\u0131nda yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n<p><strong>Tamatem\u2019in uzun vadeli vizyonu, yapay zek\u00e2dan yararlanarak oyunlar\u0131n geli\u015ftirilme, pazarlanma ve deneyimlenme bi\u00e7imini k\u00f6kl\u00fc \u015fekilde d\u00f6n\u00fc\u015ft\u00fcrmek; daha h\u0131zl\u0131 \u00fcretim d\u00f6ng\u00fclerini, daha ak\u0131ll\u0131 b\u00fcy\u00fcme modellerini ve tamamen yeni oynan\u0131\u015f formatlar\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lmakt\u0131r.<\/strong><\/p>\n\n\n\n<p>Bu duyuru, Tamatem\u2019in yeni yat\u0131r\u0131mc\u0131lar olarak <strong>Next Ventures ve Square Enix\u2019i b\u00fcnyesine katmas\u0131 ve mevcut yat\u0131r\u0131mc\u0131s\u0131 Krafton\u2019un \u015firkete olan deste\u011fini art\u0131rmas\u0131yla ayn\u0131 d\u00f6neme denk geliyor<\/strong>. Bu geli\u015fmeyle birlikte \u015firketin bug\u00fcne kadar sa\u011flad\u0131\u011f\u0131 toplam yat\u0131r\u0131m tutar\u0131 <strong>25 milyon dolar\u0131n \u00fczerine \u00e7\u0131kt\u0131.<\/strong><\/p>\n\n\n\n<p>Bug\u00fcn itibar\u0131yla Tamatem; <strong>Amman<\/strong>, <strong>Riyad<\/strong>, <strong>Abu Dabi<\/strong>, <strong>Kahire<\/strong>, <strong>\u0130stanbul <\/strong>ve <strong>Ba\u011fdat\u2019ta <\/strong>bulunan alt\u0131 ofisinde <strong>180 ki\u015filik ekibiyle<\/strong> faaliyet g\u00f6steriyor.<\/p>\n\n\n\n<p>\u015eirket, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde MENA b\u00f6lgesinin \u00f6tesine ge\u00e7erek yeni pazarlara a\u00e7\u0131lmay\u0131; i\u00e7erik, altyap\u0131, reklam teknolojileri ve yapay zek\u00e2y\u0131 bir araya getiren, b\u00f6lgeden do\u011fan k\u00fcresel bir oyun platformu in\u015fa etmeyi hedefliyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"MENA b\u00f6lgesinin lider mobil oyun yay\u0131nc\u0131s\u0131 Tamatem, d\u00fcnyan\u0131n en geli\u015fmi\u015f playable reklam platformlar\u0131ndan biri olan Playable Factory\u2019nin tamam\u0131n\u0131 sat\u0131n ald\u0131\u011f\u0131n\u0131 duyurdu.\n","protected":false},"author":63,"featured_media":211927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8860],"tags":[8928],"class_list":{"0":"post-211937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/211937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=211937"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/211937\/revisions"}],"predecessor-version":[{"id":211939,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/211937\/revisions\/211939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/211927"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=211937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=211937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=211937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}