{"id":22026,"date":"2021-12-03T18:53:25","date_gmt":"2021-12-03T15:53:25","guid":{"rendered":"https:\/\/mobidictum.com\/?p=22026"},"modified":"2021-12-03T18:53:26","modified_gmt":"2021-12-03T15:53:26","slug":"liftoff-vungle-kullanici-edinimi-icin-en-etkili-video-reklamlari-acikladi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/liftoff-vungle-kullanici-edinimi-icin-en-etkili-video-reklamlari-acikladi\/","title":{"rendered":"Liftoff ve Vungle&#8217;\u0131n yeni raporu, kullan\u0131c\u0131 edinimi i\u00e7in en etkili video reklamlar\u0131 a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Biti\u015f kartlar\u0131yla birle\u015ftirilmi\u015f 37 saniye uzunlu\u011fundaki tam ekran video reklamlar, hyper-casual alan\u0131nda en iyi performans g\u00f6steren mobil reklamlard\u0131r. Bu veri, \u00f6nde gelen mobil performans reklam platformlar\u0131 <a href=\"https:\/\/liftoff.io\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Liftoff<\/strong><\/a> ve <a href=\"https:\/\/vungle.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Vungle<\/strong><\/a> taraf\u0131ndan yay\u0131nlanan yeni bir \u00e7al\u0131\u015fman\u0131n temel bulgular\u0131ndan biri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards&#8221;<\/strong> ba\u015fl\u0131kl\u0131 yeni rapor, social casino, strateji, rol yapma, bulmaca, hyper-casual gibi t\u00fcrlerde mobil oyun pazarlamac\u0131lar\u0131na rehberlik sa\u011flamak i\u00e7in Vungle&#8217;\u0131n 1 milyardan fazla cihaz\u0131n reklam platformundan al\u0131nan performans verilerini analiz ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3,7 milyar reklam g\u00f6steriminin ve ger\u00e7ekle\u015fen indirmelerin analiziyle<\/strong> haz\u0131rlanan rapor, biti\u015f kart\u0131 t\u00fcr\u00fc ve reklam s\u00fcresi gibi parametrelerin farkl\u0131 t\u00fcrdeki oyun kitlelerine hitap edecek \u015fekilde nas\u0131l ayarlanabilece\u011fini ara\u015ft\u0131rd\u0131. \u00d6rne\u011fin, hyper-casual oyuncular (\u015fu anda mobil oyunlarda en b\u00fcy\u00fck kitle) i\u00e7in en etkili reklam \u00f6\u011fesi, video biti\u015f kart\u0131na sahip tam ekran bir video reklamd\u0131r. Reklam\u0131n s\u00fcresi, hyper-casual bir oyun turunun yakla\u015f\u0131k uzunlu\u011fu olan 37 saniye civar\u0131nda olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapor ayr\u0131ca, a\u015fa\u011f\u0131dakiler dahil olmak \u00fczere di\u011fer oyun t\u00fcrleri i\u00e7in en iyi performans g\u00f6steren reklam t\u00fcrlerini ortaya \u00e7\u0131kard\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rol yapma oyunlar\u0131:<\/strong> Belirli oyun mekaniklerini ke\u015ffeden uzun bi\u00e7imli reklamlar, zengin ayr\u0131nt\u0131lara dalmak isteyen RPG oyuncular\u0131n\u0131n dikkatini \u00e7ekmenin en iyi yoludur. 46 saniye ideal uzunluktur, d\u00f6ng\u00fcl\u00fc video biti\u015f kartlar\u0131 ise biti\u015f kart\u0131 i\u00e7in en iyi performans\u0131 sa\u011flar.<\/li><li><strong>Social casino oyunlar\u0131:<\/strong> Social casino oyuncular\u0131, bu oyunlar\u0131n h\u0131zl\u0131 oyun d\u00f6ng\u00fcs\u00fcn\u00fc yans\u0131tan k\u0131sa reklamlar\u0131 tercih eder. Bu reklamlar i\u00e7in en y\u00fcksek performans g\u00f6steren s\u00fcre 10 saniyedir ve en iyi biti\u015f kartlar\u0131 standart biti\u015f kartlar\u0131yd\u0131.<\/li><li><strong>Strateji oyunlar\u0131:<\/strong> Veriler 33 saniyenin ideal orta yol oldu\u011funu ve oyuncular\u0131 otomatik olarak uygulama ma\u011fazas\u0131 ana sayfas\u0131na y\u00f6nlendiren uygulama ma\u011fazas\u0131 biti\u015f kart\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ortaya koydu.<\/li><li><strong>Bulmaca oyunlar\u0131:<\/strong> Bulmacan\u0131n mekaniklerini a\u00e7\u0131k\u00e7a g\u00f6steren nispeten k\u0131sa video reklamlar bu kitle i\u00e7in iyi sonu\u00e7 verse de, reklamc\u0131lar \u00e7ok say\u0131da kombinasyonla ba\u015far\u0131y\u0131 g\u00f6rebilirler. Ara\u015ft\u0131rma, reklamlar i\u00e7in en uygun s\u00fcrenin 22 saniye oldu\u011funu ve en iyi biti\u015f kart\u0131n\u0131n bir uygulama ma\u011fazas\u0131 ba\u011flant\u0131s\u0131 oldu\u011funu buldu.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vungle Creative Labs &amp; Brand Ba\u015fkan Yard\u0131mc\u0131s\u0131 <strong>Si Crowhurst<\/strong> \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Son derece rekabet\u00e7i mobil ortamda ba\u015far\u0131l\u0131 olmak i\u00e7in uygulama pazarlamac\u0131lar\u0131, ba\u015far\u0131l\u0131 kampanyalar\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 ve y\u00fcr\u00fct\u00fclece\u011fini anlamal\u0131d\u0131r ve her \u015fey etkili reklam yarat\u0131c\u0131l\u0131\u011f\u0131 ile ba\u015flar. \u015eirket i\u00e7i ekibimiz Vungle Creative Labs, mobil reklamlar\u0131 \u00f6zenle tasarlar, test eder ve yineler. Mobil oyun pazarlamac\u0131lar\u0131n\u0131n reklam \u00f6\u011felerini optimize ederken nelerle kar\u015f\u0131 kar\u015f\u0131ya olduklar\u0131n\u0131 anl\u0131yoruz ve performanslar\u0131n\u0131 art\u0131rmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in somut verileri payla\u015fmak istedik.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vungle Creative Labs, m\u00fc\u015fterileri i\u00e7in \u00e7ekici mobil deneyimler tasarlamak i\u00e7in reklamlar\u0131, teknolojiyi ve veri i\u00e7g\u00f6r\u00fclerini harmanlayan \u00f6d\u00fcll\u00fc bir st\u00fcdyodur. \u00c7ok \u00e7e\u015fitli veri bilimcileri, yarat\u0131c\u0131 analistler, \u00fcr\u00fcn y\u00f6neticileri ve m\u00fchendislerden olu\u015fan ekip, en son verilerin m\u00fc\u015fterilerinin kampanyalar\u0131n\u0131 bilgilendirmesini sa\u011flamak i\u00e7in Vungle&#8217;\u0131n k\u00fcresel a\u011f\u0131nda derinlemesine, haftal\u0131k testler ger\u00e7ekle\u015ftirir. Her testten sonra ekip bulgular\u0131n\u0131 m\u00fchendislik, \u00fcr\u00fcn, veri bilimi ve performans optimizasyon stratejilerine entegre eder. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards&#8221;, y\u00fcksek performansl\u0131 reklam kampanyalar\u0131 arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131 tabanlar\u0131n\u0131 b\u00fcy\u00fctmek isteyen mobil oyun pazarlamac\u0131lar\u0131 i\u00e7in derinlemesine analiz sa\u011flar. Raporun tamam\u0131n\u0131 <a href=\"https:\/\/performwith.vungle.com\/mobile-game-video-ads-analysis\" target=\"_blank\" rel=\"noopener nofollow\">Vungle&#8217;\u0131n web sitesinden<\/a> indirebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"Ara\u015ft\u0131rma, mobil oyun t\u00fcrleri i\u00e7in en iyi performans\u0131 g\u00f6steren reklam t\u00fcrlerini ve s\u00fcrelerini payla\u015f\u0131yor.","protected":false},"author":40,"featured_media":22024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860,8879],"tags":[1501],"class_list":["post-22026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/22026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=22026"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/22026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/22024"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=22026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=22026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=22026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}